Valleyfair

What Valleyfair does

Valleyfair is a regional amusement park located in Shakopee, Minnesota, in the Minneapolis-St. Paul metropolitan area. Founded in 1976 and operating under private ownership since March 2026, the park offers roller coasters, family rides, seasonal entertainment, and a co-located water park called Soak City. The company also markets overnight resort packages that bundle park admission with on-site lodging.

The business operates a direct-to-consumer model, generating revenue through three primary streams: amusement park admissions, water park admissions via Soak City, and bundled overnight packages combining park access with resort accommodations. Distribution is omnichannel within a single destination: walk-in ticket sales at the park entrance, e-commerce ticketing through the company's own website, and multi-day resort packages. Pricing is not publicly disclosed. The park draws on a horizontal customer base consisting of families and individuals seeking leisure entertainment and regional visitors and tourists from the broader Upper Midwest, with no enterprise or B2B customer concentration.

In March 2026, Six Flags divested Valleyfair and six other parks to EPR Properties, and the park is now operated under the Enchanted Parks family brand — a collection of amusement parks, water parks, and resort destinations. Valleyfair's core product is a physical experience (rides and attractions); no proprietary technology, AI/ML capabilities, or data-driven product features are disclosed. Headcount is reported in the 1,001-5,000 range, consistent with a regional park's mix of full-time, part-time, and seasonal staff.

Name

Valleyfair

Website

https://valleyfair.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Valleyfair is a regional amusement and water park in Shakopee, Minnesota, serving families and tourists near Minneapolis with roller coasters, Soak City water attractions, and overnight resort packages under the new Enchanted Parks ownership following the 2026 Six Flags divestiture.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Amusement park services
• Water park attractions
• Family entertainment venue
• Theme park admissions
• Resort packages

Headquarters

HQ city

Shakopee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Amusement park admissions: Revenue generated from ticket sales to visitors for access to amusement park rides, attractions, and entertainment experiences.
2. Water park admissions: Revenue from Soak City water park attractions and experiences, separate from general park admissions.
3. Overnight packages and resort accommodations: Revenue from bundled packages offering park access combined with on-site lodging and resort amenities.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Valleyfair is an amusement and water park located in Shakopee, Minnesota, operating thrill rides, family rides, roller coasters, and seasonal entertainment experiences. The park includes Soak City, an on-site water park featuring slides and wave pools, and offers bundled overnight resort packages that combine park access with on-site accommodations.

Product overview

Valleyfair is a single amusement park venue operating under the Enchanted Parks collection umbrella, which also encompasses Soak City water park and other resort destinations. The park offers traditional amusement rides and attractions. Valleyfair and Soak City are co-located properties that together provide both dry-land rides and water-based entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Valleyfair Amusement Park
• Soak City Water Park
• Overnight Packages

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Enchanted ParksflagshipStrategic or Co-development PartnerValleyfair is now under new management and proudly part of the Enchanted Parks family. Enchanted Parks is a collection of amusement parks, water parks, and resort destinations. Valleyfair continues as part of this portfolio of parks dedicated to creating welcoming entertainment destinations.
• Six FlagsminorOthersSix Flags was the previous owner/operator of Valleyfair. The park has transitioned to Enchanted Parks management. Six Flags retains other parks as indicated by the 'Explore Other Six Flags Parks' redirect link on the website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Worlds of Fun: Kansas City-based regional theme park with adjoining Oceans of Fun water park, operated by Six Flags Entertainment Corporation. Near-identical business model structure to Valleyfair with co-located amusement and water park operations.
• Cedar Point: Iconic regional amusement park in Sandusky, Ohio, operated by Six Flags Entertainment Corporation. Comparable to Valleyfair as a destination amusement park with coaster-driven attractions, seasonal operation, regional catchment, and resort/lodging offerings.
• Kings Island: Major regional theme park near Cincinnati, Ohio, also under Six Flags Entertainment Corporation. Directly comparable to Valleyfair in scale, coaster portfolio, water park (Soak City) integration, and overnight resort packages.
• Hersheypark: Theme park in Hershey, Pennsylvania with attached water park, resort properties, and integrated brand extensions. Highly comparable to Valleyfair on combined amusement-water park model and integrated overnight accommodations strategy.
• Silver Dollar City: Branson, Missouri regional theme park operated by Herschend Family Entertainment. Comparable to Valleyfair as a destination regional theme park with resort lodging and seasonal high-attendance operating model.
• Six Flags Great America: Regional amusement park near Chicago, Illinois, operated by Six Flags Entertainment Corporation. Closely comparable to Valleyfair in Midwest regional amusement park positioning, coaster mix, and adjacent Hurricane Harbor water park offering.
• Dollywood: Tennessee-based regional theme park and water park resort operated by Herschend. Comparable to Valleyfair in destination regional positioning, integrated resort accommodations, and strong seasonal draw profile.
• Michigan's Adventure: Midwest regional amusement park in Muskegon, Michigan with adjacent water park, operated by Six Flags Entertainment Corporation. Comparable to Valleyfair as a smaller-scale Midwest regional amusement+water park with seasonal operations.
• Knott's Berry Farm: California-based theme park with adjacent Soak City water park, operated by Six Flags Entertainment Corporation. Comparable to Valleyfair as a multi-attraction amusement+water park destination with on-site lodging packages and seasonal ticketing.

Others

• Enchanted Forest Theme Park: Theme park collection/parent brand that now owns Valleyfair following the 2026 EPR acquisition. Relevant as the new corporate parent for portfolio synergies, shared marketing, and pass products across the 7-park network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/valleyfairMN
• Facebookfacebook.com/ValleyfairMN

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valleyfair