What TopVisible does

TopVisible is a full-service digital marketing agency founded in 2010-2011 by Magnus Äng in Malmö, Sweden, operating as part of the Top Marketing Group conglomerate alongside the RankTrail SEO tool and the SearchStars conference brand. The company serves B2B and e-commerce clients across Sweden with services spanning performance marketing (Google Ads, Microsoft Ads, SEO, Meta Ads, LinkedIn Ads, programmatic), brand marketing (media planning, YouTube, influencer), B2B marketing (lead generation, account-based marketing, employer branding), content and video production, and data analytics. Its proprietary technology stack includes RankTrail (SEO tracking built with SP Sveriges Tekniska Forskningsinstitut and integrated into the Nordisk E-handel e-commerce platform serving 1,200+ stores) and Topvisible Insights (a Share of Search analytics module). The company has maintained Google Premier Partner status continuously since 2012, placing it in the top 3% of Swedish Google Ads agencies.

Revenue is generated primarily through professional services engagements (retainer and project-based) billed via custom quotes, supplemented by self-serve digital marketing courses sold through the learning.topvisible.com platform and distributed in Malmö and Stockholm. The firm pursues a sales-led go-to-market with a dedicated Head of Sales (Massi Najimi) and inbound content marketing via its 4,000+-subscriber newsletter, blog, podcast, and webinars. Pricing is not publicly disclosed. A notable organizational differentiator is the March 2020 employee co-ownership program under Top Marketing Group, in which all staff are co-owners of the parent entity. The client portfolio spans mid-market and enterprise accounts including Granngården, Beslagonline, Keeper, TT-Line, Duni, Still, and Disab, across e-commerce, accounting, hospitality, industrial, and healthcare verticals.

Recent capability additions include the 2026 launch of AI-Synlighet, an AI-driven SEO visibility service, and integration of generative AI (text, image, video) into content production workflows. The company employs 11-50 staff and plans to hire five additional team members, signaling measured headcount expansion. TopVisible is privately held, with the only disclosed external capital being a 300,000 SEK VINN NU innovation grant received in 2012.

Name

TopVisible

Legal name

Topvisible AB

Website

https://topvisible.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TopVisible is a Malmö-based Swedish digital marketing agency offering Google Ads, SEO, B2B marketing, content production, and analytics services to enterprise and e-commerce clients across Sweden, operating under the Top Marketing Group umbrella alongside the RankTrail SEO tool and SearchStars conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: TopVisible generates revenue by providing managed digital marketing services including Google Ads management, SEO, social media advertising, brand marketing, content production, and analytics. Services are delivered on a retainer or project basis to B2B and e-commerce clients across Sweden.
2. Education & Training Courses: The company offers paid digital marketing courses (Google Ads, SEO, Analytics, Inbound Marketing) through its learning.topvisible.com platform, both in-person in Malmö/Stockholm and remote, generating course fee revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

TopVisible is a full-service digital marketing agency that sells strategy, performance marketing (Google Ads, SEO, Meta Ads, LinkedIn Ads, AI-Synlighet), brand marketing (media planning, YouTube/Display/Programmatic, influencer marketing), B2B marketing, content & production, and data & analytics services to Swedish businesses and e-commerce brands. It also sells paid digital marketing training courses through its e-learning platform and operates proprietary analytics software (Insights Share of Search, RankTrail). Services are delivered on retainer or project bases via direct sales.

Product overview

TopVisible is a digital marketing agency operating as part of Top Marketing Group, offering a comprehensive suite of marketing services organized around five core pillars: Performance Marketing (Google Ads, SEO, Meta Ads, LinkedIn Ads, AI-Synlighet), Brand Marketing (media buying, programmatic, influencer marketing), B2B Marketing, Content & Production, and Data & Analytics. The company also operates affiliated products including the RankTrail SEO tool and Insights software featuring Share of Search reporting. Educational services are delivered through the Learning platform. The portfolio is designed to serve clients across the full customer journey from awareness to conversion.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services Managed performance marketing offering covering Google Ads (Search, Shopping, Display, YouTube), SEO and AI-Synlighet (AI-powered search visibility), Meta Ads (Facebook/Instagram), LinkedIn Ads, and lead generation. Designed for B2B and e-commerce clients seeking measurable traffic, leads and revenue growth.
• Brand Marketing Services Brand-building services including media buying and planning, YouTube Ads, Display Ads, programmatic advertising and influencer marketing. Targeted at brand owners and marketers seeking brand equity and mental availability outcomes, with brand measurement via the proprietary Insights Share of Search module.
• B2B Marketing Services Specialized B2B marketing services including lead generation, account-based marketing, customer journey mapping, LinkedIn advertising and SEO for B2B brands. Aimed at Swedish mid-market and enterprise B2B companies.
• Content & Production Services In-house content production services including text, graphics, video production and website consent management solutions, supporting the agency's other marketing pillars and client-owned channels.
• Data & Analytics Services

Quantifiable outcome

• Ranked 3rd best agency in the digital category in the prestigious Årets Byrå competition
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationTopVisible is a Google Premier Partner (top 3% of Google Ads agencies in Sweden) and Google AdWords Certified Partner since 2012. The partnership involves close collaboration with Google, maintaining all current certifications, and delivering optimal performance for client Google Ads campaigns across Search, Shopping, YouTube, and Display networks.
• Nordisk E-handelcoreTechnology or IntegrationRankTrail (TopVisible's SEO tool) is fully integrated into the Nordisk E-handel e-commerce platform, giving their 1,200+ active web store customers direct access to RankTrail's SEO tracking and optimization features. The integration was developed with input from a selected customer group during summer testing.
• SP Sveriges Tekniska ForskningsinstitutminorStrategic or Co-development PartnerTopVisible collaborated with SP Sveriges Tekniska Forskningsinstitut (now RISE Research Institutes of Sweden) for one year to develop RankTrail through a research project focused on new analysis tools for e-commerce.
• RankTrailcoreStrategic or Co-development PartnerRankTrail is a sister company under Top Marketing Group alongside TopVisible. The two companies share expertise in digital marketing and SEO, with coordinated go-to-market efforts for combined client solutions.
• SearchStarsminorChannel Partner/ Reseller/ DistributorSearchStars is a search marketing conference brand under Top Marketing Group, organizing Sweden's largest search marketing conference to educate and engage the digital marketing community while promoting TopVisible's thought leadership.
• Top Marketing GroupcoreStrategic or Co-development PartnerTop Marketing Group is the parent company umbrella grouping TopVisible, RankTrail, and SearchStars. All employees of TopVisible and RankTrail became co-owners of Top Marketing Group in March 2020. Magnus Äng serves as CEO of Top Marketing Group.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Curamando: Swedish digital growth consultancy of similar size offering Google Ads, SEO, CRO, and analytics to e-commerce and B2B clients — directly comparable in geography, service mix, and customer profile.
• North Kingdom: Malmö-based digital experience and brand agency serving Scandinavian clients with similar size and creative/digital marketing blend, including award-recognized work.
• Great Works: Swedish full-service digital agency offering performance marketing, SEO, and creative production to enterprise clients — same geography and overlapping service lines as TopVisible.
• Daresay: Nordic digital agency with operations in Sweden delivering data-driven marketing, web, and customer experience services to enterprise clients across the region.
• River (formerly Blue Cell): Swedish digital agency focused on performance marketing, analytics, and martech for e-commerce and B2B — directly overlapping TopVisible's core service portfolio.
• Departures (Swedish agency): Stockholm-based growth/performance marketing agency serving B2B and e-commerce with paid search, SEO, and analytics — same customer verticals, same Nordic geography.

Broad incumbents

• Dept Agency: Large European digital agency network offering marketing, technology, and creative services to global brands; competes for the same enterprise Swedish RFPs as TopVisible but at materially larger scale.
• Valtech: European digital and technology agency with strong Nordic presence delivering strategy, marketing, and engineering services; overlaps with TopVisible on digital marketing and martech engagements.
• MediaMonks (S4 Capital): Global content and media agency offering digital marketing, media planning, and production to enterprise brands; broader portfolio but comparable on Google Ads / programmatic buying.

Emerging players

• Bynder: Dutch-headquartered digital asset management and brand-to-demand platform used by marketers; adjacent competitor in brand measurement and content workflows rather than full-service agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TopVisible
• YouTubeyoutube.com/user/topvisible
• Facebookfacebook.com/topvisible
• LinkedInlinkedin.com/company/topvisible
• Instagraminstagram.com/topvisible

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopVisible