2BET

What 2BET does

2BET, Inc. (株式会社2BET) is a Tokyo-headquartered digital media services company founded in 2020 by Representative Director Masamune Kai. The firm operates four interrelated businesses: an Ad Platform that maximizes web media advertising revenue by routing demand across DSP, SSP, ad networks, and agency partners using automated delivery logic combined with human consultant oversight; a Media Consulting practice providing end-to-end support (strategy, development, direction, growth hacking, monetization) to web media and app operators; the Raising platform, a SaaS-style 24/7 Core Web Vitals and web performance monitoring tool with Slack, email, and GitHub integrations; and Celleby, a consumer-facing online gift/celebration platform for life events such as marriage and childbirth.

Revenue is generated from four streams aligned to these products: advertising revenue and ad delivery optimization (Ad Platform), professional services fees (Media Consulting), subscription/recurring fees (Raising), and transaction fees (Celleby). GTM is sales-led, with media consultants responding to inbound inquiries from web media companies within three business days; the company also uses its corporate website and recruitment pages as content marketing channels. The company is privately held with no disclosed external funding, a paid-in capital of only ¥1,000,000, and operates from a single office in Jiyugaoka, Meguro-ku, Tokyo, serving primarily the Japanese market within the broader Asia region.

Name

2BET

Legal name

株式会社2BET

Website

https://2bet.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

2BET is a Tokyo-based digital media services firm operating an ad revenue optimization platform, media consulting practice, a Core Web Vitals monitoring tool (Raising), and a consumer online gift platform (Celleby) for Japanese web publishers, app operators, and end users.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Ad distribution platform
• Web media consulting
• Advertising revenue optimization
• Core web vitals monitoring
• Digital gift platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ad Platform Services: Web media advertising revenue maximization platform that partners with DSP/SSP, ad networks, and ad agencies. Revenue generated from advertising client relationships and ad delivery optimization services.
2. Media Consulting Services: Comprehensive consulting for web media/app businesses covering strategy development, development, direction, growth hacking, and monetization. Full-service support from strategy to execution.
3. Raising Platform: Web performance monitoring platform that provides 24/7 Core Web Vitals monitoring and alerts.
4. Celleby Platform: Online gift/celebration platform for happy life events. Users create celebration pages to receive gifts from friends and family via SNS sharing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

2BET operates an advertising distribution platform that partners with ad networks, agencies, and advertising clients to maximize web media advertising revenue, combining automated delivery logic with consultant-driven adjustments. The company also provides end-to-end web media consulting (strategy, development, direction, growth hacking, monetization) and operates two additional products: Raising (24/7 web performance/Core Web Vitals monitoring) and Celleby (a consumer online gift/celebration platform for life events).

Product overview

2BET operates a multi-product portfolio centered on internet media and advertising services. The core offerings include an ad platform business (アドプラットフォーム事業) that maximizes web media advertising revenue through automated algorithms and human consultants, and a media consulting business (メディアコンサルティング事業) providing end-to-end support for web media/app operations. The company also offers Raising, a web performance monitoring tool that tracks Core Web Vitals 24/7 with Slack and GitHub integrations, and Celleby, an online gift platform for celebrating life events. The products serve different market segments: advertising monetization for media companies, performance monitoring for web developers, and consumer gifting for personal celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Raising: Web performance monitoring platform that tracks website loading speed and Core Web Vitals values 24/7.
• Celleby

Products and services

• Ad Platform Business (アドプラットフォーム事業) An advertising distribution platform for web media companies that combines automated ad-delivery algorithms with human consultant optimization, partnering with ad clients, agencies, DSP/SSP, and ad networks to maximize advertising revenue on partner media properties.
• Media Consulting Business (メディアコンサルティング事業) Comprehensive consulting service for web media and app businesses, covering strategy development, product/feature development, direction, growth hacking, and monetization, from planning through execution.
• Raising A 24/7 web performance monitoring platform that tracks website loading speed and Core Web Vitals, sending Slack and email alerts when performance degrades and integrating with GitHub to analyze the impact of new deployments.
• Celleby An online gift-giving platform for happy life events such as marriage and childbirth, where users create a celebration page in three steps, share it via social networks, and receive monetary gifts and messages from family and friends.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• DSP/SSP/Ad Network CompaniescoreTechnology or IntegrationPartnerships with DSP (Demand-Side Platform), SSP (Supply-Side Platform), and ad network companies to provide comprehensive ad delivery optimization for web media clients. This enables 2BET to maximize web media advertising revenue through multiple advertising technology providers.
• Advertising Clients and AgenciescoreChannel Partner/ Reseller/ DistributorPartnerships with advertising clients and agencies to facilitate ad placement on web media properties. Revenue flows through these partnerships for the ad platform business.
• RaisingcoreStrategic or Co-development PartnerRaising is a web performance monitoring platform that monitors Core Web Vitals and web loading speeds 24/7. It offers Slack/email alerts and GitHub integration for deployment impact analysis. 2BET supports this product as part of their media consulting services.
• CellebycoreStrategic or Co-development PartnerOnline gift-giving platform for happy life events like marriage and childbirth. Users create celebration pages and receive digital gifts through the platform. Operated as part of 2BET's business portfolio.

Recent moves6 records

Expansion highlights5 records

Direct peers

• FreakOut Holdings: Japanese ad-tech company operating a DSP with a focus on programmatic buying and integrated digital advertising solutions. Highly comparable to 2BET's ad-platform business in geography, customer segment (Japanese advertisers/media), and tech stack (DSP/SSP integration).
• Geniee: Japanese SSP and digital advertising technology company providing monetization tools to publishers and apps. Directly comparable to 2BET's Ad Platform business given overlapping focus on ad yield optimization for Japanese media owners.
• i-mobile: Japanese mobile ad network and SSP serving app developers and media companies. Comparable to 2BET in the Japan-focused ad-platform business, particularly the mobile-app monetization segment 2BET serves through its consulting arm.
• ScaleOut: Japanese digital marketing company providing advertising operations, consulting, and programmatic services to enterprise clients. Comparable to 2BET's combination of ad platform and media consulting offerings for Japanese brands and publishers.

Broad incumbents

• Septeni Japan: Large Japanese digital advertising agency offering media planning, buying, and creative services. Comparable to 2BET's media consulting business but at much larger scale and serving enterprise advertisers rather than web-media publishers.
• Digital Garage: Established Japanese digital advertising and payments group with ad-tech and marketing operations. Comparable to 2BET in the ad-tech/monetization space but operates a much broader portfolio at significantly greater scale.
• D.A. Consortium: Major Japanese digital advertising agency and ad-tech operator with DSP, data, and media-buying offerings. Comparable to 2BET's ad platform and consulting business but with far greater scale and enterprise advertiser concentration.
• Opt Holding: Japanese digital marketing group offering ad operations, creative, and consulting. Comparable to 2BET's media consulting and ad-platform services but at substantially larger scale and broader service breadth.

Emerging players

• giftee: Japanese online gift and eGift platform serving corporate gifting and consumer occasions. Directly comparable to 2BET's Celleby product line, addressing similar online gifting use cases in the Japanese market.
• SpeedCurve: Web performance monitoring service focused on Core Web Vitals and synthetic/RUM testing for digital teams. Comparable to 2BET's Raising product line, offering similar performance monitoring and developer integrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2BET