AspenClean
AspenClean is a Canadian eco-friendly consumer brand founded in 2004 that sells EWG Verified, plant-based cleaning products via D2C e-commerce across North America and operates professional house cleaning services in Vancouver, Calgary, and Toronto.
- Company typePrivate
- Founded2004
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AspenClean does
AspenClean is a privately held Canadian consumer products company founded in 2004 by Chris and Alicia, headquartered in North Vancouver, BC. The company manufactures and sells plant-based, mineral-derived, EWG Verified cleaning products — including laundry detergents (liquid, powder, pods), dish soaps, dishwasher detergents, all-purpose/surface cleaners, microfiber cloths, and curated cleaning kits — under proprietary Plantalase bio-enzyme technology. All products carry EcoCert, Leaping Bunny, and RSPO certifications and use zero-plastic, compostable packaging.
AspenClean distributes products via its own D2C e-commerce storefront (Shopify-hosted) shipping to every US state and all across Canada, with unit pricing in the $20-$100 range and free shipping over $70. The company also operates a professional cleaning services business in Vancouver, Calgary, and Toronto, offering recurring and one-time residential, office, condo, move-in/move-out, post-construction, Airbnb, and carpet cleaning — using the same products it sells. The model is vertically integrated: the services arm serves as both a revenue stream and a real-world product validation channel.
Revenue is generated through one-time e-commerce purchases, a Subscribe & Save recurring program, e-gift cards, and quote-based professional service fees. Target segments include families with babies, individuals with sensitive skin/allergies, pet owners, and environmentally conscious consumers. The company is founder-owned with no disclosed institutional funding, employs 11-50 people across four offices, and operates without patents or disclosed partnerships.
AspenClean firmographics
Firmographics- Name
- AspenClean
- Legal name
- AspenClean
- Website
- https://aspenclean.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AspenClean is a Canadian eco-friendly consumer brand founded in 2004 that sells EWG Verified, plant-based cleaning products via D2C e-commerce across North America and operates professional house cleaning services in Vancouver, Calgary, and Toronto.
- Ownership category
- akta.pro rank
AspenClean industry classification
Industry- Product category
- Eco-friendly Household Cleaning Products and Services
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612), Drycleaning and Laundry Services (8123)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- All-Purpose Eco Cleaners (CRAJAOAA), Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)
Keywords
Where AspenClean is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
AspenClean business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of eco-friendly cleaning products including laundry detergents (liquid, powder, pods), dish soaps, all-purpose cleaners, specialty cleaners (bathroom, kitchen, floor, glass), cleaning kits, microfiber cloths, and oxygen bleach. Products sold through own e-commerce storefront with free shipping over $70.
- Professional Cleaning Services: Professional maid and cleaning services offered in Vancouver, Calgary, and Toronto. Services include house cleaning, office cleaning, condo/apartment cleaning, move-in/move-out cleaning, post-construction cleaning, Airbnb/short-term rental cleaning, and carpet cleaning. Revenue generated from service fees charged by the hour or by job.
- Subscribe & Save Program: Subscription program for recurring product orders, providing convenience and loyalty benefits to customers.
- E-Gift Cards: Digital gift cards sold in denominations starting from $25, allowing customers to gift cleaning products or services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold for product orders |
| Unit Pricing | Pay-as-you-go | Laundry Detergent Products |
| Unit Pricing | Pay-as-you-go | Cleaning Kits |
| Subscription | Monthly | Cleaning Service Pricing |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AspenClean product offering
Product offeringCore offering
AspenClean manufactures and sells plant-based, EWG Verified, EcoCert-certified household cleaning products (laundry detergents, dish soaps, all-purpose and specialty cleaners, microfiber accessories) direct-to-consumer through its own e-commerce storefront, shipping across the US and Canada. The company also operates a professional house and commercial cleaning service in Vancouver, Calgary, and Toronto, using its own formulated products and microfiber system.
Product overview
AspenClean offers a comprehensive portfolio of plant-derived, eco-friendly cleaning products and professional cleaning services. The product line spans three primary formulations (liquid detergents, powder detergents, and pods) across three scent variants (Unscented, Lavender & Lemongrass, Eucalyptus & Rosemary), plus concentrated cleaners for bathroom, kitchen, glass, and floors. The portfolio includes specialized offerings for babies (Baby-Safe line), sensitive skin (Hypoallergenic line), and septic systems (Septic-Safe line). Supporting accessories include microfiber cleaning cloths, floor mops, and wool dryer balls. Curated cleaning kits bundle products by use case (Starter Kit, Eco-Mom Kit, Hypoallergenic Kit, Kitchen Essentials Kit, Bathroom Kit, Glass Kit, Whole House Kit). The company also offers professional cleaning services in Vancouver, Calgary, and Toronto, and travel-size versions of key products. All products are EWG Verified, EcoCert certified, and Leaping Bunny certified cruelty-free. Founded in 2004 by Chris and Alicia.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry Detergent (Liquid) Concentrated plant-based liquid laundry detergent available in Unscented, Lavender & Lemongrass, and Eucalyptus & Rosemary variants, sold direct-to-consumer for household laundry use.
- Laundry Detergent (Powder) Plant-based powder laundry detergent and booster featuring the Plantalase bio-enzyme system, available in Unscented, Lavender & Lemongrass, and Eucalyptus & Rosemary variants.
- Laundry Pods Pre-measured laundry pods in zero-plastic recycled paper packaging, available in Unscented, Lavender & Lemongrass, and Eucalyptus & Rosemary variants.
- Dish Soap (Liquid) Concentrated natural liquid dish soap in Unscented, Lavender & Lemongrass, and Eucalyptus & Rosemary variants, plus a refill version to reduce plastic waste.
- Dishwasher Detergent (Powder) Concentrated plant-based powder dishwasher detergent for machine dishwashing.
- Dishwasher Pods Pre-measured dishwasher pods providing convenient, eco-friendly automatic dishwashing.
- All-Purpose Cleaner Plant-derived all-purpose spray cleaner for general household surfaces, marketed as baby-safe and pet-friendly.
- Bathroom Cleaner Natural bathroom cleaner formulated to tackle soap scum and grime using plant-derived, hypoallergenic ingredients.
- Kitchen Cleaner Natural kitchen countertop cleaner effective against greasy oils using plant-based, non-toxic formulation.
- Glass Cleaner Natural streak-free glass and window cleaner using plant-derived ingredients.
- Floor Cleaner Natural floor cleaner for hardwood, laminate, and tile, marketed as pet-safe.
- SuperScrub Scouring Powder Natural scouring powder using plant and mineral-based formula for tough cleaning jobs.
- All-In-One Cleaner Concentrate Concentrated multi-surface cleaner designed to be diluted for various household cleaning needs.
- Floor Cleaner Concentrate Concentrated floor cleaner diluted before use for economical everyday floor cleaning.
- Oxygen Bleach Powder and Stain Remover Fragrance-free concentrated oxygen bleach for stain removal and whitening, sold in compostable packaging.
- Wool Dryer Balls Reusable 100% New Zealand wool dryer balls that reduce drying time and soften clothes without chemicals.
- Microfiber Cleaning Cloths and Mop Reusable ultra-fine microfiber cloths (All-Purpose, Glass, Kitchen, Bathroom, Floor) and a washable microfiber floor mop head.
- Starter Cleaning Kit Bundled starter set of travel and sample-sized AspenClean cleaning products aimed at new customers.
- Eco-Mom Cleaning Kit Cleaning kit with baby-safe, hypoallergenic products targeted at families with infants and young children.
- Hypoallergenic Cleaning Kit Fragrance-free, hypoallergenic cleaning kit targeted at individuals with allergies or chemical sensitivities.
- Whole House Cleaning Kit Bundled kit of AspenClean cleaners with color-coded microfiber cloths and floor mop for whole-house cleaning.
- Kitchen Essentials Cleaning Kit Kitchen-focused cleaning kit containing products formulated for kitchen cleaning needs.
- Bathroom Cleaning Kit Bathroom-specific cleaning kit with products targeted at tiles, fixtures, and bathroom surfaces.
- Glass Cleaning Kit Glass cleaning kit bundling natural glass cleaner with a specialized microfiber cloth for streak-free glass cleaning.
- Oven and Stovetop Cleaning Kit Specialized cleaning kit for ovens and stovetops, including SuperScrub scouring powder and relevant cleaners.
- Travel-Size Cleaning Products Travel-size versions of AspenClean's core cleaning products for portable or trial use.
- E-Gift Cards Digital gift cards available in customizable denominations for gifting AspenClean products.
- Professional House and Commercial Cleaning Services Professional cleaning service delivered by dedicated local teams in Vancouver, Calgary, and Toronto, using AspenClean's own natural products and microfiber system. Includes regular and one-time house cleaning, condo/apartment cleaning, move-in/move-out, post-construction, Airbnb/short-term rental, and office cleaning.
Quantifiable outcome
- 544 verified customer reviews for Unscented Laundry Detergent with 4.9/5.0 rating
- +2 more outcomes
Companies that use AspenClean
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
AspenClean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AspenClean partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
AspenClean competitors and assessment
Company assessmentDirect peers
- Attitude (Bio-Spec): Canadian-based eco-friendly household cleaning brand offering EWG-verified, plant- and mineral-based laundry and surface cleaners — direct North American competitor with overlapping certifications.
- Better Life: Plant-derived, EWG-verified cleaning products brand covering laundry, dish, and surface cleaners — competes directly with AspenClean on natural formulation and transparency.
- Puracy: Plant-based, hypoallergenic household cleaning and laundry brand targeting families and sensitive-skin consumers — direct overlap with AspenClean's baby-safe and hypoallergenic positioning.
- Seventh Generation: Leading North American eco-friendly household cleaning brand (laundry, dish, surface cleaners) owned by Unilever — directly competes with AspenClean's product portfolio and certifications positioning.
- Method Products: Ecover-owned (SC Johnson) eco-friendly cleaning brand offering laundry, dish, and surface cleaners with plant-based formulas and design-forward packaging — directly overlaps AspenClean's DTC eco-cleaner assortment.
- Mrs. Meyer's Clean Day: SC Johnson-owned eco household cleaning line (laundry, dish, surface) using garden-inspired scents and plant-derived ingredients — directly competes with AspenClean's scent-varied laundry and dish ranges.
- The Honest Company: Eco-conscious household and personal care brand with cleaning products positioned around baby-safe, hypoallergenic, and EWG-friendly claims — directly comparable to AspenClean's family/sensitivity positioning.
- ECOS: Plant-based, hypoallergenic laundry and cleaning products brand (Earth Friendly Products) with strong sustainability certifications — directly competes with AspenClean's green laundry and surface cleaners.
Broad incumbents
- Molly Maid: Established North American franchised residential cleaning service brand — comparable to AspenClean's professional cleaning services arm in Vancouver, Calgary, and Toronto, though at much larger scale.
- The Maids: Franchised residential cleaning service operating across North America with a team-based cleaning model — comparable to AspenClean's professional house cleaning services for residential and small commercial accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
AspenClean social profiles
Digital presenceAspenClean compliance and trust
Trust signalCompliance5 records
AspenClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
AspenClean leadership team
Management profileNumber of profiles
Profiles2 records
AspenClean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AspenClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AspenClean
What does AspenClean do?
AspenClean manufactures and sells plant-based, EWG Verified, EcoCert-certified household cleaning products (laundry detergents, dish soaps, all-purpose and specialty cleaners, microfiber accessories) direct-to-consumer through its own e-commerce storefront, shipping across the US and Canada. The company also operates a professional house and commercial cleaning service in Vancouver, Calgary, and Toronto, using its own formulated products and microfiber system.
Is AspenClean a public or private company?
AspenClean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AspenClean founded?
AspenClean was founded in 2004. It employs 11 to 50 people.
Where is AspenClean based?
AspenClean is headquartered in Calgary, Canada, in the North America region.
How does AspenClean make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are professional Cleaning Services, subscribe & Save Program and E-Gift Cards.
Who are AspenClean's main competitors?
Direct peers on record are Attitude (Bio-Spec), Better Life, Puracy, Seventh Generation, Method Products, Mrs. Meyer's Clean Day, The Honest Company and ECOS. Broad incumbents are Molly Maid and The Maids.
Does AspenClean have an API?
No public API is recorded for AspenClean.
What industry is AspenClean in?
AspenClean's product category is Eco-friendly Household Cleaning Products and Services. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJAOAA, All-Purpose Eco Cleaners. Its NAICS code is 32561 and its SIC code is 2840.