Mania De Churrasco
Mania de Churrasco is a privately held Brazilian franchise restaurant chain, founded 2001, operating 100+ Prime Steak & Burger and Buffet & Pizza locations across Brazilian shopping malls and airports, serving mass-market consumers premium Angus cuts and all-you-can-eat fare.
- Company typePrivate
- Founded2001
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Mania De Churrasco does
Mania de Churrasco is a privately held Brazilian restaurant chain founded in August 2001 in São Paulo, operating two core formats under a franchise-led model. The original Buffet & Pizza division offers all-you-can-eat venues (70+ items, plus a 21-variety pizza rodízio after 5pm), while the Prime Steak & Burger division — launched in 2012 and now the primary growth engine — operates in shopping mall food courts serving premium cuts (Picanha Nobre, Ancho Black, Ribeye) from certified Aberdeen Angus suppliers, prepared on open flame with coarse salt. The network comprises 100+ restaurants across 7+ Brazilian states and 23+ cities, concentrated in high-traffic shopping malls and major airports (Guarulhos, Galeão, Florianópolis, Porto Alegre, Brasília), serving 24,000+ customers daily and selling 200+ tons of meat annually. Distribution is supplemented by home delivery through iFood (primary) and Rappi (select locations).
The company generates revenue through three streams: (1) food and beverage sales at company-operated and franchise locations, (2) franchise fees and ongoing royalties from franchisees who invest R$1.3M (Box model, 40–60m² food court) to R$2.3M+ (Salão model, 200–400m² full-service with play area), with stated profitability of 9–17% and 36–48 month payback, and (3) delivery commissions via marketplace partners. Customer acquisition is supported by a points-based loyalty program (Mania de Fidelidade), dedicated Instagram accounts for each division, and franchise recruitment marketing. The technology stack is conventional for the segment — point-of-sale, loyalty mobile app, and marketplace integration — with no disclosed AI, proprietary software platform, or technology moat. The brand has earned the ABF Selo de Excelência em Franchising for eight consecutive years (2017–2020, 2022–2025) and holds LGPD data-protection compliance certification.
Ownership remains concentrated among the founding families (Pereira, Gambogi/Camelo, Huese), with no disclosed private equity, venture capital, or institutional investors. The co-founders Alessandro Pereira, Jarbas Gambogi (in memorium), and Walter Huese launched the buffet concept, while Filliphe Camelo and Luis Yamanishi co-founded the Prime division. The company has grown from a single São Paulo unit in 2001 to 100+ locations via franchising since 2013, adding 15 restaurants in 2022 alone and continuing expansion in 2023. The competitive position rests on location density in premium retail and airport real estate, brand longevity, certified-beef supply relationships, and standardized franchise operations rather than on technology differentiation.
Mania De Churrasco firmographics
Firmographics- Name
- Mania De Churrasco
- Legal name
- Mania de Churrasco
- Website
- https://maniadechurrasco.com.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mania de Churrasco is a privately held Brazilian franchise restaurant chain, founded 2001, operating 100+ Prime Steak & Burger and Buffet & Pizza locations across Brazilian shopping malls and airports, serving mass-market consumers premium Angus cuts and all-you-can-eat fare.
- Ownership category
- akta.pro rank
Mania De Churrasco industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Mania De Churrasco is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices23 records
Markets served
Mania De Churrasco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and beverage sales: Revenue is generated through direct food and beverage sales at restaurant locations, including Prime Steak & Burger (à la carte cuts in shopping food courts) and Buffet & Pizza (all-you-can-eat format with rodizio pizza).
- Franchise fees and royalties: The company generates revenue through franchise fees and ongoing royalties from franchisees. Investment starts at R$ 1.3 million for Box model and R$ 2.3 million for Salão model.
- Delivery commissions: Revenue from delivery orders placed through iFood marketplace. Some units also offer delivery via Rappi.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Box Model franchise - shopping food court format |
| One time/ perpetual license | Multi-year contract | Salão Model franchise - full service restaurant format |
| Unit Pricing | Pay-as-you-go | Happy Hour pricing |
| Transaction based/ take rate | Pay-as-you-go | Rodízio de pizza - all-you-can-eat pizza |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mania De Churrasco product offering
Product offeringCore offering
Mania de Churrasco operates a Brazilian restaurant chain with two main formats: Prime Steak & Burger (à la carte premium beef cuts and Angus burgers served in shopping mall food courts) and Buffet & Pizza (all-you-can-eat restaurants with 70+ items plus pizza rodízio). The company sells premium Aberdeen Angus cuts prepared on open flame with coarse salt, operates a customer loyalty program (Mania de Fidelidade), and distributes through company-owned and franchised locations as well as iFood/Rappi delivery marketplaces.
Product overview
Mania de Churrasco operates a multi-format restaurant network with two core offerings: Prime Steak & Burger (shopping food court format serving premium charcoal-grilled cuts and Angus burgers) and Buffet & Pizza (all-you-can-eat buffets with over 70 items plus pizza rodizio). The company also runs a loyalty program (Mania de Fidelidade) and delivery service via iFood and Rappi. Founded in 2001, the chain serves premium beef cuts including Picanha Nobre, Ancho Black, and Ribeye, prepared on open flame with coarse salt. Additional offerings include Churrasco Burgers, pizza rodizio, desserts, and sides.
Differentiator
Problem solved
Functional benefit
Brands
- Prime Steak & Burger: Restaurant concept combining premium cuts prepared to order in shopping center food courts. Some units have play areas for children.
- Buffet & Pizza
Companies that use Mania De Churrasco
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Mania De Churrasco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Mania De Churrasco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Projeto AbraçominorSocial responsibility partnership initiated in 2009 as part of the company's commitment to community involvement and social initiatives.
- iFoodcorePrimary delivery marketplace partner for Mania de Churrasco. Customers can order Prime Steak & Burger items for home delivery through the iFood platform. Some locations also offer Rappi as an alternative delivery channel.
- RappiminorSecondary delivery marketplace partner available at select Mania de Churrasco locations. Serves as an alternative to iFood for customers who prefer this platform.
- Certified Beef SupplierscoreThe company works with certified suppliers and conducts monthly visits and audits to ensure quality and origin of beef products. Supplies include Aberdeen Angus beef from the best suppliers in the country.
- Fernanda Oliveira (Chef)minorChef Fernanda Oliveira developed exclusive recipes for the Mania de Churrasco Buffet menu, bringing more contrast, freshness, and new combinations for each visit.
Scale indicators13 records
Recent moves21 records
Expansion highlights5 records
Mania De Churrasco competitors and assessment
Company assessmentDirect peers
- Madero: Brazilian premium burger and casual steakhouse chain founded in the 2000s, focused on mall locations and high-quality beef. Comparable in premium positioning, mall food-court format, and target demographic of Brazilian middle-class shoppers.
- Coco Bambu: Brazil's largest casual restaurant chain (~100+ locations) known for large-format family/group dining in malls. Comparable all-you-can-eat model, mall concentration, family-friendly positioning, and franchise growth trajectory in Brazil.
- Giraffas: Large Brazilian casual/QSR chain with ~400+ restaurants offering Brazilian-style fast food including churrasco and burgers in shopping malls. Comparable franchise model, mall-based footprint, and Brazilian beef-focused menu.
- Outback Steakhouse (Brazil): Brazil's largest premium steakhouse chain, operating ~150+ locations in shopping malls with à la carte cuts and burgers. Directly comparable concept (mall-based premium casual dining) targeting similar Brazilian middle-class families and shoppers.
Broad incumbents
- Fogo de Chão: Global Brazilian-style churrascaria chain with full-service rodízio dining. Comparable for churrasco category leadership and premium positioning, but operates full-service restaurants rather than mall food courts and serves a higher-income clientele.
- Habib's: Largest Brazilian fast-food chain with ~600+ locations across the country, focused on value-priced Middle Eastern and Brazilian menu items. Comparable in scale, franchise dominance, and Brazilian mall/high-street footprint despite different cuisine focus.
- Applebee's (Brazil): International casual dining brand operating in Brazil with mall-based locations. Comparable for casual family/mall-based dining and chain operations, though broader menu and parent brand economics differ.
Others
- Grupo Fasano: Brazilian premium restaurant group with multiple upscale brands across churrasco (Fasano), Italian, and seafood. Comparable for churrasco category expertise and Brazilian prestige positioning, serving as an aspirational reference rather than a direct competitor.
Regional players
- Ragazzo: Brazilian Italian casual dining chain with significant mall presence in São Paulo state. Comparable in shopping-mall restaurant positioning and casual dining family orientation for Brazilian middle-class consumers.
- Spoleto: Brazilian fast-casual Italian chain with strong shopping-mall presence and franchise model. Comparable in mall-based QSR positioning, franchise unit economics, and Brazilian consumer targeting, though cuisine category differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Mania De Churrasco social profiles
Digital presenceMania De Churrasco compliance and trust
Trust signalCompliance1 record
Mania De Churrasco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mania De Churrasco leadership team
Management profileNumber of profiles
Profiles4 records
Mania De Churrasco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mania De Churrasco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mania De Churrasco
What does Mania De Churrasco do?
Mania de Churrasco operates a Brazilian restaurant chain with two main formats: Prime Steak & Burger (à la carte premium beef cuts and Angus burgers served in shopping mall food courts) and Buffet & Pizza (all-you-can-eat restaurants with 70+ items plus pizza rodízio). The company sells premium Aberdeen Angus cuts prepared on open flame with coarse salt, operates a customer loyalty program (Mania de Fidelidade), and distributes through company-owned and franchised locations as well as iFood/Rappi delivery marketplaces.
Is Mania De Churrasco a public or private company?
Mania De Churrasco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mania De Churrasco founded?
Mania De Churrasco was founded in 2001. It employs 1,001 to 5,000 people.
Where is Mania De Churrasco based?
Mania De Churrasco is headquartered in São Paulo, Brazil, in the Latin America region.
How does Mania De Churrasco make money?
Three revenue lines are on record. Food and beverage sales are the primary driver. The others are franchise fees and royalties and delivery commissions.
Who are Mania De Churrasco's main competitors?
Direct peers on record are Madero, Coco Bambu, Giraffas and Outback Steakhouse (Brazil). Broad incumbents are Fogo de Chão, Habib's and Applebee's (Brazil). Grupo Fasano is listed as an others. Regional players are Ragazzo and Spoleto.
Does Mania De Churrasco have an API?
No public API is recorded for Mania De Churrasco.
What industry is Mania De Churrasco in?
Mania De Churrasco's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.