DataEarn
DataEarn is a two-sided data platform that lets individuals access, visualize, and monetize personal data from 55+ partner companies via DataCards and DataStore, while selling market intelligence, audience insights, and competitor intelligence services to enterprise buyers.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What DataEarn does
DataEarn is a two-sided data platform founded in 2020 and headquartered at 199 Water St, New York, that enables individuals to access, understand, protect, and monetize personal data held by 55+ partner companies spanning social media (Snapchat, Instagram, TikTok, Facebook), streaming (Spotify), and ride-sharing (Uber). Its consumer-facing core products are DataCards, which transforms raw JSON/HTML data exports from 10+ companies into digestible visual summaries of user behavior and preferences, and DataStore, an opt-in marketplace currently in early-access application mode that allows individuals to contribute their personal data for purchase by vetted business buyers. The Manage page consolidates download, opt-out, deletion, and upload links for 50+ companies into a single interface, eliminating the friction of navigating each platform's individual privacy workflow.
On the business side, DataEarn sells Market Intelligence, Audience Insights, Competitor Intelligence, Market & Syndicated Research, and an Influencer Database to enterprise customers via Calendly-booked demos and in-app report purchases, leveraging opt-in consumer data contributed through DataStore. Revenue mechanics are structured around three streams: marketplace commissions on DataStore transactions, transaction fees on business intelligence reports, and recurring premium subscriptions for advanced consumer insights, though specific pricing is not publicly disclosed. Distribution combines a self-serve PLG consumer funnel (app.dataearn.com, organic social on TikTok/Instagram/YouTube/Twitter, Medium content marketing) with a Calendly-driven enterprise field-sales motion.
DataEarn is privately held by three co-founders — Noah Fennell (CEO), Otis Scott (CIO), and Angello Lazar (CTO) — operating as DataEarn, Inc. in New York with 1-10 employees. The company has no disclosed external funding rounds, no parent company, no patents or trademarks, and lists Microsoft, NYU Startup, and the Albert Gallatin Fund as homepage sponsors rather than equity stakeholders. Privacy posture is conservative: data is transmitted directly from third parties to the user, and DataEarn does not retain a copy unless the user opts in to share it for analysis.
DataEarn firmographics
Firmographics- Name
- DataEarn
- Legal name
- DataEarn, Inc.
- Website
- https://dataearn.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DataEarn is a two-sided data platform that lets individuals access, visualize, and monetize personal data from 55+ partner companies via DataCards and DataStore, while selling market intelligence, audience insights, and competitor intelligence services to enterprise buyers.
- Ownership category
- akta.pro rank
DataEarn industry classification
Industry- Product category
- Personal Data Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (541910), Directory and Mailing List Publishers (513140)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industries
- Data Monetization & Data Products Services (BPAEAHAL), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
Keywords
Where DataEarn is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DataEarn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- DataStore Transaction Fees: Marketplace commission model where DataEarn retains a percentage (DataEarn Share) of payments made by Buyers who purchase access to user data through the DataStore. Users receive their share of payments for data they opt-in to sell.
- Business Intelligence Reports: Sale of market intelligence reports, audience insights, competitor intelligence, and syndicated research to businesses. Purchased through app.dataearn.com platform or via demo booking.
- Premium Subscriptions: Advanced insights and in-depth reporting offered as premium options. Premium features include ad performance analysis, follower demographics, content performance metrics, and historical trends tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for basic data access and DataCards |
| Subscription | Others | Premium features for advanced insights |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
DataEarn product offering
Product offeringCore offering
DataEarn operates a data management platform where individual users can access, understand, protect, and monetize their personal data from 55+ partner companies. The consumer side offers DataCards to visualize data and DataStore to opt-in sell data, while the business side delivers Market Intelligence, Audience Insights, Competitor Intelligence, Market & Syndicated Research, and an Influencer Database to enterprises seeking consent-based consumer behavior data.
Product overview
DataEarn is a data management platform offering a unified product that enables individuals to access, understand, protect, and monetize their personal data. The core consumer product consists of DataCards (for viewing and understanding data) and the DataStore (for monetizing data). For business customers, DataEarn offers a suite of intelligence services including Market Intelligence, Audience Insights, Competitor Intelligence, Market & Syndicated Research, and an Influencer Database. The platform connects users with data from over 55 companies, allowing them to download, opt-out, delete, and upload their data.
Differentiator
Problem solved
Functional benefit
Brands
- DataStore: A platform that allows users to monetize their personal data by contributing it, enabling businesses to access market research, audience insights, and competitor intelligence.
- DataCards
Products and services
- DataCards
Companies that use DataEarn
Customer profileSegments3 records
Ideal customer profiles2 records
DataEarn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DataEarn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- MicrosoftminorMicrosoft is listed as a sponsor on DataEarn's homepage. The nature of the sponsorship arrangement is not detailed. Microsoft appears alongside NYU Startup and Albert Gallatin Fund as organizational sponsors supporting the company.
- NYU StartupminorNYU Startup is listed as a sponsor on DataEarn's homepage, indicating affiliation with or support from New York University's startup ecosystem. The specific nature of the relationship is not detailed.
- Albert Gallatin FundminorAlbert Gallatin Fund is listed as a sponsor on DataEarn's homepage. This appears to be a funding or organizational support relationship from what is likely a New York University-related fund or initiative named after the historical figure Albert Gallatin.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DataEarn competitors and assessment
Company assessmentBroad incumbents
- GWI: GWI provides audience insights and market research based on opt-in consumer panels across 50+ markets, selling syndicated research to brands and agencies. Comparable to DataEarn's Audience Insights and Market & Syndicated Research B2B products, though at significantly larger scale.
- NielsenIQ: NielsenIQ is a global market intelligence and consumer research company offering audience insights, market research, and competitor benchmarking. Comparable to DataEarn's Business segment offering Market Intelligence, Audience Insights, and Competitor Intelligence at enterprise scale.
Direct peers
- DeleteMe: DeleteMe is a subscription privacy service that removes personal information from data broker sites and helps users opt out of data collection. Comparable to DataEarn's Protect/Delete function for individuals concerned about data exposure.
- Mine: Mine provides consumers with visibility into where their data is held and tools to send data deletion requests to companies. Directly comparable to DataEarn's Protect/Delete and Manage offerings across 50+ companies.
- Digi.me: Digi.me is a consumer data platform that lets individuals aggregate their personal data from multiple sources and selectively share or monetize it with businesses. Most directly comparable peer to DataEarn's DataStore monetization and DataCards-style visualization model.
- Datacoup: Datacoup was a consumer data marketplace that paid individuals for their personal data and resold aggregated insights to businesses. Closest historical analog to DataEarn's DataStore, though Datacoup shut down in 2019, illustrating execution risk in this model.
- CitizenMe: CitizenMe is a personal data marketplace where individuals exchange their data for value (insights, rewards, payments) with brands. Closely aligned with DataEarn's DataStore opt-in monetization thesis.
- OneRep: OneRep removes personal information from data broker and people-search sites for individuals, providing privacy protection services. Comparable to DataEarn's Protect and Delete capabilities for consumer privacy use cases.
- Incogni: Incogni (by Surfshark) automates personal data removal requests from data brokers on behalf of consumers. Direct competitor to DataEarn's opt-out/delete workflow for privacy-conscious users.
- Jumbo: Jumbo is a consumer privacy app that helps users take control of their digital footprint across social media and data brokers, offering data download, deletion, and privacy controls. Overlaps with DataEarn's Manage and DataCards offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
DataEarn social profiles
Digital presenceDataEarn financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataEarn leadership team
Management profileNumber of profiles
Profiles3 records
DataEarn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataEarn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataEarn
What does DataEarn do?
DataEarn operates a data management platform where individual users can access, understand, protect, and monetize their personal data from 55+ partner companies. The consumer side offers DataCards to visualize data and DataStore to opt-in sell data, while the business side delivers Market Intelligence, Audience Insights, Competitor Intelligence, Market & Syndicated Research, and an Influencer Database to enterprises seeking consent-based consumer behavior data.
Is DataEarn a public or private company?
DataEarn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataEarn founded?
DataEarn was founded in 2020. It employs 1 to 10 people.
Where is DataEarn based?
DataEarn is headquartered in New York, United States, in the North America region.
How does DataEarn make money?
Three revenue lines are on record. DataStore Transaction Fees are the primary driver. The others are business Intelligence Reports and premium Subscriptions.
Who are DataEarn's main competitors?
Broad incumbents on record are GWI and NielsenIQ. Direct peers are DeleteMe, Mine, Digi.me, Datacoup, CitizenMe, OneRep, Incogni and Jumbo.
Does DataEarn have an API?
No public API is recorded for DataEarn.
What industry is DataEarn in?
DataEarn's product category is Personal Data Marketplace. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of BPAEAHAL, Data Monetization & Data Products Services. Its NAICS code is 51821 and its SIC code is 7370.