What Biogran SL does

Biogran SL is a Spanish B Corp certified manufacturer and distributor of organic foods and dietary supplements, founded in 1982 and headquartered in Alcobendas, Madrid. The company operates as a multi-brand portfolio organization, managing nine consumer brands that collectively cover organic and plant-based categories including teas and infusions (Cupper), spreads and plant-based proteins (Whole Earth, El Granero Integral), dairy alternatives and plant-based yogurts and ice creams (Abbot Kinney's), cereals and grains (Isola Bio, Taho Cereal, Integral Semillas), fair-trade coffee (Destination), and a broad organic grocery range for mass-market consumers (Ecocesta). Its product catalog is 86% organic-certified, 96% vegetarian-compatible, and 100% GMO-free, with manufacturing and processes certified under IFS standards.

Biogran sells primarily through three channels: a dedicated B2B professional portal (b2b.biogran.es) serving distributors, more than 1,000 in-store promotional displays across Spanish hypermarkets and supermarkets, and specialty organic retailers. Its end customers are health-conscious and vegetarian/vegan consumers in Spain, served through business buyers that include mass-market retailers and specialty distributors. The company also reaches institutional and educational audiences through the Educabio school program (with Ecovalia) targeting children aged 8–12.

Since 2016, Biogran has been a subsidiary of Ecotone (formerly Wessanen Group, rebranded in 2020), a European leader in organic food and the first European food group to achieve B Corp certification. The parent relationship provides international distribution leverage and group-level sustainability and certification infrastructure. Biogran's revenue, headcount, and financials are not publicly disclosed; observable scale signals include the nine-brand portfolio, 1,000+ retail promotional displays, a dedicated B2B portal, and recognition as the only Spanish organic-food company with Great Place to Work certification. Sustainability commitments include 100% renewable energy operations achieved in 2020 and a 100% CO2 reduction target by 2030.

Name

Biogran SL

Legal name

Biogran SL

Website

http://www.biogran.es/

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Biogran SL is a Spanish B Corp manufacturer and distributor of organic and plant-based foods operating a nine-brand portfolio (El Granero Integral, Ecocesta, Cupper, Whole Earth, Abbot Kinney's, Isola Bio, Destination, Taho Cereal, Integral Semillas) serving health-conscious Spanish consumers via B2B distributors, hypermarkets, and specialty retailers.

Ownership category

akta.pro rank

Product category

Organic Food Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Ice Cream & Frozen Desserts (2024), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Probiotics & Digestive Health Supplements (CRADAGAF), Frozen Plant-Based & Vegetarian Meals (CRADADAF)

Keywords

• Organic food manufacturing
• Plant-based products
• Fair trade distribution
• Dietary supplements
• B2B food distribution

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organic Food Manufacturing and Distribution: Manufacturing and distribution of organic food and dietary supplements under multiple brands including El Granero Integral, Ecocesta, Cupper, Whole Earth, Abbot Kinney's, Isola Bio, Destination, and others.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Biogran SL manufactures and distributes organic food products and dietary supplements in Spain under a portfolio of owned sub-brands including El Granero Integral, Ecocesta, Cupper, Whole Earth, Abbot Kinney's, Isola Bio, Destination, Taho Cereal and Integral Semillas. The company sells into B2B distributors and retailers (hypermarkets, supermarkets, specialty organic stores) through a dedicated B2B portal at b2b.biogran.es and a direct enterprise sales team. Product offerings are characterized by BIO-certified, vegetarian, GMO-free credentials with sustainable packaging, marketed to health-conscious and vegetarian/vegan consumers across Spain.

Product overview

Biogran SL is a Spanish B Corp company and a pioneer in the organic food sector with over 38 years of experience (founded in 1982), dedicated to the manufacture and distribution of organic foods and nutritional supplements. The company operates as a multi-brand portfolio organization, managing nine distinct consumer brands that collectively cover categories including teas and infusions (Cupper), spreads and plant-based proteins (Whole Earth, El Granero Integral), dairy alternatives and plant-based yogurts/ice creams (Abbot Kinney's), cereals and grains (Isola Bio, Taho Cereal, Integral Semillas), fair trade coffee (Destination), and a broad organic grocery range (Ecocesta). In 2016, Biogran became part of Wessanen (renamed Ecotone in 2020), a leading European organic food group. The company also maintains a B2B professional portal for its trade channel.

Differentiator

Problem solved

Functional benefit

Brands

• Ecocesta: Brand launched in 2011, helping consumers lead a healthy lifestyle with a wide range of easy-to-incorporate bio products.
• El Granero Integral
• Cupper
• Whole Earth
• Abbot Kinney's
• Isola Bio
• Destination
• Taho Cereal
• Integral Semillas

Products and services

• El Granero Integral (organic product range) Organic foods including superfoods, spices, plant proteins, algae, nutritional yeast, seeds and traditional medicinal plants; introduced the first pea protein BIO burger to the market. For health-conscious consumers in Spain.
• Ecocesta (mass-market organic grocery range) Wide range of easy-to-incorporate organic food products at accessible prices, positioned as the leading brand for organic food in the Gran Consumo (mass market) channel in Spain. Awarded 'Sabor del Año' in 2021 for its plant-based beverage.
• Cupper (organic teas and infusions) Organic teas and infusions made responsibly from natural-origin ingredients with fair trade support; Spain's number-one fair trade brand within Biogran's portfolio (per company statement).
• Whole Earth (plant-based spreads and foods) Peanut butter and other plant-based, tasty and affordable foods under the Whole Earth brand. For consumers seeking plant-based and sustainable options.
• Abbot Kinney's (plant-based yogurts and ice creams) Yogurts and ice creams made exclusively with natural, organic and 100% plant-based ingredients; Daily Delight yogurt range expanded the brand's portfolio in 2021.
• Isola Bio (cereal-based plant drinks) Cereal-based plant drinks and related products made from harvested cereals and selected natural ingredients; targets consumers seeking tasty, high-quality plant drinks.
• Destination (organic and fair trade coffee) Organic and fair trade coffee with genuine, intense flavors from organic agriculture across different countries, produced using artisanal methods.
• 25 new plant-based and health-focused products (2021 portfolio expansion) Combined 2021 expansion of Biogran's branded portfolio with 25 new plant-based and health-focused SKUs across El Granero Integral, Abbot Kinney's, Ecocesta and other brands; products became top sellers among customers.
• B2B Professional Area (b2b.biogran.es) Dedicated B2B portal at b2b.biogran.es serving professional channel customers (distributors, resellers); supports professional ordering and account management.

Quantifiable outcome

• 100% renewable energy used in operations since 2020
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EcovaliacoreStrategic or Co-development Partner · 1 January 2019Spanish professional association for organic production. Biogran collaborates with Ecovalia on the Educabio program for school children, promoting healthy eating habits and organic product consumption among students aged 8-12.
• EcotonecoreStrategic or Co-development PartnerParent company of Biogran since 2016 when Wessanen acquired Biogran. In 2020, Wessanen rebranded to Ecotone to focus on biodiversity in food. Ecotone is a European leader in organic food and the first European food group to achieve B Corp certification.
• ASOBIOcoreStrategic or Co-development PartnerSpanish Association of Organic Food Producers and Marketers. Founded in 2020, it's the first private professional association in the organic sector. Biogran's CEO David Caré serves as Vice President of ASOBIO.
• KM ZerominorStrategic or Co-development PartnerFood innovation hub. Biogran participates in KM Zero events and roundtables, including the FTalks Food Summit where Ana González, Biogran's R&D and Sustainability Manager, spoke on biodiversity diets.
• Finca Los TomillaresminorStrategic or Co-development PartnerLocal organic supplier recognized for good practices in ecosystem protection and biodiversity enrichment. Example of Biogran's commitment to supporting local organic suppliers.
• Federación de Atletismo MadrileñaminorOthersBiogran collaborates with the Madrid Athletics Federation, one of several interesting initiatives the company supports beyond core business.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hero Group: Swiss-headquartered multi-brand organic and natural food manufacturer (Hero, Organix, Beech-Nut, Semper) with a comparable multi-brand portfolio strategy in organic/baby/natural foods across European markets — closely aligned with Biogran's El Granero Integral and Ecocesta positioning.
• NaturGreen: Spanish organic and natural food company headquartered in Spain with a broad portfolio of organic packaged products (snacks, supplements, grains) — a direct Spanish organic peer competing in similar distribution channels.
• Grupo Borges: Spanish Mediterranean food group producing organic oils, vinegars, nuts, and snacks under multiple brands; comparable as a Spanish multi-category organic/plant-based packaged food manufacturer targeting both Gran Consumo and specialty channels.
• Oatly: Plant-based drinks and dairy alternatives brand with a comparable value proposition to Isola Bio and Whole Earth, focused on sustainability credentials and mass-market distribution — competes for the same health-conscious Spanish consumer.
• Amy's Kitchen: US organic and plant-based packaged meals/frozen food brand with comparable values-based positioning (B Corp-style ethos), overlapping with Biogran's El Granero Integral organic meals and Abbot Kinney's frozen plant-based ranges.

Broad incumbents

• Alpro (Danone): European plant-based drinks, yogurts, and desserts brand owned by Danone, overlapping directly with Abbot Kinney's (yogurts/ice creams) and Isola Bio (plant drinks), though operating at pan-European scale as part of a much larger portfolio.
• Hain Celestial Group: US/EU-listed multi-brand organic and natural products company (Terra, Garden of Life, Yves Veggie, Tilda) operating a multi-brand organic CPG strategy analogous to Biogran's portfolio model, though at significantly larger scale.
• Danone: Global food incumbent with major plant-based (Alpro) and dairy-organic brands (Danone, Danio); competes with Biogran in plant-based yogurts/drinks and sets the bar for retailer negotiations across Spanish Gran Consumo channels.
• Dr. Oetker: European food incumbent with organic and plant-based sub-brands across baking, frozen pizza, and desserts — comparable in category breadth and European mass-market distribution depth, though much larger and not organic-specialist.

Emerging players

• Califia Farms: US-based plant-based drinks, creamers, and yogurt brand with a comparable premium organic/plant-based positioning; an emerging challenger in the same shelf categories as Isola Bio and Abbot Kinney's, though primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/biogran

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biogran SL