ToffeeDev

What ToffeeDev does

ToffeeDev is a Jakarta-based digital marketing agency founded in 2012 that delivers SEO, web development, and multi-platform digital advertising services to Indonesian and broader Asia Pacific clients. Its service portfolio is organized around three pillars: SEO Services (including SEO for AI, E-Commerce SEO, B2B SEO, Local SEO, and SEO Audit), Web Services (E-Commerce and Company Profile website builds on WordPress-based stacks), and Ads Services spanning Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Yandex Ads, and Programmatic Ads. The firm codifies its delivery through four proprietary methodologies (Toffee SEO, Website, Content, and Ads Frameworks) plus the Local Boost Optimization (LBO) program for Google Maps visibility, supported by free lead-magnet tools (SEO Checker, LBO Checker, Free Visibility Audit) hosted on the LocalBoost.id sub-brand.

The business operates as a professional services agency with quote-based, customized pricing and a sales-led, event-driven go-to-market motion that includes free 30-minute consultations, WhatsApp engagement (+62 878 8472 4973), and a regular webinar series featuring CEO Ryan Kristo. The customer base spans 700+ brands across 12 years and is highly diversified by industry (Banking, Healthcare, Energy, F&B, Education, Marine, Retail, VC, Entertainment, Technology) and size, with a stated primary segment of Indonesian SMEs and selected enterprise accounts such as Bank Sumatra, Indosat M2, AC Ventures, and PLNE. The agency is integrated with the Google Premier Partner, Yandex, Semrush, and HubSpot partner ecosystems, holds Clutch 2025 Top SEO and Top SEM Company Indonesia recognitions, and is founder/owner-operated (Nana Damayanti, Founder & CMO; Ryan Kristo Muljono, CEO) with no disclosed institutional funding, M&A, or public-market activity.

Name

ToffeeDev

Legal name

TOFFEEDEV

Website

https://toffeedev.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ToffeeDev is a Jakarta-based digital marketing agency founded in 2012 that provides SEO, web development, and multi-platform advertising services to 700+ Indonesian and Asia Pacific SMEs and enterprises, operating as a Google Premier Partner with proprietary SEO, website, content, and ads frameworks.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

Keywords

• Digital marketing agency
• Search engine optimization
• Search engine marketing
• Web development services
• Local SEO services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing agency services including SEO, web development, digital advertising, and social media marketing. Revenue generated through professional service fees for strategy consulting, campaign management, and implementation services tailored to client needs.
2. Search Engine Optimization Services: SEO services including E-Commerce SEO, B2B SEO, Local SEO, and SEO Audit. Delivered through structured frameworks with measurable outcomes for organic visibility improvement.
3. Digital Advertising Services: Multi-platform advertising management including Google Ads, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Yandex Ads, and Programmatic Ads. Managed service with transparent reporting and optimization.
4. Web Development Services: Website creation and development services including E-Commerce, Company Profile, and Landing Page development using WordPress and custom solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ToffeeDev is a Jakarta-based digital marketing agency offering SEO (including Local SEO, E-Commerce SEO, B2B SEO, and SEO Audit), website development (E-Commerce and Company Profile sites), and multi-platform digital advertising (Google Ads, Meta, TikTok, LinkedIn, Yandex, Programmatic). It delivers services through proprietary frameworks as a Google Premier Partner.

Product overview

ToffeeDev is a Jakarta-based digital marketing agency offering a comprehensive suite of services organized around three core pillars: SEO Services (including SEO for AI, SEO E-Commerce, SEO For B2B, Local SEO, and SEO Audit), Web Services (E-Commerce and Company Profile website development), and Ads Services (Google Ads, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Yandex Ads, and Programmatic Ads). The agency differentiates through proprietary methodologies including the Toffee SEO Framework, Toffee Website Framework, Toffee Content Framework, and Toffee Ads Framework. Free tools include an SEO Checker Tool and Audit Google Maps (LBO Checker Tool). ToffeeDev operates as a Google Premier Partner and has served over 700 clients across various industries.

Differentiator

Problem solved

Functional benefit

Brands

• LocalBoost: Local Business Optimization program by ToffeeDev focused on Google Maps visibility for SMEs.
• LocalBoost.id

Products and services

• SEO Services Comprehensive search engine optimization services including SEO for AI, SEO E-Commerce, SEO For B2B, Local SEO Service, and SEO Audit to improve website visibility and organic traffic for businesses.
• Web Services Website development services including E-Commerce platforms and Company Profile websites to enhance online presence and user experience.
• Ads Services Digital advertising management across multiple platforms including Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, LinkedIn Ads, Yandex Ads, and Programmatic Ads to optimize visibility and reach target audiences.
• Local Boost Optimization (LBO) Program Proprietary program enhancing Google Maps visibility for SMEs in Asia Pacific, transforming business listings into revenue-generating assets through optimized local search profiles.
• SEO Checker Tool Free online tool for checking website SEO strength and identifying optimization opportunities.
• Audit Google Maps (LBO Checker Tool) Free visibility audit tool to identify why a business is difficult to find on Google Maps, part of the Local Boost Optimization framework.

Quantifiable outcome

• Significant increases in profile views and customer engagement for local businesses through LBO program
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerOfficial Google Premier Partner with certified expertise in Google Ads management. Partnership provides access to Google's latest advertising tools, best practices, and Premier-level support for managing client campaigns across Google Search, Display, YouTube, and other Google properties.
• YandexminorGTM or Marketing PartnerOfficial Yandex Ads partner for managing advertising campaigns on Yandex platform, extending service capabilities to Russian-speaking markets and alternative search advertising.
• SemrushcoreTechnology or IntegrationOfficial Semrush Agency Partner providing access to industry-leading SEO and analytics tools for keyword research, competitor analysis, and campaign optimization.
• InfinileadsminorStrategic or Co-development PartnerEvent collaboration partner for webinars and digital marketing education content, co-hosting events on business growth strategies and efficiency optimization.
• GrowthAIminorStrategic or Co-development PartnerPartner for AI marketing and growth automation events and content, collaborating on AI-powered marketing education and IWWH Framework promotion.
• DM ActivationminorStrategic or Co-development PartnerDigital marketing activation partner for event collaboration and marketing education initiatives.
• LocalBoostcoreTechnology or IntegrationInternal brand/platform for Local Boost Optimization services, a subsidiary or specialized division focused on Google Maps optimization for local businesses.
• TeamPal (Daniel Nguyen)minorStrategic or Co-development PartnerStrategic partnership with TeamPal CEO Daniel Nguyen for AI assistant marketing education and IWWH Framework implementation.
• HaptikminorStrategic or Co-development PartnerWhatsApp marketing education partnership with Haptik's Business Development Manager Doddy Jayadi for chatbot and conversational marketing expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM Indonesia: WPP's media investment group in Indonesia, managing paid media planning, buying, and analytics across digital and traditional channels. Comparable as a media-buying incumbent whose offerings directly overlap with ToffeeDev's Google, Meta, TikTok, and Programmatic ads services.
• Dentsu Indonesia: Indonesian arm of global advertising network Dentsu, offering creative, media, and digital services to large multinational and domestic clients. Comparable as a broader incumbent competing for the same enterprise digital budgets with global scale.
• Hakuhodo Indonesia: Indonesian operations of Hakuhodo DY Holdings, offering integrated digital marketing, advertising, and media services. Comparable as a Japanese network incumbent competing for the same digital mandates with deeper regional reach.
• Ogilvy Indonesia: WPP-owned creative and digital network operating in Indonesia with end-to-end advertising, content, and digital transformation offerings. Comparable as a broad incumbent serving similar enterprise clients with overlapping SEO, ads, and content capabilities.
• VML Indonesia: WPP's brand and customer experience agency in Indonesia, delivering creative, digital, and commerce services to enterprise clients. Comparable as a broad incumbent with overlapping SEO, content, and digital advertising capabilities.
• Publicis Indonesia: Indonesian operations of Publicis Groupe, offering creative, media, digital, and data-driven marketing services. Comparable as a multinational network incumbent competing for similar enterprise digital mandates.

Regional players

• ADA (Asia Digital Alliance): Singapore-headquartered digital marketing and commerce agency serving enterprise clients across South and Southeast Asia. Comparable as a regional agency of similar size targeting multi-country digital mandates that Indonesian clients increasingly demand.

Direct peers

• MarkPlus Inc. Indonesian marketing services and consulting firm offering digital marketing, branding, and training programs across Southeast Asia. Directly comparable as a homegrown Indonesian full-service marketing agency competing for SME and enterprise marketing budgets.
• Inventure: Jakarta-based brand consultancy and digital agency offering integrated marketing, digital, and creative services to Indonesian enterprises. Comparable as a local full-service competitor pursuing the same Indonesian mid-market and enterprise clients.
• Niwa Digital Agency: Indonesia-focused digital marketing agency offering SEO, paid media, and content services to local SMEs and mid-market brands. Comparable as a domestic direct peer with a similar SME-centric service mix and Google-centric capability stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/toffeedev
• YouTubeyoutube.com/c/Toffeedev
• Facebookfacebook.com/toffeedevID
• Instagraminstagram.com/toffeedev
• LinkedInlinkedin.com/company/toffeedev

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToffeeDev