Pestforce
Pestforce (UK) Ltd is a UK-wide pest control franchise network providing residential and commercial pest management services (rodents, insects, birds, wildlife) through independent local technicians, with recurring commercial contracts and enterprise clients including Lindt, SportsDirect, Butlin's, and Age UK.
- Company typePrivate
- Founded2009
- HeadquartersHenley On Thames, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Pestforce does
Pestforce (UK) Ltd is a UK-based pest control franchise network headquartered in Henley-on-Thames, operating under the brand owner The Forces Group (Property Services) Limited. The company provides residential and commercial pest management services through a distributed network of independent local technicians who trade under the Pestforce brand and adhere to centralized standards. Service coverage spans nearly the entire UK across hundreds of postcode areas, with 20,000+ properties treated in the last 12 months and 30,000+ verified customer reviews aggregated across Checkatrade, Google, TRUSTist, Facebook, and Yell.com.
The core service portfolio covers rodents (rats, mice, squirrels), insects (wasps, bees, flies, bed bugs, cockroaches, fleas), bird control and pigeon proofing (including solar panel proofing and guano cleanup), and wildlife management (foxes, moles, rabbits). The commercial offering includes recurring annual contracts from £65+VAT with 6-12 visits per year, electronic treatment reports, risk and method statements, and dedicated account management for national multi-site clients such as Lindt, SportsDirect, Butlin's, and Age UK. Underlying technology is limited to standard digital documentation and a postcode-based customer routing system on the website; there is no proprietary AI, software platform, or mobile application.
The business model is a hybrid of transactional residential services (pay-as-you-go, e.g., wasp nest from £85+VAT, rat/mouse control from £215+VAT, with a £50 booking fee) and recurring commercial contracts. Demand generation relies on SEO via postcode search, a content blog, and a substantial cross-platform review portfolio that functions as a trust signal. Pestforce (UK) Ltd itself operates with 51-100 employees at headquarters, suggesting that the central entity captures franchise fees, marketing, and national contract coordination, while end-customer service delivery is performed by independent franchisees.
Pestforce firmographics
Firmographics- Name
- Pestforce
- Legal name
- Pestforce (UK) Ltd
- Website
- https://pest-force.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pestforce (UK) Ltd is a UK-wide pest control franchise network providing residential and commercial pest management services (rodents, insects, birds, wildlife) through independent local technicians, with recurring commercial contracts and enterprise clients including Lindt, SportsDirect, Butlin's, and Age UK.
- Ownership category
- akta.pro rank
Pestforce industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Commercial Pest Control (IMAIAHAD)
- akta.pro secondary industries
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Insect Control (Crawling/Flying Insects) for Farms & Ag Facilities (AFACAGAF)
Keywords
Where Pestforce is headquartered
LocationHeadquarters
- HQ city
- Henley On Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pestforce business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- One-time Pest Treatment Services: Individual treatment services for specific pest problems (wasps, rodents, insects, wildlife). Pricing varies by pest type and severity. Booking fee of £50 incorporated into quoted price.
- Annual Pest Control Contracts: Recurring commercial contracts providing regular scheduled visits, monitoring, and preventative pest control. Priced from £65+VAT with 6-12 visits per annum.
- Pest Control Contracts: Commercial pest control contracts with digital reports, compliance documentation, and dedicated account management. Tailored to business type, size, and risk profile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wasp Nest Treatment - from £85+VAT |
| Unit Pricing | Pay-as-you-go | Rat Control - from £215+VAT |
| Unit Pricing | Pay-as-you-go | Mouse Control - from £215+VAT |
| Subscription | Annual | Pest Control Contracts - from £65+VAT |
| Other | Pay-as-you-go | Booking Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pestforce product offering
Product offeringCore offering
Pestforce operates a UK-wide franchise network that delivers residential and commercial pest control services, including the control of rodents, insects, birds, and wildlife. Treatments are carried out by local accredited technicians, supported by electronic treatment reports and backed by a national call centre and online booking system. The company also offers franchise opportunities and national multi-site contracts for commercial clients.
Product overview
Pestforce is a franchise-based pest control service network operating across the UK, offering both residential and commercial pest management solutions. The core offering consists of two main service types: Residential Pest Control for homes and gardens, and Commercial Pest Control for businesses with tailored annual contracts. The service portfolio spans multiple pest categories including rodent control (rats, mice, squirrels), wildlife management (foxes, moles, rabbits), bird control (pigeons with proofing and guano cleanup), and insect control (wasps, bees, bed bugs, cockroaches, fleas, flies, ants, moths). Additional specialized services include solar panel proofing, electronic treatment reports, pest inspections, and heat treatments for wood-boring beetles. National Pest Control Contracts enable multi-site businesses to receive coordinated service from a single account manager. The company operates through a network of locally-based franchise technicians who provide services under the Pestforce brand standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Pest Control Comprehensive domestic pest control service for homeowners, tenants, and residential property managers covering rodents, insects, birds, and wildlife.
- Commercial Pest Control Pest management solutions for businesses across sectors, delivered by trained technicians with electronic treatment reports and compliance documentation.
- National Pest Control Contracts Multi-site pest management contracts covering a customer's premises nationwide through the franchise network, providing a single point of contact.
- Rodent Control Removal and control of rats, mice, and squirrels for domestic and commercial properties, including baiting, trapping, and proofing advice.
- Wildlife Control Humane management of foxes, moles, rabbits, squirrels, and other nuisance wildlife on residential and commercial premises.
- Bird Control and Pigeon Proofing Deterrent and proofing solutions for pest bird species, including pigeon proofing and guano cleanup for buildings and premises.
- Insect Control Treatment and eradication of wasps, bees, flies, bed bugs, cockroaches, fleas, and other insect pests in homes and businesses.
- Heat Treatment for Bed Bugs Specialist heat-based bed bug eradication treatment as an alternative to chemical treatment, delivered by trained technicians.
- Pest Inspection Standalone property inspections to identify pest activity, assess risk, and recommend treatment plans for residential and commercial customers.
- Solar Panel Proofing Proofing service to prevent pests from entering and nesting beneath solar panels on residential and commercial rooftops.
- Local Pest Control Technician Service Postcode-based dispatch of the nearest franchised Pestforce technician for on-site pest treatment with same-day or next-day response where available.
- Pestforce Franchise Opportunity Franchise package allowing operators to run a territory-based pest control business under the Pestforce brand with training, leads, and operational support.
Quantifiable outcome
- 30,000+ verified customer reviews across multiple platforms
- +2 more outcomes
Companies that use Pestforce
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Pestforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pestforce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Give A Duck FoundationminorCharitable partnership where Pestforce 'gives a duck' about helping others. The company contributes to helping children with cancer through The Give A Duck Foundation. Contributions help fund research and support for children with cancer.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pestforce competitors and assessment
Company assessmentBroad incumbents
- Massey Services: US pest, termite and lawn services provider. Comparable as a vertically integrated regional pest management operator with strong commercial-contract expertise in hospitality and food service.
- Rollins (Orkin): US-listed parent of Orkin and other pest control brands. Comparable on franchise/license-operator distribution and recurring residential + commercial service model, though geographically focused on North America.
- Rentokil Initial: Global FTSE 100 pest control and hygiene services giant. Directly comparable as a UK-headquartered pest control provider serving both residential and commercial customers with national multi-site contracts — Pestforce competes most directly for mid-market and national-account commercial work.
- Anticimex: European pest control leader operating across the Nordics, Continental Europe and increasingly the UK. Comparable as a multi-country commercial-and-residential pest management platform with recurring digital-monitored service models.
- Terminix (now part of Rentokil): Major North American residential and commercial pest control brand. Comparable on subscription/residential termite-and-general-pest contracts and national-account commercial servicing, providing a benchmark for multi-channel review-driven acquisition.
- Ecolab: Global water, hygiene and pest elimination services provider. Comparable for its commercial pest control division serving food processing, hospitality and healthcare — exactly the enterprise verticals where Pestforce lands names like Lindt, SportsDirect and Butlin's.
Regional players
- Dodson Pest Control: US regional pest control operator serving residential and commercial customers. Comparable as a regional brand building recurring service contracts and leveraging review/reputation marketing — though operating in a different geography.
Direct peers
- Cleankill Pest Control: UK-based pest control company providing residential, commercial and environmental pest services with a strong sustainability/responsible-use positioning. Direct head-to-head competitor for mid-market commercial contracts and BPCA-accredited work in the UK.
- Green Flag Pest Control (UK independent network): UK independent pest control brand competing in the same residential and small-commercial category as Pestforce. Comparable on UK geography, customer profile, and pricing points for wasps, rodents and insects.
Others
- Target Specialty Products: North American distributor of pest control products and supplies to professional operators. Relevant as a supplier comparable and ecosystem participant in the professional pest management value chain Pestforce's franchisees buy into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pestforce social profiles
Digital presencePestforce compliance and trust
Trust signalCompliance6 records
Pestforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pestforce leadership team
Management profileNumber of profiles
Profiles3 records
Pestforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pestforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pestforce
What does Pestforce do?
Pestforce operates a UK-wide franchise network that delivers residential and commercial pest control services, including the control of rodents, insects, birds, and wildlife. Treatments are carried out by local accredited technicians, supported by electronic treatment reports and backed by a national call centre and online booking system. The company also offers franchise opportunities and national multi-site contracts for commercial clients.
Is Pestforce a public or private company?
Pestforce is a private company. It is classified as corporate owned and is currently operating.
When was Pestforce founded?
Pestforce was founded in 2009. It employs 51 to 100 people.
Where is Pestforce based?
Pestforce is headquartered in Henley On Thames, United Kingdom, in the Europe region.
How does Pestforce make money?
Three revenue lines are on record. One-time Pest Treatment Services are the primary driver. The others are annual Pest Control Contracts and pest Control Contracts.
Who are Pestforce's main competitors?
Broad incumbents on record are Massey Services, Rollins (Orkin), Rentokil Initial, Anticimex, Terminix (now part of Rentokil) and Ecolab. Dodson Pest Control is listed as a regional player. Direct peers are Cleankill Pest Control and Green Flag Pest Control (UK independent network). Target Specialty Products is listed as an others.
Does Pestforce have an API?
No public API is recorded for Pestforce.
What industry is Pestforce in?
Pestforce's product category is Pest Control Services. Its primary akta.pro industry code is IMAIAHAD, Commercial Pest Control, with a secondary code of HSAMAAAL, Commercial General Pest Control (Non-Specialty). Its NAICS code is 561710 and its SIC code is 700.