The Esthetics Center of El Dorado Hills
The Esthetics Center of El Dorado Hills is a Sacramento-area medical spa and facial plastic surgery practice founded in 1996, serving individual consumers across four California locations with surgical procedures, injectables, laser treatments, body contouring, and skincare services under medical director Dr. Reginald Rice.
- Company typePrivate
- Founded1996
- HeadquartersEl Dorado Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Esthetics Center of El Dorado Hills does
The Esthetics Center of El Dorado Hills is a medical spa and facial plastic surgery practice founded in 1996 by Dr. Reginald Rice and headquartered at 2211 Francisco Drive, El Dorado Hills, California. It serves individual consumers seeking cosmetic enhancements across the Sacramento metropolitan area through four locations (El Dorado Hills, Rocklin, Sacramento, and Fair Oaks). The service catalog spans surgical procedures (facelifts, neck lifts, eyelid lifts, facial implants, fat transfer, cheek/chin augmentation) and a broad non-invasive med spa menu including injectables (BOTOX, dermal fillers, Sculptra, Kybella, biostimulators), laser and energy-based treatments (Candela GentleMax Pro hair removal, CO2, FRAX, and Pico resurfacing, IPL, RF microneedling via Potenza and Profound), body contouring (CoolSculpting, EmSculpt/CoolTone), facials (HydraFacial, microcurrent, oxygen, EC peels), permanent makeup, IV therapy, and a medically supervised weight loss program partnered with StartCinch.
Technology is centered on FDA-cleared, third-party medical aesthetic devices rather than proprietary platforms: the Candela GentleMax Pro dual-wavelength laser, CoolSculpting cryolipolysis systems, Potenza and Profound RF microneedling, multiple resurfacing lasers, and EmSculpt electromagnetic muscle stimulation. Patient booking and gift card commerce run on the Zenoti platform, and AAAtraq supports WCAG 2.1 AA accessibility monitoring.
The business model is direct-to-consumer and fee-for-service. Revenue is generated through one-time purchases of treatments and surgical procedures with consultation-based pricing (no published rates), plus prepaid gift cards via Zenoti. Distribution is four-clinic direct sales supported by online booking, an extensive before-and-after gallery, and review presence across Google, RealSelf, Yelp, and Facebook. The company operates under parent/affiliate Alpha Aesthetics Partners and received private equity investment from The Thurston Group in April 2023 to fund national expansion of the brand.
The Esthetics Center of El Dorado Hills firmographics
Firmographics- Name
- The Esthetics Center of El Dorado Hills
- Legal name
- Esthetics Center of El Dorado Hills
- Website
- https://estheticscenter.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Esthetics Center of El Dorado Hills is a Sacramento-area medical spa and facial plastic surgery practice founded in 1996, serving individual consumers across four California locations with surgical procedures, injectables, laser treatments, body contouring, and skincare services under medical director Dr. Reginald Rice.
- Ownership category
- akta.pro rank
The Esthetics Center of El Dorado Hills industry classification
Industry- Product category
- Medical Aesthetics Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)
- akta.pro secondary industries
- Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)
Keywords
Where The Esthetics Center of El Dorado Hills is headquartered
LocationHeadquarters
- HQ city
- El Dorado Hills
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Esthetics Center of El Dorado Hills business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Spa Treatments: One-time and recurring aesthetic treatments including injectables (BOTOX, fillers), laser treatments, facials, and skin care procedures. Treatments are purchased individually with no subscription model disclosed.
- Cosmetic Surgery: Surgical procedures including facelifts, eyelid lifts, neck lifts, and facial implants performed by double board-certified surgeon Dr. Rice.
- Body Contouring Services: Non-invasive body treatments including CoolSculpting and EmSculpt for fat reduction and muscle enhancement.
- Gift Cards: Prepaid gift cards available for purchase, driving advance revenue and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Esthetics Center of El Dorado Hills product offering
Product offeringCore offering
The Esthetics Center of El Dorado Hills provides facial plastic surgery and medical spa services across four Sacramento-area locations. Offerings include surgical procedures (facelifts, neck lifts, eyelid lifts, facial implants) performed by a double board-certified surgeon, non-surgical injectables (BOTOX, dermal fillers, Sculptra, Kybella), laser and skin treatments (laser hair removal, RF microneedling, CO2/FRAX/Pico laser resurfacing, IPL), body contouring (CoolSculpting, EmSculpt), facials, permanent makeup, IV therapy, and weight loss programs.
Product overview
The Esthetics Center is a medical spa practice offering a comprehensive suite of aesthetic treatments under four main service categories: Cosmetic Surgery (surgical procedures performed by double board-certified Dr. Reginald Rice including facelifts, neck lifts, and facial implants), Injectables (BOTOX, dermal fillers, Sculptra, Kybella, and biostimulators), Laser & Skin Treatments (laser hair removal using Candela GentleMax Pro, RF microneedling, CO2/FRAX/Pico laser resurfacing, IPL), and Body Contouring (CoolSculpting, EmSculpt). Additional services include facials, permanent makeup, IV therapy, and weight loss programs. The practice operates four locations in the Sacramento area (El Dorado Hills, Rocklin, Sacramento, and Fair Oaks) and has been serving patients since 1996.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetic Surgery
Quantifiable outcome
- 12,000+ patients helped
- +2 more outcomes
Companies that use The Esthetics Center of El Dorado Hills
Customer profileSegments1 record
Ideal customer profiles1 record
The Esthetics Center of El Dorado Hills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
The Esthetics Center of El Dorado Hills partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alpha Aesthetics PartnerscoreParent organization / partnership affiliation indicated in website footer. Alpha Aesthetics Partners appears to be a platform organization supporting the Esthetics Center brand.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Esthetics Center of El Dorado Hills competitors and assessment
Company assessmentBroad incumbents
- Ideal Image: Ideal Image is a national med-spa brand offering injectables, laser treatments, and body contouring across 150+ locations. It is a broader incumbent providing scale benchmarks and a comparable go-to-market for the type of platform that Esthetics Center is being built into.
Direct peers
- SEV Laser: SEV Laser is a multi-state medical spa operator offering laser hair removal, skin rejuvenation, and injectables with a similar mid-market positioning. Comparable because it competes for the same aesthetic-services consumer in adjacent regional markets.
- Beverly Hills Rejuvenation Center: Beverly Hills Rejuvenation Center is a Southern California med-spa chain offering hormone therapy, injectables, and aesthetic services across multiple locations. Comparable as a California-focused aesthetic services brand with multi-location scale.
- SkinSpirit: SkinSpirit is a multi-location medical spa chain offering injectables, laser skin treatments, and body contouring services across the West Coast and beyond. It is the closest scale peer to Esthetics Center given its broad service menu and multi-location model.
- LaserAway: LaserAway is the largest U.S. medical spa chain, headquartered in California and offering laser hair removal, injectables, body contouring, and skin treatments. It directly overlaps with Esthetics Center's core service portfolio, especially in the Sacramento / Northern California market.
- Juvly Aesthetics: Juvly Aesthetics operates multiple med-spa locations offering injectables, laser treatments, and body contouring. It is comparable in service mix and target customer, though more concentrated in the Eastern U.S.
- Ava MD - Dr. Ava Shamban: Ava MD is a Beverly Hills dermatology and aesthetic medicine practice offering injectables, laser, and skin treatments led by a board-certified dermatologist. Comparable as a physician-led med spa combining surgical and non-surgical aesthetic offerings.
- Dr. Cat Beganovic - Marmesh Surgical Arts: Marmesh Surgical Arts / Dr. Cat is a facial and body cosmetic surgery practice offering facelifts, eyelid surgery, injectables, and laser skin treatments. Comparable because it combines a surgeon-led surgical offering with non-invasive aesthetics, mirroring Esthetics Center's hybrid model.
- Lira Spa: Lira Club is a regional med spa offering laser hair removal, skin treatments, and injectables. Comparable as a competitor vying for similar Sacramento / Northern California consumers in the aesthetic services space.
Others
- Alpha Aesthetics Partners: Alpha Aesthetics Partners is the parent platform that owns Esthetics Center and rolls up other med-spa and aesthetic practices. It is comparable as the strategic acquirer / platform of which Esthetics Center is a portfolio asset, and serves as the most direct comp for valuation benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
The Esthetics Center of El Dorado Hills social profiles
Digital presenceThe Esthetics Center of El Dorado Hills compliance and trust
Trust signalCompliance1 record
The Esthetics Center of El Dorado Hills financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Esthetics Center of El Dorado Hills leadership team
Management profileNumber of profiles
Profiles2 records
The Esthetics Center of El Dorado Hills funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Esthetics Center of El Dorado Hills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Esthetics Center of El Dorado Hills
What does The Esthetics Center of El Dorado Hills do?
The Esthetics Center of El Dorado Hills provides facial plastic surgery and medical spa services across four Sacramento-area locations. Offerings include surgical procedures (facelifts, neck lifts, eyelid lifts, facial implants) performed by a double board-certified surgeon, non-surgical injectables (BOTOX, dermal fillers, Sculptra, Kybella), laser and skin treatments (laser hair removal, RF microneedling, CO2/FRAX/Pico laser resurfacing, IPL), body contouring (CoolSculpting, EmSculpt), facials, permanent makeup, IV therapy, and weight loss programs.
Is The Esthetics Center of El Dorado Hills a public or private company?
The Esthetics Center of El Dorado Hills is a private company. It is classified as private equity controlled and is currently operating.
When was The Esthetics Center of El Dorado Hills founded?
The Esthetics Center of El Dorado Hills was founded in 1996. It employs 11 to 50 people.
Where is The Esthetics Center of El Dorado Hills based?
The Esthetics Center of El Dorado Hills is headquartered in El Dorado Hills, United States, in the North America region.
How does The Esthetics Center of El Dorado Hills make money?
Four revenue lines are on record. Medical Spa Treatments are the primary driver. The others are cosmetic Surgery, body Contouring Services and gift Cards.
Who are The Esthetics Center of El Dorado Hills's main competitors?
Ideal Image is listed as a broad incumbent. Direct peers are SEV Laser, Beverly Hills Rejuvenation Center, SkinSpirit, LaserAway, Juvly Aesthetics, Ava MD - Dr. Ava Shamban, Dr. Cat Beganovic - Marmesh Surgical Arts and Lira Spa. Alpha Aesthetics Partners is listed as an others.
Does The Esthetics Center of El Dorado Hills have an API?
No public API is recorded for The Esthetics Center of El Dorado Hills.
What industry is The Esthetics Center of El Dorado Hills in?
The Esthetics Center of El Dorado Hills's product category is Medical Aesthetics Services. Its primary akta.pro industry code is HLAKAMAG, Facial Plastic & Reconstructive Surgery (ENT), with a secondary code of HSADAKAM, Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage). Its NAICS code is 812112.