Token Naturals
Token Naturals is a federally licensed Edmonton-based cannabis processor providing white-label extraction, contract manufacturing and own-brand consumer products (Favour drink mixers, Token Pieces edibles, Token Craft flower) to Canadian licensed producers and retailers.
- Company typePrivate
- Founded2016
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Token Naturals does
Token Naturals Ltd. is a privately held Canadian cannabis processor headquartered in Edmonton, Alberta, founded in 2016. The company operates a federally licensed 8,300 sq ft manufacturing facility (expandable to 13,500 sq ft on a 60,000 sq ft lot) with a Standard Processing Licence from Health Canada awarded April 9, 2021. Its core technology is a proprietary continuous-throughput cryo-ethanol extraction system capable of processing up to 65,000 kg of dried flower annually, paired with a nano-emulsification platform that enables cannabis beverages with onset times of 10-15 minutes versus the 60+ minutes typical of conventional edibles.
The company runs a dual B2B and B2C model. On the B2B side, Token offers white-label manufacturing, contract tolling and feasibility reporting to licensed cannabis producers who lack in-house extraction or formulation capability, plus craft trimming services through a partnership with Green Team Solutions. Pricing is quote-based per project. On the B2C side, the company markets four sub-brands through provincial distributors (AGLC, OCS) and licensed retailers: Favour from Token (four-SKU cannabis drink mixer line at 10mg THC per serving), Token Pieces (chocolate edibles in seven flavors), Token Craft (rotating single-strain flower from Canadian micro-cultivators) and Token Flower (distillate-infused pre-rolls and blunts).
The business is minority-led, with majority ownership among shareholders identifying as visible minorities and/or women, and has been financially supported by sister brand Token Bitters (cocktail bitters in 85+ Canadian retailers and exported to Japan), which operated as a separate legal entity created in 2017 to generate revenue during the multi-year cannabis licensing process. Capital structure to date consists of an A Round equity raise completed around 2019, with limited subsequent disclosed financing.
Token Naturals firmographics
Firmographics- Name
- Token Naturals
- Legal name
- Token Naturals Ltd.
- Website
- https://tokennaturals.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Token Naturals is a federally licensed Edmonton-based cannabis processor providing white-label extraction, contract manufacturing and own-brand consumer products (Favour drink mixers, Token Pieces edibles, Token Craft flower) to Canadian licensed producers and retailers.
- Ownership category
- akta.pro rank
Token Naturals industry classification
Industry- Product category
- Cannabis Manufacturing & Processing
- NAICS
- Soft Drink Manufacturing (312111), Confectionery Manufacturing from Purchased Chocolate (311352)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Beverages (2080)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industry
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
Keywords
Where Token Naturals is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Token Naturals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- White Label Manufacturing: Custom and white-label manufacturing of cannabis products (oils, tinctures, topicals, rosin, vapes, edibles, beverages) for licensed cannabis producers and brands who want to focus on cultivation or lack in-house manufacturing capacity.
- Contract Manufacturing (Tolling): Contract manufacturing and tolling services for licensed cannabis businesses, processing their biomass into extracted products.
- Own Branded Consumer Products: Sale of own branded cannabis products directly to consumers through licensed retailers. Product lines include Favour (beverages), Token Pieces (edibles), Token Craft (flower), Token Flower (pre-rolls).
- Sister Brand Revenue (Token Bitters): Revenue from sister company Token Bitters (cocktail bitters) sold across Canada and exported to Japan, which funded Token Naturals' early operations and facility buildout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Production Worker hourly rate |
| Unit Pricing | Pay-as-you-go | Favour cannabis drink mixer case pricing |
| Other | Pay-as-you-go | Feasibility Report Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Token Naturals product offering
Product offeringCore offering
Token Naturals operates a federally licensed Edmonton cannabis processing facility that converts dried flower into extracted and derivative products at up to 65,000 kg/year capacity. It sells B2B white-label and contract manufacturing (oils, tinctures, topicals, rosin, vapes, edibles, beverages) to licensed producers, and B2C own-branded consumer products (Favour drink mixers, Token Pieces edibles, Token Craft flower and blunts, Token Flower pre-rolls) through provincial distributors and licensed retailers.
Product overview
Token Naturals is an Edmonton-based Canadian cannabis manufacturing company offering both B2B and B2C products. B2B services include white-label manufacturing, feasibility studies, brand development, and trimming services. Consumer products are organized under three main sub-brands: Favour (cannabis drink shots in Berry, Lemon, Peach, and Apple flavors with nano-emulsified THC), Token Pieces (edibles including Mini Doughnuts, Orange Dreamsicle, Peanut Butter, Peppermint, Pumpkin Spice, Root Beer Float, and White Raspberry), and Token Craft/Token Flower (artisanal dried flower and pre-rolls including distillate-infused blunts and infused pre-rolls from Canadian microcultivators). The company operates a federally licensed processing facility in Edmonton, Alberta.
Differentiator
Problem solved
Functional benefit
Brands
- Favour from Token: Canada's first cannabis drink shot - nano-emulsified THC drink mixers available in multiple flavors (Peach, Berry, Lemon, Apple) for mixing into beverages.
- Token Craft
- Token Flower
- Token Pieces
Products and services
- Favour from Token (Cannabis Drink Mixers) Canada's first cannabis drink mixer line under the Favour from Token sub-brand. Water-soluble nano-emulsified THC shot mixers (Berry, Lemon, Peach, Apple) each delivering 10 mg THC, designed to be consumed as a shot or mixed into beverages with onset in 10–15 minutes, sold to Canadian adult consumers through licensed cannabis retailers.
- Token Pieces (Cannabis Edibles)
Quantifiable outcome
- 65,000 kg annual flower processing capacity
- +2 more outcomes
Companies that use Token Naturals
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Token Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Token Naturals partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Into the WeedscoreMicro-grower partner in Rocky Mountain House, Alberta. Husband-and-wife team (Brian and Chanttelle) growing organic cannabis using living-soil cultivation. Their Mimosa Orange Punch cultivar was Token Craft's debut product. Focus on high THC cultivars, organic inputs, and consistent quality.
- Sublime CultivationminorGrower in Laval, QC supplying Devil Driver cultivar for Token Craft Duel Pack. Part of rotating selection of artisanal microcultivators.
- RAYN CultivationminorCultivation company in Nisku, AB supplying Gas Truffle cultivar for Token Craft products.
- Green AcreminorGrower in St. Paul, AB supplying AK Funk cultivar using living soil method for Token Craft.
- HyBrix FarmsminorCochrane, AB cultivator growing Strawberry Storm cultivar for Token Craft products.
- Green Team SolutionscoreMobile cannabis trimming company based in Kootenays, BC. Industry-leading trimmers with years of experience in legacy market. Provides premium craft trimming, speed hand trimming, and hybrid automation services. Partners share values around community building, social equity, and reconciliation. Local Sinixt matriarch is a shareholder of Green Team. They are living wages employers with commitment to safe workplaces.
- 630 Ched / Edmonton JournalminorLocal Alberta media outlets that covered Token's processing license announcement, providing press coverage and interview opportunities for CEO Keenan Pascal.
- Diplomat ConsultingminorConsulting firm that invited Token CEO Keenan Pascal to contribute to their 'What Cannabis Can Be' report about the future of Canadian cannabis market, speaking on diversity topics.
- Token BitterscoreSister brand and separate legal entity making cocktail bitters. Alberta's leading bitters brand sold across Canada and exported to Japan. Provided revenue to fund Token Naturals' facility buildout and manufacturing capabilities development. Token Bitters team brings consumer packaged goods expertise.
- Rosebud Cannabis FarmscoreFirst product partnership - Rosebud Cannabis Farms Topical (all-natural salve) manufactured by Token. Rosebud grows cannabis using sun-grown, living soil, regenerative cultivation practices in Kootenays, BC. Their vision is to help people return to connection with nature, community and themselves.
- Sound Vibes YEGminorLocal Edmonton yoga studio that partnered with Token for virtual yoga events during the pandemic. Over 40 people attended the healing vibrations event.
- The Cannabinista (Anna)minorCannabis influencer who hosted festive baking workshop with Token to connect with community during holiday season.
- DeloitteminorDeloitte was instrumental in gathering necessary components and putting together the cannabis license application for Health Canada submission.
- ZAKcoreVancouver-based creative agency that helped Token completely refresh its website and brand identity. Developed colourful, modern layout and interactive graphics. Also working on Token's first line of consumer products.
- Edmonton Economic Development Corporation (EEDC)minorEEDC supported Token's export journey with Token Bitters, identifying export opportunities early, connecting them with trade missions to Japan that resulted in importer relationships. Provided guidance on customs, connections to decision makers, and organized media coverage. Helped with business visibility that led to capital investment.
- Edmonton GlobalminorTrade and export support organization restructured from EEDC, part of Edmonton's ecosystem supporting businesses with Foreign Direct Investment and Trade activities.
- TEC EdmontonminorPart of Edmonton's business support ecosystem restructured from EEDC for trade and technology commercialization support.
- NEXT ArchitecturecoreEdmonton-based architecture firm engaged for facility design and construction planning. Played crucial role in bringing Token's cannabis facility vision to life, working on the 8,300 sq ft initial space design.
- DelnorcoreConstruction services company partnered with Token for building out the Edmonton cannabis manufacturing facility. Trusted partner in the construction process.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Token Naturals competitors and assessment
Company assessmentEmerging players
- Vertosa: Provider of cannabinoid nano-emulsion/infusion technology for beverages and edibles, overlapping with Token's proprietary nano-emulsification capability rather than its full product line.
Direct peers
- MediPharm Labs: Canadian licensed cannabis extraction and contract/white-label manufacturer producing oils, concentrates and derivative products for other brands, directly mirroring Token's B2B tolling and extraction model.
- Valens Company (SNDL): Established Canadian cannabis extraction and white-label/custom manufacturing provider of beverages, edibles and concentrates for licensed producers, closely comparable to Token's contract-manufacturing offering.
- Indiva: Canadian manufacturer of branded and licensed cannabis edibles and infused products, overlapping directly with Token Pieces and Token's edible/confectionery manufacturing.
- Auxly Cannabis Group: Canadian producer focused on derivative and Cannabis 2.0 products (edibles, beverages, vapes), a direct competitor in the value-added cannabis manufacturing niche Token occupies.
- Truss Beverage Co. Canadian cannabis-infused beverage maker, directly comparable to Token's Favour drink-mixer line and nano-emulsified beverage strategy.
Regional players
- Decibel Cannabis Company: Alberta-based cannabis producer of concentrates, vapes and flower serving the same provincial markets (AGLC) as Token, competing regionally in derivative products.
Broad incumbents
- Aurora Cannabis: Large Edmonton-headquartered licensed producer with broad cultivation, extraction and consumer brands; overlaps with Token's category but at national/global scale as a diversified incumbent.
- Organigram: Major Canadian LP with significant edibles, beverage and derivative manufacturing operations, a larger incumbent operating in the same product categories as Token.
- Canopy Growth: Large diversified Canadian cannabis company with beverage and edible brands; a broad incumbent whose scale contrasts with Token's craft/white-label focus but competes in the same categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Token Naturals social profiles
Digital presenceToken Naturals compliance and trust
Trust signalCompliance3 records
Token Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Token Naturals leadership team
Management profileNumber of profiles
Profiles6 records
Token Naturals funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Token Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Token Naturals
What does Token Naturals do?
Token Naturals operates a federally licensed Edmonton cannabis processing facility that converts dried flower into extracted and derivative products at up to 65,000 kg/year capacity. It sells B2B white-label and contract manufacturing (oils, tinctures, topicals, rosin, vapes, edibles, beverages) to licensed producers, and B2C own-branded consumer products (Favour drink mixers, Token Pieces edibles, Token Craft flower and blunts, Token Flower pre-rolls) through provincial distributors and licensed retailers.
Is Token Naturals a public or private company?
Token Naturals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Token Naturals founded?
Token Naturals was founded in 2016. It employs 11 to 50 people.
Where is Token Naturals based?
Token Naturals is headquartered in Edmonton, Canada, in the North America region.
How does Token Naturals make money?
Four revenue lines are on record. White Label Manufacturing is the primary driver. The others are contract Manufacturing (Tolling), own Branded Consumer Products and sister Brand Revenue (Token Bitters).
Who are Token Naturals's main competitors?
Vertosa is listed as an emerging player. Direct peers are MediPharm Labs, Valens Company (SNDL), Indiva, Auxly Cannabis Group and Truss Beverage Co.. Decibel Cannabis Company is listed as a regional player. Broad incumbents are Aurora Cannabis, Organigram and Canopy Growth.
Does Token Naturals have an API?
No public API is recorded for Token Naturals.
What industry is Token Naturals in?
Token Naturals's product category is Cannabis Manufacturing & Processing. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAB, CBD/Hemp Topicals & Beauty Retail. Its NAICS code is 312111 and its SIC code is 2833.