Long Term Care Associates

What Long Term Care Associates does

Long Term Care Associates, Inc. (LTCA) is a privately held insurance agency founded in 1972 and headquartered in Bellevue, Washington, that specializes exclusively in long-term care (LTC) insurance distribution across all 50 U.S. states and the District of Columbia. The firm is family-operated, with Robert Forman serving as President and Stephen D. Forman as Senior Vice President, and maintains a small employee base (11-50). LTCA represents nine national carriers — Mutual of Omaha, National Guardian Life, OneAmerica, Lincoln Financial, Nationwide, Securian, LifeSecure, Aetna, and Genworth — earning commissions on placement of traditional LTC, asset-based (hybrid) LTC, and short-term care policies. In 2017 it was named Genworth's Elite Distribution Partner, the highest tier with the largest U.S. LTC insurer.

The company runs an online quoting platform that supports real-time rate viewing via screen sharing directly from carrier software, a 2016-launched interactive cost-of-care map, a HIPAA-compliant ZixMail secure email channel, and a consumer-facing website with deep-dive educational content. Its proprietary reference book, 'The Advisor's Guide to Long-Term Care,' is used by financial professionals nationally, and its blog has won industry recognition.

LTCA's go-to-market blends a licensed-producer field-sales model with a channel-partner motion: it contracts with more than 100 affinity organizations — alumni associations, credit unions, and professional associations — that collectively expose LTCA to over five million members. Revenue is generated exclusively through carrier commissions (transaction-fee model), with override commissions and production bonuses from carriers. Validated claim payments to LTCA-sourced policyholders exceeded $20 million as of 2017, and the firm has been audited triennially with carrier partners since 2008 to substantiate policyholder outcomes.

Name

Long Term Care Associates

Legal name

Long Term Care Associates, Inc.

Website

https://ltc-associates.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Long Term Care Associates is a family-owned U.S. insurance agency, founded 1972 and based in Bellevue, WA, that exclusively distributes long-term care insurance from nine national carriers to individual consumers and 100+ affinity organizations across all 50 states.

Ownership category

akta.pro rank

Product category

Long-Term Care Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)

akta.pro secondary industries

Hybrid Life + LTC (Linked-Benefit) Insurance (FSAIAJAB), Annuity + LTC / Long-Term Care Riders (FSAIAJAC), Short-Term Care Insurance (FSAIAJAD)

Keywords

• Long-term care insurance
• Insurance brokerage agency
• Retirement planning insurance
• Asset-based care insurance
• Affinity insurance programs

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: LTCA operates as an insurance agency earning commissions from multiple carrier partners including Mutual of Omaha, National Guardian Life, OneAmerica, Lincoln Financial, Nationwide, Securian, LifeSecure, and Aetna. The company receives override commissions and production bonuses from carriers, including recognition as Genworth's Elite Distribution Partner for 2017.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Long Term Care Associates is an independent insurance agency that distributes long-term care insurance solutions from multiple national carriers through licensed producers and an online comparison platform. Core offerings include traditional LTC insurance, asset-based (hybrid) LTC insurance pairing life insurance or annuity features with LTC benefits, and limited short-term care insurance. The firm supplements distribution with carrier-neutral consultations, claims advocacy, and educational resources covering tax advantages, underwriting, and care-cost comparisons.

Product overview

Long Term Care Associates operates as a national insurance agency specializing exclusively in long-term care insurance solutions. The company offers a portfolio of products including Traditional Long Term Care Insurance, Asset-Based (Hybrid) Long Term Care Insurance, and Short Term Care Insurance. LTCA represents multiple leading national insurance carriers including Mutual of Omaha, National Guardian Life, OneAmerica, Lincoln Financial, Nationwide, Securian, LifeSecure, Aetna, and Genworth. Beyond product distribution, LTCA provides educational resources including 'The Advisor's Guide to Long-Term Care' reference book, an award-winning blog, consumer guides, and interactive tools such as a cost of care map. The company leverages screen-sharing technology for real-time rate viewing and operates in all 50 states and the District of Columbia, having served over five million members of sponsoring organizations since 1972.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Long Term Care Insurance Standalone long-term care insurance providing coverage for extended care services in the home or in a living center due to illness or injury, distributed across multiple top-rated national carriers.
• Asset-Based Long Term Care Insurance Hybrid or linked-benefit LTC insurance combining life insurance or annuity features with long-term care riders, offered to consumers and small business owners seeking tax-advantaged funding or single-premium structures.
• Short Term Care Insurance Limited-benefit short-term care coverage offering shorter benefit periods with typically easier underwriting than traditional LTC, distributed across LTCA's carrier partners.

Quantifiable outcome

• 97% of claimants report satisfaction with their LTC insurance policies
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• GenworthflagshipStrategic or Co-development Partner · 28 March 2017Genworth, the largest LTC insurer in the US, selected LTCA as an Elite Distribution Partner for 2017. The honor recognizes LTCA's highly-regarded producers, growth outlook, and partnership commitment. LTCA benefits from exclusive education, dedicated case management, and white glove back-channel support. Approximately 1 in 4 LTC policyholders in the US owns through Genworth.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering traditional long-term care insurance products through LTCA's distribution network
• National Guardian Life (NGL)coreChannel Partner/ Reseller/ DistributorFeatured carrier partner; announced intention to enter traditional LTCI market in 2016
• OneAmericacoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering asset-based and traditional LTC insurance solutions
• Lincoln FinancialcoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering long-term care insurance products
• NationwidecoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering long-term care insurance products
• SecuriancoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering long-term care insurance products
• LifeSecurecoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering long-term care insurance products
• AetnacoreChannel Partner/ Reseller/ DistributorFeatured carrier partner offering long-term care insurance products
• Affinity Organizations (100+)coreGTM or Marketing PartnerOver 100 sponsoring organizations including alumni associations, credit unions, and professional associations partner with LTCA to provide member benefits. Examples include Alabama State University, Notre Dame Alumni, Duke Alumni, and various credit unions serving over 5 million members combined.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Genworth Financial: Largest US LTC insurer and LTCA's flagship carrier partner (Elite Distribution Partner 2017). Comparable as the principal supply-side counterparty and category-defining brand in US LTC insurance.
• National Association of Health Underwriters (NAHU): Trade association for health and LTC insurance producers. Comparable as an industry body whose members compete for the same LTC placement business LTCA targets, and a channel for affinity-type partnerships.
• Mutual of Omaha: Major LTC carrier and one of LTCA's 9 featured carrier partners. Comparable as a long-standing LTC writer with active distribution partnerships; vertical partner rather than direct competitor.
• Lincoln Financial Group: Featured LTCA carrier partner offering moneyGuard and other LTC-linked products. Comparable as a hybrid LTC distributor and carrier counterparty.
• OneAmerica: Featured carrier partner offering asset-based and traditional LTC solutions via LTCA. Comparable as a hybrid LTC specialist that also distributes through affiliated agency channels (formerly ACSIA Partners).

Emerging players

• EverQuote: Public online insurance lead-generation marketplace operating across auto, home, and life/health including LTC. Comparable as a competing digital channel for LTC customer acquisition; meaningful threat to LTCA's traditional lead sources.

Broad incumbents

• Bankers Life: Large national insurance agency distributing LTC, life, and annuity products through career agents. Overlaps with LTCA's middle-market retiree and pre-retiree target, though their broader product mix dilutes pure LTC specialization.
• SelectQuote Insurance Services: Public, multi-carrier insurance distribution platform with a meaningful LTC offering alongside life, health, and auto. Larger scale and more diversified than LTCA, but competes in the same multi-carrier LTC placement market.
• eHealth Insurance: Online health insurance marketplace that distributes LTC products alongside Medicare and individual/family health coverage. Competes for digital LTC lead conversion though business model is broader than LTCA's specialist focus.

Direct peers

• Newman LTC Solutions: Independent LTC insurance agency specializing exclusively in long-term care insurance products across multiple carriers. Highly comparable specialty LTC brokerage with similar size, carrier-representation model, and producer-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ltcassociates
• YouTubeyoutube.com/ltcassociates
• Facebookfacebook.com/ltcassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Term Care Associates