TREC
TREC (The Real Estate Council) is a 501(c)(6) nonprofit professional membership organization founded in 1989, serving 2,000+ commercial real estate professionals and 600+ member companies across North Texas through networking, leadership development, public policy advocacy, and community investment programs.
- Company typePrivate
- Founded1989
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TREC does
The Real Estate Council (TREC) is a 501(c)(6) nonprofit professional membership organization founded in 1989 and headquartered in Dallas, Texas, serving commercial real estate professionals across North Texas. TREC represents 2,000+ individual professionals and 600+ member companies, claiming representation of approximately 95% of commercial real estate business in North Texas and roughly one-sixth of the Dallas-Fort Worth region's total economic output. Named member companies include Crow Holdings, JLL, CBRE, Invesco Real Estate, Bank of America, KPMG, Winstead, NexBank, Colliers, DPR Construction, and Hill & Wilkinson.
TREC operates four primary program pillars: membership and networking (individual tiers from $450 Young Guns to $1,200 Investor; corporate tiers from $5,000 Partner to $22,500 Founder), leadership development (Associate Leadership Council with 805 alumni, Mentorship Program, Diversity Equity & Inclusion initiatives), public policy advocacy (TREC Political Action Committee contributing over $900,000 to 500+ races since 1995, plus coordination with the Real Estate Councils of Texas coalition), and community investment through TREC Community Investors, a U.S. Treasury-certified Community Development Financial Institution. Signature events include FightNight (annual boxing gala raising $35M+ since 1989, 1,400+ guests), Speaker Series, Industry Insights, Young Guns Casino Night, and The Deal educational program.
The organization is funded entirely by membership dues, event and program sponsorships, PAC contributions, and philanthropic grants (notably a $6 million JPMorgan Chase commitment via the Partnerships for Raising Opportunity in Neighborhoods program funding the Dallas Collaborative for Equitable Development). TREC employs 16-20 professional staff and is governed by a member-elected Executive Committee; TREC Community Investors operates as a wholly owned philanthropic subsidiary, and TREC PAC operates under its own board. Technology infrastructure consists of a standard member portal, event management system, podcast distribution across major audio platforms, and email newsletter systems, with no proprietary technology products.
TREC firmographics
Firmographics- Name
- TREC
- Legal name
- The Real Estate Council
- Website
- https://recouncil.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TREC (The Real Estate Council) is a 501(c)(6) nonprofit professional membership organization founded in 1989, serving 2,000+ commercial real estate professionals and 600+ member companies across North Texas through networking, leadership development, public policy advocacy, and community investment programs.
- Ownership category
- akta.pro rank
Where TREC is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TREC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Membership Dues: Annual membership fees at tiered levels: Investor ($1,200), Advocate ($600), Young Guns ($450). Provides access to networks, events, and programs with member pricing.
- Corporate Memberships: Tiered corporate membership packages: Founder ($22,500), Stakeholder ($17,500), Principal ($12,000), Partner ($5,000). Includes designated employee memberships, event perks, and marketing visibility.
- PAC Contributions: Political Action Committee contributions at levels: Trustee ($1,000+), Champion ($500+), Young Guns ($250+), Ally ($100+). Since 1995, TREC PAC has contributed over $900,000 to candidates.
- Event Sponsorships & Tickets: Revenue from event sponsorships (FightNight $20,000-$50,000, Speaker Series $1,500-$75,000, Industry Insights $2,000, etc.) and ticket sales. FightNight attracts 1,400+ guests annually.
- Program Sponsorships: Sponsorships for leadership programs including ALC ($20,000), Leadership Alumni ($7,500), Young Guns Presenting ($20,000), and Real Estate Bootcamp ($1,500-$7,500).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Founder corporate membership with maximum benefits and 65 total employee memberships |
| Subscription | Annual | Stakeholder corporate membership with 25 total employee memberships |
| Subscription | Annual | Principal corporate membership with 10 employee memberships |
| Subscription | Annual | Partner corporate membership with 4 employee memberships |
| Subscription | Annual | Investor individual membership - full access professional tier |
| Subscription | Annual | Advocate individual membership - standard professional tier |
| Subscription | Annual | Young Guns membership for young professionals aged 21-35 |
| Subscription | Annual | PAC Trustee level - highest PAC contribution tier |
| Subscription | Annual | PAC Champion level |
| Subscription | Annual | PAC Young Guns level for younger PAC supporters |
| Subscription | Annual | PAC Ally entry level |
| Subscription | Annual | Associate Leadership Council (ALC) program fee |
| Subscription | Pay-as-you-go | The Deal educational program per session |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
TREC product offering
Product offeringCore offering
TREC is a 501(c)(6) nonprofit professional membership organization serving commercial real estate (CRE) professionals and companies in North Texas. It offers tiered individual and corporate memberships, signature networking and fundraising events (FightNight, Speaker Series, Industry Insights), leadership development programs (Associate Leadership Council), public policy advocacy through TREC PAC, and community investment initiatives operated by its CDFI-certified philanthropic arm, TREC Community Investors.
Product overview
TREC (The Real Estate Council) is a professional business membership organization serving commercial real estate professionals in North Texas, not a technology product company. Its offerings consist of membership programs, leadership development programs (Associate Leadership Council, Mentorship Program), community investment initiatives (TREC Community Investors, Dallas Catalyst Project), public policy advocacy (TREC PAC), professional events (FightNight, Speaker Series, Industry Insights, The Deal educational series), networking groups (Young Guns, TREC Connects, Breakfast Groups), and publications (TRECcast podcast, The Download newsletter, Real Brief newsletter). These are service-based programs, not technology products or software platforms.
Differentiator
Problem solved
Functional benefit
Brands
- TREC PAC: TREC Political Action Committee - supports candidates and advocacy efforts for balanced, pro-growth policy at local and state levels.
- TREC Community Investors
- Associate Leadership Council (ALC)
- Young Guns
- FightNight
Products and services
- Individual Memberships
- Corporate Memberships
- TREC PAC Contributions
- Associate Leadership Council (ALC) Program
- TREC Community Investors (CDFI Lending)
- The Deal Educational Program
- FightNight Annual Event
- Speaker Series and Industry Insights Events
- Young Guns Program
- Dallas Collaborative for Equitable Development (DCED)
Quantifiable outcome
- $23 million invested in Forest District neighborhood (inaugural Dallas Catalyst Project)
- +5 more outcomes
Companies that use TREC
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
TREC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TREC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Dallas CollegecoreDCED partnership with Dallas College supporting equitable development and educational opportunities in vulnerable Dallas neighborhoods through real estate projects and workforce development.
- LiftFundcoreDCED partnership with LiftFund providing microloans and financial services to support small business development and community economic growth in targeted neighborhoods.
- U.S. Department of the Treasury (CDFI Certification)coreTREC Community Investors is certified by the U.S. Department of the Treasury as a Community Development Financial Institution (CDFI), enabling the organization to provide flexible loans and community development financing.
- St. Philip's School & Community CenterflagshipDallas Catalyst Project inaugural partner for Forest District neighborhood revitalization in South Dallas. TREC members served as project managers and provided pro bono professional services.
- Cornerstone Baptist ChurchflagshipDallas Catalyst Project inaugural partner receiving support for community development projects in the Forest District through TREC Community Investors' place-based strategy.
- Forest ForwardflagshipDallas Catalyst Project inaugural partner for Forest District neighborhood transformation, benefiting from $23 million total investment including $3 million from TREC CI.
- Mill City Community AssociationflagshipDallas Catalyst Project: Mill City partner addressing food insecurity, public safety, affordable housing, outdated infrastructure, and lack of community spaces in the Mill City neighborhood.
- Builders of Hope Community Development CorporationflagshipDallas Catalyst Project: Mill City partner providing community development expertise and real estate development services for neighborhood revitalization.
- The Urban SpecialistsflagshipDallas Catalyst Project: Mill City partner contributing urban development expertise and community engagement for Mill City neighborhood transformation.
- Real Estate Councils of Texas (RECsTX)coreStatewide coalition that TREC is part of, serving as a unified voice for commercial real estate in Texas. Coordinates annual Lobby Day in Austin and shared policy priorities.
- Rose + Porterfield GroupminorExecutive coaching firm that provides personalized training for ALC class members, tailoring the experience to fit strengths and goals of each participant.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
TREC competitors and assessment
Company assessmentDirect peers
- NAIOP: National commercial real estate development association serving developers, owners, investors, and related professionals. NAIOP is the closest national analog to TREC's commercial real estate focus, with overlapping membership, advocacy, and leadership development programs.
- ULI (Urban Land Institute): Global real estate and land use research and education organization with a member network across development, investment, and planning. Comparable to TREC as a CRE membership body that combines policy advocacy, leadership programs, and community impact initiatives.
- BOMA International: Building Owners and Managers Association International represents commercial property professionals focused on office, industrial, and mixed-use buildings. Overlaps with TREC's CRE professional base and offers similar advocacy, education, and networking value.
- ICSC (Innovating Commerce Serving Communities): Global trade association for the retail real estate industry, with member companies across brokerage, development, and operations. Comparable to TREC in membership-driven advocacy, networking events, and professional education.
- CoreNet Global: Membership association for corporate real estate professionals and service providers. Comparable to TREC's leadership development and corporate membership tier structure serving large occupiers and their advisors in commercial real estate.
- CCIM Institute: Commercial real estate investment network offering the CCIM designation, education, and member services. Directly comparable to TREC's professional development and networking focus, particularly within the investment sales and capital markets segment.
- SIOR (Society of Industrial and Office Realtors): International society of industrial and office real estate brokers representing top-producing CRE professionals. Comparable to TREC in serving senior CRE practitioners with networking, advocacy, and designation-based credentialing.
- CREW Network: Commercial Real Estate Women network focused on advancing women in CRE through networking, leadership, and business development. Comparable to TREC's TREC Connects networking groups and DEI Leadership programming.
Regional players
- Real Estate Council of Austin (RECA): Austin-based CRE membership organization serving developers, investors, and service providers in Central Texas. Comparable to TREC in mission and programming and a peer within the Real Estate Councils of Texas (RECsTX) coalition alongside TREC.
- Dallas Regional Chamber: Broader Dallas-Fort Worth business membership organization spanning multiple industries. Comparable to TREC as a DFW-based membership body with advocacy, leadership programs, and community investment initiatives, though operating at a wider industry scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TREC social profiles
Digital presenceTREC financial estimates
Financial estimateRevenue estimate
Valuation estimate
TREC leadership team
Management profileNumber of profiles
Profiles14 records
TREC subsidiaries and ownership
Company hierarchySubsidiaries1 record
TREC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TREC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TREC
What does TREC do?
TREC is a 501(c)(6) nonprofit professional membership organization serving commercial real estate (CRE) professionals and companies in North Texas. It offers tiered individual and corporate memberships, signature networking and fundraising events (FightNight, Speaker Series, Industry Insights), leadership development programs (Associate Leadership Council), public policy advocacy through TREC PAC, and community investment initiatives operated by its CDFI-certified philanthropic arm, TREC Community Investors.
Is TREC a public or private company?
TREC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TREC founded?
TREC was founded in 1989. It employs 11 to 50 people.
Where is TREC based?
TREC is headquartered in Dallas, United States, in the North America region.
How does TREC make money?
Five revenue lines are on record. Individual Membership Dues are the primary driver. The others are corporate Memberships, PAC Contributions, event Sponsorships & Tickets and program Sponsorships.
Who are TREC's main competitors?
Direct peers on record are NAIOP, ULI (Urban Land Institute), BOMA International, ICSC (Innovating Commerce Serving Communities), CoreNet Global, CCIM Institute, SIOR (Society of Industrial and Office Realtors) and CREW Network. Regional players are Real Estate Council of Austin (RECA) and Dallas Regional Chamber.
Does TREC have an API?
No public API is recorded for TREC.