Russell Glen

What Russell Glen does

Russell Glen Company is a Dallas-based, privately held real estate development firm founded in 2018 by Terrence Maiden. The firm specializes in transformational mixed-use development, with a core thesis of redeveloping underperforming regional malls and underutilized sites into community-anchored destinations that integrate healthcare, grocery, education, residential, retail, and civic uses. Its active portfolio includes five primary projects: Shops at RedBird (90.1 acres, $200M redevelopment in Southern Dallas anchored by UT Southwestern, Parkland Health, and Children's Health); Rivulet (a 90-acre master-planned community near UNT Dallas with 500+ residential homes, approved for a $23.5M City of Dallas grant); Pasadena Square (redevelopment of the former Macroplaza Mall in Pasadena, Texas, anchored by Harris Health System); Lake District West (a 25-acre mixed-use project in Lewisville, Texas); and West Ridge Mall (redevelopment in Topeka, Kansas, partnered with Advisors Excel).

Russell Glen generates revenue through development fees on project execution, transaction-based income from property development and sales, and professional/advisory services (e.g., the Hatcher Station engagement for Frazier Revitalization Inc.). Project costs and fee structures are negotiated transaction-by-transaction with institutional partners, municipalities, and capital investors; pricing is not publicly disclosed. The go-to-market motion is enterprise field sales: deals are originated through direct, multi-stakeholder relationships with property owners, municipalities, healthcare systems, and capital investors rather than self-serve or product-led channels. The firm partners with capital providers—including JLL for third-party capital raises and individual investors who contributed over $30M to the RedBird project—rather than relying on disclosed institutional equity backers.

The firm's competitive advantage rests on the personal brand and community relationships of CEO Terrence Maiden (12 consecutive years on the D CEO Power Broker list, 2019 Power Broker of the Year, 6 consecutive years on the Dallas 500), a lean leadership team with institutional finance experience (CFO Neel Shetti, formerly Goldman Sachs managing $1.5B in equity), and demonstrated ability to align healthcare systems, municipalities, and capital partners around complex public-private deals. Russell Glen has no proprietary technology platform, AI/ML capabilities, or app products; its underlying technology is domain expertise in mall-to-mixed-use conversion and public-private financing structures.

Name

Russell Glen

Legal name

Russell Glen Company

Website

https://russellglen.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Russell Glen is a Dallas-based, privately held real estate development firm founded in 2018 that transforms underperforming regional malls and underutilized sites in underserved U.S. markets into mixed-use community anchors integrating healthcare, grocery, education, residential, and retail uses.

Ownership category

akta.pro rank

Product category

Real Estate Development Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Real Estate Restructuring, Turnaround & Workout Advisory (Distressed Assets) (BPAJANAH)

akta.pro secondary industry

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• Mixed-use development
• Mall redevelopment
• Master-planned communities
• Commercial real estate
• Community development

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Development Fees and Transaction Revenue: Russell Glen generates revenue through development fees on projects, transaction-based income from property development and sales, and professional services for real estate advisory work. As a developer, the firm earns fees tied to project execution, leasing activities, and capital deployment on behalf of institutional partners and property owners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Russell Glen is a Dallas-based real estate development firm that acquires, redevelops, and transforms underperforming malls and underutilized land into mixed-use community and economic anchors. Its portfolio integrates healthcare facilities, grocery anchors, educational institutions, residential, retail, and civic uses into single master-planned developments, with current flagship projects including Shops at RedBird (Dallas), Rivulet (Dallas), Pasadena Square (Houston area), Lake District West (Lewisville), and West Ridge (Topeka, Kansas).

Product overview

Russell Glen is a Dallas-based real estate development firm offering a portfolio of transformational mixed-use development projects. The company's core offerings include mall redevelopments (Shops at RedBird, West Ridge), master-planned communities (Rivulet, Lake District West), and retail center revitalizations (Pasadena Square). These projects transform underutilized real estate into community and economic anchors combining residential, retail, healthcare, hospitality, and educational uses.

Differentiator

Problem solved

Functional benefit

Brands

• Shops at RedBird: Award-winning mixed-use redevelopment of the former Red Bird Mall in Southern Dallas, featuring healthcare, retail, residential, hotel, and educational facilities.
• Rivulet
• Pasadena Square
• Lake District West

Products and services

• Shops at RedBird Mixed-use redevelopment of the former Red Bird Mall in southern Dallas spanning approximately 90.1 acres (791,261 square feet), transforming a struggling regional mall into a vibrant mixed-use destination anchored by UT Southwestern Medical Center (150,000+ SF), Parkland Health (40,000 SF), Children's Medical Center, Dallas College, Tom Thumb grocery, Chick-fil-A, Starbucks, Simmons Bank, Frost Bank, PNC Bank, and the DEC Network's RedBird Innovation Center. Generates approximately 3,250 jobs and 990,000 annual visits, and has been recognized as D Magazine's 2026 Healthcare Project of the Year.
• Rivulet 90-acre master-planned community in Southern Dallas near the University of North Texas at Dallas, featuring over 500 new residential homes, a new public library and innovation center, office space, shops, and a planned grocery-anchored retail destination, combining living, learning, working, and daily life in a single mixed-use environment.
• Pasadena Square Mixed-use redevelopment of the former Macroplaza Mall in Pasadena, Texas, anchored by a new 80,000 SF Harris Health regional medical center and complemented by grocery, entertainment, restaurants, office space, and a public park, addressing healthcare disparities in the predominantly Hispanic North Pasadena community.
• Lake District West 25-acre mixed-use development in Lewisville, Texas at the intersection of Interstate 35 and Justin Road, featuring entertainment, dining, retail, healthcare, and hospitality uses organized around a central park called The Anchor, with an estimated 3 million annual visitors to the Lake Lewisville area.
• West Ridge Mall redevelopment project in Topeka, Kansas in partnership with Advisors Excel, transforming West Ridge Mall into a mixed-use destination with redesigned entrances, outdoor spaces, restaurants, a corporate campus with over 1,000 Advisors Excel employees, and new tenants including Ta Co, Boxer BBQ, Absolute Tattoo, Luxe Wellness Clinic, and Shockwave Aqua Center.

Quantifiable outcome

• 3,250 jobs generated at Shops at RedBird
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, past core and minor.

• City of DallasflagshipStrategic or Co-development Partner · 13 November 2025City of Dallas awarded Russell Glen Company a $23.5 million grant for the Rivulet 90-acre mixed-use development in Southern Dallas, to include housing, retail, grocery store, and public library near University of North Texas at Dallas. The project aims to improve infrastructure and affordable housing in South Oak Cliff with construction expected to start in 2026.
• Advisors ExcelflagshipStrategic or Co-development Partner · 14 February 2024Advisors Excel selected Russell Glen to guide redevelopment master plan for West Ridge Mall in Topeka, Kansas. Advisors Excel partnered with Russell Glen to purchase the JC Penney building and develop a corporate campus with over 1,000 employees. New restaurants and tenants have been added including Ta Co, Boxer BBQ, Absolute Tattoo, Luxe Wellness Clinic, and Shockwave Aqua Center.
• Peter BrodskyflagshipStrategic or Co-development PartnerPeter Brodsky partnered with Russell Glen CEO Terrence Maiden to redevelop the former RedBird Mall. Brodsky purchased the 107-acre property in 2015 and partnered with Maiden for management expertise, real estate capabilities, and MWBE vendor relationships. Together they reimagined RedBird as a center of impact and enterprise for the community.
• UT Southwestern Medical CenterflagshipStrategic or Co-development PartnerUT Southwestern opened a 150,000-153,000 SF regional medical center at Shops at RedBird, replacing the old Sears store. This represents one of UT Southwestern's largest regional medical centers, housing the first joint pediatric enterprise with Children's Health.
• Parkland HealthflagshipStrategic or Co-development PartnerParkland opened a 40,000 SF medical center in an old department store at Shops at RedBird, addressing critical healthcare gaps in southern Dallas. Russell Glen played instrumental role in attracting Parkland to the development.
• Children's HealthflagshipStrategic or Co-development PartnerChildren's Medical Center is developing a new regional facility at Shops at RedBird, including a joint pediatric enterprise with UT Southwestern. Construction on Children's Health facility began as part of the $200 million redevelopment.
• Harris Health SystemflagshipStrategic or Co-development PartnerRussell Glen is partnering with Harris Health System to anchor Pasadena Square with a new 80,000 SF regional healthcare center in North Pasadena, Texas. The redevelopment of former Macroplaza Mall addresses significant healthcare disparities in the predominantly Hispanic community.
• Frazier Revitalization Inc.coreStrategic or Co-development PartnerFrazier Revitalization Inc. engaged Russell Glen to provide advisory services for Hatcher Station, an urban mixed-use development anchored by Parkland Health. Russell Glen played instrumental role in attracting Parkland to the development located four miles east of downtown Dallas.
• Corinth Propertiespast coreStrategic or Co-development PartnerBefore founding Russell Glen, CEO Terrence Maiden served as Executive Vice President at Corinth Properties, developing signature projects including Glen Oaks Crossings, Hatcher Station, Center City, Canyon in Oak Cliff, and Alexan West Dallas. Also completed joint venture with Trammell Crow Residential/Crow Holdings for Alexan West.
• Mathews SouthwestminorStrategic or Co-development PartnerRussell Glen partnered with Mathews Southwest as part of a finalist team for redevelopment of 100 N. Main, the tallest building in Downtown Memphis. The partnership was among six development groups named finalists for the project.
• City of LewisvillecoreStrategic or Co-development PartnerRussell Glen partnered with the City of Lewisville to develop Lake District West, a 25-acre mixed-use project at the northern gateway into Lewisville. The city sold land to Russell Glen for $9.25 million with additional payments, and the project will include retail, restaurants, office, hotel, and healthcare.
• Simmons BankcoreStrategic or Co-development PartnerTim Maiden (twin brother of CEO Terrence Maiden) works as director of market development for Simmons Bank, which opened a 2,750 SF full-service branch near Shops at RedBird. The brothers collaborated to bring banking services to the underbanked area.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• JLL (Jones Lang LaSalle) Capital Markets: Global real estate services firm that has partnered with Russell Glen on capital raising for RedBird. Comparable as both a capital partner and competitor with deep mixed-use and healthcare real estate expertise.

Direct peers

• CASTO: Columbus-based real estate company managing mixed-use, multifamily, and retail properties nationally. Comparable to Russell Glen in scale and integrated mixed-use community development model.
• Trademark Property Company: Fort Worth-based mixed-use developer specializing in retail and lifestyle centers with a focus on community-oriented redevelopment. Highly comparable to Russell Glen in approach, scale, and Texas regional focus.
• Crosland: Charlotte-based mixed-use real estate developer with a portfolio spanning retail, residential, and mixed-use projects. Comparable to Russell Glen in mid-sized mixed-use development focus and regional expansion strategy.
• Steiner + Associates: Columbus, Ohio-based retail and mixed-use developer with a national portfolio. Comparable to Russell Glen in mixed-use development approach, particularly Town & Country-style redevelopment projects.

Broad incumbents

• Brookfield Properties: Major institutional real estate investor and developer with significant mall redevelopment experience (post-General Growth Properties acquisition). Directly relevant as potential competitor for distressed mall assets.
• Kimco Realty: Public REIT and largest owner of open-air shopping centers in North America. Comparable as incumbent competing for grocery-anchored retail redevelopment opportunities similar to Shops at RedBird and Pasadena Square.
• The Howard Hughes Corporation: Large publicly-traded master-planned community and mixed-use developer with major projects like The Woodlands and Ward Village. Comparable to Russell Glen in master-planned mixed-use communities but at much larger institutional scale.
• Centennial Real Estate Company: Large mixed-use real estate developer with national portfolio including healthcare-anchored projects. Comparable to Russell Glen in mixed-use, healthcare-anchored development expertise.

Emerging players

• Poag Shopping Centers: Mid-sized mixed-use developer focused on upscale lifestyle centers. Comparable to Russell Glen in mid-sized mixed-use focus but focused on higher-income suburban markets versus Russell Glen's underserved market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/russellglenco
• LinkedInlinkedin.com/company/russellglen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Glen