Ayokay Marketing & Design Agency

What Ayokay Marketing & Design Agency does

Ayokay Marketing & Design Agency is a privately held, founder-owned full-service digital agency headquartered in Indianapolis, Indiana, operating as AYOKAY LLC since 2011. The firm delivers custom web design and development, branding, search engine optimization, content marketing, pay-per-click advertising, email marketing, social media marketing, and e-commerce solutions built on platforms including Shopify, Webflow, and WordPress, plus custom application and mobile app development. Ayokay differentiates through two proprietary methodologies — the Ayokay Conversion Matrix (a five-pillar conversion-focused design framework) and the Friction Audit Framework (a seven-dimension website diagnostic covering performance, findability, clarity, trust, forms, mobile accessibility, and AI/search readiness) — and positions itself against generic template-based competitors by emphasizing bespoke strategy grounded in client-specific research.

The agency serves mission-driven organizations, public health entities, e-commerce businesses, US federal government clients, and fresh produce companies, with named customers including Zespri Kiwifruit International (enterprise), Regenstrief Institute (healthcare research), the Health Foundation of Greater Indianapolis (nonprofit), OCC Outdoors (SMB), and Family Leisure (SMB). Customer testimonials cite measurable outcomes such as a 50% boost in online revenue and sustained 15%+ annual growth for an e-commerce client. Ayokay runs a sales-led go-to-market with a free 15-minute strategy consultation, custom quote-based project pricing, multi-year contracts, and a mix of project-based engagements and ongoing retainers.

Operationally, the firm is small (1-10 employees) and founder-dependent on Jack Shepler, with Web Director Simon Efroymson leading web delivery. The agency invests in content marketing and organic SEO as both an offered service and its own primary demand-generation channel, publishes an active blog covering digital marketing trends, and distributes thought leadership through the founder's LinkedIn presence and public speaking. There is no evidence of external institutional funding, acquisitions, partnerships, or geographic expansion beyond the Midwest United States.

Name

Ayokay Marketing & Design Agency

Legal name

AYOKAY LLC

Website

https://ayokay.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayokay is a privately held, founder-owned Indianapolis digital agency that designs websites and runs marketing campaigns for mission-driven organizations, public health entities, e-commerce businesses, US federal government clients, and fresh produce companies using Shopify, Webflow, WordPress, and custom development.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAH

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Web design agency
• Digital marketing services
• Search engine optimization
• Ecommerce web design
• Brand strategy services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Ayokay generates revenue through providing professional digital marketing and web design services including branding, web design and development, SEO, content marketing, social media marketing, email marketing, PPC, custom development, and e-commerce solutions. Revenue is generated through project-based engagements and ongoing service retainer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ayokay is a full-service digital agency that delivers branding, web design and development, custom application and mobile app development, SEO, content marketing, email marketing, PPC, social media marketing, and eCommerce solutions (including Shopify, Webflow, and WordPress). The agency partners with mission-driven and growth-focused organizations to deliver custom web, marketing, and digital solutions through project-based engagements and ongoing retainer relationships.

Product overview

Ayokay Marketing & Design Agency is a full-service digital agency offering a comprehensive suite of services organized around four core practice areas: Strategic Services (digital strategy, UX design), Creative Services (web design and development, branding), Marketing (SEO, content marketing, email marketing, PPC, social media marketing, digital marketing), and Custom Development (custom applications, mobile apps, WordPress, website maintenance). The agency serves mission-driven and growth-focused organizations including public health organizations, federal government clients, and eCommerce businesses. Its eCommerce practice encompasses Shopify-specific development alongside broader eCommerce web design, marketing, conversion optimization, and third-party software integration services. All services are delivered as custom strategic engagements rather than a SaaS product with standardized modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand strategy and identity development services including positioning, brand image creation, and consistency across marketing channels, targeted at growth-focused organizations.
• Web Design and Development Custom website design and development covering strategic digital planning, user experience design, and full-site redesign for medium-to-enterprise businesses and mission-driven organizations.
• Digital Strategy Strategic planning services using data-driven insights to develop content, positioning, site architecture, and conversion-based optimization for client websites.
• User Experience Design UX design services focused on creating intuitive site architecture and interaction patterns that guide visitor journeys toward conversion.
• Webflow Design & Development Website design and development on the Webflow platform, enabling custom CMS-managed sites with integrated hosting.
• Custom Application Development Custom web application development services for complex business requirements beyond standard website functionality.
• Mobile App Development Mobile application design and development services for iOS and Android platforms.
• Custom WordPress Development Services Custom WordPress theme and plugin development for businesses requiring WordPress as their CMS platform.
• Website Maintenance Services Ongoing website maintenance, updates, security patches, and performance monitoring services delivered as ongoing retainers.
• Search Engine Optimization (SEO) Full-service SEO including on-page optimization, technical SEO, site architecture planning, content marketing, and online positioning strategy to improve organic search rankings.
• Content Marketing & Writing Services Content creation and content strategy services including blog content, copywriting, evidence-based content, and topic clustering for SEO purposes.
• Digital Marketing Integrated digital marketing services encompassing brand strategy, email marketing, search engine marketing (PPC), and social media marketing for growth-focused clients.
• Email Marketing Email marketing campaign strategy, creation, and management services including newsletter design and customer retention communications.
• Search Engine Marketing (PPC) Pay-per-click advertising management across Google Ads and other search platforms to drive immediate traffic and conversions.
• Social Media Marketing Social media marketing services across platforms including content creation, community management, paid social advertising, and platform-specific strategies for TikTok, Instagram, LinkedIn, and YouTube.
• eCommerce Web Design Full-service eCommerce website design and development including custom shopping experiences, platform selection, and conversion optimization.
• eCommerce Marketing Marketing services tailored for eCommerce businesses including customer acquisition, retention strategies, and multi-channel campaign management.
• eCommerce Conversion Optimization Optimization of eCommerce checkout flows, product pages, and conversion funnels to reduce cart abandonment and increase completed purchases.
• eCommerce Software Integrations Integration services connecting eCommerce platforms with third-party business systems including CRM, ERP, inventory management, and payment gateways.
• Shopify eCommerce Development, Design & Services Specialized Shopify store design, development, and ongoing services for businesses using the Shopify platform.

Quantifiable outcome

• 50% boost in online revenue with continued 15%+ annual growth reported by an e-commerce client

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Lounge Lizard: Lounge Lizard is a boutique full-service digital marketing and web design agency serving mid-market and enterprise clients, directly comparable to Ayokay in service mix and customer profile.
• OuterBox: OuterBox is a digital agency specializing in e-commerce web design, development, and marketing with a strong Shopify practice, directly comparable to Ayokay's eCommerce practice.
• Coalition Technologies: Coalition Technologies is a mid-size digital agency offering web design, SEO, and e-commerce marketing services, with a similar boutique-to-mid-market positioning as Ayokay.
• Digital Silk: Digital Silk is a full-service digital agency providing web design, branding, and digital marketing for growth-focused and enterprise clients, comparable in scope and target segments to Ayokay.
• SmartSites: SmartSites is a digital marketing and web design agency offering SEO, PPC, web design, and content services to SMB and mid-market clients, closely mirroring Ayokay's core service stack.
• Big Drop Inc: Big Drop Inc is a digital agency focused on web design, branding, and digital marketing for mid-market and enterprise clients, comparable to Ayokay's boutique agency positioning.
• Thrive Agency: Thrive Agency is a full-service digital marketing firm offering web design, SEO, social media, and PPC services to SMB and mid-market customers, directly comparable to Ayokay.
• WebFX: WebFX is a digital marketing agency offering SEO, web design, content marketing, and PPC services with proprietary technology (MarketingCloudFX), comparable to Ayokay's integrated service approach.

Broad incumbents

• R/GA: R/GA is a large global digital agency offering brand, design, and marketing services, operating across the same categories as Ayokay but at significantly greater scale and enterprise reach.
• Deloitte Digital: Deloitte Digital is the digital consultancy arm of Deloitte, offering enterprise-grade digital strategy, design, and marketing services, often competing with boutique agencies for large transformation mandates.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayokay
• Xx.com/_ayokay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayokay Marketing & Design Agency