Tricae
Tricae is a Brazilian children's fashion brand founded in 2011 that designs and sells apparel, footwear, and accessories for infants through older kids primarily through the Dafiti online marketplace in Brazil.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tricae does
Tricae is a Brazilian children's fashion brand and online retailer founded in 2011 and headquartered in São Paulo. The company designs and sells children's apparel, footwear, and accessories for infants and older kids, covering sizes from newborn (RN) through size 10 and shoe sizes 15-26. Its product portfolio encompasses sneakers, hooded sweatshirts, jeans, outfits, backpacks, and seasonal fashion items, with value proposition centered on combining style, comfort, durability, and affordability for parents shopping for children.
The company's underlying activity is children's apparel and footwear design, manufacturing, and retail, with no proprietary technology stack, patents, or AI components disclosed in the source data. Its go-to-market is distribution through the Dafiti online marketplace, where Tricae operates as a featured brand in the children's fashion category alongside established labels such as GAP, Klin, Converse, and Pampili. Tricae does not appear to operate a scaled proprietary e-commerce storefront; the Dafiti storefront functions as both discovery and transactional surface.
Tricae's revenue mechanics are tied to marketplace-based B2C sales through Dafiti, with end customers being individual parents and families in Brazil. Pricing is not publicly disclosed at the SKU level; purchases are facilitated through Dafiti's standard payment infrastructure, including installment plans up to 10x. The company employs 51-100 people. In November 2012, Tricae raised $6,500,000 in a funding round led by Rocket Internet, which is the only capital event disclosed in the source data.
Tricae firmographics
Firmographics- Name
- Tricae
- Website
- https://tricae.com.br
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 51–100 employees
- Short description
- Tricae is a Brazilian children's fashion brand founded in 2011 that designs and sells apparel, footwear, and accessories for infants through older kids primarily through the Dafiti online marketplace in Brazil.
- Ownership category
- akta.pro rank
Tricae industry classification
Industry- Product category
- Children's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Kids Apparel (5–12) (CRAAAHAC)
- akta.pro secondary industries
- Toddler Apparel (2T–5T) (CRAAAHAB), Baby Apparel (0–24 months) (CRAAAHAA), Outerwear & Snowsuits (Children) (CRAAAHAF), Children’s & Baby Footwear (CRAAACAF)
Keywords
Where Tricae is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Tricae business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Distribution channels1 record
Tricae product offering
Product offeringCore offering
Tricae is a Brazilian children's fashion brand that designs, produces, and retails its own line of apparel, footwear, and accessories for children and babies—ranging from newborn through older kids (sizes RN to 10, shoe sizes 15–26). Its assortment includes sneakers, hooded sweatshirts, jeans, outfits, and backpacks, and is sold primarily through the Dafiti e-commerce marketplace in Brazil.
Product overview
Tricae is a children's clothing brand that operates as a sub-brand featured on the Dafiti e-commerce marketplace. The brand offers a range of children's apparel including clothing, footwear, and accessories designed for children of various ages. The product portfolio includes sneakers, hooded sweatshirts, jeans, outfits, and backpacks, positioning Tricae as a lifestyle brand for children's fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Tricae Children's Fashion Brand Private-label children's apparel, footwear, and accessories brand offering sneakers, hooded sweatshirts, jeans, outfits, and backpacks for children and babies (newborn through older kids, sizes RN to 10, shoe sizes 15–26). Sold through the Dafiti online marketplace in Brazil.
Companies that use Tricae
Customer profileSegments1 record
Ideal customer profiles1 record
Tricae technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tricae partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DafiticoreTricae is distributed as a featured brand on the Dafiti online marketplace, one of Brazil's largest fashion e-commerce platforms. Tricae appears prominently in Dafiti's children's fashion category, included in brand showcases, promotional campaigns, and seasonal collections. The partnership positions Tricae alongside other major children's fashion brands like GAP, Klin, Converse, and Pampili on the platform.
Recent moves3 records
Expansion highlights3 records
Tricae competitors and assessment
Company assessmentBroad incumbents
- C&A Brasil: Brazilian mass-market apparel retailer with an established kids' line. Broader incumbent with deep assortment and store footprint; overlaps with Tricae in children's casualwear.
- Renner: Brazil's largest department store chain with a sizable children's apparel and footwear vertical. Larger incumbent with overlapping product categories but much broader portfolio and physical retail footprint.
- Havaianas Kids: Iconic Brazilian footwear brand with a dedicated children's line. Direct overlap in kids' sandals and casual footwear; broader incumbent with global brand recognition.
- GAP Kids: Global children's apparel brand featured on Dafiti alongside Tricae. Larger international incumbent with stronger brand equity; competes for the same parent shopper on the same shelf.
Direct peers
- Klin: Brazilian children's footwear and fashion brand, featured alongside Tricae on Dafiti's children's category. Direct peer in the kids' sneaker and casual footwear segment.
- Pampili: Brazilian children's fashion and footwear brand sold on Dafiti alongside Tricae. Directly comparable on price tier, target customer (girls and boys ages 2–10), and marketplace channel mix.
- Lilica & Tigor: Brazilian children's apparel brand with multi-category assortment (clothing, footwear, accessories) for the same age range as Tricae. Comparable positioning in Brazilian kids' fashion and similar retail partnerships.
- Kyly: Brazilian manufacturer-retailer of children's apparel with vertical integration similar to Tricae's described model. Competes in the same mid-market Brazilian kids' clothing segment.
- Marisol: Brazilian children's clothing brand and manufacturer with multi-category assortment. Direct comparable on vertical integration, age range, and Brazilian marketplace distribution.
- Tip Top: Brazilian children's apparel brand with similar broad assortment and mid-market positioning. Competes in the same Dafiti-adjacent online kids' fashion category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Tricae social profiles
Digital presenceTricae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tricae leadership team
Management profileNumber of profiles
Tricae funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tricae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tricae
What does Tricae do?
Tricae is a Brazilian children's fashion brand that designs, produces, and retails its own line of apparel, footwear, and accessories for children and babies—ranging from newborn through older kids (sizes RN to 10, shoe sizes 15–26). Its assortment includes sneakers, hooded sweatshirts, jeans, outfits, and backpacks, and is sold primarily through the Dafiti e-commerce marketplace in Brazil.
When was Tricae founded?
Tricae was founded in 2011. It employs 51 to 100 people.
Where is Tricae based?
Tricae is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Tricae's main competitors?
Broad incumbents on record are C&A Brasil, Renner, Havaianas Kids and GAP Kids. Direct peers are Klin, Pampili, Lilica & Tigor, Kyly, Marisol and Tip Top.
Does Tricae have an API?
No public API is recorded for Tricae.
What industry is Tricae in?
Tricae's product category is Children's Apparel. Its primary akta.pro industry code is CRAAAHAC, Kids Apparel (5–12), with a secondary code of CRAAAHAB, Toddler Apparel (2T–5T). Its NAICS code is 4581 and its SIC code is 5600.