What Campmanager does

CampManager is a privately held, cloud-based SaaS company that provides booking and management software to the caravan park, campsite, glamping and holiday park sector. Founded in 2006 and headquartered in Belfast, Northern Ireland, the company describes itself as the first cloud-based park management system in the UK market and is now in its 19th year of operation, serving 700+ parks ranging from small ~15-pitch sites to enterprise operators with over 1,000 privately owned units.

The platform is modular, built around five core products — Park Management, Booking Management, Online Booking, Channel Management and a white-labelled Branded Guest App — with add-on modules covering gift vouchers, discounts, post-stay reviews, ANPR access control, job/task management and stock management. The system delivers real-time availability checking, back-to-back booking optimisation, automated batch invoicing for site fees and utilities, branded email/SMS communications, and a reporting and analytics suite. Notable integrations include a direct API connection to Booking.com since 2015, Google Hotel Ads as a Google Authorised Integration Partner, Xero and QuickBooks accounting exports, and booking widgets for WordPress, Wix, Squarespace, GoDaddy, Joomla, Drupal, Weebly and Bootstrap sites.

CampManager sells on a quote-based subscription priced by park size and features required, sold through a consultative enterprise demo motion with free 30-minute personalised demonstrations. The company is founder/management-owned with no disclosed institutional funding or revenue figures, and provides sales and phone support across the UK, Ireland, the US and Australia. Distribution extends beyond direct sales through OTAs (notably Booking.com) and Google Hotel Ads, with a dedicated partner programme and partner enquiries inbox supporting reseller and integration relationships.

Name

Campmanager

Legal name

CampManager

Website

https://campmanager.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Caravan Park Management Software

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Eco-Camps & Sustainable Camping Retreats (THAGAOAE)

Keywords

• Park management software
• Booking management system
• Online booking engine
• Channel management
• Guest mobile app

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based park management and booking system subscription. Pricing is based on the size of the park and the features required, indicating tiered subscription pricing. Being the first cloud-based park management system in the UK market, the company has been operating for over 19 years.
2. No Commission on Direct Bookings: CampManager charges no booking fees or commission on direct bookings taken through the online booking system, differentiating from OTA-dependent solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

CampManager is a modular cloud-based SaaS platform that provides end-to-end booking, management, and distribution software for caravan parks, campsites, and holiday parks. It enables parks to take commission-free online bookings 24/7, manage owners, units and site fee invoicing, synchronise availability across Online Travel Agents such as Booking.com and Google Hotel Ads, and engage guests through a white-labelled branded mobile app.

Product overview

CampManager is a modular cloud-based caravan park and campsite management platform consisting of five core integrated modules: Park Management (owner/unit administration and invoicing), Booking Management (real-time reservation system with multi-user access), Online Booking (commission-free website booking engine), Channel Management (OTA and Google Hotel Ads integration), and a Branded Guest App (white-labanded mobile application for guests). These core products share a unified database and can be extended with add-on modules including Gift Vouchers, Discounts & Vouchers, Reviews, Car Number Plate Recognition, Job & Task Management, and Stock Management. The modular structure allows parks of varying sizes to scale the system according to their needs, with pricing based on park size and features required.

Differentiator

Problem solved

Functional benefit

Brands

• Branded Guest App: A mobile application for guests to book, explore, message, and manage their stay or holiday home. Features include push notifications, in-app messaging, promotions, and holiday home sales functionality.

Products and services

• Park Management Central management hub for caravan park operations including owner/unit details, site fee and utility invoicing, interactive colour-coded site maps, stock and sales management, and payment collection monitoring. Targeted at caravan and holiday park operators.
• Booking Management Cloud-based real-time booking platform centralising all reservations, allowing multiple simultaneous users from any device, supporting card payments via integrated virtual terminal, automated communications, back-to-back booking optimisation, and comprehensive reporting and analytics. Targeted at caravan park, campsite, and holiday park operators.
• Online Booking Commission-free website booking engine accepting reservations 24/7 with responsive design, pitch selection, branded confirmation emails, holiday extras upselling, and Google/Meta tracking integration. Embedded into park websites via widgets compatible with major site builders. Targeted at park operators seeking direct bookings without OTA commissions.
• Channel Management OTA integration platform connecting directly with Online Travel Agents and Google Hotel Ads to centralise bookings, control allocation, automatically synchronise availability, and prevent double bookings from a single dashboard. Targeted at parks seeking to maximise marketing exposure while maintaining direct booking control.
• Branded Guest App White-labelled mobile application for guests with in-app booking, push notifications, two-way messaging, digital information hub (park guides, menus, maps, events), promotions, and holiday home sales features. Distributed via Google Play and Apple App Store under the park's branding. Targeted at parks seeking enhanced guest engagement and direct marketing.
• Gift Vouchers Digital gift voucher system enabling sale of professionally designed vouchers through the website with customisable templates, pre-set or custom amounts, automated email delivery, and built-in redemption tracking. Targeted at park operators seeking additional revenue channels.
• Discounts & Vouchers Discount and redeemable voucher code creation system for driving bookings during quieter periods, with configurable expiration dates, source-based application, and advertising tracking capabilities. Targeted at park operators seeking to manage occupancy through promotional pricing.
• Reviews Automated post-stay questionnaire system that sends guests a brief survey after departure to collect feedback and comments for improving park services. Targeted at park operators focused on service quality and guest satisfaction.
• Car Number Plate Recognition Access control integration using ANPR cameras for automatic barrier entry based on booking data, with alternative four-digit access code generation distributed via email or SMS. Targeted at parks seeking automated, contactless guest entry.
• Job & Task Management Staff task management system for creating quotations, invoicing jobs, setting priority levels, monitoring job status, and allocating tasks across maintenance, repairs, complaints, and sales activities. Targeted at parks with multiple staff handling operational tasks.
• Stock Management Unit inventory system for managing new and used stock, filtering by specifications, allocating owners, creating sales invoices, and optionally displaying units for sale on the website. Targeted at parks with holiday homes and units for sale or hire.

Quantifiable outcome

• Parks report 70% of bookings made online
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Booking.comcoreTechnology or Integration · 1 January 2015CampManager has been a registered connectivity partner with Booking.com since 2015, connecting directly via Application Programming Interface (API). Data flows between Booking.com and CampManager in real-time. Bookings on Booking.com are imported immediately into CampManager, and direct bookings are blocked out instantly to prevent double bookings. Rates are automatically sent to Booking.com from CampManager.
• Google Hotel AdscoreTechnology or IntegrationCampManager is a Google Authorised Integration Partner which connects the booking system with Google Hotel Ads. CampManager provides Google with up-to-date information on pricing, availability and accommodation types. Relevant ads are shown to users searching for accommodation on Google Search or Google Maps. Customers clicking Google Hotel Ads are directed to CampManager's online booking system for direct bookings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cloudbeds: Broader hospitality PMS platform serving hotels, hostels, and alternative accommodations including campgrounds. Comparable as a horizontal incumbent with overlap in booking, channel management, and guest communications.
• Mews: Hospitality cloud PMS expanding into alternative accommodations and glamping operators. Broader incumbent competing for the same operator wallets but with a much wider portfolio.

Direct peers

• RMS Cloud: Australia-based vertical SaaS for caravan parks, holiday parks, and campgrounds with booking, channel management, and operations modules. Directly comparable to CampManager as a specialist competitor in the same vertical.
• Campspot: US-focused online reservation and management platform for private campgrounds, RV resorts, and glamping properties. Closest US analogue to CampManager's online booking and channel management offering.
• ResRequest: Accommodation management software widely used by parks, camps, and lodges in Africa, UK, and Oceania. Comparable as a vertical booking and management platform serving similar customers.
• Newbook: Cloud-based property management system purpose-built for holiday parks, caravan parks, and campgrounds. Closest functional competitor with overlapping booking, channel manager, and owner-management capabilities.
• ThinkReservations (campground product): Reservation and property management system tailored to campgrounds, RV parks, and glamping resorts in North America. Comparable vertical SaaS targeting a similar operator profile.

Emerging players

• Little Hotelier: Hospitality platform focused on small properties including campgrounds and caravan parks. Emerging player with overlapping booking and channel management features for the smaller end of CampManager's customer range.

Others

• Booking.com Connectivity Partners: Booking.com's connectivity programme, which CampManager participates in as a registered API partner. Adjacent ecosystem participant relevant for benchmarking channel-manager integrations.
• Google Hotel Ads Partners: Google's hotel and accommodation advertising platform, of which CampManager is an Authorised Integration Partner. Adjacent infrastructure provider relevant to CampManager's channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/campmanager
• Facebookfacebook.com/CampManagerSystem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campmanager