What Performance Inspired Nutrition does

Performance Inspired Nutrition (legal entity MW/TD Inspired, LLC dba Performance Inspired Nutrition, headquartered at 750 Commonwealth Drive, Warrendale, PA) is a private direct-to-consumer sports nutrition brand founded in 2015. The company sells a broad catalog of clean-label workout supplements across protein (Isolate Whey, Performance Whey, Mass Gainer, Ripped Whey), pre-workout (Pre-Workout Energy Formula with Nitrosigine), creatine (Pure Micronized Creatine plus chewable/gummy formats), BCAAs, collagen, multivitamins, diet/energy, greens, and newer gummy lines (Collagen Plus Biotin, Hair Skin & Nails, Vitamin D3), plus ready-to-drink protein water and accessories/apparel. Formulations are positioned around the absence of artificial ingredients, sweeteners, flavors, and colors, with explicit anti-spiking claims and use of trademarked inputs such as BioPerine for enhanced absorption. The company is co-owned by Tom Dowd (operator, ex-supermarket background), Mark Wahlberg, Marcus Luttrell (Navy SEAL), and Draymond Green (NBA), who are explicitly framed as involved owners rather than paid endorsers.

The business operates a multi-channel go-to-market model. Primary revenue comes from one-time-purchase direct e-commerce via pi-nutrition.com (WooCommerce storefront, with $99.99 free-shipping threshold and $9.99 flat rate below). Secondary channels include retail partners accessed through a 'Find A Retailer' locator, an exclusive co-marketing partnership with F45 Training fitness studios (with co-branded bundles and PIF45CLASS trial code), and international distributor partnerships in India (Global Enterprises via vitaminestore.in) and South Africa (pi-nutrition.co.za). Pricing is unit-based with frequent sales and bundle discounts (e.g., Hardcore Bundle, Women's Bundle, Workout Starter Bundle); no subscription model is evident. Marketing is concentrated on organic social (Facebook, Instagram, TikTok, YouTube, Twitter/X, LinkedIn), an email VIP list, an affiliate program, content/blog, and PI Cares charitable giving (2% of net profits). The company holds Small Business Administration certification and has 11-50 employees, with no disclosed funding rounds, suggesting a bootstrapped capital structure.

Name

Performance Inspired Nutrition

Legal name

MW/TD Inspired, LLC dba Performance Inspired Nutrition

Website

https://pi-nutrition.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Inspired Nutrition is a private, bootstrapped DTC sports nutrition supplement brand selling clean-label protein, pre-workout, creatine, vitamins, and gummy supplements through its own e-commerce site, retail partners, F45 Training co-marketing, and distributors in India and South Africa.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311), Sporting and Athletic Goods Manufacturing (33992)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports Nutrition & Performance Fueling (HSADAFAD), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Sports nutrition supplements
• Protein powders
• Pre-workout formulas
• Fitness supplements
• Natural workout supplements

Headquarters

HQ city

Warrendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through company's own e-commerce website (pi-nutrition.com). Products sold directly to consumers with shipping to US and international customers.
2. Retail Distribution: Products sold through retail stores. Company maintains a 'Find A Retailer' program on their website.
3. International Distribution: Products distributed internationally through authorized distributors in India (Global Enterprises) and South Africa (pi-nutrition.co.za).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Performance Inspired Nutrition is a direct-to-consumer e-commerce retailer that sells natural, clean-label workout supplements and fitness nutrition products. The portfolio spans protein powders, pre-workout formulas, creatine, BCAAs, collagen, vitamins, multivitamins, diet/energy products, and complementary accessories (shaker bottles, water jugs) and apparel, sold individually and through curated bundles such as the Hardcore Bundle and F45-specific bundles.

Product overview

Performance Inspired Nutrition is a direct-to-consumer e-commerce retailer of natural workout supplements and fitness nutrition products. The company sells a broad portfolio of nutritional supplements across protein, pre-workout, creatine, BCAA, vitamins, collagen, diet/energy, and greens categories, along with complementary accessories (shaker bottles, water jugs) and apparel. Products are sold individually and through curated bundles. The brand is distinguished by its focus on natural, clean-label formulations without artificial ingredients, with key products including Pre-Workout Energy Formula (its best-seller), Isolate Whey Protein, Performance Whey Protein, Pure Micronized Creatine, Post-Workout BCAA, and various supplements such as Turmeric Curcumin, Beauty Support Collagen, and Joint Support Plus. Newer launches include gummy formats for supplements (Collagen Plus Biotin, Hair Skin & Nails, Vitamin D3) and Ready 2GO Protein water. The company also offers F45-specific product bundles. Products are distributed through its e-commerce website, with international distribution in India (via Global Enterprises) and South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Workout Energy Formula Best-selling pre-workout powder made with Nitrosigine (patented bonded arginine and silicon complex) plus citrulline, beta-alanine, grape seed, green tea extract, and creatine. 12,000 mg active ingredients per serving. Vegan and gluten-free. Available in Raspberry Lemonade, Tropical Fruit Punch, and Black Cherry flavors.
• Pure Micronized Creatine Pure 100% Micronized Creatine Monohydrate (99.9%) powder, 500 grams, 100 servings per container. Unflavored, no fillers or additives, micronized for optimal absorption. F45 Training approved.
• Isolate Whey Ultra-pure, fast-absorbing whey protein isolate with 25g protein, 3g added L-glutamine, 5.5g naturally occurring BCAAs, only 1g sugar, 130 calories per serving. 24-25 servings per container. Keto-friendly. Available in Chocolate Passion and Gourmet Vanilla.
• Performance Whey Protein Premium-blend whey protein with 25g clean protein, added digestive enzymes, and 5g fiber. Bloat-free formula. Available in Natural Chocolate, Vanilla Bean, Strawberries and Cream, and Blueberry. 2 lb. tub.
• Next Level Test Booster Testosterone support supplement designed to support athletic performance and muscle strength.
• Turmeric Curcumin Capsules Turmeric supplement with 1g of turmeric (95% curcuminoids) and 10mg BioPerine Black Pepper fruit extract for enhanced nutrient absorption. 60-count bottle. Natural anti-inflammatory and antioxidant for exercise-induced inflammation and muscle soreness recovery.
• Beauty Support Collagen & Vitamins Complete beauty support formula with Types I and III collagen, 5,000 mcg biotin, silica, 200x aloe vera concentrate, hydrolyzed collagen peptides, 250mg MSM, 3mg hyaluronic acid, and vitamin blend. 120 capsules (2 per serving). Supports healthy hair, skin, nails, and joints.
• Mass Gainer 900-calorie smart mass gainer with 50g protein, 155g carbs, 3g L-glutamine, 5g creatine, fiber, and digestive enzymes. 6 lb. container. Available in Gourmet Chocolate Milkshake and Vanilla Bean Ice Cream flavors.

Quantifiable outcome

• 100 servings per container of Pure Micronized Creatine (500g)
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• F45 TrainingcoreGTM or Marketing PartnerPartnership with F45 Training fitness studios offering members exclusive deals. Participating studios offer ONE (1) FREE coach-led session at nearest studio using discount code PIF45CLASS. This 45-minute high-intensity team-based training program partnership drives customer acquisition through fitness studio network.
• Global Enterprises (India)coreChannel Partner/ Reseller/ DistributorOfficial India distributor and wholesale/retail online partner for Performance Inspired Nutrition products. Provides special packaging for India region and distribution through vitaminestore.in.
• pi-nutrition.co.za (South Africa)coreChannel Partner/ Reseller/ DistributorOfficial South Africa distributor for Performance Inspired Nutrition products, offering naturally sourced sports nutrition products in the region.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bucked Up: DTC sports nutrition brand with deep pre-workout, BCAA, and protein lines plus a lifestyle-led brand voice. Highly comparable in channel mix (DTC-heavy), product portfolio, and target buyer (serious fitness enthusiasts aged 18-40).
• Ghost Lifestyle: Direct-to-consumer supplement and lifestyle brand built around athlete/influencer partnerships and lifestyle branding. Comparable product breadth (pre-workout, protein, lifestyle gummies) and DTC-plus-retail GTM motion.
• Legion Athletics: Sports supplements brand with explicit clean-label, no-artificial-additives positioning and science-forward marketing. Closest peer to PI on formulation philosophy and target segment (natural-focused athletes).
• RSP Nutrition: True Nutrition sports supplements brand covering pre-workout, protein powders, BCAAs, and weight-management SKUs at similar price points. Overlapping product catalog and DTC/Amazon/retail channel mix.
• Alpha Lion: Sports nutrition brand targeting athletes and gym-goers with pre-workouts, protein, fat-burners, and complementary apparel. Comparable direct-to-consumer model and product line-up.
• MusclePharm: Established sports nutrition brand with overlapping categories (protein, pre-workout, BCAA) and similar athlete-endorsement heritage. Direct competitor in mass and natural supplement channels.
• Nutrex Research: Sports nutrition and supplements company producing pre-workout, protein, fat-burners, and wellness supplements. Comparable SKU breadth and athlete-targeted positioning.
• 1UP Nutrition: DTC sports supplements brand with pre-workout, protein, BCAA, and creatine SKUs at similar price points. Direct competitor in the same e-commerce + retail-store channels.

Broad incumbents

• Optimum Nutrition: Gold Standard whey protein is the category benchmark in sports nutrition. Larger incumbent across protein, pre-workout, and recovery, serving retail and international channels at scale where PI operates.
• Gymshark: Fitness-lifestyle DTC brand with an expanding supplements line built around athlete-owner marketing. Comparable operating model (DTC + retail, athlete-led brand) though primarily apparel with supplements as extension.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/PerformInspired
• YouTubeyoutube.com/channel/UC7pAlE62gCCACE5JV48P1og
• Facebookfacebook.com/PerformInspired
• LinkedInlinkedin.com/company/performinspired
• Instagraminstagram.com/performinspired
• TikToktiktok.com/@performinspired

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Inspired Nutrition