Canatura
- Company typePrivate
- Founded2016
- HeadquartersPribram, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Canatura firmographics
Firmographics- Name
- Canatura
- Legal name
- Canna b2b, s.r.o.
- Website
- https://canatura.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Canatura industry classification
Industry- Product category
- Hemp and CBD Products Retail
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
Keywords
Where Canatura is headquartered
LocationHeadquarters
- HQ city
- Pribram
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Canatura business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling hemp products, cannabinoids, vaporizers, cosmetics, pet products, and accessories through the e-commerce platform. Products sourced from various manufacturers and brands.
- Wholesale: B2B wholesale channel via canaturawholesale.com targeting retailers and business customers.
- Affiliate/Referral: Affiliate program generating referral-based revenue.
- Loyalty Program: Loyalty program offering 5% discount for registered customers, driving recurring purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer e-commerce with loyalty discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Canatura product offering
Product offeringCore offering
Canatura is an online retail platform that sells a broad assortment of hemp-derived and cannabinoid products — including CBD, CBG, CBN, H4CBD, THC+, HHC and other cannabinoid SKUs — alongside vaporizers, smoking accessories, hemp foods, hemp cosmetics, pet CBD products, cannabis seeds, and functional/herbal supplements. Products are sourced from multiple manufacturers and brands, listed under the Canatura storefront, priced in multiple currencies, and shipped across Europe. A separate wholesale portal (canaturawholesale.com) supplies resellers for B2B inventory.
Product overview
Canatura is an online e-commerce store specializing in hemp products, vaporizers, and natural supplements. The platform operates as a multi-category marketplace offering a comprehensive portfolio organized into distinct product categories: Hemp Foods (drinks, coffee, seeds, teas, proteins, oils, snacks, supplements), Cannabinoids (CBD, CBG, CBN, H4CBD, CBDP, CBC, CBE, CBT, CBL, and CBNO products in various forms), New Cannabinoids (emerging compounds like THC+, HCT, THCX, T9HC, CBG9, HHCPM, E8High, THCV, THCD, THX, CBDX, HPC), CBD Products (oils, flowers, gummies, vapes, cosmetics, capsules, beverages, pet products), Vaporizers and smoking accessories, Hemp Cosmetics (skincare, body care, hair care, aromatherapy), Pets Products (CBD oils, cosmetics, snacks for dogs and cats), Cannabis Seeds (autoflowering, fastflowering, regular, CBD rich, feminized), Smartshop (herbal supplements, mood boosters, functional mushrooms), and Other items (resin pressing equipment, cannabinoid testers, appliances, gift packages). The store also features a wholesale channel and loyalty program, selling products from both well-known brands and smaller manufacturers.
Differentiator
Problem solved
Functional benefit
Companies that use Canatura
Customer profileSegments3 records
Ideal customer profiles3 records
Canatura technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Canatura partnerships and signals
Strategic signalScale indicators1 record
Canatura competitors and assessment
Company assessmentDirect peers
- Love Hemp: UK-based CBD wellness retailer selling oils, edibles, vapes and skincare via D2C e-commerce — comparable product breadth, regulatory exposure, and online-led GTM.
- Endoca: Dutch-headquartered CBD manufacturer and online retailer offering oils, capsules, cosmetics and skincare across Europe — overlapping product mix, distribution model and customer base with Canatura.
- Cibdol: Swiss-based CBD brand with European e-commerce storefront selling CBD oils, cosmetics and supplements — competes head-on in the cross-border hemp wellness retail category.
- Nordic Oil: Berlin-based European CBD/hemp e-commerce brand selling oils, capsules, cosmetics and pet products across multiple EU markets with multi-language storefronts — a directly comparable hemp D2C specialist.
- CBDfx: US-originated CBD/hemp brand with European shipping, offering a broad catalog of oils, vapes, gummies, pet and skincare SKUs — directly comparable in breadth and positioning.
- HempWell: UK CBD retailer with a wide catalog of oils, capsules, topicals and pet products sold online across Europe — comparable product-led specialty hemp D2C positioning.
Broad incumbents
- Charlotte's Web: US-listed CBD wellness incumbent with broad e-commerce distribution and a portfolio spanning oils, gummies, topicals and pet products — sets the bar for scaled hemp D2C specialty retail.
- Elixinol: Internationally distributed CBD wellness brand selling oils, topicals and pet products globally via owned e-commerce — broader portfolio incumbent in the same hemp wellness category.
Regional players
- Hempika: Czech-based hemp food, cosmetics and CBD retailer with online distribution — overlaps directly with Canatura in its domestic market and shared product categories.
Emerging players
- Cannacares: European CBD wellness brand focused on sleep, anxiety and recovery formulations sold online — overlapping customer use cases (relaxation, sleep, balance) with Canatura's core segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Canatura social profiles
Digital presenceCanatura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canatura leadership team
Management profileNumber of profiles
Canatura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canatura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canatura
What does Canatura do?
Canatura is an online retail platform that sells a broad assortment of hemp-derived and cannabinoid products — including CBD, CBG, CBN, H4CBD, THC+, HHC and other cannabinoid SKUs — alongside vaporizers, smoking accessories, hemp foods, hemp cosmetics, pet CBD products, cannabis seeds, and functional/herbal supplements. Products are sourced from multiple manufacturers and brands, listed under the Canatura storefront, priced in multiple currencies, and shipped across Europe. A separate wholesale portal (canaturawholesale.com) supplies resellers for B2B inventory.
Is Canatura a public or private company?
Canatura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Canatura founded?
Canatura was founded in 2016. It employs 1 to 10 people.
Where is Canatura based?
Canatura is headquartered in Pribram, Czechia, in the Europe region.
How does Canatura make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale, affiliate/Referral and loyalty Program.
Who are Canatura's main competitors?
Direct peers on record are Love Hemp, Endoca, Cibdol, Nordic Oil, CBDfx and HempWell. Broad incumbents are Charlotte's Web and Elixinol. Hempika is listed as a regional player. Cannacares is listed as an emerging player.
Does Canatura have an API?
No public API is recorded for Canatura.
What industry is Canatura in?
Canatura's product category is Hemp and CBD Products Retail. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAG, Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders). Its NAICS code is 456191 and its SIC code is 5912.