Enmedio

What Enmedio does

Enmedio Comunicación Digital SAS is a Colombian-founded (2006) digital signage and DOOH (Digital Out-of-Home) platform provider operating across six Latin American countries: Colombia (headquarters in Bogotá, legal domicile in Medellín), Mexico, Ecuador, Peru, and Chile. The company combines hardware (LED screens, totems, video walls, interactive displays, OLED, transparent, holographic, and 3D curved LED screens) with proprietary remote content management software to serve enterprise customers across retail, QSR/fast food, banking, automotive dealerships, healthcare, education, and corporate communications. Notable customers include KFC, Juan Valdez Café, Coca-Cola Femsa, Primax, Ford, Volvo, Toyota, Lincoln, Tigo, and Homecenter.

The company's core technology stack integrates third-party computer vision (Quividi facial recognition for audience analytics), programmatic DOOH campaign management triggered by contextual signals (weather, time of day, pedestrian traffic), and IoT-enabled control centers. Enmedio operates one of the largest DOOH screen networks in Latin America with 14,000+ screens, 4,500+ locations, 600+ digital signage channels, 8,000+ m² of LED surface area, and coverage of 120+ municipalities. Product innovation cycles include recent launches (April 2024) of 3D curved LED screens, double-sided totems, and Quividi audience recognition integration unveiled at Epicca 2024.

Enmedio monetizes through four distinct revenue streams: (1) hardware sale and rental of digital displays, (2) professional services including consulting, installation, maintenance, and remote programming, (3) advertising revenue from its proprietary DOOH network sold to third-party brands and agencies, and (4) content production for digital signage campaigns. The company uses an enterprise field sales motion targeting large retail chains, banks, automotive dealerships, healthcare institutions, and educational organizations, supplemented by website lead capture, WhatsApp, LinkedIn, and industry trade show participation. The company is privately held with one disclosed institutional funding round: $4 million from Axon Partners Group in July 2015.

Name

Enmedio

Legal name

ENMEDIO COMUNICACIÓN DIGITAL SAS

Website

https://enmedio.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Enmedio Comunicación Digital is a Colombian-founded (2006) digital signage and DOOH platform provider operating 14,000+ screens across six Latin American countries, serving enterprise customers in retail, QSR, banking, automotive, and healthcare with hardware, content management, and advertising network services.

Ownership category

akta.pro rank

Product category

Digital Signage & DOOH Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Computer Systems Design Services (541512)

SIC

Services-Advertising (7310), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Digital signage systems
• Outdoor advertising networks
• LED video displays
• Interactive kiosk solutions
• Visual communication hardware

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales and Rental: Sale and rental of digital display hardware including LED screens, monitors, totems, video walls, interactive displays, and specialized screens (OLED, transparent, high-brightness). Both purchase and flexible rental (arriendo) options available.
2. Digital Signage Services: Integrated services including consulting, installation, maintenance, remote programming and management, and content production for digital signage deployments.
3. DOOH Advertising Network: Monetization of proprietary screen network through third-party brand advertising. Company operates digital advertising channels in shopping malls, gyms, supermarkets, medical towers, corporate towers, digital billboards, and neighborhood stores across Latin America.
4. Content Production: Creation and modification of audiovisual communication materials for digital signage campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Enmedio sells, rents, and integrates a broad portfolio of digital signage hardware (LED screens, interactive touch displays, totems, video walls, OLED, transparent, and 3D curved screens) and operates a Latin American DOOH (Digital Out-of-Home) advertising network of 14,000+ screens across 6 countries. The company also delivers end-to-end services including installation, maintenance, content production, remote channel programming, advisory, analytics, and digital signage monetization for enterprise customers.

Product overview

Enmedio is a digital signage and DOOH (Digital Out of Home) platform provider offering a comprehensive ecosystem of products and services for visual communication across Latin America. The core offering consists of Digital Signage Solutions for internal corporate communication and point-of-sale applications, complemented by an extensive DOOH Advertising Channel network spanning shopping centers, supermarkets, gyms, corporate towers, medical centers, and public spaces. The product portfolio includes diverse screen formats such as LED Giant Screens, Interactive Touch Screens, Indoor/Outdoor Totems, Video Walls, High-Brightness Screens, UltraStretch Screens, OLED Displays, Curved OLED Screens, Transparent Screens, Interactive Whiteboards, Holograms, and 3D Curved LED Screens. Supporting services include Hardware Rental/Sale, Installation and Maintenance, Content Production, Remote Channel Management, Comprehensive Advisory, Big Data and Analytics, Interactive Touch and Gesture Applications, Wayfinding, Turn Management Systems, Streaming, VR/Mixed Reality, IoT Integration, Control Centers, and Digital Signage Monetization. The company operates across Colombia, Mexico, Ecuador, Peru, and Chile with over 14,000 screens deployed in more than 4,500 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Signage Solutions

Quantifiable outcome

• 67% of consumers indicate Digital Signage frequently influences their purchase decision
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability13 records

Feature13 records

Partnerships

One partnership is on record.

• Epicca 2024 (Event Organizer)minorGTM or Marketing Partner · 25 April 2024Enmedio participated as an exhibitor at Epicca 2024, the shopping centers industry association event in Cartagena, Colombia. This event gathered 500+ industry leaders including shopping center general managers, commercial directors, marketers, and retail professionals. Enmedio presented their digital signage innovations to potential B2B customers in the shopping center and retail sector.

Scale indicators8 records

Expansion highlights5 records

Emerging players

• Place Exchange: Programmatic DOOH supply-side platform enabling omnichannel media buyers to activate digital out-of-home inventory. Comparable to Enmedio's programmatic DOOH roadmap and a potential integration partner.
• Hivestack: Global programmatic DOOH ad exchange and supply-side platform. Comparable as the programmatic infrastructure that Enmedio's network could plug into, and a competitor for DOOH ad budgets in LatAm.
• Vistar Media: Programmatic DOOH supply-side and demand-side platform that connects digital signage networks with omnichannel ad buying. Highly comparable as the software layer that increasingly mediates spend on Enmedio's owned inventory.

Broad incumbents

• Clear Channel Outdoor: Major global OOH/DOOH operator with extensive billboard and digital screen inventory across the Americas. Competes for the same advertiser and agency budgets that buy on Enmedio's network, particularly for programmatic DOOH.
• Lamar Advertising: One of the largest US OOH/DOOH operators with a national footprint of billboards and digital displays. Comparable as an established DOOH network operator pursuing enterprise and agency advertisers with similar formats.
• LG Electronics (Business Solutions): Major manufacturer of commercial OLED, LED and LCD displays used in digital signage deployments worldwide. Comparable on the hardware side of Enmedio's offering, particularly for premium OLED and video wall formats.
• Samsung Electronics (Business Displays / MagicINFO): Global display hardware manufacturer with a digital signage software stack (MagicINFO) used across retail, QSR and corporate. Adjacent competitor on the hardware and CMS layer of Enmedio's stack.
• JCDecaux: Global outdoor advertising leader with a large and growing digital out-of-home (DOOH) inventory worldwide. Overlaps with Enmedio's DOOH advertising business and corporate contracts, with deeper geographic reach but broader portfolio focus.

Direct peers

• Stratacache: US-headquartered digital signage, DOOH and in-store media provider offering hardware, software, content and analytics. Direct comparable as an end-to-end digital signage + DOOH operator with enterprise sales motion similar to Enmedio.

Regional players

• Eletromidia: Brazil's leading DOOH operator with a large installed base of digital panels in shopping malls, supermarkets, transit and gas stations. Comparable as the most established LatAm DOOH network, operating in a different country but with a similar business model and verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enmedio-s.a
• Xx.com/enmediosas
• Facebookfacebook.com/enmedio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enmedio