Las Rozas Innova

What Las Rozas Innova does

Las Rozas Innova is the Empresa Municipal de la Innovación y Desarrollo Tecnológico de Las Rozas de Madrid, S.A., a 100% publicly-owned municipal company founded in 2020 by the Ayuntamiento de Las Rozas to serve as the city's arm for innovation, smart city infrastructure, and technological development. Headed by Consejera Delegada Cristina Álvarez-Requena with Mayor José de la Uz as President, the company operates the municipality itself as a living lab, deploying and validating urban technologies — IoT, AI, digital twins, EV charging, sustainable mobility, and energy efficiency — for startups, corporations, and European research consortia. The COSMOS smart city platform aggregates urban data and integrates vertical solutions such as the WALKERPISA AI+IoT pedestrian safety system (with Singular Things and Fundación ONCE), the RAPTOR/AIPECRA AI accessibility catalog (with LOKI and EIT Urban Mobility), the Plato Limpio AI food-waste platform (with Hub resident Neto Positivo), the Rozas Recarga EV charging network (56 points), and an Electronic Administration Platform offering 350+ telematic procedures with 80% processed via electronic registry.

The company's product surface combines a core platform (Hub Las Rozas Innova, hosting nearly 50 startups and 200+ users with coworking, the Startup Boost acceleration program, investment forums, an Early Adopters program, and a Public Aid Office) with a portfolio of European-funded R+D+i projects: SOWISE+ (Horizon Europe, circular economy / PHA bioplastics), AMIGOS (active mobility and digital twin), IDEM (NLP/easy-reading AI for accessible public communication), RAPTOR (computer vision for pedestrian accessibility), WALKERPISA (AI pedestrian safety), and Plato Limpio (predictive analytics for school canteens). Distribution is direct to the Ayuntamiento and the Las Rozas community through municipal implementation, Hub programs, and the early-adopter living-lab model, supported by participation in international events (Smart City Expo World Congress 2026, South Summit 2026, ICF TOP7 2025 host) and partnerships with NEC, Indra, Telefónica, Airbus, Schreder, Libelium, Taipei Computer Association, and the Spanish Network of Smart Cities (RECI).

The revenue model is non-commercial: Las Rozas Innova is funded entirely by the Las Rozas municipal budget and supplemented by European and national public grants captured by its European Projects Office, which has secured over €24 million across 16 active R+D+i projects. No commercial pricing tiers, no external paying customers, and no disclosed revenue figure are present in the available data. The value proposition for the municipality is the consolidation of fragmented innovation efforts — smart city deployment, EU fund acquisition, startup support, and public-sector technology validation — within a single instrument that delivers measurable outcomes such as 94.3% tech-employment growth in Las Rozas over 2013–2023 (COTEC) and 1,226 net jobs from 25 gazelle companies between 2019–2022.

Name

Las Rozas Innova

Legal name

Empresa Municipal de la Innovación y Desarrollo Tecnológico de Las Rozas de Madrid, S.A.

Website

https://lasrozasinnova.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Rozas Innova is the 100% municipally-owned innovation company of Las Rozas de Madrid, operating the city as a living lab for startups and corporates through its COSMOS smart city platform, AI/IoT pilots, Hub startup center (~50 startups), and 16 European R+D+i projects funded by municipal budget and EU grants.

Ownership category

akta.pro rank

Product category

Municipal Innovation Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Smart city services
• Municipal innovation programs
• Urban technology testing
• Startup acceleration programs
• Digital public administration

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Municipal Budget and Public Funding: As a public municipal company (Empresa Municipal), Las Rozas Innova is funded entirely through the municipal budget of the Ayuntamiento de Las Rozas de Madrid. Additional revenue comes from European and national public grants and funds captured through its European Projects Office, which manages applications for funds directed at municipal improvement projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Las Rozas Innova is a public municipal company that delivers smart city innovation services, entrepreneurship support, and digital transformation for the Ayuntamiento de Las Rozas. It operates the Hub Las Rozas Innova (an innovation and entrepreneurship center hosting ~50 startups), the COSMOS smart city platform, the Electronic Administration Platform with 350+ procedures, the Rozas Recarga EV charging network (56 points), and a European Projects Office that has secured over €24 million in EU funds across 16 R+D+i projects (including WALKERPISA, RAPTOR, AMIGOS, SOWISE+, IDEM, and Plato Limpio).

Product overview

Las Rozas Innova is the Public Municipal Company for Innovation and Technological Development of Las Rozas City Council, operating as a smart city innovation platform with multiple interconnected services. The core offering centers on Hub Las Rozas Innova, a Center for Innovation and Entrepreneurship that provides acceleration programs (Startup Boost), Early Adopters programs for technology testing, investment forums, coworking spaces, and public aid office services. The Cosmos Smart City Platform serves as the main technology infrastructure integrating urban management solutions. Supporting services include the Electronic Administration Platform (offering 350+ telematic procedures), the Rozas Recarga EV charging app (56 charging points), and European Projects Office. The company also runs multiple EU-funded R+D+i projects including SOWISE+ (circular economy), AMIGOS (sustainable mobility), IDEM (accessible communication AI), RAPTOR (pedestrian accessibility assessment), WALKERPISA (pedestrian safety AI), and Plato Limpio (AI food waste reduction), positioning Las Rozas as a living lab for urban technology testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hub Las Rozas Innova Center for Innovation and Entrepreneurship providing shared workspace, acceleration programs, mentoring, investment forums, and direct access to the municipal administration for startups and companies to validate technologies in real urban environments. Hosts nearly 50 startups and 200+ users.
• Startup Boost Acceleration Program Structured acceleration program for growth-stage startups, providing mentorship, training, investor access, and tailored support to scale businesses operating in the Hub.
• Early Adopters Program Program that places startups in front of real users (citizens, businesses, schools, senior centers) in the municipality to validate products with first users and obtain feedback in a real urban environment.
• Rozas Recarga Electric vehicle charging service with 56 charging points distributed across public car parks in Las Rozas, operated through a mobile application for end users.
• Electronic Administration Platform (Sede Electrónica) Electronic administrative platform offered by Las Rozas Innova providing more than 350 telematic procedures, with 80% processed via electronic registry, enabling citizens to complete municipal procedures digitally without travel.
• COSMOS Smart City Platform Central smart city platform integrating data from multiple urban systems including IoT sensors, energy management, mobility services, and digital twin visualization for comprehensive city management and decision-making.
• WALKERPISA Pedestrian Safety System IoT and AI-powered pedestrian safety system combining LiDAR sensors, predictive vehicle detection, and mobile/smartwatch alerts (vibration, sound, visual) to protect pedestrians at crossings without traffic lights. Developed with Singular Things and Fundación ONCE.
• Plato Limpio (reducefoodwaste.io) AI-powered platform for measuring, analyzing, and reducing food waste in school canteens. Monitors waste per menu item, calculates carbon footprint, and helps design reduction plans. Deployed across 2,150 daily meals in three Las Rozas schools.
• FEMADDI Accessible App Accessible mobile application for the Madrid Federation of Athletes with Intellectual Disabilities (FEMADDI), providing competition information, schedules, results, AI-powered easy reading, and audiovisual content. Serves over 2,500 athletes across 75 clubs.
• Public Aid Office (Oficina Local de Ayudas Públicas) Local public aid office guiding entrepreneurs and companies through available public funding opportunities, administrative procedures, Kit Digital subsidies, and European funds access.
• Coworking Spaces Shared workspace facilities available for entrepreneurs and startups within the Hub Las Rozas Innova facilities in the city's business park.
• Investment Forums Forum events connecting startups with potential investors, facilitating funding opportunities and investor relationships within the Hub Las Rozas Innova ecosystem.

Quantifiable outcome

• 94.3% growth in technological employment over the decade (2013-2023), from 6,475 to 12,582 tech affiliates (COTEC Foundation)
• +5 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Indra Group (IndraMind)coreTechnology or Integration · 18 May 2026Major Spanish technology and defense corporation whose cybersecurity division (IndraMind) participated in the cybersecurity and defense conference organized by Las Rozas Innova and Madrid Open Cities, presenting sovereign AI capabilities for security and defense.
• Telefónica (Telefónica Defensa y Seguridad)coreTechnology or Integration · 18 May 2026Telefónica's defense and security division presented at the Las Rozas Innova cybersecurity event, sharing experience on resilient infrastructure for emergency environments.
• European Commission (Horizon Europe)coreStrategic or Co-development Partner · 7 May 2026European Commission funded the SOWISE+ project (Solid Organic Waste Into Sustainable End-products) under Horizon Europe. Las Rozas participates as an urban laboratory studying the replicability of converting biological waste into bioplastics (PHA), sending waste samples and conducting user acceptance studies.
• Museo del PradominorStrategic or Co-development Partner · 27 April 2026Co-recipient of the Premio Plena Inclusión Madrid alongside Las Rozas, recognizing institutional commitment to inclusion of people with intellectual disabilities.
• Fundación ADEYminorStrategic or Co-development Partner · 27 April 2026Co-recipient of the Premio Plena Inclusión Madrid alongside Las Rozas and Museo del Prado.
• Las Rozas The Style OutletscoreGTM or Marketing Partner · 23 April 2026Co-organizer of the 'Impulsa tu Startup' fair, providing venue and foot traffic for startups to test products with real consumers. Joint initiative with Las Rozas Innova for four consecutive years.
• Fundación ONCEcoreStrategic or Co-development Partner · 15 April 2026Fundación ONCE collaborated with Las Rozas Innova to pilot WALKERPISA, an AI+IoT pedestrian safety system, with real users including people with visual, hearing, and intellectual disabilities. The foundation provided expertise on accessibility and user testing.
• Singular ThingscoreTechnology or Integration · 15 April 2026Developed the WALKERPISA AI+IoT pedestrian safety system, deploying it in Las Rozas as a pilot. The system combines LiDAR sensors, predictive AI, and mobile alerts for pedestrian safety at crossings.
• Plato Limpio (Neto Positivo)coreTechnology or Integration · 8 April 2025Startup resident at the Hub Las Rozas Innova developed the reducefoodwaste.io AI platform deployed in 3 school canteens in Las Rozas, measuring and analyzing food waste across 2,150 daily meals.
• ITAINNOVAcoreStrategic or Co-development Partner · 3 April 2025Partner in the European AMIGOS project, leading co-creation workshops with school communities and adapting scenarios to the digital twin. Contributed methodology from Universidad Politécnica de Lappeenranta.
• CambiaMOminorStrategic or Co-development Partner · 3 April 2025European project partner in AMIGOS, contributing expertise in sustainable mobility and workshop facilitation with school communities in Las Rozas.
• Fundación ONCEcoreStrategic or Co-development Partner · 29 October 2024Fundación ONCE supported the Spin Connect challenge, a solidarity cycling event that raised funds for the FEMADDI accessible app. Provides ongoing collaboration on accessibility and disability innovation projects.
• FEMADDI (Federación Madrileña de Deportistas con Discapacidad Intelectual)coreStrategic or Co-development Partner · 29 October 2024Presented an AI-powered accessible app at the Hub Las Rozas Innova, developed with support from the Spin Connect solidarity challenge and Fundación ONCE. The federation serves over 2,500 athletes and 75 clubs.
• Samuel Sánchez (Olympic Medalist)minorOthers · 29 October 2024Olympic cycling medalist who served as ambassador for the Spin Connect solidarity challenge, leading a 200km ride from Las Rozas to Salamanca to raise funds for FEMADDI's accessible app.
• EIT Urban MobilitycoreStrategic or Co-development Partner · 28 October 2024European Institute of Innovation and Technology's Urban Mobility initiative selected Las Rozas as a city demonstrator for the RAPTOR challenge. Las Rozas received €40,000 in prize funding and LOKI's AIPECRA technology is being deployed through this partnership for pedestrian accessibility assessment.
• Plena Inclusión MadridcoreStrategic or Co-development Partner · 28 October 2024Collaboration on European RAPTOR project to define accessibility improvements for pedestrian crossings, providing expertise on needs of people with physical and intellectual disabilities. Also collaborated on European IDEM project for AI-based accessible public communication.
• FAMMA (Federación de Asociaciones de Personas con Discapacidad Física y Orgánica de la Comunidad de Madrid)coreStrategic or Co-development Partner · 28 October 2024Partner in the European RAPTOR project, contributing knowledge on physical disability accessibility needs for the AI-based pedestrian crossing analysis.
• LOKI (Italian startup)coreTechnology or Integration · 28 October 2024Italian startup selected through the RAPTOR Challenge (EIT Urban Mobility) to deploy AIPECRA technology in Las Rozas for cataloging pedestrian crossing accessibility using AI, GNSS, and camera sensors.
• ICF Taiwan / TaipeicoreStrategic or Co-development Partner · 26 March 2024Las Rozas delegation participated in the Smart City Summit and Expo Net Zero in Taipei, engaging with ICF Taiwan and visiting Taiwan's national startup accelerator (Startup Terrace).
• Intelligent Community Forum (ICF)coreStrategic or Co-development PartnerICF is a global network of smart communities. Las Rozas has been recognized as a TOP21 and TOP7 ICF Smart Community (2024-2025), hosted the TOP7 Conference 2025, and participates in ICF's knowledge exchange and benchmarking programs.
• Red Española de Ciudades Inteligentes (RECI)coreStrategic or Co-development PartnerLas Rozas, through Mayor José de la Uz, presides RECI which brings together nearly 150 municipalities accounting for more than half of Spain's population. The network facilitates knowledge sharing and coordinated smart city policy development.
• Taipei Computer Association (TCA)coreStrategic or Co-development PartnerInternational collaboration agreement with TCA, recognized as one of Taiwan's main technology industry associations. Las Rozas delegation visited TCA and Startup Terrace accelerator in 2024 as part of international innovation exchange.
• Madrid Oeste Tecnológico (MOT)coreStrategic or Co-development PartnerPlatform led by Las Rozas connecting municipalities in the northwest of the Madrid region to promote the area as an open innovation environment. Collaborates with municipalities like Boadilla del Monte to replicate mobility initiatives.
• Madrid Open CitiescoreStrategic or Co-development PartnerMadrid Open Cities is a collaborative network co-organizing events like the Cybersecurity and Defense conference with Las Rozas Innova, connecting startups, corporations, and public institutions for urban innovation.
• IoT Cluster of the Community of MadridcoreStrategic or Co-development PartnerLas Rozas is the headquarters of the IoT Cluster of the Community of Madrid, collaborating on company internationalization, entrepreneur support, and international investment attraction.
• Intelligent Cities Challenge (ICC)minorStrategic or Co-development PartnerEuropean Commission initiative that Las Rozas participates in, connecting with other European cities on smart city development and best practice exchange.
• Red InnpulsominorStrategic or Co-development PartnerSpanish network of municipalities focused on innovation, in which Las Rozas participates for knowledge sharing and policy benchmarking.
• Smart City ClusterminorStrategic or Co-development PartnerSpanish smart city industry cluster that Las Rozas is a member of, participating in industry events and knowledge networks.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Others

• Impact Hub Madrid: Impact Hub Madrid is a leading innovation community and coworking network in Madrid serving startups, corporations, and public sector partners. It is comparable to the Hub Las Rozas Innova coworking and community model, particularly its work in social innovation and accessibility.
• INCIBE (Instituto Nacional de Ciberseguridad): INCIBE is Spain's public cybersecurity institute, with which Las Rozas Innova co-organizes cybersecurity and defense events. It is thematically comparable as a public-sector technology entity headquartered in Spain that runs ecosystem and innovation programs adjacent to municipal innovation priorities.

Regional players

• Ajuntament de València - Innovació: Valencia's municipal innovation and smart city programs, including Las Naves and Valencia Innovation Capital, are comparable to Las Rozas Innova as a Spanish municipality driving urban technology, EU project participation, and startup support — though Valencia operates at larger city scale.
• Parque Tecnológico de Andalucía (PTA Málaga): PTA in Málaga is a regional technology park and innovation hub that hosts companies, research centers, and startups. It is comparable to the Hub Las Rozas Innova ecosystem model of concentrating tech companies and providing acceleration/infrastructure support, though it operates at a regional rather than single-municipality scale.

Direct peers

• EMT Madrid (Empresa Municipal de Transportes): EMT Madrid is a municipally-owned public company of the Madrid City Council delivering urban mobility and transportation services. It is comparable to Las Rozas Innova in entity structure (Empresa Municipal / public limited company owned by city government) and in delivering technology-enabled municipal services including EV charging and sustainable mobility pilots.
• Red.es: Red.es is the public corporate entity attached to Spain's Ministry of Digital Transformation, focused on driving digitalization, innovation, and entrepreneurship programs. It is directly comparable in mission — public-sector digital transformation and startup/innovation ecosystem support — and Ana Herrera González, Director of Business Development at Las Rozas Innova, previously worked at Red.es.
• Barcelona Digital City: Barcelona Digital City is the municipal innovation and digital transformation program of the Barcelona City Council, running urban technology pilots, digital inclusion programs, and smart city platforms. It is directly comparable as a municipal-level public innovation entity using the city itself as a living lab for technology testing.
• Madrid Digital: Madrid Digital is the public technology and digital transformation entity of the Community of Madrid. It is directly comparable to Las Rozas Innova in operating model — a public-sector digital entity delivering smart city services, e-government platforms, and innovation programs on behalf of a regional government.

Broad incumbents

• Lanzadera (Marina de Empresas): Lanzadera is one of Spain's largest startup accelerators, backed by Juan Roig and Marina de Empresas. It is comparable to the Hub Las Rozas Innova Startup Boost acceleration program and investment forums but operates as a private-backed, multi-sector accelerator rather than a municipal innovation entity.
• Wayra (Telefónica): Wayra is Telefónica's global corporate open innovation and startup accelerator network, operating hubs across Spain and Latin America. It is comparable to the Hub Las Rozas Innova startup acceleration model but operates at much larger scale and as part of a major telco's broader innovation portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzWS0HGeWFVXS5VXIbjfNgg/featured
• Facebookfacebook.com/LasRozasInnova
• LinkedInlinkedin.com/company/las-rozas-innova
• Instagraminstagram.com/lasrozasinnova
• Xx.com/LasRozasInnova

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Rozas Innova