RankTrail AB
RankTrail AB is a small (1-10 employees), privately held Swedish company founded in Stockholm in 2013, whose name and tagline ("Better position in the right way!") suggest an SEO or ranking-related service, though no products, customers, or pricing have been publicly documented.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RankTrail AB does
RankTrail AB is a small private Swedish company registered in Stockholm and founded in 2013. Firmographic data indicates the firm operates with 1-10 employees and a website at ranktrail.se. The company's tagline — "Better position in the right way!" — and its name ("RankTrail") are suggestive of a search-ranking, SEO, or positioning-related service, though no explicit product or service description is available in the source data. The website returned only a loading/verification page during data collection, and no products, services, integrations, certifications, or technology stack have been documented. Two founders are identified: Magnus Äng (Founder & Board of Directors) and Jacob Lonroth (Co-founder). No management team beyond the founders is listed, and no contact details have been disclosed.
No revenue figures, funding rounds, customer references, or partnership disclosures are available, which limits any assessment of commercial scale or traction. The corporate form (AB / Aktiebolag) is standard for a Swedish private limited company, but public/private listing status is not confirmed. Operating geographies, customer segments, and pricing model are all unspecified in the available material. The input data is therefore largely limited to basic firmographic identifiers (name, location, founding year, headcount band, founders) plus the company tagline, with the substantive business content unverified or absent from the scraped sources.
RankTrail AB firmographics
Firmographics- Name
- RankTrail AB
- Legal name
- RankTrail AB
- Website
- https://ranktrail.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RankTrail AB is a small (1-10 employees), privately held Swedish company founded in Stockholm in 2013, whose name and tagline ("Better position in the right way!") suggest an SEO or ranking-related service, though no products, customers, or pricing have been publicly documented.
- Ownership category
- akta.pro rank
RankTrail AB industry classification
Industry- Product category
- Search Engine Optimization Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where RankTrail AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
RankTrail AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel
RankTrail AB product offering
Product offeringCore offering
RankTrail AB positions itself around helping users "better position in the right way," based on company name and tagline. The exact product or service cannot be confirmed because the company's website returned only a loading/verification page with no substantive content. The company appears to operate in the search ranking or online positioning space, though no specific offerings are documented in the source data.
Differentiator
Problem solved
Functional benefit
Companies that use RankTrail AB
Customer profileIdeal customer profiles1 record
RankTrail AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RankTrail AB partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
RankTrail AB competitors and assessment
Company assessmentBroad incumbents
- Moz: Moz provides SEO software including rank tracking, keyword research, and site audit tools. As a broader incumbent in the SEO tooling space, it is directly comparable to RankTrail's likely offering.
- SEMrush: SEMrush is a leading all-in-one SEO and digital marketing platform that competes in the same search ranking and keyword tracking space that RankTrail appears to operate in. It is a broad incumbent with a much larger portfolio overlapping with RankTrail's inferred niche.
- Conductor: Conductor is an enterprise SEO and content intelligence platform offering rank tracking, competitor analysis, and content optimization. It is a broader incumbent in the same space as RankTrail.
- BrightEdge: BrightEdge is an enterprise SEO and content marketing platform with rank tracking and competitive intelligence features. As a broader incumbent, it competes in the same SEO analytics category as RankTrail.
- Searchmetrics: Searchmetrics is an enterprise SEO and content performance platform with strong European roots, headquartered in Berlin. It is a regional competitor with overlapping SEO analytics and ranking capabilities.
- Ahrefs: Ahrefs is a major SEO toolset focused on backlink analysis, keyword research, and rank tracking — precisely the area indicated by RankTrail's name and tagline. It is a broad incumbent with overlapping capabilities.
Direct peers
- SE Ranking: SE Ranking is a dedicated SEO platform specializing in rank tracking, keyword research, and competitor analysis — a near-direct match to the function implied by RankTrail's name, tagline, and Stockholm-based small-team profile.
- Mangools (KWFinder): Mangools provides a suite of small-team SEO tools (KWFinder, LinkMiner, SERPChecker) focused on keyword and rank analysis. It is a direct peer in the small/mid SEO tooling market segment.
- Serpstat: Serpstat is an SEO and SERP analysis platform offering rank tracking, keyword research, and competitor analysis. It is a direct peer in the SEO tooling niche that RankTrail appears to occupy.
- SpyFu: SpyFu offers competitor keyword research, SEO rankings, and PPC analysis tools. As a competitor-focused SEO/SERP analytics platform, it is directly comparable to RankTrail's apparent positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
RankTrail AB social profiles
Digital presenceRankTrail AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
RankTrail AB leadership team
Management profileNumber of profiles
Profiles2 records
RankTrail AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RankTrail AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RankTrail AB
What does RankTrail AB do?
RankTrail AB positions itself around helping users "better position in the right way," based on company name and tagline. The exact product or service cannot be confirmed because the company's website returned only a loading/verification page with no substantive content. The company appears to operate in the search ranking or online positioning space, though no specific offerings are documented in the source data.
Is RankTrail AB a public or private company?
RankTrail AB is a private company. It is classified as unknown and is currently operating.
When was RankTrail AB founded?
RankTrail AB was founded in 2013. It employs 1 to 10 people.
Where is RankTrail AB based?
RankTrail AB is headquartered in Stockholm, Sweden, in the Europe region.
Who are RankTrail AB's main competitors?
Broad incumbents on record are Moz, SEMrush, Conductor, BrightEdge, Searchmetrics and Ahrefs. Direct peers are SE Ranking, Mangools (KWFinder), Serpstat and SpyFu.
Does RankTrail AB have an API?
No public API is recorded for RankTrail AB.
What industry is RankTrail AB in?
RankTrail AB's product category is Search Engine Optimization Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAHALAB, Competitive Intelligence & Benchmarking. Its NAICS code is 541910 and its SIC code is 7311.