What Good Things does

Good Things Australia Pty Ltd (founded 2012) is a privately held Australian promotional merchandise distributor operating from four regional offices in Melbourne, Sydney, Brisbane, and Gold Coast. The company supplies custom branded products — apparel, bags, drinkware, stationery, technology accessories, umbrellas, and outdoor items — to Australian businesses, schools, sports clubs, and event organizers. The underlying platform combines an e-commerce catalog at goodthings.com.au with in-house decoration capabilities including Direct-to-Garment (DTG) printing, embroidery, screen printing, sublimation, and debossing. An Express DTG apparel line offers 48-hour turnaround on orders from 25 units, and a sub-brand called The Good Range provides fully custom-made products manufactured to buyer specifications.

The business model is one-time unit-volume merchandise sales priced ex-GST in Australian dollars, with tier discounts rising to 62% at 5,000-unit volumes, setup costs (e.g., $50 for DTG, $70 for custom beanies), and minimum order quantities of 50-100 units on custom-made lines. Go-to-market is direct-to-consumer e-commerce supported by phone sales (1800 659 649) and dedicated account managers for enterprise clients; 1% of The Good Range sales supports 1% for the Planet, and one tree is planted per order via Ecologi. The company reports 9,100+ customers, 3,000+ brands served (including Samsung, Netflix, Afterpay, MYOB, L'Oreal Paris, Maybelline, Dulux, Coopers, and Vegemite), 33,596 cumulative on-time deliveries, a 99.4% on-time delivery rate, a 97% repeat customer rate, and 800+ five-star reviews across Trustpilot, Google, and Facebook. Two acquisitions — Elk Promotions (2015) and Hyperactive Merchandising (2023) — have extended scale. The company is bootstrapped and privately held with no disclosed funding.

Name

Good Things

Legal name

Good Things Australia Pty Ltd

Website

https://goodthings.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Things Australia is a Melbourne-based promotional merchandise supplier that sells custom branded apparel, bags, drinkware, and tech accessories to Australian businesses. It serves 3,000+ brands via an e-commerce platform with in-house DTG printing and four regional offices.

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Custom promotional merchandise
• Branded apparel printing
• Corporate gift products
• DTG garment printing
• Custom branded merchandise

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Products Sales: One-time sale of custom branded promotional merchandise including apparel, bags, drinkware, stationery, and accessories. Revenue generated through unit pricing with volume discounts and setup costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Good Things is an Australian-owned promotional merchandise supplier that curates, customizes, and distributes custom-branded products (bags, apparel, caps/hats, drinkware, tech accessories, stationery, mugs, umbrellas, and outdoor goods) for businesses. Customers select blank products from the catalog, apply logos or artwork via in-house decoration methods (DTG printing, embroidery, screen printing, sublimation, debossing), and receive finished branded merchandise through nationwide delivery, with Express Apparel offering 48-hour turnaround and The Good Range providing fully custom-made products.

Product overview

Good Things Australia is a promotional merchandise company offering a comprehensive portfolio of customizable branded products. The core offering includes Promotional Bags, Caps & Hats, Clothing & Apparel, Drinkware, Technology Products, Eco Friendly Products, Stationery, Custom Mugs, Branded Umbrellas, and Outdoor Products. The company operates two distinct service models: standard production merchandise across all categories, and Express Apparel offering 48-hour direct-to-garment full-colour printing on hoodies, tanks, and tees from 25 units. Additionally, The Good Range provides fully custom-made promotional products manufactured to exact specifications. The AS Colour brand portfolio represents a major supplier relationship, offering premium apparel including t-shirts, hoodies, polo shirts, socks, and various outerwear options. The product ecosystem spans from budget-friendly promotional giveaways to premium custom-made items, with decoration methods including DTG printing, embroidery, screen printing, sublimation, debossing, and digital transfers. The company emphasizes sustainability through eco-friendly product lines and 1% for the Planet membership.

Differentiator

Problem solved

Functional benefit

Brands

• The Good Range: Custom-made promotional products designed and manufactured to exact specifications, from packaging to materials. A portion of sales from this range supports 1% for the Planet environmental partners.

Products and services

• Promotional Bags
• Caps & Hats
• Clothing & Apparel
• Drinkware
• Technology Products
• Eco Friendly Products
• Stationery
• Custom Mugs
• Branded Umbrellas
• Outdoor Products
• Express Apparel (48-Hour DTG Printing Service)
• The Good Range

Quantifiable outcome

• 99.4% of jobs delivered on-time
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental partnership where 1% of annual Good Range sales are donated directly to environmental partners. The Good Range is Good Things' custom-made promotional products designed and manufactured to exact specifications.
• EcologiminorStrategic or Co-development PartnerClimate partnership since 2023 to reduce global CO2 emissions and rejuvenate forests. One tree is planted with every order through Ecologi's programs.
• AS ColourcoreTechnology or IntegrationPrimary apparel supplier offering high-quality basic garments that serve as the foundation for custom branded merchandise. AS Colour products are prominent in Good Things' catalog.
• GildancoreTechnology or IntegrationApparel supplier for the Express DTG range including the popular Heavy Blend Hoodie (Gildan 18500) and otherExpress apparel.
• Australasian Promotional Products Association (APPA)minorOthersIndustry association membership. Good Things is a Distributor Member of APPPA and won the 2022 APPA Awards for Promotional Product Innovation & Design.
• Promotional Products Association International (PPAI)minorOthersInternational industry association membership demonstrating commitment to industry standards and best practices.
• SedexminorOthersSedex member, indicating commitment to ethical and responsible supply chain practices.
• FairTrademinorOthersFairTrade licenses supplier, indicating ethically sourced products with fair trade certification.
• Trace (Climate Positive Organisation)minorOthersClimate Positive Organisation certification holder, demonstrating commitment to environmental sustainability.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boundless: Australian promotional merchandise company offering custom branded products across apparel, bags, drinkware and tech accessories. Directly comparable as a domestic competitor with similar product breadth, e-commerce model, and target customer base of Australian businesses.
• Brand Addition: UK-based global promotional merchandise company offering branded products and corporate gifts to enterprise clients. Comparable product portfolio, decoration services, and customer base.
• BAMKO: US-based promotional merchandise distributor offering custom branded products across similar categories (apparel, drinkware, tech). Comparable service model and enterprise customer focus.
• Identity Promotions: Australian-owned promotional products company specializing in custom branded merchandise and corporate gifts. Direct competitor serving the same enterprise customer base across Australia.
• Brand Republic: Australian promotional merchandise and uniform supplier with a similar product portfolio spanning apparel, bags, drinkware, and corporate gifts. Comparable business model targeting B2B customers.
• Cubic Promote: Australian promotional products distributor offering custom branded merchandise, apparel decoration, and corporate gifts. Closely comparable in market segment, service model, and customer base.
• Connections Promotions Australia: Australian promotional merchandise company providing custom branded products for corporate clients. Comparable product mix, decoration capabilities, and target market of Australian enterprises and events.

Broad incumbents

• HALO Branded Solutions: One of the largest US promotional products distributors offering custom branded merchandise with vertically integrated decoration capabilities. Comparable in service breadth and enterprise customer focus.
• 4imprint Group: Publicly listed global leader in promotional products headquartered in the US/UK with operations across North America and Europe. Comparable product offering and distribution model at vastly greater scale, representing the upper bound of the industry.
• National Pen: Large US-headquartered promotional products company offering custom branded merchandise including pens, apparel, bags, and drinkware. Comparable product breadth and B2B distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_1WItMSXXbguww9rqfKe8A
• Facebookfacebook.com/GoodThingsau
• LinkedInlinkedin.com/company/goodthingsau
• Instagraminstagram.com/goodthings_au
• TikToktiktok.com/@goodthings____

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Things