MixDigital

What MixDigital does

MixDigital is a Kyiv-headquartered, independent digital advertising and marketing agency providing full-service systematic marketing across analytics, communication, creative, and distribution. The company was founded in 2013 as a sales unit within Admixer and spun off as a standalone agency in 2016 under Managing Director Georgiy Petrushin. Its service portfolio covers Media Planning & Buying (paid search, paid social, programmatic, app promotion, video, CTV/OTT), Social Media Marketing, Data & Analytics, Creative Production, Performance and Communication Strategy, Retention, and Marketing Research including proprietary online survey work.

Underlying technology consists of a Google Cloud-based analytics stack (BigQuery data warehouse, Campaign Manager 360 for ad serving and conversion attribution, Looker Studio dashboards, Google Cloud Functions for data-pipeline control) plus the proprietary MixDigital TradeDesk programmatic platform with direct Viber access. The agency integrates with all major Ukrainian OTT providers (Megogo, SWEET.TV, Kyivstar TV, YouTV, Omega TV) via Vidzone DSP and accesses international streaming inventory through DV360. MixDigital maintains three Meta certifications (Media, Creative Strategy, Community Management) for three consecutive years, plus Google Partner, TikTok Media Buying, and Criteo Premium Partner statuses.

The business model is professional services with engagement structures spanning project-based fees and ongoing retainers, supplemented by media buying commissions/markups through certified platform spend. The customer base of 700+ clients spans 35+ international markets, with named enterprise clients in pharmaceuticals (Heel), F&B (Mokate, Yahotynske, Skott Smeat, Jim Beam), electronics retail (MOYO), automotive (Motul), government services (Ukrposhta, IZY), and cosmetics (Lamel), and 33% of clients retained beyond three years. The firm is privately held, founder/management-owned with no disclosed external institutional investment, and operates through a sales-led GTM motion supported by case studies, industry awards, and platform certifications.

Name

MixDigital

Legal name

ТОВ «Мікс Діджитал»

Website

https://mixdigital.agency

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

MixDigital is a Kyiv-headquartered, independent full-service digital marketing agency serving 700+ enterprise and mid-market clients across 35+ international markets with media planning and buying, social media marketing, analytics, creative production, and proprietary programmatic and CTV/OTT advertising platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing agency
• Media buying services
• Performance advertising
• Social media marketing
• Programmatic advertising

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Marketing Services: MixDigital generates revenue through providing integrated digital marketing services including media planning and buying, social media marketing, content and creative production, data analytics, and strategic consulting. Revenue comes from client retainers, project fees, and media buying commissions or markups.
2. Media Buying and Planning: Revenue from planning and executing paid advertising campaigns across platforms including Meta, Google, TikTok, programmatic, video, and CTV/OTT advertising.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MixDigital is a full-service digital marketing agency that delivers integrated systematic marketing services to enterprise and mid-market clients. Its core offerings span Media Planning & Buying (paid search, paid social, programmatic, video, app promotion), Social Media Marketing, Data & Analytics, Creative Production, Performance and Brand Strategy, Retention, and Marketing Research. The agency also operates a proprietary programmatic platform (MixDigital TradeDesk) and provides cross-channel analytics systems built on Google Cloud infrastructure.

Product overview

MixDigital is a full-service digital marketing agency offering an integrated portfolio of systematic marketing services. The agency operates as a unified service offering rather than a software product, combining Media Planning & Buying (paid search, paid social, programmatic, app promotion, video), Social Media Marketing (management, audit, strategy), Data & Analytics (web analytics, visualization, privacy compliance), Creative Production (video, static content, ad creatives), Performance & Communication Strategy, Retention, and Marketing Research services. Key platforms and tools offered include MixDigital TradeDesk (programmatic with Viber access), TikTok Media Buying, YouTube Advertising, Google Ads Management, Display & Video 360, Campaign Manager 360, Google Analytics 4/360, Google Tag Manager, CTV Advertising, Cross-Channel Analytics Systems, and Digital Survey/Research services. The agency emphasizes systematic marketing methodology where analytics, communication, creative, and distribution work as interconnected processes aligned around business outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning & Buying Strategic media planning and media buying services covering paid search, paid social, programmatic advertising, app promotion, video advertising, and paid media campaigns across major platforms for enterprise and mid-market clients.
• Social Media Marketing Social media marketing services including social media management, audit, and strategy development for Instagram, Facebook, and TikTok.
• Data & Analytics Data and analytics services covering web & app analytics, data collection and visualization, data privacy compliance, and analytics audits, delivered through Google Cloud infrastructure (GA4, BigQuery, Looker Studio).
• Creative Production Content and creative services including creative production, video production, and ad creative production.
• Performance & Brand Strategy Strategic services covering performance strategy, media strategy, communication strategy, brand strategy, and social media strategy.
• MixDigital TradeDesk Programmatic advertising platform with direct Viber inventory access, enabling advertisers to scale reach through programmatic CTV, display, and audio campaigns.
• CTV/OTT Advertising Connected TV advertising on Smart TV and OTT platforms including Megogo, SWEET.TV, Kyivstar TV, and international streaming services (Netflix, Amazon Prime, Disney+) via Vidzone DSP and DV360.
• TikTok Media Buying TikTok advertising services with certified media buying expertise validated through TikTok Media Buying Certification, covering the full media buying cycle including campaign objectives, audience building, budget management, scaling, performance analysis, and creative evaluation.
• Digital Survey and Marketing Research Online survey and market research services using a proprietary recruitment, quotas, and analytics methodology. Over 100 digital surveys conducted in 20 countries since 2018, including video consumption research (1,837 respondents in 2025).
• Cross-Channel Analytics System Custom analytics ecosystem integrating data from Google Ads, Campaign Manager 360, DV360, GA4, CRM, and Binotel call tracking into unified Looker Studio dashboards for ROI evaluation across channels.

Named customers15 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability6 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• MetacoreGTM or Marketing PartnerMixDigital holds Meta Certified Company status with three certifications: Media Certified Company, Creative Strategy Certified Company, and Community Management Certified Company. These certifications have been maintained for three consecutive years. Certifications validate expertise in Meta's advertising products including Facebook, Instagram, and Messenger, requiring team members to pass individual Meta Blueprint exams.
• GooglecoreTechnology or IntegrationGoogle Partner status with certified specialists in Google Ads, Google Analytics, and Google Tag Manager. Agency has access to Google marketing platform tools including Campaign Manager 360, DV360, and Google Ads for client campaigns.
• CriteocoreTechnology or IntegrationCriteo Premium Partner status for programmatic advertising capabilities.
• TikTokcoreGTM or Marketing PartnerTikTok Media Buying Certified agency with team members holding official TikTok Media Buying Certification. Certification validates practical expertise in planning, launching, and optimizing campaigns in TikTok Ads Manager following platform's official standards. Certification valid for two years.
• Campaign Manager 360coreTechnology or IntegrationIntegration with Campaign Manager 360 (Google's ad server) for cross-channel analytics, conversion analysis, post-click and post-view attribution modeling, and Floodlight tag implementation.
• Looker StudiocoreTechnology or IntegrationIntegration for dashboarding and visualization of cross-channel analytics data for client reporting.
• BigQuerycoreTechnology or IntegrationCloud-based data storage and processing platform for analytics ecosystem, handling data from multiple sources including CRM, GA4, and ad platforms.
• MegogocoreChannel Partner/ Reseller/ DistributorUkrainian OTT platform partner for CTV advertising campaigns. Megogo is the #1 platform in Ukraine by user share (33%).
• SWEET.TVcoreChannel Partner/ Reseller/ DistributorUkrainian OTT platform partner for CTV advertising. SWEET.TV is #1 platform for TV viewing in Ukraine (34% of CTV users).
• Kyivstar TVcoreChannel Partner/ Reseller/ DistributorUkrainian telecom's OTT platform partner for CTV advertising, reaching 20% of OTT users in Ukraine.
• Display & Video 360 (DV360)coreTechnology or IntegrationGoogle's programmatic platform used for international CTV inventory and programmatic campaign management.
• YouTVminorChannel Partner/ Reseller/ DistributorUkrainian OTT platform partner for CTV advertising campaigns.
• VidzonecoreChannel Partner/ Reseller/ DistributorDSP partner aggregating Megogo and SWEET.TV inventory for programmatic CTV advertising.
• Netflix, Amazon Prime, Disney+minorChannel Partner/ Reseller/ DistributorInternational streaming platforms available for CTV advertising through programmatic direct deals.
• IAB UkrainecoreStrategic or Co-development PartnerIndustry association partnership. MixDigital participates in IAB Ukraine rankings and contributed to IAB Ukraine guide on trackers and verification. Ranked among top agencies for 7 consecutive years.
• GemiuscoreTechnology or IntegrationGemius Direct Effect platform used for media effectiveness evaluation, audience analysis, and Brand Lift studies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Admixer: Former parent company of MixDigital (spun off 2016), now an ad-tech vendor providing programmatic and SSAI infrastructure. Related but not directly competing; supplies some of MixDigital's programmatic technology.

Direct peers

• Dept Agency: International digital agency offering integrated creative, technology, media, and data services. Similar methodology-driven, multi-channel service model.
• Jellyfish: Global digital marketing agency offering media planning & buying, analytics, creative, and content services. Closely comparable to MixDigital's full-service digital agency model.
• Webpromo: Ukrainian digital marketing agency offering SEO, PPC, SMM, and analytics services. Competes for similar Ukrainian enterprise and mid-market clients.
• Netpeak: Ukrainian-founded digital marketing agency with similar service portfolio (SEO, PPC, analytics, web) and international footprint across CIS and EU markets. Direct competitor for Ukrainian enterprise and mid-market clients.
• Brainlabs: Global digital media agency specializing in programmatic, paid search, paid social, and analytics. Comparable full-stack digital media buying and analytics services to MixDigital, with cross-channel optimisation focus.

Broad incumbents

• Publicis Ukraine: Local presence of global advertising holding company Publicis Groupe, offering full-service media, creative, and digital capabilities in the same Ukrainian enterprise client pool as MixDigital.
• Dentsu Ukraine: Ukrainian arm of Dentsu International, competing on integrated media, creative, and performance marketing for multinational clients operating in Ukraine.
• Ogilvy Ukraine: WPP-owned brand and advertising agency with Ukrainian operations, competing for the same enterprise creative and media planning engagements.

Regional players

• KitGlobal: Regional digital marketing and media agency operating across CIS markets. Comparable regional peer for cross-border advertising campaigns in Ukraine and neighbouring markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MixDigitalINT
• LinkedInlinkedin.com/company/33221202
• Instagraminstagram.com/mixdigital.agency

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MixDigital