MADE Marketing

What MADE Marketing does

MADE Marketing is a privately held, founder-led Dutch digital agency offering full-service web development and online marketing from offices in Haarlem and Ede. The firm operates on a three-step methodology — Strategy, Technical (build/optimize), and Marketing — and delivers work primarily to Dutch SMBs and select larger Dutch enterprises across verticals including real estate, fashion, financial services, legal, e-commerce, education, and B2B manufacturing. Named enterprise and mid-market clients include Inholland Academy, De Hypotheker, Independer, BUX, Klever Mobility, ITW Contamination Control, Loods Nederland, and Radex Non-Paints. The agency was founded in 2015 by Mark Duijtshoff and Mickey Brouwer, who previously ran several e-commerce ventures before pivoting to the agency model.

The company's core technology stack centers on WordPress CMS development, custom web/app builds, responsive mobile-first design, Shopify e-commerce, and bespoke API integrations (e.g., Realworks for real estate listings, Itsperfect for product/order sync). AI is layered as a feature offering through AI Chatbots, AI Content Creation, and AI-driven multilingual translation services. The service catalog spans 20+ named offerings grouped into Web Development, Online Marketing (Google Ads, SEO, GEO, CRO, content), Strategy/Project Management, and Social Media, with social media delivery formalized through the SociaLLien sub-brand. Cumulative reported scale includes 251 completed projects, 168 websites launched, 56 webshops live, 319 marketing campaigns managed, and 137 WordPress clients served.

MADE Marketing generates revenue through professional services engagements — project-based pricing for builds and retainer or project pricing for ongoing marketing and maintenance — with custom proposals per client and no publicly disclosed pricing. Go-to-market is sales-led and consultative, anchored by a free website analysis lead magnet, direct outreach (phone, email, WhatsApp), and website contact forms targeting domestic Dutch businesses. A Google Partner certification and a Trees for All sustainability partnership provide modest credibility and brand differentiation within the Dutch agency market.

Name

MADE Marketing

Legal name

MADE Marketing

Website

https://mademarketing.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MADE Marketing is a Dutch founder-led digital agency in Haarlem and Ede offering full-service web development, e-commerce builds, SEO/SEA, social media (via the SociaLLien sub-brand), and AI-enabled services to Dutch SMBs and select enterprises.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Web development services
• Online marketing agency
• SEO and SEA services
• E-commerce development
• Social media management

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Web Development Services: Custom website and webshop development, design, and maintenance. Project-based pricing with ongoing support contracts.
2. Online Marketing Services: SEO, Google Ads (SEA), social media advertising and management, content marketing. Retainer or project-based engagements.
3. Strategy & Consulting: Online strategy development, project management, and marketing consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MADE Marketing is a Dutch full-service agency that designs, builds, and maintains websites, webshops, and applications, and runs online marketing campaigns (Google Ads, SEO, CRO, content, social media) for businesses. Its offering follows a three-step methodology of Strategy, Technical implementation, and Marketing, delivered through a portfolio of named services including Website Building, Webshop Building, SEO/GEO, Google Ads, Social Media Management, AI Chatbots, and Custom API Integrations.

Product overview

MADE Marketing is a full-service web development and online marketing agency serving Dutch entrepreneurs from offices in Haarlem and Ede. Its offering is structured as a three-step methodology — Strategy, Technical (web development), and Marketing — delivered through a portfolio of named services. The core web development pillar spans Website Building (responsive design and development), Webshop Building (e-commerce with B2B portals and online ordering), App Building, Website Hosting, Website Maintenance, and the Safety First security package. AI-powered services include AI Chatbots and AI Content Creation. Custom API integrations (Maatwerk API-koppelingen) connect client sites to third-party platforms. The online marketing pillar covers Google Ads (SEA), SEO and GEO (search and generative engine optimization), Website Optimization (CRO), Content Marketing, Drone Content Creation, and Google Apps setup. A dedicated social media sub-brand, SociaLLien, handles Social Media Management, Social Media Plan strategy, and Social Media Advertising across Facebook, Instagram, and LinkedIn. WordPress-specialized support rounds out the service suite.

Differentiator

Problem solved

Functional benefit

Brands

• SociaLLien: The social media label of MADE Marketing offering social media management, social media advertising, and social media consulting services.

Products and services

• Website Building Custom website design and development service covering the full project lifecycle from design through launch, including responsive and mobile-optimized builds for Dutch businesses.
• Webshop Building E-commerce website development service with features such as online ordering, product catalogs, B2B login portals, subscription systems, member-only webshops, and payment integration.
• App Building Custom application development service for web or mobile platforms, delivered as part of MADE Marketing's Web Development offering.
• Website Maintenance Ongoing website maintenance service including backups, security checks, system updates, and bug fixes to keep client websites current and secure.
• Website Hosting Managed website hosting service providing reliable infrastructure for client websites, typically bundled with website builds.
• AI Chatbots AI-powered chatbot development and deployment for client websites that automates customer conversations and lead capture.
• Custom API Integrations Custom API integration development that connects client websites with third-party platforms and data sources including Realworks, Itsperfect, Google Sheets, and newsletter platforms.
• Safety First (Website Security) Security-focused web development service covering HTTPS implementation, SSL certificates, and secure connection setup for client websites.
• Google Ads (SEA) Search engine advertising (SEA) service using Google Ads campaigns to drive targeted traffic and leads for client businesses.
• Search Engine and AI Optimization (SEO/GEO) Search engine optimization (SEO) service to improve organic visibility, paired with generative engine optimization (GEO) tailored for AI-driven search platforms.
• Website Optimization (CRO) Conversion rate optimization (CRO) and user experience improvement service to increase website effectiveness and lead generation.
• Content Marketing Strategic content creation and marketing service to attract and engage target audiences across digital channels.
• Drone Content Creation Aerial video and photography content creation service using drone technology for marketing purposes.
• AI Content Creation AI-powered marketing content generation service that produces copy and creative materials efficiently for clients.
• Custom Online Strategy Custom online strategy development service aligned with client business goals, market analysis, and digital objectives, delivered as the first step in MADE's Strategy-Technical-Marketing methodology.
• Social Media Advertising Paid social media advertising campaign service across Facebook, Instagram, and LinkedIn, designed to drive targeted reach and conversions.
• Social Media Management Full social media channel management service including content creation, community engagement, performance analysis, and ongoing optimization.
• SociaLLien A specialized social media sub-brand of MADE Marketing that offers social media management, advertising, influencer marketing, and strategic social media consulting as a dedicated offering.
• WordPress Help WordPress specialist service covering website and webshop development, SEO, maintenance, backups, security updates, and bug fixes, with a track record of assisting 137+ WordPress clients.

Quantifiable outcome

• 300% lead growth achieved for clients within short timeframe
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Trees for AllcoreStrategic or Co-development PartnerMADE Marketing partners with Trees for All through their 1-2-Tree program. For every website created, they plant trees in both Dutch forests and Costa Rica rainforests to offset CO2. This partnership reflects their commitment to sustainability and aims to achieve CO2-neutral operations over time. They've planted 136 trees through this initiative.
• GooglecoreTechnology or IntegrationOfficial Google Partner status, certified in Google advertising products including Google Ads, Analytics, and other Google marketing tools. Allows MADE Marketing to access Google resources and demonstrate certified expertise.
• MASC CompanyminorStrategic or Co-development PartnerCollaborative partner for branding and content services on joint projects including De Spaander, Stock Amsterdam, and Loods 1635. MASC handles branding and content while MADE handles web development and online marketing.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoppinger: Rotterdam-based Dutch digital agency specializing in WordPress, e-commerce, and online marketing with a similar in-house full-service model. Highly comparable in CMS specialization, scope, and Dutch SMB-to-enterprise client mix.
• Yellowgrape: Dutch agency delivering WordPress, e-commerce, and online marketing services with in-house development and design. Comparable CMS specialization (WordPress/Shopify) and Dutch SMB-to-mid-market positioning.
• Greenberry: Dutch digital agency providing web development, online marketing, SEO, and content services to Dutch businesses. Closely comparable in mid-market positioning, service breadth, and Dutch geographic focus.
• Van Ons: Dutch WordPress and web development agency offering custom builds, e-commerce, and online strategy. Highly comparable in WordPress specialization, Dutch SMB/enterprise targeting, and project-based delivery model.
• Stream Company: Dutch digital agency offering web development, online marketing, and content services to Dutch businesses. Comparable full-service positioning and Dutch domestic focus.
• LevelUp Group: Dutch full-service digital agency offering web development, online marketing, and creative services for SMB and enterprise clients. Comparable full-service model, Dutch market focus, and project-based delivery.
• iO (formerly Intracto Group): Large Dutch full-service digital agency offering strategy, web development, online marketing, and e-commerce across Benelux. Closely comparable end-to-end service portfolio (web build + SEO/SEA + content) and overlapping client segments, but at significantly larger scale.
• Scherp (Online Marketing): Dutch online marketing bureau specializing in SEO, SEA, and content marketing for Dutch SMBs. Comparable in online marketing service mix and Dutch client focus, though narrower on the web development side.

Broad incumbents

• Dept: Amsterdam-headquartered global digital agency delivering marketing, technology, and creative services across multiple continents. Significantly larger and broader in scope, but overlapping on web development, SEO/SEA, and digital strategy offerings for similar client types.
• MediaMonks (S4 Capital): Global content, media, and digital production agency with Dutch roots. Overlaps on paid social, content production, and digital campaign delivery, but operates at substantially larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mademarketing
• LinkedInlinkedin.com/company/made-marketing-nl
• Instagraminstagram.com/mademarketing.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE Marketing