Token Bitters
Token Bitters is an Edmonton-based artisanal beverage company producing handcrafted botanical cocktail bitters and premium non-alcoholic mocktails (under the Distemperance sub-brand) for home bartenders, restaurants, cafes, and specialty retailers, primarily serving the Edmonton metropolitan area in Canada.
- Company typePrivate
- Founded2016
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Token Bitters does
Token Bitters is a handcrafted artisanal beverage company headquartered in Edmonton, Alberta, Canada, founded in 2016 and operating with a team of 1-10 employees. The company produces two main product lines: (1) eight varieties of handcrafted botanical aromatic bitters (Heritage, Muskoka Smoke, Calder Chai, Highlands Mojito, Ritchie Cherry, Whyte Lavender, Strathcona Orange, and a Sampler Set) made with organic ingredients sourced from the Canadian wild, and (2) the Distemperance sub-brand of premium non-alcoholic bottled mocktails — Haskap Citrus Chili Sangria and Saskatoon Earl Grey Teatotaller — featuring Alberta-sourced haskap and saskatoon berries. The company also markets a Magic Butterfly Pea Flower Syrup (featured in recipes but not currently listed for sale on the Syrups & Sodas collection page).
The company serves three primary customer segments: home bartenders and enthusiasts seeking flavour complexity for cocktails, mocktails, and coffee; restaurants, cafes, and venues looking for menu differentiation and premium non-alcoholic options; and specialty retail and liquor stores. Token Bitters operates a dual go-to-market model combining direct-to-consumer e-commerce (with free local delivery across Edmonton, St. Albert, Sherwood Park, and Spruce Grove) and wholesale distribution to approximately 9-12 physical retail and F&B accounts in Edmonton, including Crum Coffee Bar, Duchess Bake Shop, Edmonton Convention Centre, Fawkes Cafe & Bakery, RGE RD, Red Ribbon, Sherbrooke Liquor, and The Silk Road Spice Merchant. Marketing channels include an extensive recipe blog, a Glide-based cocktail recipe app, organic social media, and a store locator.
The business model is straightforward repeat product sales: bitters retail at $114.00 USD per case of 12 units, mocktails at $22.00 USD per 750ml bottle or $262.00 USD per case, and a mocktail duo at $44.00-$59.99 USD. Key supplier partnerships include Rosy Farms (haskap berries in Alberta), Kindred Orchards (saskatoon berries in Parkland County), and a co-development partnership with Mockups Mocktails for the Distemperance line. The company is privately held with no disclosed funding, no external institutional backing, no public listing, no management team information beyond a general contact, and no patents, certifications, or awards.
Token Bitters firmographics
Firmographics- Name
- Token Bitters
- Website
- https://tokenbitters.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Token Bitters is an Edmonton-based artisanal beverage company producing handcrafted botanical cocktail bitters and premium non-alcoholic mocktails (under the Distemperance sub-brand) for home bartenders, restaurants, cafes, and specialty retailers, primarily serving the Edmonton metropolitan area in Canada.
- Ownership category
- akta.pro rank
Token Bitters industry classification
Industry- Product category
- Artisanal Cocktail Bitters & Non-Alcoholic Beverages
- NAICS
- Distilleries (312140), Soft Drink Manufacturing (312111)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Craft Distilleries & Microdistilleries (THAFALAH)
- akta.pro secondary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Token Bitters is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Token Bitters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Direct-to-consumer sales of handcrafted bitters and mocktails through the company's e-commerce website, with local delivery available in the Edmonton metropolitan area.
- Wholesale Distribution: Wholesale sales of bitters and mocktails to retailers, restaurants, cafes, and venues. Products sold in cases of 12 units for bitters and individual bottles or cases for mocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ritchie Cherry Bitters Case (12 Units) |
| Unit Pricing | Pay-as-you-go | Token Bitters Sampler Set Case (12 Units) |
| Unit Pricing | Pay-as-you-go | Distemperance Haskap Citrus Chili Sangria (750ml) |
| Unit Pricing | Pay-as-you-go | The Clink Token Mocktail Duo |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Token Bitters product offering
Product offeringCore offering
Token Bitters handcrafts and sells artisanal aromatic cocktail bitters in eight flavor varieties and premium non-alcoholic bottled mocktails under the Distemperance sub-brand, using organic ingredients sourced from the Canadian wild and Alberta suppliers. The company sells these products directly to consumers through its e-commerce website with free local Edmonton delivery, and wholesale to retailers, restaurants, cafes, and venues primarily in the Edmonton metropolitan area.
Product overview
Token Bitters is a handcrafted artisanal bitters and mocktails company based in Edmonton, Alberta, Canada. The product portfolio consists of two main categories: (1) Handcrafted botanical bitters available in 8 varieties—Heritage Bitters, Muskoka Smoke Bitters, Calder Chai Bitters, Highlands Mojito Bitters, Ritchie Cherry Bitters, Whyte Lavender Bitters, Strathcona Orange Bitters, and a Sampler Set—and (2) Distemperance non-alcoholic mocktails featuring Haskap Citrus Chili Sangria and Saskatoon Earl Grey Teatotaller. Products are sourced using organic ingredients found in the Canadian wild, with local supplier partnerships including Rosy Farms (haskap berries) and Kindred Orchards (saskatoon berries). The company also offers cocktail recipes and a cocktail recipe app for discovering new drink combinations.
Differentiator
Problem solved
Functional benefit
Brands
- Distemperance: Non-alcoholic mocktail brand featuring beverages such as Haskap Citrus Chili Sangria and Saskatoon Earl Grey Teatotaller, made with Alberta berries and botanical ingredients.
Products and services
- Heritage Bitters Case (12 Units) Classic aromatic Caribbean-style bitters blend with complex botanicals offering the broadest range of flavour pairings and applications for cocktails, mocktails, and culinary creations. Sold as a case of 12 units.
- Muskoka Smoke Bitters Case (12 Units) Smoke-flavoured bitters embodying a crackling summer fire surrounded by dense wood, delivering a subtle hearty flavour ideal for whiskey drinks such as Old Fashioneds. Sold as a case of 12 units.
- Calder Chai Bitters Case (12 Units) Chai-flavoured bitters that add spice and warmth to beverages with an infusion of cardamom, anise, vanilla, and clove, suitable for hot chocolate or White Russians. Sold as a case of 12 units.
- Highlands Mojito Bitters Case (12 Units) Bitters made with fresh spearmint and lime, ideal for summer drinks like Mojitos, Gimlets, and lemonade. Sold as a case of 12 units.
- Ritchie Cherry Bitters Case (12 Units) Cherry bitters that add a touch of spring to any cocktail or aperitif, transforming the essence of cherry with Token's signature mix of bittering agents and spices. Suggested for Manhattans, Brooklyn, and champagne cocktails. Sold as a case of 12 units at $114.00 USD.
- Whyte Lavender Bitters Case (12 Units) Aromatic bitters with a light and fresh floral essence, woody and floral aroma, pairing well with citrus flavours such as orange and grapefruit. Sold as a case of 12 units at $114.00 USD.
- Strathcona Orange Bitters Case (12 Units) Orange bitters that add a layer of flavour complexity to cocktails, mocktails, coffee and more, inspired by and made in Edmonton, Alberta. Sold as a case of 12 units at $114.00 USD.
- Token Bitters Sampler Set Case (12 Units) A gift set featuring four of Token's handcrafted artisanal aromatic bitters in 15ml bottles (Strathcona Orange, Whyte Lavender, Ritchie Cherry, Calder Chai) for gift giving or introducing cocktail bitters. Sold as a case of 12 units at $175.00 USD.
- Distemperance Haskap Citrus Chili Sangria A 750ml non-alcoholic bottled drink made with haskap berries from Rosy Farms, citrus, birdseye chili, and Token Strathcona Orange bitters. A collaboration with Mockups Mocktails featuring all flavour, colour, zest and heat. Sold at $22.00 USD per bottle.
- Distemperance Haskap Citrus Chili Sangria Case (12 Units) Case of 12 units of Distemperance Haskap Citrus Chili Sangria non-alcoholic bottled drink, sold at $262.00 USD per case.
- Distemperance Saskatoon Earl Grey Teatotaller A smooth and luscious 750ml non-alcoholic pour made with whole saskatoon berries from Kindred Orchards, sweetened with beet sugar from Taber, featuring notes of black tea, bergamot, and locally-made Whyte Lavender bitters. Sold at $22.00 USD per bottle.
- Distemperance Saskatoon Earl Grey Teatotaller Case (12 Units) Case of 12 units of Distemperance Saskatoon Earl Grey Teatotaller non-alcoholic drink featuring lavender, earl grey tea, saskatoon berry, and Whyte Lavender bitters, sold at $262.00 USD per case.
- The Clink | Token Mocktail Duo (Pick Any Two) A two-bottle mocktail duo gift box featuring a choice of Distemperance Haskap Citrus Chili Sangria and/or Distemperance Saskatoon Earl Grey Teatotaller, with free local delivery across Edmonton, St. Albert, Sherwood Park, and Spruce Grove. Serves approximately 8 to 12 people. Sold at $59.99 USD (and also at $44.00 USD per bundle variant).
- Magic Butterfly Pea Flower Syrup House-made butterfly pea flower syrup used in cocktails that creates a unique colour change effect, featured in recipes including The Token Takeoff and Magic Lemonade.
Companies that use Token Bitters
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Token Bitters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Token Bitters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rosy FarmscoreRosy Farms is a haskap berry supplier based in Alberta. Token Bitters sources their haskap berries from Rosy Farms for use in the Distemperance Haskap Citrus Chili Sangria mocktail. The haskap berry is described as 'the bright, tangy superfood of the North.'
- Mockups MocktailscoreMockups Mocktails collaborated with Token Bitters on the creation of the Distemperance Haskap Citrus Chili Sangria. This 750ml non-alcoholic bottled drink is described as their 'first collaboration with Mockups Mocktails.'
- Kindred OrchardscoreKindred Orchards in Parkland County supplies whole saskatoon berries for the Distemperance Saskatoon Earl Grey Teatotaller. This is a key local ingredient sourced from Alberta.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Token Bitters competitors and assessment
Company assessmentDirect peers
- Scrappy's Bitters: Seattle-based craft cocktail bitters producer focused on small-batch, aromatic blends. Comparable as a premium, bartender-targeted bitters brand with limited distribution.
- Fee Brothers: Rochester, NY-based bitters and cocktail ingredient producer with a broad flavored bitters line. Closely comparable to Token Bitters in product category and bar/restaurant channel focus.
- Bittermens Bitters: Craft cocktail bitters maker with unconventional botanical blends. Direct peer in artisanal bitters targeting bartenders and craft cocktail enthusiasts.
- Atypique: Canadian non-alcoholic bottled cocktail brand. Directly comparable to Token Bitters' Distemperance line in the premium non-alcoholic mocktail category.
- For Bitter For Worse: Portland-based craft cocktail bitters producer with a focus on sustainability and small-batch production. Comparable as a craft bitters brand serving the same home bartender and on-premise segments.
- Crude Bitters: Toronto-based craft cocktail bitters and syrups producer. Strongest Canadian comparable to Token Bitters in product, scale, and channel approach (DTC + bartenders).
Broad incumbents
- Angostura: Global bitters industry leader (Angostura aromatic and orange bitters). Directly comparable as a bitters producer, but operates at massive global scale versus Token Bitters' craft, regional focus.
- Kin Euphorics: U.S. non-alcoholic functional beverage brand. Adjacent comparable in the broader non-alc adult beverage space where Distemperance competes.
- Peychaud's Bitters: Iconic New Orleans bitters brand (Sazerac Company). Direct category peer in cocktail bitters, with broader U.S. distribution and historic brand equity versus Token Bitters' craft positioning.
Emerging players
- Mocktails Mocktails: Non-alcoholic bottled mocktail brand that co-developed Distemperance's Haskap Citrus Chili Sangria with Token Bitters. Closely tied partner/peer in the non-alc category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Token Bitters social profiles
Digital presenceToken Bitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Token Bitters leadership team
Management profileNumber of profiles
Profiles1 record
Token Bitters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Token Bitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Token Bitters
What does Token Bitters do?
Token Bitters handcrafts and sells artisanal aromatic cocktail bitters in eight flavor varieties and premium non-alcoholic bottled mocktails under the Distemperance sub-brand, using organic ingredients sourced from the Canadian wild and Alberta suppliers. The company sells these products directly to consumers through its e-commerce website with free local Edmonton delivery, and wholesale to retailers, restaurants, cafes, and venues primarily in the Edmonton metropolitan area.
Is Token Bitters a public or private company?
Token Bitters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Token Bitters founded?
Token Bitters was founded in 2016. It employs 1 to 10 people.
Where is Token Bitters based?
Token Bitters is headquartered in Edmonton, Canada, in the North America region.
How does Token Bitters make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Token Bitters's main competitors?
Direct peers on record are Scrappy's Bitters, Fee Brothers, Bittermens Bitters, Atypique, For Bitter For Worse and Crude Bitters. Broad incumbents are Angostura, Kin Euphorics and Peychaud's Bitters. Mocktails Mocktails is listed as an emerging player.
Does Token Bitters have an API?
No public API is recorded for Token Bitters.
What industry is Token Bitters in?
Token Bitters's product category is Artisanal Cocktail Bitters & Non-Alcoholic Beverages. Its primary akta.pro industry code is THAFALAH, Craft Distilleries & Microdistilleries, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 312140 and its SIC code is 5180.