axcelo sp. z o.o.

What axcelo sp. z o.o. does

Axcelo Sp. z o.o. is a privately held Polish limited liability company (Sp. z o.o.) headquartered in Warsaw that has operated since 2018 as a listbroker and data services provider. Its core business is the assembly, curation, and resale of marketing data: a proprietary B2B database of Polish companies and institutions built from official public sources (CEIDG, KRS, GUS, and corporate websites), supplemented by supply partnerships with credible third-party data providers, alongside B2C consumer databases and GEO-segmented geographic datasets. Some consumer/geo datasets are offered under exclusive broker or owner arrangements.

The company's product portfolio spans four areas: (i) profiled B2B, B2C, and GEO database rental for mail, email, telemarketing, and SMS campaigns; (ii) contract-generated, continuously delivered leads tailored to client specifications; (iii) data hygiene, standardisation, and deduplication services; and (iv) analytical and listbroking services aimed at improving campaign effectiveness. The technical stack is conventional rather than proprietary — Axcelo explicitly does not use non-publicly available data, relying instead on licensed or publicly sourced records with internal cleansing and selection layers.

Axcelo monetises through quote-based, recurring contracts with enterprise clients running direct marketing, fundraising, and customer-acquisition campaigns. Pricing is not publicly disclosed, and customer relationships are sourced via inbound website inquiry and outbound phone outreach. The company does not disclose revenue, funding, headcount, named customers, management, or ownership; an English-language website at axcelo.pl and a Polish-language mirror indicate primary focus on the Polish market with limited international presence.

Name

axcelo sp. z o.o.

Legal name

Axcelo Sp. z o.o.

Website

https://axcelo.pl

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Axcelo Sp. z o.o. is a Warsaw-based Polish listbroker founded in 2018 that sells profiled B2B, B2C, and GEO databases, contract-generated leads, and data hygiene services to marketing clients. Data is sourced from public registers (CEIDG, KRS, GUS) and third-party suppliers, with services sold on quote-based recurring contracts.

Ownership category

akta.pro rank

Product category

Marketing Data Brokerage

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYBPAFAKAF

Marketing Database & Contact Data Providers (B2B/B2C Lists)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAAADAD

Telemarketing & Survey/Market Research Calling

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

SECONDARYBPAFAKAI

SMS & Mobile Direct Marketing Services

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• B2B data brokerage
• Marketing databases
• Lead generation services
• Consumer data lists
• Data hygiene services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Database Rental: Rental of B2B and B2C database records to clients who pay to access targeted data sets according to specific keys (e.g., industry, location, company size).
2. Lead Generation: Contract-based lead generation services where Axcelo acquires profiled leads on a continuous basis tailored to client specifications.
3. Data Services: Data enhancement, standardisation, deduplication, hygiene and analytical services for clients seeking to improve their existing customer databases.
4. Listbroking: Listbroking services helping clients choose appropriate data sources and communication channels for their campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Axcelo is a listbroker that rents access to its proprietary B2B database of Polish companies and institutions and its B2C/GEO consumer databases for mail, email, telemarketing, SMS and analytical campaigns. In addition to database rental, it delivers contract-generated profiled leads on a recurring basis and provides data-related services such as enhancement, standardisation, deduplication, analytical profiling, and listbroking advisory.

Product overview

Axcelo Sp. z o.o. is a listbroker providing a portfolio of data products and services. The core offering consists of profiled B2B databases (containing company and institutional information sourced from public and official registers), B2C databases (individual consumer records), and GEO databases (geographic customer data). The company also generates contract-based leads tailored to client specifications. Supporting services include data hygiene, analysis, listbroking, and standardisation services that help clients enhance database quality and marketing campaign effectiveness. The products work together as a data-driven marketing ecosystem: clients can access raw databases for their own campaigns or engage the company to acquire specifically profiled leads and improve their existing data assets.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Databases Proprietary database of active Polish companies and institutions built from official public registers (CEIDG, KRS, GUS) and partner data suppliers, provided to business clients for mail, email and telemarketing campaigns targeting other businesses.
• B2C Databases Wide range of profiled consumer databases used by business clients for mail, email, telemarketing, SMS campaigns and analytical purposes. Some data sets are provided as exclusive broker or owner.
• GEO Databases Geographic customer databases providing location-based targeting for marketing campaigns and analytical purposes, used by business clients alongside B2C data.
• Contract-Generated Leads Recurring lead generation service that delivers specifically profiled leads tailored to client goals, target audiences, and messaging, acquired on a continuous contract basis to increase marketing conversion.
• Data Hygiene Services Enhancement, cleaning and quality-improvement service applied to clients' existing customer databases to improve accuracy and campaign readiness.
• Data Standardisation Services Standardisation and deduplication service that brings consistency to client databases by harmonising fields and removing duplicate records.
• Analytical Services Customer analytics service that helps clients profile their customers, determine essential qualities, and improve the effectiveness of marketing campaigns using insights derived from their data.
• Listbroking Services Advisory service that helps clients select the most appropriate data sources and communication channels for their campaigns, acting as an intermediary in list selection and deployment.

Quantifiable outcome

• Thousands of leads generated monthly for clients

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Credible Data SuppliersminorOthersAxcelo cooperates with a number of credible suppliers of data about entrepreneurs to supplement their proprietary B2B database. These partnerships help ensure comprehensive data coverage for clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Lusha: Self-service B2B contact data platform popular with sales teams; addresses overlapping use cases (finding and contacting companies/leads) with a more software-led delivery model than Axcelo.
• ZoomInfo: Tech-forward B2B contact and company intelligence platform with growing EMEA presence; while stronger on software/integrations, it overlaps with Axcelo on B2B marketing data and lead generation.
• InfoUSA / Data.com (now Grata): Provides U.S. and international B2B company and contact data for marketing and sales teams; an emerging, software-enabled peer in the same data-rental-and-lead-generation category.
• Apollo.io: Sales intelligence and B2B contact data platform combining database with outreach tooling; overlaps with Axcelo's lead generation and B2B data offerings from a more software-native angle.

Broad incumbents

• Acxiom: Global data broker and marketing services provider with extensive B2C consumer data capabilities; competes with Axcelo on data rental, hygiene, and listbroking for large marketing programs.
• Dun & Bradstreet (D&B Hoovers): Global incumbent in B2B data, analytics, and marketing lists; offers far broader international coverage and credit/financial data than Axcelo but competes in the same B2B contact data category.

Direct peers

• Bisnode (now Dun & Bradstreet): Bisnode was the dominant B2B data provider in Poland and Central Europe before being acquired by Dun & Bradstreet; it offers company registries, contact data, and marketing databases in the same public-source data category as Axcelo.
• Kompass International: Global B2B directory and company database with a Polish national site; sells B2B contact lists, marketing data, and company classification for direct marketing campaigns in the same way Axcelo does.
• Yellow Pages Poland (Pkt.pl): Polish directory and B2B/B2C listings business providing company and consumer contact information for marketing campaigns; directly comparable as a domestic data broker with directory heritage.
• Salesgenie: U.S.-focused B2B and B2C sales lead database provider with a similar list-rental / listbroking model, marketing lists, and segmentation criteria for direct marketing campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about axcelo sp. z o.o.