Valda Energy
Valda Energy is a UK-based, Ofgem-licensed business energy supplier founded in 2019, serving more than 50,000 SME electricity and gas customers across Great Britain from its Bicester headquarters with SmartChoice tariffs, smart meters, and a proprietary customer portal.
- Company typePrivate
- Founded2019
- HeadquartersBicester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Valda Energy does
Valda Energy is a UK-based, Ofgem-licensed business energy supplier founded in 2019 by Steve James, focused on the small and medium enterprise (SME) segment across Great Britain. The company supplies electricity and gas under the SmartChoice tariff range and reports supporting more than 50,000 businesses from its Bicester, Oxfordshire headquarters, where it employs 130-135+ staff. It is described as a profitable, established supplier within the Valda Energy Group Limited parent structure.
The company's product surface extends beyond commodity supply into renewable offerings, including a corporate Power Purchase Agreement (PPA) scheme introduced in 2020 and the Valda Renewable sub-brand. Operational technology includes SMETS1 and SMETS2 smart meter deployment and a proprietary Customer Portal available on web and mobile, which provides billing, consumption tracking, and self-service account management. Underlying data feeds into a forecasting and BI function (with dedicated Heads of Forecasting and BI) that supports trading, risk, and customer operations.
Valda's go-to-market combines direct SME sales with a Third Party Intermediary (broker) channel, supplemented by ESG-led brand-building initiatives such as the 2022 Stump Up For Trees partnership and 2025 ECCCSAs customer service recognition. Revenue is generated primarily through energy pass-through billing on SME supply contracts, with auxiliary revenue from PPAs and renewable products; the company is profitable but does not disclose audited revenue.
Valda Energy firmographics
Firmographics- Name
- Valda Energy
- Legal name
- Valda Energy Limited
- Website
- https://valdaenergy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valda Energy is a UK-based, Ofgem-licensed business energy supplier founded in 2019, serving more than 50,000 SME electricity and gas customers across Great Britain from its Bicester headquarters with SmartChoice tariffs, smart meters, and a proprietary customer portal.
- Ownership category
- akta.pro rank
Valda Energy industry classification
Industry- Product category
- Business Energy Supply
- NAICS
- Utilities (22), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Meter Installation, Exchange & Field Services (EUADAFAF)
- akta.pro secondary industries
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), Renewable Energy Asset Management (Solar/Wind/Hydro/Geothermal) (EUAEAMAB)
Keywords
Where Valda Energy is headquartered
LocationHeadquarters
- HQ city
- Bicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Valda Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Business Energy Supply (Electricity): Supply of electricity to non-domestic (business) premises across Great Britain. Revenue generated through energy consumption charges with flexible contract options and payment methods including Direct Debit, credit/debit cards, and standing orders.
- Business Energy Supply (Gas): Supply of gas to non-domestic premises across Great Britain. Revenue generated through gas consumption charges with flexible contract structures.
- Power Purchase Agreements: Purchase of electricity from independent renewable energy producers through PPA scheme. Revenue opportunity through renewable certificates and incentive schemes.
- Feed-in Tariff Management: Administration of feed-in tariff schemes for renewable energy producers, providing payments under the UK FIT scheme.
- Renewable Energy Certificates: Management and trading of renewable certificates and Renewables Obligation (RO) incentives for renewable energy producers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Business Energy (Electricity and Gas) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Valda Energy product offering
Product offeringCore offering
Valda Energy is an Ofgem-licensed UK energy supplier that supplies electricity and gas to small and medium-sized enterprises (SMEs) across Great Britain through its SmartChoice tariff range. The offering is complemented by smart meter (SMETS1/SMETS2) installations, a 24/7 Customer Portal (web and mobile app), and a Power Purchase Agreement (PPA) scheme that purchases electricity from independent renewable producers such as solar, hydro, wind, and anaerobic digestion operators.
Product overview
Valda Energy is a business energy supplier specialising in the SME sector, offering electricity and gas supply through its Valda SmartChoice tariff product. The portfolio includes smart meter technology (SMETS1 and SMETS2) for automated readings and accurate billing, a Customer Portal (web and mobile app) for 24/7 account management, a Power Purchase Agreement Scheme for renewable energy producers, the Valda Renewable sub-brand for 100% renewable electricity, and an apprenticeship programme. The core product is Valda SmartChoice, which is complemented by smart metering services and digital account management tools to deliver a unified energy supply and management experience for small and medium-sized businesses.
Differentiator
Problem solved
Functional benefit
Brands
- SmartChoice: Energy tariff product line for business customers offering tailored business energy contracts with flexible payment options.
- Valda Renewable
Products and services
- Valda SmartChoice The primary business energy tariff product providing competitive electricity and gas supply to SMEs with flexible contract lengths and transparent pricing.
- Smart Meter Technology SMETS1 and SMETS2 smart meter installation and management enabling automated meter readings, accurate billing, and real-time energy usage monitoring for SME customers.
- Valda Energy Customer Portal 24/7 online account management platform accessible via web app (app.valdaenergy.com) and mobile apps on Apple App Store and Google Play, enabling payments, usage monitoring, invoice viewing, and account balance tracking.
- Power Purchase Agreement (PPA) Scheme Scheme enabling Valda Energy to purchase electricity from independent renewable energy producers across Great Britain, including solar, hydro, wind, and anaerobic digestion operators, with support for UK feed-in tariffs, renewable certificates, and incentive schemes.
- Valda Renewable Customized renewable electricity supply product providing 100% renewable electricity from generators across Great Britain, including solar, wind, hydro, biogas, and biomass sources.
Quantifiable outcome
- 21-day switching process
- +3 more outcomes
Companies that use Valda Energy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Valda Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Valda Energy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Stump Up For TreescoreMulti-year environmental partnership supporting native woodland restoration and biodiversity across the Brecon Beacons and South Wales. Valda Energy employees participate in tree planting volunteer days, with the company planting over 500 trees in 2025 and 1,500 trees in 2026. Partnership supports the charity's goal of planting one million trees across South Wales.
- Independent Renewable Energy ProducerscorePower Purchase Agreement (PPA) scheme where Valda Energy purchases electricity from independent renewable energy producers across Great Britain including solar, hydro, wind and anaerobic digestion. Also supports UK feed-in tariffs, renewable certificates and incentive schemes.
- Wales & West UtilitiesminorJoint volunteer participation in tree planting activities with Stump Up For Trees initiative, strengthening cross-sector community engagement.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Valda Energy competitors and assessment
Company assessmentBroad incumbents
- British Gas Business: Incumbent utility's SME arm and the dominant legacy supplier for small businesses in Great Britain — Valda's primary share-take target and the reference point its pricing and service compete against.
- TotalEnergies Gas & Power (UK): UK business energy supplier (formerly Total Gas & Power) serving SMEs and larger commercial customers with electricity and gas — comparable in customer segment though with much broader scale.
- ScottishPower Business: Big Six utility with a dedicated SME and business energy supply arm, particularly strong in Scotland where Valda also operates — directly competes for the same SME contracts.
- E.ON Next (Business): UK utility supplier following the npower and E.ON merger serving residential and SME customers — operates in the same SME supply market with a broader product catalogue.
- EDF Business: One of the Big Six UK energy suppliers with a dedicated SME and business electricity/gas proposition — competes with Valda in the same SME tendering process but offers a much broader portfolio.
Direct peers
- Opus Energy: UK business energy supplier (now owned by Drax) that has historically focused on SMEs and mid-market customers with electricity and gas supply plus renewable PPAs — directly comparable in target segment and product set to Valda Energy.
- Crown Gas & Power: UK independent business energy supplier serving SMEs with electricity and gas supply and broker channel support — directly comparable SME competitor with similar TPI-led distribution model.
- SmartestEnergy: UK renewable-focused energy supplier running a Power Purchase Agreement scheme for independent generators — a direct parallel to Valda's PPA offering for solar, wind, hydro, and AD producers.
- Yü Energy: Independent UK business energy supplier specializing in SMEs with a tech-forward digital portal and simple contract structure — most like-for-like independent competitor to Valda in the SME supply niche.
Emerging players
- Octopus Energy for Business: Tech-led UK energy supplier that has expanded into SME and business supply with a strong app/digital experience and 100% renewable tariffs — competes with Valda on digital UX, renewable positioning, and SME pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Valda Energy social profiles
Digital presenceValda Energy compliance and trust
Trust signalCompliance2 records
Valda Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valda Energy leadership team
Management profileNumber of profiles
Profiles21 records
Valda Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valda Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valda Energy
What does Valda Energy do?
Valda Energy is an Ofgem-licensed UK energy supplier that supplies electricity and gas to small and medium-sized enterprises (SMEs) across Great Britain through its SmartChoice tariff range. The offering is complemented by smart meter (SMETS1/SMETS2) installations, a 24/7 Customer Portal (web and mobile app), and a Power Purchase Agreement (PPA) scheme that purchases electricity from independent renewable producers such as solar, hydro, wind, and anaerobic digestion operators.
Is Valda Energy a public or private company?
Valda Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Valda Energy founded?
Valda Energy was founded in 2019. It employs 11 to 50 people.
Where is Valda Energy based?
Valda Energy is headquartered in Bicester, United Kingdom, in the Europe region.
How does Valda Energy make money?
Five revenue lines are on record. Business Energy Supply (Electricity) is the primary driver. The others are business Energy Supply (Gas), power Purchase Agreements, feed-in Tariff Management and renewable Energy Certificates.
Who are Valda Energy's main competitors?
Broad incumbents on record are British Gas Business, TotalEnergies Gas & Power (UK), ScottishPower Business, E.ON Next (Business) and EDF Business. Direct peers are Opus Energy, Crown Gas & Power, SmartestEnergy and Yü Energy. Octopus Energy for Business is listed as an emerging player.
Does Valda Energy have an API?
No public API is recorded for Valda Energy.
What industry is Valda Energy in?
Valda Energy's product category is Business Energy Supply. Its primary akta.pro industry code is EUADAFAF, Meter Installation, Exchange & Field Services, with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 22 and its SIC code is 4911.