Membershine

What Membershine does

Membershine (legal entity Membershine, Inc; formerly and DBA "HOA Start") is a private SaaS company headquartered in Fishers, Indiana that sells an all-in-one membership management platform to membership-based organizations — primarily homeowners associations, with secondary verticals in non-profits, chambers of commerce, clubs and groups, and alumni chapters. The platform unifies five core product modules — Mobile App, Communication Tools, Website Builder, Online Payments, and Custom Form Builder — into a single offering, and serves organizations ranging from very small groups of three members to large associations of 5,000+ members across the United States, Canada, and Mexico. The company operates two parallel code bases: a legacy HOA Start application and a newer Membershine platform that is being rolled out as its replacement.

The product is cloud-hosted on Microsoft Azure and integrates a conventional SaaS infrastructure stack including Stripe (payment processing and tokenization), Twilio and SendGrid (SMS and email delivery), Plaid (bank account linking on the legacy platform), Auth0 (identity on the new platform), HubSpot (CRM for website inquiries), OneSignal (push notifications), QuickBooks Online (accounting sync), and Lob (address verification). Distribution combines a product-led growth motion (15-day free trial, no credit card required, self-serve onboarding with help resources and tutorials) with a dedicated White-Glove Team for hands-on website creation and implementation. Pricing is subscription-based, tiered by membership size (100 to 5,000+ members), with additional transaction fees from payment processing through Stripe and optional professional services revenue from the white-glove offering. The company markets primarily through content/SEO (industry blog, customer journey resources), customer testimonials, and demo-request capture on its website.

Membershine is privately held with no disclosed funding rounds, parent company, or institutional investors, and reports no revenue in the source data. In April 2024 it announced an expansion plan to add 61 new jobs and commit $373,000 in capital investment in Fishers, and in November 2025 it announced a strategic partnership with HOA Loan Services to embed HOA financing products directly into the platform for all new and existing clients.

Name

Membershine

Legal name

Membershine, Inc

Website

https://membershine.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Membership Management Software

NAICS

Software Publishers (5132)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Membership management software
• HOA management platform
• Association management software
• Online payment processing
• Community management tools

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Subscription-based pricing with tiered plans based on membership size (plans range from 100 to 5000+ members). Multiple plan packages available with different feature controls.
2. Payment Processing: Transaction-based fees from processing member payments including dues, event fees, violation fines, amenity charges, and donations. Accepts credit/debit cards and ACH transfers through Stripe.
3. Professional Services (White-Glove): Optional white-glove service for customers who want dedicated expert assistance with website creation and setup, offered as an alternative to self-service implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Membershine sells a cloud-based, all-in-one membership management SaaS that combines a website builder, online dues/donation/event payments, member communications (email, SMS, push), a custom form builder, and a branded member mobile app into a single platform. The platform is packaged with tailored feature bundles for homeowners associations, non-profits, chambers of commerce, clubs and groups, and alumni chapters, with tiered subscriptions priced by membership count.

Product overview

Membershine offers an all-in-one membership management software platform designed for niche organizations including homeowners associations, non-profits, chambers of commerce, clubs, groups, and alumni chapters. The core product, All-in-One Solutions, provides a unified platform combining Mobile App, Communication Tools, Website Builder, Online Payments, and Custom Form Builder modules. The company operates two parallel platforms: the legacy HOA Start system (gradually being replaced) and the new Membershine platform. Specialized vertical solutions target specific organization types with tailored feature sets while sharing the underlying unified platform architecture.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% reduction in late dues and 30% decrease in administrative time spent on financial tasks
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

One partnership is on record.

• HOA Loan ServicescoreStrategic or Co-development Partner · 12 November 2025Strategic partnership announced November 12, 2025 to integrate specialized financing expertise into the HOA Start software platform. The collaboration enables HOA boards and property managers to access capital for major repairs, renovations, and reserve funding directly through their existing management ecosystem. The integrated offering is immediately available to all new and existing HOA clients of both companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Wild Apricot: Membership management SaaS for associations, clubs, and non-profits offering website building, payments, and communication in a single platform. Closest direct competitor to Membershine's all-in-one positioning across overlapping verticals (non-profits, clubs, chambers).
• MemberClicks: Association management software (now part of Personify) targeting small-staff associations, non-profits, and chambers with member database, events, payments, and communications. Directly comparable product surface and customer profile.
• YourMembership (iMIS): Association management platform serving professional associations, non-profits, and member-based organizations with member engagement, events, and dues management. Highly comparable feature set and customer profile to Membershine.
• GrowthZone: Membership management software focused on chambers of commerce and associations, with member directory, events, payments, and communications. Direct competitor in the chamber and association verticals Membershine targets.
• PayHOA: HOA-specific management software offering dues collection, accounting, communications, and vendor management. Direct competitor in Membershine's primary HOA vertical with a focused single-vertical approach.
• Vantaca: Cloud-based HOA and community association management platform serving management companies and self-managed HOAs. Overlaps directly with Membershine's HOA segment, particularly larger and professionally managed associations.

Broad incumbents

• AppFolio: Public, well-funded property/HOA management platform serving property managers and HOAs. A broad incumbent that overlaps with Membershine's HOA segment with significantly more capital and broader functionality.
• Buildium: RealPage-owned HOA and property management platform serving property managers and self-managed HOAs. Competes with Membershine's HOA vertical with greater scale and established enterprise sales motion.
• Daxko: Operations management platform primarily for YMCAs, JCCs, and health/fitness clubs with member management, billing, and programming. Adjacent incumbent in the 'clubs' vertical Membershine serves, though at much larger scale.

Emerging players

• Neighborhoods.com: Digital platform serving homeowners associations and community websites with communication and engagement tools. Niche emerging competitor in the HOA community-website space Membershine targets with its Website Builder module.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Member_Shine
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/membershine-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Membershine