Aquatic AV

What Aquatic AV does

Aquatic AV is a privately held, founder-led electrical and electronic manufacturer founded in 2005 by CEO Bob Fils and headquartered in San Jose, California. The company designs, engineers, and distributes a broad catalog of waterproof audio systems — including source units/stereos, speakers, subwoofers, amplifiers, RGB lighting controllers, and wired/wireless remotes — purpose-built for harsh-environment applications where standard consumer audio fails, specifically Marine, Harley-Davidson aftermarket motorcycle, Spa & Poolside, and Adventure+/powersports verticals. Core technology centers on marine-grade stainless steel chassis, conformal-coated circuit boards, UV/salt/fog-resistant materials, and IP65-IP67-rated waterproofing, validated through ASTM B117 and ASTM D4329 testing protocols. The company holds a granted patent on the MP5 Stereo for Harley-Davidson and has built a 100+ SKU catalog with certified compliance across FCC, CE, RoHS, WEE, and CFR46 standards.

Aquatic AV operates a dual-channel go-to-market model. The primary channel is a 700+ authorized dealer and distributor network worldwide, which provides local sales, installation, and post-sale support — particularly important for Harley-Davidson plug-and-play fitments and complex marine builds. The secondary channel is direct-to-consumer e-commerce through aquaticav.com, supported by free shipping on orders over $100, a 2-year warranty on Authorized Dealer purchases, and a free mobile app for RGB lighting customization. Products are sold as individual components or pre-configured bundles/kits (e.g., Batwing ULTRA RGB Premium Kit at $829, Road Glide ULTRA RGB Speaker and Amp Kit) with unit prices ranging from $15 for entry-level accessories to $999 for premium Harley kits, indicating a unit-based hardware revenue model with no disclosed subscription or recurring software component. The company also operates a custom solutions business serving 100+ manufacturers annually and offers a Renewed refurbished product program.

Aquatic AV has been bootstrapped since inception, with no disclosed institutional funding, M&A activity, or parent company. The company maintains 11-50 employees and serves customers across multiple geographies, though distribution appears concentrated in North America with global reach via its dealer network. Recent product activity — including the HR400 ULTRA Head Unit with Apple CarPlay and the CP7 Marine Stereo with IPS TFT display — signals continued investment in product refresh and feature parity with broader consumer electronics trends.

Name

Aquatic AV

Legal name

Aquatic AV

Website

https://aquaticav.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquatic AV designs, manufactures, and distributes waterproof audio systems — stereos, speakers, amplifiers, and RGB lighting — purpose-built for marine, Harley-Davidson motorcycle, spa, and powersports applications. It sells direct-to-consumer and through 700+ global dealers.

Ownership category

akta.pro rank

Product category

Marine Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Marine audio equipment
• Waterproof audio systems
• Harley davidson stereos
• Powersports audio solutions
• Spa audio speakers

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales: Primary revenue stream from selling audio equipment including stereos, speakers, amplifiers, subwoofers, remotes, and accessories. Products sold as individual components or pre-configured bundles/kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Aquatic AV designs, engineers, and manufactures waterproof audio and lighting systems—including stereos/source units, coaxial and component speakers, subwoofers, amplifiers, remotes, and RGB lighting controllers—purpose-built from the ground up for harsh environments such as boats, Harley-Davidson motorcycles, spas/hot tubs, and powersports vehicles. The company offers individual components as well as pre-configured kits bundled for specific applications (e.g., Batwing and Road Glide Harley audio packages, CP6/MP6 Economy Marine Kits), and also delivers custom waterproof audio-visual solutions to manufacturers.

Product overview

Aquatic AV designs and manufactures premium waterproof audio and lighting solutions for harsh environments. The product portfolio is organized into five market-focused collections: Marine (boats, watercraft), Harley Davidson (aftermarket motorcycle audio systems), Spa & Poolside (hot tubs, saunas), and Adventure+ (powersports including ATVs, UTVs, golf carts). The core product lineup centers on source units (stereos/head units) including the HR400 ULTRA with Apple CarPlay, CP7 Marine Stereo, CP6/MP6 Bluetooth Stereos, MP5/MP5+ for Harley-Davidson, BLUECUBE6 Mini hide-away stereo, and All-Terrain BT144 Bluetooth stereo. Speaker offerings span multiple series: Economy (entry-level 6.5"), ELITE RGB (premium with LED illumination, 240W), PRO Classic RGB and PRO Sport RGB (mid-range options), ULTRA RGB for Harley saddlebags (6x9", 300W with RGB lighting), and NEO SPL coaxial speakers. Subwoofers include the compact SWA6/SWA6+ amplified Bluetooth subwoofers and larger 8-10" models. Amplification products feature the AD500.4 4-channel (600W, IP67), AD300.2 micro 2-channel (300W), AD1200.4 4-channel, and AD600.5 multi-channel amplifiers. Accessories include WR6/RF6 remote controls, Universal RGB Controller for lighting customization, mounting brackets for Harley models, and various installation hardware. Bundled kits provide complete audio system packages optimized for specific motorcycle models (Batwing, Road Glide) or applications (CP6 Economy Kit, MP6 Economy Kit). The company also offers certified refurbished products under the Aquatic AV Renewed program.

Differentiator

Problem solved

Functional benefit

Products and services

• HR400 ULTRA Head Unit Stereo Premium marine head unit stereo featuring Apple CarPlay integration, designed for Harley-Davidson motorcycles and marine applications.
• CP7 Marine Stereo (Santa Cruz CP7) Marine head unit with a 3-inch IPS TFT bonded display, IP66 rating, 288W total power, supporting Bluetooth Audio, USB, DAB+ Ready, AM/FM, AUX with 10-band EQ and album art display.
• CP6 Bluetooth Stereo (Monterey CP6) Compact waterproof marine stereo with 288W amplifier, Bluetooth streaming, multi-source playback (MP3/USB/AUX/AM-FM), IP65 rating, DSP EQ, and DAB+ ready functionality.
• MP6 Bluetooth Stereo (Pacifica MP6) Shallow-mount marine stereo with 288W power, designed for boats and spas with restricted dashboard clearance, featuring a crisp display and IP65 waterproofing.
• MP5 Stereo for Harley-Davidson (1998–2013) Patented plug-and-play head unit for Harley touring bikes with Apple approval, Bluetooth, handlebar control compatibility, IP55 rating, ZAM-coated stainless steel chassis, capable of powering up to 8 speakers/subwoofers.
• MP5+ Stereo for Harley-Davidson Enhanced version of the MP5 stereo for Harley-Davidson motorcycles with improved features and plug-and-play installation.
• BLUECUBE6 Mini Hide-Away Stereo Compact hide-away stereo with 288W amplifier, Bluetooth, Halo Aerial Technology, capable of powering up to 8 speakers/subwoofers, designed for discreet installation in spas and boats.
• All-Terrain Bluetooth Stereo (BT144) Compact, durable audio system for ATVs, UTVs, golf carts, and marine environments with IP65 rating, 4x25W power, waterproof backlit buttons, and Class D amplifier.
• GP1 Gauge Stereo Gauge-sized stereo designed for powersports and marine applications, fitting into standard gauge housings.
• DM6 Stereo Locker Waterproof stereo locker for marine environments with sealed compartment protection.
• 3" 4S Speaker Compact spa speaker with 60W total power, full audio range, IPX7 water resistance, UV-stable materials, and 125Hz-20,000Hz frequency response.
• Economy 6.5" Speakers Entry-level waterproof 6.5-inch coaxial speakers with 160W max power (80W per pair), UV-resistant materials, available in black and white for marine and spa applications.
• ELITE 6.5" RGB Speakers Premium marine speakers with 240W total power, LED cone illumination, 55Hz-20,000Hz frequency response, neodymium tweeters, and customizable RGB lighting.
• PRO Classic 6.5" RGB Speaker Classic-styled 6.5-inch RGB speakers with 120W total power, traditional grill design, RGB cone illumination, waterproof and UV/salt/fog resistant construction.
• PRO Sport 6.5" RGB Speaker Sport-oriented 6.5-inch RGB speakers with enhanced durability and performance for marine and powersports applications.
• ULTRA 6x9" RGB Saddlebag Speakers Full-range 6x9-inch coaxial speakers with 300W max power (200W RMS), silk dome tweeters, glass fiber cones, IP44 rating, designed for Harley-Davidson saddlebag installation with RGB lighting.
• NEO 6.5" Speakers SPL coaxial speakers with 480W peak power handling, water-repellent pressed paper cones, neodymium magnets, 96.5dB sensitivity, designed for high SPL performance in Harley applications.
• SWA6/SWA6+ Amplified Bluetooth Subwoofer Compact amplified subwoofers with Bluetooth connectivity, combining stereo and subwoofer functionality in a single unit for marine, powersports, and spa applications.
• SWA6Mini Amplified Compact Subwoofer Ultra-compact amplified subwoofer designed for space-constrained installations in spa and pool environments.
• AD500.4 4-Channel Amplifier Industry-leading 4-channel amplifier delivering 600W max power (4x150W @2Ohm, 4x100W @4Ohm), IP67 waterproof rating, configurable crossover, designed for Harley Davidson, marine, and powersports.
• AD300.2 Micro 2-Channel Amplifier Compact 2-channel amplifier with 300W power output, digital technology for reduced battery strain, designed for Harley Davidson applications.
• AD1200.4 4-Channel Amplifier High-power 4-channel amplifier with 1200W total output for demanding audio installations in marine and powersports applications.
• AD600.5 5/4/3-Channel Amplifier Versatile multi-channel amplifier supporting 5/4/3 channel configurations with 600W output for flexible marine and powersports audio system building.
• WR6 Wired Remote Control Fixed wired 2-way remote control with LCD screen, IP65 & CFR46 water resistance, 12V DC power, connects to Aquatic AV 6-Series audio products for marine/outdoor/powersports control.
• RF6 Wireless Remote Control Wireless remote control system for aquatic AV audio products, available with charging cable and receiver accessories.
• Universal RGB Controller Waterproof RGB controller with 15A power output, 4 RGB/LED outputs, built-in microphone for music sync, compatible with Aquatic AV app, controls RGB neon flex strips and RGB speakers.
• CP6 Economy Kit Compact marine audio bundle pairing the CP6 Compact Stereo with 6.5-inch Economy Speakers, 288W total power, IP65 rating, aluminum chassis, designed for ATVs, UTVs, and small vessels.
• MP6 Economy Kit Shallow-mount marine audio bundle pairing the MP6 Stereo with 6.5-inch Economy Speakers for 288W sound output, designed for boats and spas with restricted dashboard clearance.
• Batwing ULTRA RGB Premium Kit (Harley 1998–2013) Complete audio upgrade kit for 1998-2013 Batwing Harley Davidson motorcycles including MP5 head unit, AD300.2 amplifier, ULTRA+ 6.5-inch RGB speakers, RGB controller, and mounting hardware.
• Batwing ULTRA RGB Speaker and Amp Kit (Harley 1998–2013 and 2014+) Speaker and amplifier bundle for Batwing Harley Davidson motorcycles (1998-2013 and 2014+) featuring AD500.4 4-Channel Amplifier and ULTRA+ 6.5-inch RGB speakers with RGB controller.
• Batwing Amplifier Bundle (Harley 1998–2013 and 2014+) Amplifier bundle for 1998-2013 and 2014+ Batwing Harley Davidson motorcycles featuring 300W 2-channel amp, ULTRA+ 6.5-inch RGB speakers, RGB controller, and harness adaptors.
• Road Glide ULTRA RGB Speaker and Amp Kit (Harley 1998–2013 and 2014+) Complete audio kit for Road Glide Harley Davidson motorcycles (1998-2013 and 2014+) with AD500.4 4-channel amplifier (600W), ULTRA+ 6.5-inch RGB speakers, and RGB controller.
• ULTRA RGB Kit (Harley 1998–2013) Audio upgrade kit for 1998-2013 Harley Davidson motorcycles including MP5+ head unit with dust cover, ULTRA+ 6.5-inch RGB speakers, RGB controller, and AD300.2 amplifier.
• ULTRA RGB & Stereo Kit (Harley) Combined RGB and stereo kit offering comprehensive audio and lighting upgrade for Harley Davidson motorcycles.
• ULTRA RGB & Stereo+ Kit (Harley) Enhanced version of ULTRA RGB & Stereo Kit with additional features for premium Harley Davidson audio and lighting upgrades.

Quantifiable outcome

• Products engineered to withstand 500+ hours of salt spray (ASTM B117) and UV exposure (ASTM D4329) testing
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JL Audio: Miramar, FL-based manufacturer of marine-grade audio equipment including speakers, subwoofers, amplifiers, and source units. Directly competes with Aquatic AV across the marine audio category with comparable IP-rated waterproof product lines targeting the same boat and watercraft customers.
• Fusion Entertainment: Marine audio specialist (now owned by Garmin) producing stereos, speakers, subwoofers, and amplifiers engineered for harsh marine environments. Headquartered in New Zealand with global distribution, it is one of the most direct competitors to Aquatic AV in the marine audio category.
• Rockford Fosgate: Tempe, AZ-based manufacturer of mobile, marine, motorsport, and motorcycle audio products with HD-specific fitments. Competes with Aquatic AV in both marine and Harley-Davidson aftermarket segments with comparable amplifier, speaker, and source unit offerings.
• Wet Sounds: Texas-based marine and powersports audio specialist producing marine-grade amplifiers, speakers, subwoofers, and source units with IP-rated waterproofing. Directly comparable to Aquatic AV in target customer (boat owners, powersports enthusiasts) and product positioning.
• Hogtunes: Canadian manufacturer specializing exclusively in Harley-Davidson and motorcycle audio systems including speakers, amplifiers, and plug-and-play kits. Direct competitor to Aquatic AV's HD-specific product lines (Batwing, Road Glide kits), serving the same rider upgrade market.
• Kicker: Stillwater, OK-based audio company with marine and powersports product lines including marine-rated speakers, subwoofers, amplifiers, and source units. Competes with Aquatic AV in the marine and powersports audio categories with similar IP-rated product offerings.
• BOSS Audio Systems: Oxnard, CA-based manufacturer of marine, powersports, and motorcycle audio products including weatherproof stereos, speakers, and amplifiers. Competes with Aquatic AV at the value-to-mid price tier across marine and powersports customer segments.
• MTX Audio: Phoenix, AZ-based manufacturer of mobile, marine, and powersports audio including marine-rated speakers, amplifiers, and subwoofers. Direct competitor to Aquatic AV in the marine and powersports audio category with comparable weatherproof product positioning.
• Memphis Audio: Memphis, TN-based manufacturer of marine, powersports, and motorcycle audio products including marine-grade speakers, amplifiers, and Harley-Davidson-specific fitments. Direct competitor to Aquatic AV across the marine, powersports, and HD audio categories.

Broad incumbents

• Sony (Marine Audio Line): Global consumer electronics conglomerate with a marine audio product line including marine-rated receivers, speakers, and amplifiers. While not specializing in the niche, Sony's brand power, R&D scale, and distribution reach overlap with Aquatic AV's marine customer base at the mainstream end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aquaticav
• YouTubeyoutube.com/channel/aquaticav
• Facebookfacebook.com/aquaticav
• LinkedInlinkedin.com/company/aquatic-av

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquatic AV