What Actic does

Actic, operating through Actic Group AB and its Swedish operating entity Actic Sverige AB, runs a low-to-mid-market Nordic health and fitness club chain headquartered in Solna, Sweden. The company operates approximately 170 gyms and 45 swimming facilities across Sweden, Norway, and Germany, serving roughly 200,000 members under 40+ years of operating history. Its offering spans three training arenas — indoors (gyms and swimming halls), outdoors, and digital — distributed through consumer memberships, B2B corporate wellness programs, swim school courses, and family/youth-specific products.

Core products center on the Actic Gym & Bad Memberships (basic gym from 379 SEK/month, gym plus group training from 419 SEK/month, swim membership from 285 SEK/month, and regional multi-site passes such as Stockholmskortet at 449 SEK/month) plus the digital layer built around the Actic App and Actic Anywhere, which delivers over 280 online workout passes at 99 SEK/month standalone. Differentiated hardware includes the Biocircuit automated 30-minute circuit training system, while service extensions include PT Online (in-app remote coaching from 37 SEK/day), Actic Simskola swimming school, junior memberships for ages 10-15, swimming birthday party packages (Badkalas), and single-session group passes at 149 SEK.

The business model is predominantly subscription-recurring on consumer and corporate wellness streams, supplemented by one-time fees for swim courses, single classes, and parties. Go-to-market is direct-to-consumer through ~170 owned facilities and the website, with a self-serve product-led growth motion for the standalone digital membership, and a sales-led B2B channel targeting employers via Aktivera Corporate Anywhere and Sweden's friskvårdsbidrag health benefit. Customer segments span general individual fitness consumers (primary), youth (10-15), students (CSN/Mecenat), seniors (65+ with dedicated Senior ATC Circuit and Senior Yoga), and corporate enterprise buyers; the long-tenure brand, density of the Swedish facility network, and integration of digital with physical channels constitute the principal operating differentiators versus single-arena competitors.

Name

Actic

Legal name

Actic Group AB

Website

https://actic.se

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Actic is a Nordic low-to-mid-market health and fitness club chain operating about 170 gyms and 45 swimming facilities across Sweden, Norway, and Germany, serving roughly 200,000 members with gym memberships, group training, swim school, and a digital training platform.

Ownership category

akta.pro rank

Product category

Health and fitness club operations

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Health club memberships
• Swimming facility access
• Group fitness training
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: Recurring monthly or annual subscription memberships providing access to gym facilities, group training, and optional add-ons like swimming. Various tiers from basic gym-only to comprehensive packages including all facilities.
2. Digital Membership (Actic Anywhere): Standalone digital-only membership at 99 kr/month for non-gym members. Included free with regular gym memberships. Provides access to 280+ online workout passes and PT online services.
3. Single Group Sessions: One-time pass sales for group training sessions at 149 kr per session. Targeted at non-members wanting to try group fitness or occasional users.
4. Swimming Courses: Swimming school and courses for children and adults, including mini-swim (3-5 years), 5-level progression courses, crawl courses, and private lessons. One-time course fees.
5. Corporate Wellness: B2B services including Aktivera Corporate Anywhere and company fitness benefit programs targeting employers and their employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Actic operates a multi-arena fitness platform comprising approximately 95 gyms and 45 swimming/bath facilities across Sweden. It sells recurring gym memberships (with gym-only, gym + group training, swimming and regional tiers) that grant access to equipment, group classes, swimming pools, Biocircuit automated training and personal training. The membership is complemented by the Actic Anywhere digital training platform (280+ online workout passes) accessed through the Actic mobile app, plus swim school courses, youth programmes, birthday parties and a B2B corporate wellness offering (Aktivera Corporate Anywhere).

Product overview

Actic operates as a multi-arena fitness platform offering physical gym memberships, swimming facilities, group training, and digital online training. The core product is the Actic Gym & Bad Membership, which provides access to approximately 95 gyms and 45 swimming baths across Sweden. The digital layer is anchored by Actic Anywhere (accessible via the Actic App) with over 280 online workout sessions, supplemented by PT Online for personalized remote coaching. Biocircuit provides a smart circuit training option at select locations. Additional offerings include Actic Simskola (swim school across multiple levels for children and adults), Badkalas (swimming birthday parties), Actic Junior (youth membership ages 10-15), single-session group training passes, 7-day trial memberships, and corporate wellness programs under Aktivera Corporate Anywhere. Regional sub-brands such as Stockholmskortet bundle access across multiple locations. The portfolio is delivered across three training arenas: indoors (gym/pool), outdoors, and digitally.

Differentiator

Problem solved

Functional benefit

Brands

• Actic Anywhere: Digital training platform offering online workouts, PT online services, and over 280 online exercise classes accessible through the Actic app.
• Actic Activate
• Aktivera Corporate Anywhere

Products and services

• Actic Gym & Bad Memberships Recurring membership providing access to Actic's owned-and-operated network of approximately 95 gyms and 45 swimming/bath facilities across Sweden. Available in tiered variants: gym-only access, gym plus group training, swimming/bath-only access, and regional multi-site access (e.g., Stockholmskortet covering 15 facilities from 449 kr/month). Available with either 12-month binding or binding-free options.
• Actic Anywhere Digital Subscription Standalone digital-only fitness membership priced at 99 kr/month that unlocks access to 280+ online workout passes (strength, cardio, yoga, mobility, recovery) plus PT Online coaching and virtual group training through the Actic mobile app. Available separately from any physical gym subscription, enabling digital-first customers without nearby facility access to subscribe.
• PT Online Online personal-training service that pairs members with an Actic personal trainer for 1:1 in-app chat coaching, personalised training programs delivered with exercise demonstration videos, weekly program updates, and ongoing support. Accessible via Actic Anywhere from 37 SEK/day.
• Biocircuit Circuit Training Automated 30-minute circuit-training experience using machines that automatically adjust seat position, resistance, and pace to the user's profile, delivering a guided workout suitable for all fitness levels. Available at designated Actic facilities as part of the gym membership and through group class bookings.
• Actic Simskola (Swim School) Structured swim instruction for children and adults, comprising mini-swim for ages 3-5, a five-level progression swim school for children from age 5, crawl courses across three levels for adults, intensive swim camps, and private lessons. Available at select Actic bath facilities, including Mörbybadet, Lund Delphinenbadet and Södertälje Sydpoolen.
• Badkalas (Swimming Birthday Parties) Birthday-party packages hosted in Actic swimming facilities for children, available in two tiers - Lilla Kalaset at 2000 SEK for up to 10 children and Mellan Kalaset at 2500 SEK for up to 10 children. Available at Actic Finspång Grosvad, Mörbybadet in Stockholm, and Södertälje Sydpoolen.
• Actic Junior (Youth Membership) Membership tier for children and teenagers aged 10-15 providing access to gym and group training adapted for young people, priced at 249 SEK/month with no commitment period. Children ages 10-12 train with a parent/guardian; ages 13-15 may train independently with staff support.
• Provträna (7-Day Trial Membership) 7-day trial membership priced at 99 SEK providing full access to gym and group training at a single Actic facility of choice; the trial fee is credited toward the start fee if the user converts to a full membership within one week.
• Engångspass (Single Group-Training Pass) Single-session pass for group training classes priced at 149 SEK per session, allowing non-members to participate in scheduled group classes at any Actic facility without committing to a full membership.
• Aktivera Corporate Anywhere (Corporate Wellness) B2B corporate wellness program that delivers digital training to employees through the Aktivera Corporate Anywhere digital offering, plus in-facility corporate wellness aligned with the Swedish friskvårdsbidrag (healthcare-contribution) employee benefit. Companies purchase flexible online training access for their workforce at scale.

Quantifiable outcome

• 86% participant satisfaction rate for Les Mills Yoga pilot program
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Les MillscoreStrategic or Co-development Partner · 8 August 2025Les Mills, a New Zealand-based group fitness company, partnered with Actic to pilot the Les Mills Yoga program - a four-part yoga program for gyms. The program was piloted across Swedish gym chains Nordic Wellness, STC, and Actic earlier in 2025, achieving an 86% satisfaction rate among participants with 94% rating instructor quality positively. The launch reflects yoga's growing popularity in the fitness sector, with Actic seeking to help clubs capitalize on the wellness economy.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Gym Group: UK-listed low-cost gym operator with 200+ facilities. Comparable low-cost, high-volume model with strong digital integration; serves as a public-market benchmark for unit economics in the budget fitness segment.
• PureGym: Major European low-cost gym chain with 600+ facilities in the UK, Denmark, and other markets. Comparable value positioning, no-frills gym model, and emphasis on broad geographic access; relevant as a public-market comparable for the low-cost gym thesis.
• World Gym: Global mid-market fitness franchise with a presence in Europe. Comparable mid-market positioning and franchise-based expansion model relevant to Actic's geographic and pricing structure.
• McFit / RSG Group: Europe's largest fitness conglomerate (RSG Group) with brands including McFit, John Reed, and High5. Comparable multi-brand, multi-arena strategy targeting value-conscious consumers across European geographies.
• Basic-Fit: Largest European low-cost fitness chain with 1,500+ clubs across multiple countries. Comparable low-to-mid market positioning and digital subscription model; serves as a relevant scale benchmark even though it does not operate in the Nordics.

Direct peers

• Fitness24Seven: Nordic low-cost 24/7 gym chain with hundreds of facilities across Sweden, Norway, and Finland. Direct competitor for price-sensitive members, leveraging 24/7 access and low subscription pricing as its primary differentiation.
• SATS: Leading premium Nordic fitness chain operating across Norway, Sweden, Denmark, and Finland. Directly comparable multi-arena offering (gym, group training, PT, digital) and overlapping geography in Sweden and Norway, though positioned at a higher price point.
• Friskis & Svettis: Sweden's largest fitness cooperative with hundreds of thousands of members and broad geographic presence. Comparable group training and gym offering targeting the same Swedish mass-market consumer as Actic, though organized as a non-profit association.
• Nordic Wellness: Sweden's largest domestic fitness chain with ~300+ gyms. Direct competitor in the low-to-mid market Swedish fitness segment, sharing the same corporate wellness and group training positioning, and a co-partner in the Les Mills Yoga pilot.

Others

• EGYM: European provider of smart fitness technology and connected strength equipment (including circuits similar in concept to Actic's Biocircuit). Relevant as a technology enabler / partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/acticsverige
• Xtwitter.com/Actic
• LinkedInlinkedin.com/company/actic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actic