Fundacja Międzynarodowy Ruch na Rzecz Zwierząt – Viva!

What Fundacja Międzynarodowy Ruch na Rzecz Zwierząt – Viva! does

Fundacja Międzynarodowy Ruch na Rzecz Zwierząt – Viva! is a Polish non-governmental organization (NGO) and registered Public Benefit Organization (OPP) founded on 19 June 2000 by Juliet Gellatley, Peter Anthony Wardle, and Mirosław Rogalski, headquartered in Warsaw. The foundation is Poland's largest animal-welfare NGO, operating an integrated portfolio of direct animal care, advocacy campaigns, and vegan-lifestyle education. Its core operations include the Korabiewice animal shelter (300+ animals, operational since 2012 with >200,000 PLN/month operating costs), the Adopciaki.pl foster-home network (300+ foster homes), and a Viva Interwencje team handling animal-cruelty legal cases and market monitoring.

Viva!'s advocacy spans campaigns against fur farming, cage farming, circuses, live animal transport, horse slaughter, and animal testing, including leadership in the EU-level "Koniec Epoki Klatkowej" coalition (1.4M signatures). Educational programs include Tydzień Wege (Vegan Week, 20 editions since ~2005), the Vege magazine, school and university outreach, and the traveling "Muzeum Tortur Współczesnych" exhibit. The proprietary Znak V certification trademark certifies vegan, cruelty-free, palm-oil-free products for food and cosmetics brands. Technology infrastructure is built on WordPress/Elementor, with PayPro payment processing, Salesforce-based volunteer management, GetResponse email automation, and analytics integrations with Google, Hotjar/VWO, Mixpanel, Microsoft Clarity, and Piano Analytics.

Viva!'s revenue model is donation- and grant-driven: individual donations via bank transfer, BLIK, direct debit (polecenie zapłaty), 1.5% income-tax assignments as an OPP (KRS 0000135274), mobile-billing micro-donations through Play and Plus operators, Donateo shopping-mall kiosks, an e-commerce store with ~250 products (sklepik.viva.org.pl), and government grants from Korpus Solidarności (2018–2030) and the City of Warsaw (2024 stray-care co-financing). The volunteer ecosystem (400+ active participants across 15+ Polish cities) supports field operations, foster care, and grassroots activism at minimal labor cost. Corporate sponsors (Tutlo, PLAY, Plus, FlixBus, Sony, Scholz & Friends, Polsoja, Zielone Laboratorium, and others) provide in-kind and promotional support. The foundation additionally runs a cross-border Ukraine animal-relief program (since 24 February 2022) coordinating 243,400 kg of aid shipments and accepting 125 animals into the Korabiewice shelter.

Name

Fundacja Międzynarodowy Ruch na Rzecz Zwierząt – Viva!

Legal name

Fundacja Międzynarodowy Ruch na Rzecz Zwierząt – Viva!

Website

https://viva.org.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundacja Viva! is a Polish non-profit foundation (OPP, est. 2000) that runs an integrated animal welfare portfolio spanning the Korabiewice shelter (300+ animals), 300+ foster homes, EU-level advocacy campaigns, and the 20-year-old Tydzień Wege event, funded via donations, 1.5% tax assignments, and government grants across Poland.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

SECONDARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAJ

Advocacy, Policy & Public Awareness (Animal Welfare)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAK

Education & Community Outreach (Responsible Pet Ownership)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAF

Foster & Volunteer Network Programs

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFAEALAB

Animal Shelters & Rescue Operations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Animal welfare advocacy
• Animal rescue services
• Vegan lifestyle promotion
• Nonprofit foundation operations
• Charitable donation management

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: The foundation raises funds through one-time and recurring donations via bank transfer, BLIK mobile payments, and direct debit (polecenie zapłaty). Donors can set up standing orders through pomagam.viva.org.pl. The foundation accepts court-ordered fines (nawiązki) on its designated account. Donations are tax-deductible under Polish law.
2. 1.5% Tax Assignment (OPP): As a registered Public Benefit Organization (OPP), Viva! receives 1.5% of income tax assignments from supporters (KRS 0000135274). This is a significant recurring revenue stream typical of Polish NGOs.
3. E-commerce Merchandise Sales: The foundation operates an online store (sklepik.viva.org.pl) selling approximately 250 vegan and branded products. Proceeds fund campaigns and operational activities.
4. Project Grants and Subsidies: Viva! receives grants including the 'Wolontariat na cztery łapy' project funded by Korpus Solidarności (Solidarity Corps) – a government program supporting systematic volunteering (2018–2030). The City of Warsaw co-finances animal welfare tasks.
5. Mobile Operator Donations: Donations can be added to Play and Plus mobile phone bills, enabling micro-donations (10, 20, 50, 100 PLN) charged to the subscriber's monthly invoice.
6. Digital Collection Box (e-skarbonka): The foundation uses Donateo digital collection kiosks located in shopping malls across Poland, allowing passersby to make contactless donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels14 records

Core offering

Fundacja Viva! is a Polish non-profit foundation that operates an animal welfare program combining direct animal rescue and shelter care (Korabiewice shelter housing 300+ animals), volunteer-driven foster and adoption services (Adopciaki.pl, 300+ foster homes), mass-scale advocacy campaigns on animal rights issues, vegan product certification (Znak V), educational events (Tydzień Wege, Muzeum Tortur Współczesnych), and a portfolio of donation/fundraising channels. Its mission is to protect animals through rescue, legal intervention, legislative advocacy, and public education.

Product overview

Fundacja Viva! operates a broad non-profit portfolio centered on animal welfare advocacy, combining digital campaigns, offline activism, a shelter, volunteer networks, and e-commerce. The core offering consists of advocacy campaigns (Kampanie i Akcje) covering issues like fur farming, factory farming (Stopklatka), horse welfare (Ratuj Konie), dolphins, circuses, and animal testing, complemented by educational programs (Tydzień Wege, Viva Zdrowie, Zostań Wege na 30 dni), the certification mark (Znak V) for vegan products, and a lifestyle magazine (Magazyn VEGE). Direct animal care is delivered through the Schronisko w Korabiewicach shelter (300+ animals, operational since 2012) and the Adopciaki.pl foster network. The organization also engages supporters via the Napisz Testament bequest program, a volunteer network (Grupy Lokalne, Wolontariat na 4 łapy), a petition platform, an online store (Sklepik Vivy), and multiple donation mechanisms. The portfolio is held together by a news/advocacy website (viva.org.pl) as the primary digital hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Schronisko w Korabiewicach (Korabiewice Animal Shelter) Animal shelter located between Warsaw and Łódź, providing permanent care for over 300 rescued dogs, cats, chickens, horses, cows, sheep, goats, pigs, and foxes (including fur farm rescues). Monthly operating costs exceed 200,000 PLN, funded entirely by private donations.
• Adopciaki.pl Adoption Program A program networking volunteers running foster homes for homeless dogs and cats, providing rehabilitation, training, and matchmaking between animals and potential adopters across 300+ foster homes in Poland.
• Znak V Certification Mark A proprietary certification mark granted by Fundacja Viva! to qualifying food, cosmetic, and consumer products that meet strict vegan and cruelty-free standards (no animal-derived ingredients, no animal testing, no palm oil).
• Sklepik Vivy (Online Store) Online e-commerce store selling approximately 250 vegan and Viva!-branded products, with all proceeds supporting the foundation's animal welfare campaigns.
• Tydzień Wege (Vegan Week) Poland's oldest and largest annual plant-based lifestyle event, organized every May since 2005 in 6+ cities. Includes workshops, debates, culinary events, sports activities, and educational sessions promoting vegan living.
• Magazyn VEGE (Vegan Magazine) Lifestyle monthly magazine targeting conscious consumers, covering topics related to animal welfare, vegan living, and ethical lifestyle choices. First published in 2005.
• Viva Interwencje (Animal Intervention Service) A team of trained inspectors intervening in cases of animal abuse, conducting legal proceedings against abusers, monitoring markets, and advocating for animals seized from harmful situations.
• Viva Zdrowie (Viva Health Initiative) A health promotion initiative focused on evidence-based education about healthy living and plant-based nutrition.
• Zostań Wege na 30 dni (30-Day Vegan Challenge) A structured 30-day transition program designed to help people adopt a vegetarian or vegan lifestyle, with guidance and educational content.
• Muzeum Tortur Współczesnych (Museum of Contemporary Tortures) A traveling educational exhibition displaying tools used in industrial animal farming, organized during events such as Noc Muzeów (Night of Museums) in Warsaw to raise public awareness of animal suffering.
• Kampanie i Akcje (Advocacy Campaigns) Portfolio of advocacy campaigns addressing animal rights issues including fur farming (Antyfutro), dairy transparency (Białe Kłamstwa), circus animals (Cyrk Bez Zwierząt), dolphins, horse welfare, live fish sales, animal testing, factory farming (Stopklatka), and live animal trade.
• Lisi Azyl (Fox Sanctuary Campaign) An educational campaign focused on fox welfare and the cruelty of fur farming, including rescue operations for foxes from fur farms and rehabilitation at the Korabiewice shelter.

Quantifiable outcome

• 243,400 kg of pet food and accessories sent to Ukraine since Feb 2022, helping several thousand animals
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Ukrainian animal welfare organizationscoreStrategic or Co-development Partner · 24 February 2022Since the start of the war in Ukraine (24 February 2022), Viva! has supported Ukrainian animal welfare organizations. Coordinated shipments of pet food and accessories to Lviv and Kyiv. Helped evacuate animals from Ukraine and supported Ukrainian refugees entering Poland with their pets.
• TutlominorGTM or Marketing PartnerTutlo is a modern online English language school offering access to an original online platform with native-speaker tutors worldwide. Listed as a sponsor on viva.org.pl. Tutlo provides online English tutoring for foundation volunteers and staff.
• Spicy MobileminorGTM or Marketing PartnerMobile marketing agency with AdTech tools including Poland's first mobile research platform and proprietary DSP platform. Listed as a sponsor on viva.org.pl.
• PLAYminorGTM or Marketing PartnerPoland's largest mobile network operator. PLAY enables mobile billing donations for Viva! supporters — donors can add contributions to their monthly phone bill in denominations of 10, 20, 50, or 100 PLN.
• Plus (Polkomtel)minorGTM or Marketing PartnerPolish mobile network operator enabling mobile billing donations for Viva! supporters.
• FlixBusminorGTM or Marketing PartnerLong-distance bus network operating across Poland and Europe. Listed as a sponsor with environmental/sustainability messaging aligned with Viva!'s mission.
• Zielone LaboratoriumminorGTM or Marketing PartnerOnline vegan cosmetics retailer ensuring every production stage is strictly controlled, from ingredient sourcing to delivery. Listed as a sponsor on viva.org.pl.
• Next MobileminorGTM or Marketing PartnerMobile network enabler allowing partners to create customized mobile networks for businesses and organizations. Listed as a sponsor on viva.org.pl.
• PolsojaminorGTM or Marketing PartnerPlant-based food company promoting that food can be fascinating, tasty, nutritious, and ethical simultaneously. Products facilitate preparation of plant-based meals.
• Scholz & Friends WarszawaminorGTM or Marketing PartnerFull-service advertising agency specializing in integrated ATL/BTL/interactive strategy and creative for Polish and international brands. Listed as a sponsor.
• Sony PolskaminorGTM or Marketing PartnerConsumer electronics company providing high-quality products and technology. Listed as a sponsor on viva.org.pl.
• Sally – Agencja Hostess i PromotorówminorGTM or Marketing PartnerEvent staffing agency recruiting and coordinating hostesses, promoters, brand ambassadors, and event staff for trade shows, promotions, conferences, festivals, and petition actions.
• Agencja KSminorGTM or Marketing PartnerInternet marketing agency specializing in SEO, Google Ads, and social media promotion. Listed as a sponsor.
• PRIMAvikaminorGTM or Marketing PartnerPolish food company since 1998 creating products with simple ingredients and versatile applications for healthy eating. Listed as a partner on viva.org.pl.
• VegeVegeminorGTM or Marketing PartnerVegan online grocery store founded in July 2012, offering exclusively vegan products with 99% BIO (organic/ecological) certification.
• SemcoreminorGTM or Marketing PartnerOne of Poland's best SXO (Search + Experience Optimization) agencies, combining SEO, content, and UX strategies. Listed as a partner.
• Grupa iCEAminorGTM or Marketing PartnerPoland's leading SEM/SEO agency and first SEO360 agency. Specialized in e-commerce positioning with 300+ specialists across three continents.
• Miasto Stołeczne Warszawa (City of Warsaw)coreGTM or Marketing PartnerThe City of Warsaw co-finances the public task 'Opieka nad zwierzętami bezdomnymi oraz kotami wolno żyjącymi z terenu m.st. Warszawy oraz zapobieganie bezdomności zwierząt' (stray animal care and prevention of animal homelessness in Warsaw, 2024).
• PURINA PolskaminorGTM or Marketing PartnerPet food manufacturer that donated pet food and accessories for Ukrainian animals supported by Viva!'s humanitarian response. Distributed through transports to Ukrainian shelters, reception points, and Warsaw.
• Maxi ZOOminorGTM or Marketing PartnerPet supplies retailer that donated pet food and accessories for Ukrainian animal relief efforts coordinated by Viva!
• Mars PolskaminorGTM or Marketing PartnerPet food and confectionery company supporting Viva!'s Ukraine animal aid with donations of pet food and accessories.
• Farmina PetfoodsminorGTM or Marketing PartnerPet food manufacturer supporting Viva!'s Ukraine animal aid with pet food donations.
• OIPA (International Organization for Animal Protection)coreStrategic or Co-development PartnerInternational animal protection organization collaborating with Viva! on animal welfare campaigns and Ukraine humanitarian efforts.
• Compassion in World Farming PolskacoreStrategic or Co-development PartnerAs part of the 'Koniec Epoki Klatkowej' (End the Cage Age) coalition, Compassion in World Farming Polska collaborates with Viva! on EU-level advocacy against cage farming systems. The coalition comprises 170+ organizations and has collected 1.4 million EU signatures.
• Otwarte Klatki (Open Cages)coreStrategic or Co-development PartnerPolish animal rights organization co-leading the 'Koniec Epoki Klatkowej' coalition with Viva! and Compassion in World Farming. Joint protests, petitions, and EU advocacy work.
• Axcelo Sp. z o.o.minorGTM or Marketing PartnerTelemarketing company engaged by Viva! for phone-based outreach and campaign communications. Axcelo obtained prior consent from individuals for receiving calls from Viva!. Used for phone campaigns.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vier Pfoten (Four Paws): Large international animal welfare organization running sanctuaries, disaster relief for animals, and advocacy across Europe. Operates with substantially larger budgets and broader portfolio than Viva!, and competes for the same EU policy wins and CEE humanitarian funding.

Direct peers

• Fundacja Azyl (Animal Shelter Foundation): Polish animal shelter foundation providing direct rescue, rehabilitation, and adoption services. Comparable to Viva!'s Korabiewice and Adopciaki.pl operations and competes for foster-home volunteers and shelter donations.
• Otwarte Klatki (Open Cages): Polish animal rights organization that co-leads the 'Koniec Epoki Klatkowej' (End the Cage Age) coalition with Viva!. Operates investigation-driven advocacy on factory farming in Poland, directly overlapping Viva!'s campaigns.
• Compassion in World Farming (Polska): International farm animal welfare organization and named strategic coalition partner of Viva!. Both share EU-level cage-free advocacy and the End the Cage Age campaign; CIWF is the global lead and Viva! is its Polish implementation partner.
• OIPA – International Organization for Animal Protection: Italy-based international animal protection coalition that is a named strategic partner of Viva!. Shares advocacy and cross-border humanitarian work, with overlapping donor bases across EU animal welfare supporters.
• Fundacja Straż dla Zwierząt: Polish animal welfare organization focused on animal cruelty investigations, law enforcement support, and shelter operations. Directly competes with Viva! for Polish donor attention on intervention-style animal welfare work.

Emerging players

• Animals' Angels: European organization focused on transport of live animals and slaughterhouse monitoring — overlapping directly with Viva!'s 'Żywy Towar' and lamb transport investigations (e.g., 'Nie w moim imieniu'). Works with Polish operators on enforcement.

Others

• WWF Polska: Large Polish environmental/wildlife conservation NGO. Comparable in scale and donor-base dynamics but distinct in mission (wildlife/habitats vs. farm and companion animal welfare); competes for the same ESG-conscious corporate sponsors and individual donor share in Poland.
• Greenpeace Polska: Major Polish advocacy NGO. Operates in adjacent activist and policy space (climate, agriculture reform) rather than direct animal welfare, but competes for high-profile campaign attention, activist volunteers, and progressive donor funding.

Regional players

• Schronisko na Paluchu: Warsaw municipal animal shelter — the largest municipal shelter in Poland. While it is publicly run, it is the default destination for Warsaw stray animals and competes with Viva!'s shelter/foster operations for adoption demand and donor contributions in Warsaw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fundacja_Viva
• YouTubeyoutube.com/channel/UCM_JGnj_aPGQ96O0sf95doA
• Facebookfacebook.com/fundacjaviva
• LinkedInlinkedin.com/company/międzynarodowy-ruch-na-rzecz-zwierząt---viva-
• Instagraminstagram.com/fundacjaviva
• TikToktiktok.com/@fundacjaviva

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundacja Międzynarodowy Ruch na Rzecz Zwierząt – Viva!