Hearing Aid Centre

What Hearing Aid Centre does

Hearing Aid Centre (HAC), legally Hearing Aid Centre Pvt. Ltd., is a private Indian hearing healthcare company incorporated under the Companies Act, 1957 and headquartered in Nungambakkam, Chennai, Tamil Nadu. The firm was founded in 1980 by Shri N S Krishnamoorthy (Mr. NSK), who had been fitting hearing aids across India since 1967. HAC operates 18+ physical branches concentrated in Tamil Nadu (Chennai has 10, Coimbatore 3, Madurai 2, plus Salem, Trichy, Erode, Tirunelveli and Thanjavur), with additional locations in Puducherry, Hyderabad (Telangana) and Bengaluru (Karnataka). It employs a team of 30 professionally trained audiologists, each with at least six months of internal training including live speech mapping and Real Ear Measurements to international standards. The firm claims 11 lakh+ customers served cumulatively and a 97% success rate in hearing aid fitting and rehabilitation.

HAC delivers a vertically integrated hearing healthcare offering that combines hardware retail, clinical diagnostics, and long-term rehabilitation. Its product portfolio spans the standard hearing-aid form factors — Behind-the-Ear, Receiver-in-the-Canal, In-the-Canal, Completely-in-the-Canal, Invisible-in-the-Canal, Full-Shell ITE, and Mini BTE Slim Tube — plus rechargeable, Bluetooth-enabled, and CROS (single-sided deafness) variants, drawn from premium global brands including Signia, Beltone, Widex, Phonak, and Hansaton. Diagnostic and therapeutic services include audiometry, tympanometry, BERA evaluation, VEMP testing, speech audiometry with live speech mapping, newborn hearing screening (OAE and ABR), cochlear implant candidacy assessment and post-surgical rehabilitation, auditory verbal therapy for paediatric patients, tinnitus management, vestibular head impact testing (vHIT), and voice and swallowing assessment. The firm maintains HAC Auditory Habilitation Units across several cities for cochlear implant speech therapy.

Revenue is generated through two streams: hardware sales of customised, programmable digital hearing aids, and professional services covering diagnostics, fitting, follow-up reprogramming, and rehabilitation. Pricing is per-unit per-device, segmented into Basic, Essential, and Premium tiers, with final price determined by audiogram results, clinical condition, technology level and form factor. Go-to-market is direct-to-consumer through physical branches with walk-in appointments, supplemented by phone and WhatsApp booking, online consultations, and home-visit services. Notable commercial relationships include a 2013 MOU with Tamil Nadu Government Medical Colleges under the Chief Minister's Comprehensive Health Insurance Scheme for post-operative cochlear implant auditory verbal therapy, providing a public-sector referral pipeline. Marketing relies primarily on organic SEO, educational blog content, and a YouTube presence. HAC is founder/family-owned, has no disclosed external investment, and has not been involved in any mergers, acquisitions, or restructurings.

Name

Hearing Aid Centre

Legal name

Hearing Aid Centre Pvt. Ltd.

Website

https://hearingaidcentre.in

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hearing Aid Centre (HAC) is an Indian hearing healthcare provider operating 18+ branches across South India, dispensing digital hearing aids from global brands and providing audiometric diagnostics, fitting, cochlear implant rehabilitation, and auditory verbal therapy to individuals of all ages.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing aid dispensing
• Audiological diagnostics
• Cochlear implant rehabilitation
• Auditory verbal therapy
• Hearing healthcare services

Headquarters

HQ city

Ramanathapuram

HQ country

India

HQ region

Asia

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Sales: Sale of hearing aid devices across multiple form factors (BTE, RIC, ITC, CIC) from premium global brands. Devices are customized and programmed based on individual audiometry results.
2. Hearing Diagnostics Services: Comprehensive diagnostic services including audiometry, tympanometry, BERA evaluation, VEMP, speech audiometry, newborn hearing screening, and vestibular testing performed by professional audiologists.
3. Hearing Aid Fitting & Follow-up Services: Expert fitting services, reprogramming, and ongoing maintenance support for hearing aid users with scheduled follow-ups.
4. Rehabilitation Services: Auditory Verbal Therapy, Cochlear Implant Assessment and post-surgical rehabilitation, and tinnitus management programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hearing Aid Centre is a retail and clinical hearing healthcare provider that dispenses and fits hearing aids across multiple form factors (BTE, RIC, ITC, CIC, IIC, ITE) from global brands, and delivers in-clinic audiological diagnostics and rehabilitation services including audiometry, tympanometry, BERA, VEMP, newborn hearing screening, cochlear implant assessment, auditory verbal therapy, tinnitus management, and vestibular testing. Operations run through 18+ physical branches across India with 30+ professionally trained audiologists performing fitting, live speech mapping, and ongoing follow-up care.

Product overview

Hearing Aid Centre (HAC) operates as a comprehensive hearing healthcare organization offering a portfolio of hearing aid products and diagnostic services. The product portfolio includes multiple hearing aid styles: Behind-the-Ear (BTE), Receiver-in-the-Canal (RIC), In-the-Canal (ITC), and Completely-in-the-Canal (CIC), along with specialized variants like Invisible-in-the-Canal (IIC), Full Shell ITE, and Mini BTE with Slim Tube. These span technology tiers including Analog, Digital, Bluetooth-enabled, Rechargeable, and CROS (for single-sided deafness) models. The diagnostic services complement the hardware through audiometry, tympanometry, BERA evaluation, VEMP testing, speech audiometry with live speech mapping, tinnitus management, vestibular testing (vHIT), voice and swallowing assessment, newborn hearing screening, cochlear implant assessment, and auditory verbal therapy. The company provides hearing solutions from mild to profound hearing loss across 18+ branches in India.

Differentiator

Problem solved

Functional benefit

Brands

• HAC Auditory Habilitation Unit: Specialized unit for Cochlear Implant speech therapy and auditory habilitation services for children and adults.

Products and services

• Behind-the-Ear (BTE) Hearing Aid Most feature-rich and durable hearing aid model worn on the outer ear with twin/directional microphone, wireless connectivity, Bluetooth smartphone support, rechargeable options, and high gain receiver for severe hearing loss up to 90+ dBHL. Targeted at individuals needing maximum amplification and durability.
• Receiver-in-the-Canal (RIC) Hearing Aid Compact model with the receiver inside the ear canal and open-fit design suitable for sloping hearing loss, offering noise reduction, rechargeable options, a three-microphone system, and bilateral synchronization.
• In-the-Canal (ITC) Hearing Aid Partially visible customizable hearing aid with manual volume control, multiple memory options, rechargeable option, wireless programming, and Bluetooth for hands-free calls and direct streaming.
• Completely-in-the-Canal (CIC) Hearing Aid Smallest custom-made hearing aid (12–20mm) seated inside the ear canal with maximum cosmetic appeal, minimal wind noise, reduced feedback during phone calls, sound therapy programs for tinnitus, and wireless connectivity for smartphone control.
• Invisible-in-the-Canal (IIC) Hearing Aid Nearly invisible hearing aid that fits into the second bend of the ear canal, suitable for mild to moderate hearing loss.
• Full Shell In-the-Ear (ITE) Hearing Aid Full shell model that sits flush within the entire ear bowl, with maximum space for additional controls and directional microphones.
• Mini BTE with Slim Tube Behind-the-ear model with ultra-thin wiring and soft tip in the ear for discreet wearing.
• Rechargeable Hearing Aid Available in Basic, Essential and Premium segments with a charging unit and battery lasting throughout the day.
• CROS Hearing Aid Hearing aid for single-sided deafness that picks up sounds from the poorer ear and routes them to the device worn in the normal ear.
• Digital Hearing Aid Customized programmable hearing aid selected by professional audiologists to suit individual lifestyle and hearing loss needs, available for mild to profound hearing loss.
• Bluetooth Hearing Aid Premium hearing aid with Bluetooth connectivity for iPhone and Android, enabling direct streaming from smartphones, TV, and Bluetooth-compatible devices with improved signal-to-noise ratio.
• Audiometry Diagnostic test to assess hearing level covering intensity and tone of sounds to determine hearing capability, used for evaluating hearing loss and screening babies and children.
• Tympanometry Diagnostic test to determine the status of the tympanic membrane and middle ear, measuring eardrum vibration and middle ear bone function.
• BERA Evaluation Brainstem Evoked Response Audiometry — electro-physiological test measuring brain wave responses to clicking sounds to identify central auditory pathway function.
• VEMP Testing Vestibular Evoked Myogenic Potentials test evaluating vestibular organs and associated nerve function using sound stimulation and electrode recordings.
• Speech Audiometry Hearing evaluation method using live speech mapping to ensure hearing aids are programmed for individual needs with real-time visual feedback.
• Tinnitus Management Management of ringing/humming sounds in ears using digital noise generators, counselling, Cognitive Behavioural Therapy, Tinnitus Retraining Therapy, and sound therapy.
• Vestibular Head Impact Test (vHIT) Instrumented diagnostic test for assessing all semi-circular canals in both ears, used for patients with imbalance or vertigo problems.
• Voice & Swallowing Assessment Assessment and management for voice and swallowing disorders including vocal cord paralysis, spasmodic dysphonia, acid reflux, and dysphagia.
• New Born Hearing Screening Hearing assessment for newborn babies using Otoacoustic Emissions Test and Auditory Brainstem Response Test.
• Cochlear Implant Assessment Comprehensive testing to assess candidacy for cochlear implant surgery, followed by surgery arrangement and post-operative auditory rehabilitation.
• Auditory Verbal Therapy / Rehabilitation Therapy designed to teach children to use hearing from hearing aids or cochlear implants for understanding speech and learning to talk, delivered through a parent-centered approach.

Quantifiable outcome

• 97% success rate in hearing aid fitting and rehabilitation
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• Tamil Nadu Government Medical CollegescoreStrategic or Co-development Partner · 1 January 2013MOU signed with Tamil Nadu Government Medical Colleges under Chief Minister's comprehensive health insurance scheme for Post Operative Cochlear Implant Auditory Verbal Therapy. This partnership enables government-supported healthcare access for cochlear implant recipients requiring rehabilitation services.

Scale indicators6 records

Recent moves20 records

Expansion highlights5 records

Broad incumbents

• GN Hearing (ReSound, Beltone): Parent of Beltone (a brand HAC retails) and ReSound; a major hearing aid manufacturer-incumbent that controls independent retail distribution and competes for end-customer mind share in India.
• Starkey Hearing Technologies: US-headquartered hearing aid manufacturer competing in the same premium tier HAC retails; distributes through independent audiologist networks globally including India.
• WS Audiology (Signia, Widex): Manufacturer-incumbent that owns Signia and Widex, two HAC-retailed premium brands; selectively operates its own retail concepts in select markets and competes with independent Indian chains on brand availability and clinic count.
• Sonova (Phonak retail network): Owner of Phonak, one of the premium hearing aid brands HAC retails; broader manufacturer-incumbent that operates its own retail arms and competes with independent retailers like HAC through selective distribution.

Emerging players

• Eargo: DTC online hearing aid brand targeting mild-to-moderate hearing loss without in-person fitting; an emerging disruptor model that could compete with HAC on lower-priced, no-clinic visits.
• hear.com: Online-first hearing care marketplace that pairs customers with local audiologists and offers remote programming; an emerging DTC channel that pressures the in-clinic dispensing model HAC relies on.

Others

• Cochlear Limited: Global cochlear implant manufacturer that supplies the surgical side of HAC's cochlear implant rehabilitation business; an enabling partner and ecosystem participant rather than a direct retail competitor.

Direct peers

• Boots Hearingcare: UK retail chain offering hearing tests, hearing aids, and aftercare via in-store audiologists; a comparable multi-branch, multi-brand retail audiology operator in a different geography.
• Specsavers Hearcare: Large optical-and-hearing retail chain; though primarily UK/EU it represents the kind of chain-store, multi-brand, audiologist-staffed model that competes with HAC as hearing care consolidates in India.
• Amplifon: Global hearing aid retail chain with operations in India, directly competing with HAC on multi-brand dispensing, audiologist-led fitting, and in-clinic diagnostics across multiple store formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hachearingaid
• Facebookfacebook.com/HAC1980
• LinkedInlinkedin.com/company/hearing-aid-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearing Aid Centre