Hogtunes

What Hogtunes does

Hogtunes Inc. is a privately held Canadian company, founded in 2004 by Mike "PEZ" Pesdirz and headquartered in Barrie, Ontario, that designs, engineers, and sells aftermarket audio equipment exclusively for motorcycles and UTVs. Its product portfolio spans replacement speakers, amplifiers, plug-and-play wiring harnesses, and complete speaker-and-amp kits, with prices ranging from sub-$50 accessories to $2,849.95 premium 6-speaker/3-amplifier Road Glide kits. The company emphasizes motorcycle-specific engineering — including weather resistance, electrical-system-safe draw, and noise-cutting acoustic design — and operates three sub-brands: Hogtunes/Hogtunes XL (premium HD audio), Wild Boar Audio (HD speakers, amps, and kits), and Metrix Audio (UTV and powersport audio). All prototyping is performed in-house using CAD software, 3D lasers, scanners, and 3D printers, supported by a 20-year speaker warranty and 3-5 year amplifier warranty.

Hogtunes generates revenue entirely through one-time hardware sales, distributed via direct e-commerce (hogtunes.com) and a global authorized-dealer network. Distribution partnerships with Drag Specialties (primary US/global, ~60 countries), Parts Unlimited, Parts Canada, Parts Europe, and Rollies Speed Shop (Australia/New Zealand) form the core of its channel strategy; the company explicitly does not accept online-only dealer applications, prioritizing brick-and-mortar relationships. End customers are predominantly individual Harley-Davidson touring-bike owners (1998-current Street Glide, Road Glide, Electra Glide, Ultra, and Trike models), with secondary segments in UTV owners and Kawasaki Vaquero riders. Marketing relies on Facebook, Instagram, YouTube (installation videos), email, and website content, with a particular emphasis on installation support materials that reduce purchase friction. Hogtunes is bootstrapped, has no disclosed external funding, and operates with 1-10 employees, making it a tightly held niche specialist rather than a scale play.

Name

Hogtunes

Legal name

Hogtunes Inc.

Website

https://hogtunes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Hogtunes Inc. designs and sells aftermarket audio equipment — speakers, amplifiers, harnesses, and complete kits — exclusively for Harley-Davidson motorcycles and UTVs, distributing through its e-commerce site and an authorized global dealer network spanning nearly 60 countries.

Ownership category

akta.pro rank

Product category

Aftermarket Motorcycle Audio Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle audio systems
• Aftermarket speaker amplifiers
• Harley-Davidson audio upgrades
• Powersport audio equipment
• UTV audio systems

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales (Speakers, Amplifiers, Kits): Hogtunes generates revenue through the sale of physical audio products including speakers, amplifiers, speaker kits, and accessories designed for Harley-Davidson motorcycles and UTVs. Products are sold as one-time purchases with no recurring subscription component. Revenue is generated from direct e-commerce sales and through dealer/distributor channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hogtunes designs, manufactures, and sells custom-engineered aftermarket audio products — including replacement speakers, amplifiers, complete speaker-and-amplifier kits, lid cut-in kits, and UTV audio systems — built specifically for Harley-Davidson touring motorcycles (1998–current models), Kawasaki Vaquero bikes, and UTV applications. The portfolio spans three brands (Hogtunes/Hogtunes XL, Wild Boar Audio, and Metrix Audio) and emphasizes weather-resistant, plug-and-play installations designed to upgrade factory audio without damaging the motorcycle's charging system.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Boar Audio: Motorcycle audio brand offering speakers, amplifiers and kits for Harley-Davidson bikes
• Metrix Audio

Products and services

• Replacement Speakers (Hogtunes / Wild Boar Audio) Individual replacement speakers custom-engineered for Harley-Davidson motorcycles, sold as pairs or single units. Range includes 4.25" to 6.5" models such as the HT-44 ($119.95) and Wild Boar Audio 6.5" Front Speakers for Road Glide ($499.95). Designed to mount into factory locations and deliver higher volume and clarity than stock audio.
• Amplifiers (Hogtunes / Wild Boar Audio)
• Speaker & Amplifier Kits
• Lid Cut-In Kits
• Hog Wild Kits for 2024+ Harley-Davidson Models Model-specific audio upgrade kits for the newest (2024+) Harley-Davidson Street Glide, Road Glide, and related touring platforms, featuring the new front-mounting slim speaker design, 200W RMS / 300W peak power handling, neodymium rare-earth magnets, and plug-and-play harnesses.
• UTV Audio Systems (Metrix Audio)
• E-Gift Cards
• Parts & Accessories

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and regional.

• Drag SpecialtiescoreChannel Partner/ Reseller/ DistributorDrag Specialties is the primary US distribution partner for Hogtunes products. Hogtunes secured a global distribution deal with Drag Specialties on a handshake agreement that has grown to offer products in almost 60 countries. Hogtunes is not accepting requests for online-only dealers, emphasizing their partnership with Drag Specialties for authorized dealer distribution.
• Parts UnlimitedcoreChannel Partner/ Reseller/ DistributorParts Unlimited is a US distribution partner for Hogtunes products. They provide dealer locator services for finding authorized Hogtunes dealers in the United States.
• Parts CanadacoreChannel Partner/ Reseller/ DistributorParts Canada is the Canadian distribution partner for Hogtunes products. They provide dealer locator services for finding authorized Hogtunes dealers in Canada.
• Parts EuropecoreChannel Partner/ Reseller/ DistributorParts Europe is the European distribution partner for Hogtunes products. They provide dealer signup services for authorized Hogtunes dealers in Europe.
• Rollies Speed ShopregionalChannel Partner/ Reseller/ DistributorRollies Speed Shop is the Australia and New Zealand dealer partner for Hogtunes products. They provide dealer locator services for finding Hogtunes dealers in the region.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• JL Audio: Premium aftermarket audio manufacturer with a dedicated powersports/motorcycle line including amplifiers, speakers, and powered systems for Harley-Davidson touring models. Closely comparable product category and target rider as Hogtunes.
• MTX Audio: Powersports, marine, and off-road audio manufacturer with amplifier and speaker lines marketed to motorcycle, UTV, and side-by-side riders. Directly comparable product/segment to Hogtunes and Metrix Audio.
• Boss Audio Systems: Aftermarket audio company offering powersports, ATV, and motorcycle-specific speakers, amplifiers, and handlebar audio systems. Competes with Hogtunes in the entry-to-mid tier motorcycle audio category.
• Kicker: Aftermarket audio brand with motorcycle and powersports audio lines, including compact amplifiers and weatherproof speakers targeting Harley and UTV riders. Overlaps directly with Hogtunes' motorcycle/UTV audio niche.
• Soundstream: Aftermarket audio brand with motorcycle/powersports amplifiers and speakers sold through the same V-twin and powersports dealer ecosystem that Hogtunes targets.
• Rockford Fosgate: Major aftermarket and OEM audio brand with a dedicated motorcycle and powersports product line ( Punch, Power, Stage kits). Direct competitor to Hogtunes in motorcycle audio, with significantly greater scale, R&D resources, and dealer reach.
• Aquatic AV: Specialist in waterproof/outdoor audio for marine, powersports, and motorcycle applications. Highly comparable to Hogtunes' weatherized, vehicle-specific engineering focus for harsh-environment audio installations.

Broad incumbents

• Kuryakyn: Large aftermarket motorcycle parts and accessory brand serving the same Harley-Davidson touring rider with a broader portfolio (lighting, controls, luggage, seats). Competes for the same dealer end-cap and rider wallet share as Hogtunes, but in adjacent accessory categories.
• Vance & Hines: Iconic Harley-Davidson performance aftermarket brand (exhaust, fuel, air). Same Harley-Davidson touring rider profile and dealer channel as Hogtunes, though in the performance hardware category rather than audio.
• Polk Audio: Established consumer and marine audio brand with a powersports-adjacent product line. Larger and broader than Hogtunes, with overlapping capability in weatherized outdoor audio but different primary focus (home/marine).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Hogtunes
• Facebookfacebook.com/hogtunesinc
• Instagraminstagram.com/hogtunes_inc
• Xx.com/hogtunes
• LinkedInlinkedin.com/company/hogtunes-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogtunes