Forinsurer

What Forinsurer does

Forinsurer (Форіншурер) is a Ukrainian insurance industry media platform operating under Finance Media LLC, headquartered in Kyiv. Founded in 2004 and active for over 24 years on the Ukrainian insurance market, the company publishes insurance news, market analytics, and proprietary rankings of insurance companies and banks. Its core products include the Forinsurer.com Ukrainian-language portal, the Beinsure.com international English-language platform covering global insurance and InsurTech (audience 2.2M+ annually), the quarterly Insurance TOP magazine with industry rankings across KASKO, OSAPV, tourism, medical, life, and property lines, and online insurance comparison calculators for multiple policy types. The company also operates sub-brands including Isur (SaaS Insurance Solutions Guide) and Insurance News in the United States.

The underlying technology is a digital media and data publishing stack consisting of news aggregation, ratings databases (intellectual property held via the Insurance TOP partnership), statistical archives, and online insurance product comparison tools. The platform does not sell insurance directly; instead it generates leads, traffic, and editorial influence that it monetizes through advertising, sponsored content, featured listings, and magazine subscriptions/distribution.

Forinsurer monetizes through two primary revenue streams: advertising and sponsorship placements on its digital properties (banner ads, sponsored editorial, featured insurer listings) and subscription/recurring revenue from the printed Insurance TOP quarterly magazine. The company serves two principal user groups: B2C consumers in Ukraine researching insurance providers and pricing, and B2B insurance industry professionals, executives, and brokers seeking market intelligence, regulatory updates, and competitive analysis. The company is privately held by Finance Media LLC with no external venture or private equity backing disclosed, and operates with a lean 1-10 person team funded primarily through internal rounds totaling roughly $1.1M over its lifetime. Leadership comprises Oleg Parashchak as CEO and Tetiana Mykhailova as CFO.

Name

Forinsurer

Legal name

Finance Media LLC

Website

https://forinsurer.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Forinsurer is a Ukrainian insurance media platform operating under Finance Media LLC, publishing news, ratings, and market analytics for Ukrainian consumers and global insurance professionals via its Ukrainian portal, Beinsure.com international platform, and quarterly Insurance TOP magazine.

Ownership category

akta.pro rank

Product category

Insurance Media & Market Analytics

NAICS

Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance industry media
• Insurance company ratings
• InsurTech news
• Insurance market analytics
• Insurance comparison tools

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and sponsorship: Revenue generated through advertising placements on the digital platform, including banner ads, sponsored content, and featured listings for insurance companies.
2. Insurance TOP magazine: Revenue from printed publication Insurance TOP covering insurance market analytics and rankings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Forinsurer is a Ukrainian insurance industry digital media platform and journal that publishes insurance and InsurTech news, independent insurance company and bank reliability ratings, insurance market statistics and analytics, and editorial content for both Ukrainian and international audiences. Its core commercial offerings include advertising and sponsored content placements for insurance companies, subscription access to the Insurance TOP quarterly rankings publication, and online insurance product comparison tools (calculators for KASKO, OSAPV, travel, medical, life, property, and Green Card insurance).

Product overview

Forinsurer is a Ukrainian insurance journal covering insurance, reinsurance, and InsurTech. The platform operates as a media publication rather than a unified product, offering Insurance TOP rankings (quarterly insurance market research with ratings across KASKO, motor liability, travel, medical, life, and property insurance), independent insurance company ratings, bank reliability ratings, the Beinsure international digital media platform (English-language InsurTech coverage with 2.2M+ annual readers), and online insurance cost calculators for various policy types.

Differentiator

Problem solved

Functional benefit

Brands

• Insurance TOP: Magazine publication with insurance company rankings and market analysis
• Beinsure
• Isur
• Insurance News in the United States

Products and services

• Forinsurer.com (Ukrainian insurance news portal) Self-service digital media portal in Ukrainian providing insurance market news, regulatory updates, insurance company ratings, statistics, and industry research for consumers researching insurance and insurance professionals in Ukraine.
• Beinsure (international English-language insurance media platform) English-language digital media platform covering global insurance, reinsurance, cyber insurance, InsurTech, and new insurance technologies for international insurance professionals and InsurTech audiences, with 2.2 million+ annual readers.
• Insurance TOP (quarterly rankings publication) Quarterly magazine publication featuring ratings of Ukrainian insurance companies across categories including KASKO, OSAPV (motor liability), tourism, medical, life, and property insurance, with premium and payout data and industry analysis, distributed to insurance industry executives and professionals.
• Insurance company ratings (Страхові рейтинги) Independent ratings of Ukrainian insurance companies that help consumers identify reliable insurers and optimal insurance programs across categories such as KASKO, OSAPV, tourism, medical, life, and property insurance.
• Bank reliability ratings (Рейтинг надійних банків) Independent ratings of reliable Ukrainian banks that help depositors protect their savings and obtain loans on favorable terms.
• Online insurance calculator (Онлайн калькулятор страхування) Online calculator tools that let consumers compare pricing and obtain quotes for KASKO, OSAPV (motor insurance), travel, health, corporate, property, life, and Green Card insurance from partner insurers.

Quantifiable outcome

• 5 million consumers helped select insurance providers through ratings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance TOP (УНДІ Права та економічних досліджень)coreStrategic or Co-development PartnerPartnership with Insurance TOP journal, which holds intellectual property rights to insurance company ratings databases. Forinsurer publishes Insurance TOP ratings as part of its content offering, with the database being intellectual property of the journal.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Insurance Journal: Insurance Journal is a leading US-based insurance industry trade publication covering news, analysis, and industry rankings for insurance professionals. Directly comparable to Forinsurer as both serve insurance industry professionals and consumers with news, ratings, and market intelligence, sharing the same B2B/B2C hybrid media model.
• Risk & Insurance: Risk & Insurance is a US-based media platform covering risk management and insurance for commercial buyers and risk professionals. Comparable content focus on insurance industry analysis and similar professional B2B audience to Forinsurer.
• InsurTech News: InsurTech News is a digital media platform dedicated to global InsurTech developments and innovations. Directly comparable InsurTech focus and international professional audience to Beinsure's InsurTech vertical coverage.
• Insurance Times: Insurance Times is a UK insurance industry trade publication covering news, analysis, and rankings for the British insurance market. Comparable trade publication business model, professional audience focus, and rankings-driven content approach to Forinsurer.
• Reinsurance News: Reinsurance News is a specialized trade publication covering the global reinsurance industry. Comparable to Forinsurer's reinsurance coverage in Ukrainian and Beinsure's international reinsurance reporting, sharing the same niche B2B media positioning.
• Insurance Business America: Insurance Business America is a B2B insurance industry media platform covering news, rankings, and market intelligence for insurance professionals and consumers. Directly comparable audience and content model to Forinsurer, with similar top-of-funnel SEO-driven traffic strategy.
• The Insurer: The Insurer is a global insurance industry news platform focused on commercial insurance, reinsurance, and InsurTech. Directly comparable to Beinsure's international English-language coverage of global insurance markets and similar professional audience targeting.
• Coverager: Coverager is an InsurTech news and analysis platform covering the global InsurTech ecosystem. Directly comparable to Beinsure's InsurTech coverage focus and overlapping audience of insurance professionals and technology vendors.
• Insurance Post: Insurance Post is a UK insurance industry trade publication covering news, analysis, and market data. Comparable trade publication business model serving insurance professionals with news and market intelligence, similar to Forinsurer's B2B positioning.

Broad incumbents

• AM Best: AM Best is a global credit rating agency and analytics provider specializing in the insurance industry, offering ratings, news, and market intelligence. Comparable ratings methodology and brand authority to Forinsurer's insurance company ratings, though at vastly larger scale and broader scope as an established incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/forinsurerUA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forinsurer