RetireMed
RetireMed is a licensed Medicare and health insurance advisory firm, founded in 2007 and based in Ohio, that helps individuals in five states select and enroll in Medicare Advantage, Supplement, Part D, and individual/family plans via licensed advisors at no cost to clients.
- Company typePrivate
- Founded2007
- HeadquartersMiamisburg, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What RetireMed does
RetireMed is a Medicare and health insurance advisory firm founded in 2007 and headquartered in Miamisburg, Ohio, operating under the legal entity RetireMED IQ LLC. The company provides licensed, one-on-one advisory services that help individuals navigate Medicare Advantage (Part C), Medicare Supplement/Medigap, Medicare Part D prescription drug coverage, Original Medicare (Parts A and B) enrollment, and individual/family health plans for pre-Medicare populations. RetireMed also serves employers, HR departments, financial advisors, and ICHRA brokers as referral and education partners, and offers ancillary add-on products (dental, vision, hearing, hospital indemnity, international travel) through carrier partners. The firm is licensed in five states (OH, KY, IN, PA, FL) and is appointed with 14 insurance carriers representing 922 products in OH/KY/IN/FL; it claims to have helped more than 65,000 individuals with a 95% client retention rate and over 1,300 five-star Google reviews.
The business model is commission-based: RetireMed is compensated by insurance carriers for plan placements, while all advisory services — plan research, comparisons, enrollment support, and year-round client advocacy — are provided to clients at no cost. Go-to-market is sales-led, with licensed advisors delivering consultations in person at two Ohio offices (Miamisburg and Blue Ash), by phone, or via video, supported by a free 20-minute assessment as the entry point. Top-of-funnel demand is generated through a content-heavy marketing motion (live and on-demand webinars, blog/video library, Pathfinder newsletter, organic social on Instagram/Facebook/YouTube/LinkedIn), community engagement (e.g., Alzheimer's Association sponsorship), and a Refer-a-Friend program. The company does not operate a proprietary technology platform; its stack consists of YouCanBookMe for scheduling, standard email marketing, and conventional business tooling. Leadership includes CEO Marisa O'Neill (joined 2010), COO Kevin P. O'Bryan (promoted from CFO in 2021), CRO Amy Emanuel, and CGO Luke Boemker (joined February 2024).
RetireMed firmographics
Firmographics- Name
- RetireMed
- Legal name
- RetireMED IQ LLC
- Website
- https://retiremed.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RetireMed is a licensed Medicare and health insurance advisory firm, founded in 2007 and based in Ohio, that helps individuals in five states select and enroll in Medicare Advantage, Supplement, Part D, and individual/family plans via licensed advisors at no cost to clients.
- Ownership category
- akta.pro rank
RetireMed industry classification
Industry- Product category
- Medicare Insurance Advisory
- NAICS
- Insurance Agencies and Brokerages (52421), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
- akta.pro secondary industries
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), COBRA & Retiree Continuation Administration (HLAEAAAJ), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)
Keywords
Where RetireMed is headquartered
LocationHeadquarters
- HQ city
- Miamisburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RetireMed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Carrier Commissions: RetireMed generates revenue through commissions paid by insurance carriers. The company is licensed to represent 14 insurance organizations offering 922 products across Ohio, Kentucky, Indiana, and Florida. They do not charge clients for their advisory services, plan research, comparisons, or enrollment support. All services are provided at no cost or obligation to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Advisory Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RetireMed product offering
Product offeringCore offering
RetireMed is a licensed health insurance advisory and brokerage firm that helps individuals select, compare, and enroll in Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug, Original Medicare, and individual/family ACA health plans across Ohio, Kentucky, Indiana, Pennsylvania, and Florida. The firm also provides B2B advisory services to employers with Medicare-eligible employees, financial advisors, and ICHRA brokers, and offers supplementary insurance products (dental, vision, hearing, hospital indemnity, international travel). All advisory and enrollment services are provided at no cost to clients and RetireMed is compensated through commissions paid by the 14 insurance carriers it represents.
Product overview
RetireMed operates as a Medicare and health insurance advisory firm, not a unified software platform. The company provides Medicare plan advisory services including Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug plans, and Original Medicare enrollment guidance. They also offer individual and family health insurance advisory for pre-Medicare populations through ACA plans and short-term options. Supporting products include hospital indemnity, international travel, dental, vision, and hearing insurance as add-on coverage options. For employers, RetireMed provides Medicare-eligible employee advisory, ICHRA services, retiree plan comparison, and COBRA alternatives guidance. Financial advisors and HR departments can access partnership programs. The company delivers services through licensed advisors via in-person, phone, and video appointments, supported by educational webinars and an online eligibility assessment tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage Plans (Part C) Advisory Advisory service that helps Medicare beneficiaries compare and enroll in Medicare Part C (Medicare Advantage) plans from multiple carriers, combining Part A and Part B coverage with additional benefits. Intended for individuals 65+ or otherwise Medicare-eligible.
- Medicare Supplement (Medigap) Plans Advisory Advisory service to compare and enroll in Medicare Supplement (Medigap) policies from private carriers that cover out-of-pocket costs not paid by Original Medicare, such as copayments, coinsurance, and deductibles. Intended for Medicare beneficiaries seeking to limit Original Medicare cost exposure.
- Medicare Part D Prescription Drug Coverage Advisory Advisory service for selecting and enrolling in stand-alone Medicare Part D prescription drug plans and Medicare Advantage Prescription Drug (MAPD) plans, including formulary and cost comparisons. Intended for Medicare beneficiaries who need prescription drug coverage.
- Original Medicare (Part A and Part B) Enrollment Advisory Advisory service guiding individuals through Original Medicare enrollment, including Part A (hospital insurance) and Part B (medical insurance) applications, timing, and coordination with employer coverage. Intended for individuals becoming Medicare-eligible at 65 or through disability.
- Individual and Family Health Plan Advisory Advisory service for ACA Marketplace-compliant plans, short-term health insurance, and other individual/family coverage options for those not yet eligible for Medicare. Includes transition planning into Medicare at age 65. Intended for pre-Medicare individuals (typically age 50-64) and their families.
- Medicare-Eligible Employee Advisory for Employers Advisory service for HR departments and employers on managing Medicare-eligible employees, including Medicare Secondary Payer compliance, the 20-employee rule, plan coordination, and employee education. Functions as an extension of the HR team. Intended for employers with workers age 65+ or approaching Medicare eligibility.
- Retiree Health Plan Comparison Advisory Analysis and advisory service comparing employer-sponsored retiree health plans against Medicare options to identify cost savings and better coverage. Intended for retirees evaluating employer retiree benefits and for employers managing retiree health liabilities.
- ICHRA (Individual Coverage HRA) Broker and Employer Advisory Advisory service for employers and ICHRA brokers on Individual Coverage Health Reimbursement Arrangements, including ICHRA education, plan options, and year-round support, to enable reimbursement of individual health insurance premiums. Intended for ICHRA brokers and employers transitioning from group health coverage.
- Financial Advisor Partnership Program Partnership service that allows financial advisors and wealth managers to refer Medicare-eligible clients to RetireMed for expert Medicare education, enrollment support, and year-round guidance, while the advisor remains focused on financial planning. Intended for independent financial advisors, wealth managers, and brokers with Medicare-eligible clients.
- Supplementary Insurance Products (Dental, Vision, Hearing, Hospital Indemnity, International Travel) Add-on insurance products including dental plans (via Ameritas and Delta Dental), vision plans (via Ameritas), hearing benefits, hospital indemnity insurance (via Guarantee Trust Life) with fixed cash benefits for inpatient copays, and international travel health insurance. Offered to complement Medicare coverage for clients whose plans do not include these benefits.
Quantifiable outcome
- 95% client retention rate, described as unmatched in the industry
- +2 more outcomes
Companies that use RetireMed
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
RetireMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RetireMed partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AmeritascoreRetireMed partners with Ameritas to offer dental insurance plans to complement Medicare coverage for clients whose plans do not include dental benefits. Ameritas dental plans are presented as affordable options for preventive care and comprehensive services.
- Delta DentalcoreRetireMed partners with Delta Dental to offer a range of affordable dental plans to complement Medicare coverage. Delta Dental products are offered alongside Ameritas plans to provide clients with multiple dental coverage options.
- Guarantee Trust LifecoreRetireMed offers hospital indemnity insurance from Guarantee Trust Life to help clients pay for inpatient hospital copays. Policies offer fixed cash benefits paid directly to policyholders. Premiums range approximately $25-30/month with no underwriting for those aged 65-69. Cancer insurance add-on options are also available.
- Financial AdvisorscoreRetireMed partners with financial advisors to provide Medicare-related support to their clients. Financial advisors refer Medicare-eligible clients to RetireMed for education, enrollment, and ongoing guidance, allowing advisors to stay focused on financial planning. RetireMed has over 1,500 such organizational partnerships.
- Employers and HR DepartmentscoreRetireMed partners with employers to support Medicare-eligible employees through education, enrollment, and year-round guidance. The company functions as an extension of the HR team, helping employees understand Medicare options and make confident decisions. RetireMed has over 1,500 employer partnerships.
- ICHRA BrokerscoreRetireMed supports Individual Coverage Health Reimbursement Arrangement (ICHRA) brokers in helping employers transition from expensive group health insurance to ICHRA. The company provides ICHRA education, plan options, and year-round support through broker partnerships.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RetireMed competitors and assessment
Company assessmentEmerging players
- Medicareful: Digital Medicare comparison platform focused on Medicare Supplement and Medicare Advantage plans. Comparable as a Medicare-focused distribution channel, though it leans more heavily on self-service online enrollment rather than licensed advisors.
- Chapter: Tech-enabled Medicare advisory firm focused exclusively on Medigap plan comparison and enrollment. Targets the same Medicare-eligible demographic with a modernized digital experience that competes for the same end consumer as RetireMed.
Broad incumbents
- Humana: One of the largest Medicare Advantage carriers in the U.S. and a major RetireMed carrier partner. As a broad incumbent, Humana competes with RetireMed indirectly by investing in direct-to-consumer enrollment channels that could disintermediate independent brokers.
- Mutual of Omaha: Long-established Medicare Supplement carrier and a likely partner in RetireMed's product portfolio. As a broad incumbent, Mutual of Omaha offers competing distribution channels and may push more aggressive direct-to-consumer enrollment over time.
- Anthem Blue Cross Blue Shield (Elevance Health): Major Medicare Advantage carrier operating in Ohio and the Midwest — RetireMed's core market. Competes indirectly as a carrier with growing direct enrollment capabilities that could pressure broker commissions.
- UnitedHealthcare: Largest Medicare Advantage carrier in the U.S. and a partner carrier for RetireMed. As a broad incumbent, UnitedHealthcare's direct enrollment platforms and proprietary agent network represent the primary disintermediation threat to independent Medicare advisors.
Direct peers
- eHealth: Public health insurance marketplace offering Medicare Advantage, Medigap, and Part D plans online and through licensed agents. Direct competitor in Medicare distribution with a stronger proprietary technology platform and national reach.
- GoHealth: Medicare-focused insurance brokerage using a tech-enabled agent model to distribute Medicare plans from multiple carriers. Closely comparable business model (carrier commissions, licensed advisor-led) but operates at a national, publicly-traded scale.
- SelectQuote: Public insurance brokerage specializing in Medicare Advantage and life insurance distribution through a telephonic and digital advisor model. Directly comparable as a Medicare-focused brokerage earning carrier commissions, though significantly larger and more tech-enabled than RetireMed.
- HealthPlanOne (HTA): Insurance brokerage distributing Medicare, individual, and family health plans through carrier partnerships. Operates with the same commission-based revenue model and advisor-led approach as RetireMed, though with a broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RetireMed social profiles
Digital presenceRetireMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
RetireMed leadership team
Management profileNumber of profiles
Profiles4 records
RetireMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RetireMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RetireMed
What does RetireMed do?
RetireMed is a licensed health insurance advisory and brokerage firm that helps individuals select, compare, and enroll in Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug, Original Medicare, and individual/family ACA health plans across Ohio, Kentucky, Indiana, Pennsylvania, and Florida. The firm also provides B2B advisory services to employers with Medicare-eligible employees, financial advisors, and ICHRA brokers, and offers supplementary insurance products (dental, vision, hearing, hospital indemnity, international travel). All advisory and enrollment services are provided at no cost to clients and RetireMed is compensated through commissions paid by the 14 insurance carriers it represents.
Is RetireMed a public or private company?
RetireMed is a private company. It is classified as management employee owned and is currently operating.
When was RetireMed founded?
RetireMed was founded in 2007. It employs 51 to 100 people.
Where is RetireMed based?
RetireMed is headquartered in Miamisburg, United States, in the North America region.
How does RetireMed make money?
One revenue line is on record: insurance Carrier Commissions.
Who are RetireMed's main competitors?
Emerging players on record are Medicareful and Chapter. Broad incumbents are Humana, Mutual of Omaha, Anthem Blue Cross Blue Shield (Elevance Health) and UnitedHealthcare. Direct peers are eHealth, GoHealth, SelectQuote and HealthPlanOne (HTA).
Does RetireMed have an API?
No public API is recorded for RetireMed.
What industry is RetireMed in?
RetireMed's product category is Medicare Insurance Advisory. Its primary akta.pro industry code is HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge), with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 52421 and its SIC code is 6411.