Jetty

What Jetty does

Jetty, operating under the legal entity Jetty Life, is a privately-held B Corp certified coastal lifestyle apparel brand headquartered in Manahawkin, New Jersey, with retail operations in Long Branch and a flagship New Jersey store. The company designs, produces, and sells men's, women's, and kids' clothing — including tees, boardshorts, swimwear, hoodies, woven shirts, jackets, and accessories — alongside its proprietary Oystex™ fabric technology, which blends oyster shells with recycled plastics into sustainable performance textiles. Apparel is printed in-house at Jetty Ink using water-based inks, and product lines include technical features such as UPF 50+ solar protection, quick-dry and 4-way stretch materials, and the Latitude Lock feature for coastal and water-sport use cases.

Jetty monetizes through a multi-channel go-to-market: direct-to-consumer e-commerce on a Shopify platform (jettylife.com), two company-owned physical retail locations in New Jersey, a regional dealer/wholesale network across the East Coast, and recurring limited-edition collaborations with cultural brands such as The Stone Pony, BlueClaws, and Kona Big Wave. Unit pricing ranges from approximately $17 for basic tees to $180 for premium outerwear, supported by free domestic shipping over $150 and a 50% Last Call clearance channel. The company also operates adjacent subsidiaries, including Jetty Ink (screen printing), Jetty Brewing Company, and the Jetty Rock Foundation (a 501(c)-style nonprofit focused on ocean and waterway protection funded by checkout donations). The brand is anchored in community engagement through its annual Coquina Jam surf competition (18th year), an ambassador program, and content marketing via three branded blogs. Forward growth is signaled by an announced European market entry in Spring 2027 via a partnership with HOFF.

Name

Jetty

Legal name

Jetty Life

Website

https://jettylife.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Jetty is a B Corp certified coastal lifestyle apparel brand selling men's, women's, and kids' sustainable clothing through Shopify DTC e-commerce, two New Jersey retail stores, an East Coast dealer network, and recurring cultural collaborations, with a Spring 2027 EU expansion planned.

Ownership category

akta.pro rank

Product category

Coastal Lifestyle Apparel

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Coastal lifestyle apparel
• Sustainable surf wear
• Outdoor clothing
• Beach lifestyle brand
• Eco-conscious apparel

Headquarters

HQ city

Manahawkin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct-to-Consumer E-commerce: Jetty sells apparel and accessories directly to consumers through its e-commerce platform jettylife.com. Products include men's, women's, and kids' clothing, accessories, and lifestyle products. Revenue is generated through one-time purchases with occasional sales events.
2. Wholesale and Dealer Distribution: Jetty supplies its products to third-party retailers through a dealer network across the United States, particularly concentrated in the Jersey Shore and East Coast regions.
3. Physical Retail Stores: Jetty operates company-owned retail stores including a flagship store and a Long Branch location, generating in-store sales revenue.
4. Collaboration and Co-branding: Jetty generates revenue through limited-edition collaborations with partners like BlueClaws, Stone Pony, and Kona Big Wave, featuring exclusive capsule collections sold through partner channels and Jetty's own stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Jetty is a B-Corp certified coastal lifestyle apparel brand that designs, manufactures, and sells men's, women's, and kids' clothing and accessories centered on surfing, beach, and water activities. The company leverages proprietary Oystex™ fabric technology (blending oyster shells with recycled plastics) and water-based ink printing at its in-house Jetty Ink facility to produce sustainable performance textiles including boardshorts, UV protection shirts, swimwear, hoodies, jackets, and lifestyle accessories.

Product overview

Jetty is a coastal lifestyle apparel brand with a B-Corp certification, offering men's, women's, and children's clothing along with accessories. The core product lines include t-shirts, boardshorts, swimwear, woven shirts, hoodies, and jackets, complemented by the proprietary Oystex™ eco-conscious fabric technology made from oyster shells and recycled plastics. The portfolio includes branded collections such as Shark Attack, Feed Your Head, Open Ocean Capsule, and Sea Hunter Capsule. The company operates its own printing facility (Jetty Ink) using water-based inks, maintains flagship and dealer retail channels, and runs the Jetty Rock Foundation for ocean conservation. An EU market expansion is planned for Spring 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Oystex: Eco-conscious fabric technology that blends oyster shells with recycled plastics
• Jetty Rock Crew

Products and services

• Men's Apparel Full range of men's clothing including t-shirts, graphic tees, button-up shirts, boardshorts, trunks, swimwear, sweatshirts, hoodies, sweaters, jackets, pants, wetsuits, and headwear designed for coastal and water activity use cases.
• Women's Apparel Women's clothing line featuring tees, graphics, UV protection shirts, tops, sweatshirts, hoodies, swimwear, bottoms, dresses, sweaters, jackets, activewear, and matching sets designed for coastal lifestyle and water activities.
• Kids' Clothing Youth and toddler clothing including tees, graphics, sweatshirts, hoodies, shirts, base layers, headwear, and infant jumpers sized from infant to youth XL, designed for active children and coastal family use.
• Accessories and Lifestyle Goods Accessories including mugs, drinkware, stickers, bags, dog accessories, small goods, and digital gift cards that complement the apparel line.
• Sea Hunter Capsule Collection Specialty fishing-themed apparel collection using eco-conscious materials, designed for outdoor fishing and water-based activities.
• Open Ocean Capsule Collection Technical ocean exploration apparel collection featuring recycled materials, UPF 50+ UV protection, and Navitex navigation technology for maritime activities.

Quantifiable outcome

• 18th Annual Jetty Coquina Jam surf competition - demonstrating long-term community event hosting

Named customers4 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• HOFFflagshipStrategic or Co-development Partner · 1 January 2027Jetty is partnering with HOFF for European expansion, with an official EU launch scheduled for early Spring 2027. This represents Jetty's first major international market entry.
• BlueClawscoreStrategic or Co-development Partner · 1 January 2026Jersey Shore BlueClaws minor league baseball team collaborated with Jetty on a Summer Series merchandise collection. The collaboration features co-branded apparel celebrating the best parts of the Jersey Shore, sold through both the BlueClaws team store and Jetty's platforms.
• The Stone PonycoreStrategic or Co-development Partner · 1 January 2026Historic Asbury Park music venue collaborated with Jetty on a Summer '26 limited edition capsule collection. The second-season collaboration features co-branded apparel inspired by Asbury Park, Jersey Shore, and summer music culture. Products sold exclusively at Stone Pony retail and online stores.
• Kona Big WavecoreGTM or Marketing Partner · 1 January 2026Third summer of collaboration between Jetty and Kona Big Wave featuring exclusive t-shirt drops inspired by surf, sun, and coastal adventures. The 2026 program includes pop-up events at bars and liquor stores across New Jersey, plus a $1,000 gift card and boat cruise giveaway.
• Jetty Rock FoundationcoreOthersJetty's charitable arm focused on protecting oceans and waterways. The foundation runs the oyster recycling program and other environmental initiatives. Jetty donates 100% of customer donations directly to the foundation.
• Jetty InkcoreTechnology or IntegrationRelated entity specializing in screen printing with super soft garments, eco-conscious processes, and water-based inks. Located off the coast of New Jersey. Jetty's apparel is printed at Jetty Ink using sustainable methods.
• OystexcoreStrategic or Co-development PartnerOystex is Jetty's proprietary eco-conscious fabric technology that blends oyster shells with recycled plastics. The initiative includes the Oyster Recycling Program run through Jetty Rock Foundation, creating a closed-loop sustainability model.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outerknown: Outerknown, founded by surfer Kelly Slater, builds sustainable surf and coastal apparel including boardshorts, tees, and outerwear with emphasis on organic, recycled, and Fair Trade materials. Comparable to Jetty in surf-rooted positioning, sustainability-led marketing, and apparel category mix.
• Fair Harbor: Fair Harbor makes boardshorts and coastal apparel from recycled plastic bottles with a sustainability narrative aimed at surf and beach consumers. Direct overlap with Jetty's boardshorts-plus-recycled-materials positioning and coastal DTC apparel focus.
• Roark: Roark is a surf-and-travel-inspired lifestyle apparel brand offering men's and women's shirts, shorts, boardshorts, and accessories. It is highly comparable to Jetty in target customer (active coastal lifestyle), category mix, storytelling-driven brand voice, and multi-channel DTC + wholesale distribution.
• Faherty Brand: Faherty is a coastal-lifestyle apparel brand selling men's, women's, and kids' clothing and accessories with strong DTC and physical retail presence. Comparable in target customer (coastal/casual lifestyle families), multi-channel distribution, and product breadth across categories.

Broad incumbents

• Patagonia: Patagonia is a long-established B-Corp outdoor and surf apparel brand with deep sustainability credentials, broad product assortment, and global wholesale. Comparable to Jetty in coastal apparel, B-Corp certification, sustainability storytelling, and surf heritage, but operates at substantially greater scale and category breadth.
• O'Neill: O'Neill is a heritage surf brand known for wetsuits, boardshorts, and coastal apparel. Comparable to Jetty in core category overlap (wetsuits, boardshorts, surf lifestyle apparel) and target customer, though O'Neill is much larger and more internationally distributed.
• Billabong: Billabong is a globally established surf apparel and accessories brand offering boardshorts, swimwear, wetsuits, and casual wear. Comparable to Jetty in core surf category (boardshorts, swimwear), target customer (coastal youth and surfers), and multi-channel retail/wholesale, though at much larger scale.
• Quiksilver: Quiksilver is a global surf apparel and accessories brand with deep heritage in boardshorts, wetsuits, and coastal lifestyle apparel. Comparable to Jetty in target customer and core category overlap, but Quiksilver operates at vastly larger scale and broader international distribution.
• Vuori: Vuori is a performance and lifestyle apparel brand with strong coastal California roots, multi-channel DTC + retail, and a focus on technical fabrics. Comparable to Jetty in coastal lifestyle positioning and performance apparel emphasis, though Vuori operates at significantly larger scale and broader distribution.
• Rip Curl: Rip Curl is a global surf brand producing wetsuits, boardshorts, swimwear, and coastal apparel. Comparable to Jetty in surf-rooted apparel, wetsuit offering, and coastal lifestyle positioning, though with global scale and broader category mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thejettylife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jetty