What KYLY Indústria Têxtil does

Grupo Kyly is a privately held, vertically integrated Brazilian children's apparel manufacturer headquartered in Pomerode, Santa Catarina, founded in 1985 by the Martins family. The company controls the full production chain from raw cotton spinning — through its Fio Puro spinning mill, described as among the most modern in Latin America — through yarn production, weaving, dyeing, cutting, sewing (across five sewing units in Santa Catarina), finishing, and distribution. Total built area is 70,000 m², with annual output exceeding 30 million garment pieces and a distribution center capable of shipping 100,000 pieces per day.

The commercial portfolio consists of four proprietary brands covering newborn to size 18: Kyly (mainstream everyday line), Milon (premium European-inspired line), Nanai (modern girls), and Mania Kids (denim-focused, acquired in 2021). Grupo Kyly sells through a multi-channel go-to-market: wholesale to more than 10,000 active multi-brand retailers across Brazil (12,000+ points of sale), a franchise and own-store network exceeding 135 Milon locations across 25 Brazilian states, four factory outlet stores, multi-brand UniversoK retail concept stores, branded e-commerce sites on VTEX, marketplaces, and exports distributed across more than 37 countries.

Revenue is generated almost entirely through transactional product sales — wholesale to retailers, franchise product supply, own-store retail, e-commerce, and export — across B2B (multi-brand retailers, franchisees, distributors) and DTC (e-commerce, own stores, factory outlets) channels. The group has not disclosed funding rounds or external institutional investors; ownership remains with the founding Martins family. Adjacent ecosystem assets include the Conexão Kyly free B2B retailer training platform and the Estação Grupo Kyly virtual reality experience center inaugurated in 2021.

Name

KYLY Indústria Têxtil

Legal name

Kyly Industria Textil LTDA

Website

https://grupokyly.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Kyly is a Brazilian, family-owned, vertically integrated children's apparel manufacturer operating four brands (Kyly, Milon, Nanai, Mania Kids), producing over 30 million pieces annually for wholesale, franchise, retail, and export distribution across 37+ countries.

Ownership category

akta.pro rank

Product category

Children's Apparel Manufacturing

NAICS

Textile Mills (313), Fiber, Yarn, and Thread Mills (31311), Clothing and Clothing Accessories Merchant Wholesalers (42435), Broadwoven Fabric Mills (31321)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Broadwoven Fabric Mills, Cotton (2211), Knitting Mills (2250), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Greige Woven Fabric Mills (IMAOABAA)

akta.pro secondary industries

Denim & Twill Mills (IMAOABAG), Textiles & Fabric / Piece Goods Wholesale (CRAOADAH)

Keywords

• Children's apparel manufacturing
• Vertically integrated textiles
• Kids fashion brands
• Cotton yarn production
• Children's clothing wholesale

Headquarters

HQ city

Pomerode

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale to Multi-brand Retailers: Primary revenue stream through sales to 10,000+ active multimarca (multi-brand) customers across Brazil. Products distributed through independent retailers and multi-brand stores.
2. Franchise Revenue (Milon): Franchise model for Milon brand generating revenue through franchise fees and wholesale product sales to 135+ franchise stores across 25 Brazilian states.
3. Own Retail Stores: Revenue from 42 Milon own stores, 4 factory outlet stores (Mundo Encantado Kyly), 1 Universo K store and 1 Outlet. Direct retail sales to end consumers.
4. E-commerce and Marketplace: Sales through own e-commerce websites (loja.kyly.com.br, milon.com.br, universok.com.br, mkjeans.com.br) and marketplace channels. Started in 2012.
5. International Export: Export sales to more than 25 countries. Products available in more than 37 countries worldwide through international distribution partners.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

KYLY Indústria Têxtil is a vertically integrated children's clothing manufacturer headquartered in Blumenau, Santa Catarina, Brazil, that produces and sells children's apparel under four owned brands — Kyly, Milon, Nanai, and Mania Kids. The company controls the entire production chain from cotton yarn spinning (through its Fio Puro spinning mill) to finished garments, distributing products via wholesale to multi-brand retailers, franchise stores, own retail outlets, e-commerce, and international channels in 37+ countries.

Product overview

KYLY Indústria Têxtil operates as a vertically integrated children's textile and apparel company with four core brands (Kyly, Milon, Nanai, and Mania Kids) covering sizes from newborn to 18. The company controls its entire supply chain from cotton spinning (Fiação Fio Puro) through manufacturing, and sells through multiple channels including branded stores, franchises, multi-brand retailers, factory outlets, and e-commerce. The portfolio includes the main Kyly brand for everyday children's clothing, premium Milon for European-inspired fashion, Nanai for fun/girly styles, and Mania Kids for denim. A B2B training platform (Conexão Kyly) supports retail partners, and an immersive virtual experience (Estação Grupo Kyly) showcases production capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Kyly: Mainstream children's clothing brand offering products from babies up to size 16, combining fun and comfort with designs that celebrate children's freedom of movement.
• Milon
• Nanai
• Mania Kids
• Fiação Fio Puro
• Conexão Kyly

Products and services

• Kyly Kyly is the flagship children's clothing brand of Grupo Kyly, offering colorful, playful everyday apparel for boys and girls sold through wholesale retailers and own channels.
• Milon Milon is a premium children's fashion brand with European-inspired styling, distributed through a dedicated franchise network and multi-brand retailers targeting style-conscious parents.
• Nanai Nanai is a girls-focused children's fashion brand offering coordinated looks and trend-driven apparel for girls, sold through wholesale and own retail channels.
• Mania Kids Mania Kids is a children's denim and casual apparel brand specializing in jeans, jackets, and casualwear for kids, distributed through multi-brand retailers.
• Fio Puro Cotton Yarn (Fiação Fio Puro) Fio Puro is Grupo Kyly's cotton yarn spinning business unit producing 100% cotton yarn used internally for Kyly brand garments and sold externally to textile industry clients.

Quantifiable outcome

• 30+ million pieces produced annually
• +3 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Associação Brasileira dos Produtores de Algodão (Abrapa) - SouABR ProgramcoreStrategic or Co-development PartnerFio Puro Spinning Mill participates in SouABR program, initiative of Abrapa through Sou de Algodão movement, ensuring socio-environmental certification of cotton fiber origin under Algodão Brasileiro Responsável (ABR) standards covering social, environmental and economic sustainability pillars.
• Reserva (AR&CO/Renner)coreStrategic or Co-development PartnerPartnership through SouABR program in collaboration with Carioca Reserva of AR&CO group (Renner) for promoting responsible cotton and traceability in textile supply chain.
• Contato SegurocoreOthersPartnership with Contato Seguro, leading ombudsman services company in Brazil, to receive confidential and anonymous reports through Complaints Channel. Provides 24/7 0800 phone, mobile app for reporting and tracking, and secure protocol system for compliance and ethics reporting.
• Retail Chains (Historical)coreChannel Partner/ Reseller/ DistributorSince 1991, major retail partnerships including Mesbla, Lojas Americanas, Riachuelo, Marisa and Walmart for mass-market distribution of children's clothing products.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Hering: Large publicly listed Brazilian textile/apparel manufacturer with a multi-brand, multi-channel model. Comparable on vertically integrated textile production, B2B wholesale, franchising scale and owned retail, though broader categories than children's only.
• Inditex (Zara Kids): Global fast-fashion leader with a significant children's line and integrated supply chain. Comparable on fast-cycle vertical production, multi-channel retail, and global expansion trajectory relevant to KYLY's international push.
• Renner: Brazil's largest fashion retailer operating a chain-store model. Comparable on Brazilian children's-category retailing, omnichannel execution, and ESG/sustainability programs (Renner/AR&CO is even a SouABR partner mentioned in KYLY materials).
• C&A Brasil: Global fast-fashion retailer with a strong Brazilian children's apparel offering. Comparable on multi-channel mass-market children's distribution and supply-chain-driven pricing.
• H&M Kids: Global mass-market children's apparel line within H&M's broader portfolio. Comparable on omni-channel reach, sustainability positioning, and aggressive pricing across international markets where KYLY exports.
• Riachuelo: Major Brazilian apparel mass-retail chain with significant children's assortment. Comparable as a historical KYLY wholesale customer and as a directly competing children's apparel vendor at retail level.
• Guararapes (Riachuelo parent): Vertically integrated textile and apparel conglomerate controlling Riachuelo; comparable on cotton-to-store vertical integration and B2C/B2B children's apparel scale in Brazil.

Direct peers

• Carter's Inc. The largest US-branded children's apparel company. Comparable on multi-brand children's portfolio (Carter's, OshKosh), wholesale + own-retail + e-commerce distribution, and category leadership position.
• The Children's Place: US pure-play children's apparel specialty retailer with vertically aligned sourcing. Comparable on dedicated focus, multi-channel (own stores + wholesale + digital) distribution and new-born-to-size-18 assortment.
• Marisol: Brazilian children's apparel manufacturer with vertically integrated textile operations and multi-brand portfolio, serving Brazilian and Latin American retailers — the closest direct competitor to KYLY in format, channels and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grupokyly
• YouTubeyoutube.com/user/grupokyly
• Facebookfacebook.com/grupokyly
• Instagraminstagram.com/grupokyly
• TikToktiktok.com/@grupokyly
• Pinterestpinterest.com/grupokyly
• LinkedInlinkedin.com/company/kyly-ind%C3%BAstria-t%C3%AAxtil

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KYLY Indústria Têxtil