Coaches' Voice

What Coaches' Voice does

Coaches' Voice is a London-based, privately held online education platform founded in 2018 that serves the global football coaching community. Its core offering is the Learning Hub, a learning management system that delivers expert-led coaching content (tactical analyses, masterclasses, scout reports and long-form interviews) produced by a team of UEFA-licensed coaches, with marquee contributors such as Xabi Alonso, Cesc Fàbregas and Michael Carrick. The platform is accessed by 100,000+ coaches, 3,000+ clubs and 15 national federations across individual, club and league tiers.

The product portfolio has expanded into an integrated coach workflow stack. In April 2022 the company acquired Sport Session Planner, a digital session-planning tool used by professional clubs, which now sits alongside the individual Learning Hub subscription (CV Academy), the enterprise Learning Hub for Clubs, premium football Tours (CV Tours) across England, Spain and Italy, and Specialist Courses (notably Scouting and Game Analysis) delivered in partnership with MBP School. Underlying technology combines an LMS with session-planning software and an editorial publishing platform, distributed globally via a website localized in English and Spanish.

The business model is a mix of recurring subscriptions (individual Learning Hub access, club enterprise packages, federation LMS deployments) and one-time fees (Tours, Specialist Courses). Go-to-market is hybrid: product-led, self-serve sign-up for individual coaches, and a direct enterprise sales process for clubs and leagues. Marketing is content-driven, leveraging SEO-friendly tactical analysis articles and an active social presence on YouTube, Instagram, X, Facebook and LinkedIn to feed newsletter capture and platform conversion. Pricing is not publicly disclosed and club packages are quote-based.

Name

Coaches' Voice

Legal name

Coaches Voice

Website

https://coachesvoice.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Coaches' Voice is a London-based football coaching education platform serving 100,000+ coaches, 3,000+ clubs and 15 national federations via a Learning Hub, acquired Sports Session Planner, premium Tours and Specialist Courses.

Ownership category

akta.pro rank

Product category

Coach education software

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Coach education platform
• Football coaching content
• Session planning software
• Sports learning management
• Professional coaching development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Learning Hub Subscriptions: Subscription-based access to coaching education platform for individuals and clubs
2. Specialist Courses: Premium specialist courses such as Scouting and Game Analysis Specialist Online
3. Premium Football Tours: Premium football tours across England, Spain, Italy and beyond
4. Club Learning Platform: Custom learning platform for clubs with session planning, courses and organized tours

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Coaches' Voice operates a digital education platform for football coaches, offering subscription-based access to expert-led courses, tactical content, and a session planning tool. It serves individual coaches directly through CV Academy and supplies clubs, leagues, and national associations with a team learning hub for coach development. Additional offerings include specialist courses and curated football tours.

Product overview

Coaches' Voice is a coach education platform offering a multi-module portfolio including Learning Hub for individuals and clubs, Tours (premium football experiences), Sports Session Planner (session planning technology acquired in 2022), and Specialist Courses. The platform serves 100,000+ coaches, 3,000+ clubs, and 15 national federations globally, providing educational tools, content, and experiences for coaches at all levels.

Differentiator

Problem solved

Functional benefit

Brands

• CV Academy: Online academy platform for coach education and professional development courses
• Learning Hub
• Sport Session Planner
• CV Tours

Products and services

• CV Academy / Learning Hub for Individuals A self-serve online subscription giving individual football coaches on-demand access to expert-led courses, tactical content, and learning resources for personal coaching development.
• Learning Hub for Clubs, Leagues & Associations An enterprise B2B learning platform sold to football clubs, leagues, and national associations, providing centralized coach education, content assignment, and progress tracking across an organization's technical staff.
• Sports Session Planner A software application for designing, organizing, and sharing football training sessions, used by coaches to plan practices and collaborate on session content.
• Specialist Courses Targeted, expert-led education programs focused on specific coaching topics or specialties, available as paid courses to coaches seeking deeper expertise in particular areas.
• Football Tours Curated football travel experiences and tours offered to coaches and the football community, combining professional development with in-person football culture exposure.

Quantifiable outcome

• Trusted by 100,000+ coaches globally
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sport Session PlannercoreStrategic or Co-development Partner · 11 April 2022The Coaches' Voice acquired Sport Session Planner, a digital coaching system used by prominent football clubs. The acquisition aimed to consolidate coaching communities and expand the global coaching community, enhancing offerings for coaches worldwide.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• StatsBomb: StatsBomb provides advanced football data and analytics, including scouting and game analysis content used by professional clubs. It overlaps with Coaches' Voice's specialist scouting and game analysis courses at the elite end of the market.

Broad incumbents

• Veo Technologies: Veo Technologies provides AI-powered football video capture and analysis tools used by clubs and coaches. It addresses the same football coaching market as Coaches' Voice, focused on performance and tactical insight, but at the video-analysis layer rather than education content.
• Hudl: Hudl is a dominant sports video and analytics platform serving coaches across football and many other sports. While broader, it increasingly overlaps with Coaches' Voice in coach education, performance analysis, and club-level tooling for football academies.
• The FA (England Football Association) Learning: The FA runs its own coach education and licensing pathways in England. As a federation-driven incumbent, it competes with Coaches' Voice's Learning Hub in the same coach-education category, particularly for grassroots and amateur coaches.

Direct peers

• Nacsport: Nacsport is a sports analysis and session planning software used by football coaches and analysts for tagging, planning, and review. It competes with the Sports Session Planner and tactical analysis components of Coaches' Voice's offering.
• Sportplan: Sportplan provides drill libraries and session planning tools for coaches across multiple sports, including football. It competes head-on with the Sports Session Planner module of Coaches' Voice on the session-planning feature category.
• Coachbetter: Coachbetter is a coaching management and education platform that combines session planning, video analysis, and team management - overlapping with Coaches' Voice's club-facing Learning Hub and session planning offering.
• The Coaching Manual: The Coaching Manual is a football-specific online coaching platform offering session plans, drills, and coach education content - directly comparable in product category, target audience (grassroots and academy coaches), and subscription business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CoachesVoice
• YouTubeyoutube.com/channel/UCuR-ZdVJtF3muYhYUQ-he-Q
• Facebookfacebook.com/CoachesVoice
• LinkedInlinkedin.com/company/the-coaches-voice
• Instagraminstagram.com/coachesvoice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaches' Voice