What ASOBIMO does

ASOBIMO, Inc. is a privately held Japanese game developer and publisher founded in 2007 and headquartered in Tokyo, specializing in cross-platform MMORPGs for mobile and PC. The company operates a portfolio of 15+ live service titles including Toram Online (13M+ downloads), Iruna Online (8M+ players), AVABEL Online, Alchemia Story, Aurcus Online, ETERNAL, and the recently launched TOREROWA. ASOBIMO's technology stack centers on a proprietary mobile game engine enabling cross-platform gameplay across iOS, Android, PC (Steam/Windows), and PlayStation 5/4, with features such as class-less character progression, non-targeting combat systems, and multiplayer dungeon co-op.

The company generates revenue through a freemium model, monetizing via in-app purchases of premium currencies (Gems, Jewels, Orbs, Coins) for gacha systems and item purchases, with tiered packages ranging from ¥120 to ¥12,800. Direct monetization is supplemented by a proprietary Top Up center (charge.asobimo.com) processed via Stripe, which bypasses platform fees for select titles. ASOBIMO serves consumer mobile and PC gamers globally — with localized support for Japanese, English, Korean, Chinese, Thai, and Indonesian — leaning on anime collaboration events, screenshot contests, and a YouTube channel ('Bemmo') as primary acquisition channels. The company employs ~420 staff with an average age of 29.7 and is led by Representative Director and President Katsunori Kondo.

Name

ASOBIMO

Legal name

ASOBIMO, Inc.

Website

https://asobimo.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ASOBIMO is a privately held Japanese mobile game developer and publisher operating 15+ cross-platform MMORPG titles including Toram Online, Iruna Online, and AVABEL Online, monetizing through freemium in-app purchases for global consumer gamers.

Ownership category

akta.pro rank

Product category

Mobile MMORPG Gaming

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

akta.pro secondary industries

Game & In-App Content Stores (BPAMADAC), PC Digital Game Stores & Launchers (MPAFACAA), Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Mobile MMORPG games
• Cross-platform RPGs
• Freemium mobile gaming
• Anime collaboration events
• Action RPG development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-game Currency (Gacha/Premium Currency): Players purchase in-game premium currencies (Gems, Jewels, Coins, etc.) to use in gacha systems for random item draws. This is the primary revenue stream with tiered pricing from ¥160 to ¥12,800 per transaction.
2. Virtual Item Purchases: Direct purchase of in-game items, equipment, and avatar costumes using premium currency. Separate 'paid' and 'unpaid' currency distinction with bonus currency for first-time purchases.
3. Subscription/Monthly Contracts: Some games offer monthly subscription contracts (mentioned in Android to iOS migration documentation about 'monthly contracts' that need to be cancelled before platform transfer).
4. Season Pass/Battle Pass: Event-based premium rewards through limited-time campaigns with tiered progression rewards (e.g., collaboration event emblems as daily bonuses).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

ASOBIMO develops, operates, and globally publishes a portfolio of 15+ free-to-play mobile MMORPG and action RPG titles under its own brands (Toram Online, AVABEL Online, Iruna Online, Alchemia Story, Aurcus Online, ETERNAL, TOREROWA, METRIA, and others) on iOS, Android, PC (Steam/Windows), and PlayStation. Revenue is generated through in-app purchases of premium in-game currencies used in gacha systems and virtual items, supplemented by limited subscription/seasonal passes and direct purchases through the company's own Stripe-backed Top Up portal.

Product overview

ASOBIMO is a Japanese mobile game company specializing in MMORPGs for smartphones. The portfolio consists of a diverse lineup of 16+ game titles centered around MMORPG and action RPG genres, with flagship titles including Toram Online, AVABEL Online, Iruna Online, and Alchemia Story. The company offers cross-platform support (iOS/Android/PC) for most titles. Supporting infrastructure includes the ASOBIMO GAMES LAUNCHER for game access, ASOBIMO MUSIC for soundtrack consumption, and an Official Top Up service for in-game currency purchases processed through Stripe. Games range from traditional fantasy MMORPGs (Toram Online, Iruna Online) to action-focused titles (AVABEL Online, Aurcus Online), dress-up themed games (Celes Arca), sci-fi entries (Stellacept Online), and newer rogue-like formats (TOREROWA).

Differentiator

Problem solved

Functional benefit

Brands

• ASOBIMO MUSIC: Game BGM music app
• ASOBIMO GAMES LAUNCHER
• TOREROWA
• METRIA
• ETERNAL
• Aurcus Online
• IZANAGI Online
• Stellacept Online
• Celes Arca
• Petit Chronicle Online
• Ellicia Online

Products and services

• Toram Online Cross-platform MMORPG featuring complete character freedom without traditional class systems, allowing players to customize skills, equipment, and appearance; supports iOS/Android/PC with 13M+ downloads.
• AVABEL Online Full-scale action MMORPG with non-targeting battle mechanics, allowing players to attack enemies within their character's attack range.
• Iruna Online Full-scale MMORPG featuring 3D graphics, intense combat, and real-time communication with players worldwide; over 8 million players.
• Alchemia Story Cross-platform MMORPG combining traditional Japanese RPG elements with online features; offers extensive character creation and a 'YOME' partner character system supporting players in adventures.
• Eternal Kingdom Battle Peak (ETERNAL) Ultra-large-scale Japanese-made MMORPG with high-quality graphics, available on Android, iOS, PC, PS5, and PS4 with extensive gameplay content.
• Aurcus Online 3D action MMORPG with a non-targeting battle system format, allowing players to control characters with greater freedom than traditional targeted MMORPGs.
• METRIA 3D action RPG where hope and sin collide, featuring narrative-driven gameplay.
• IZANAGI Online Japanese-style fantasy MMORPG with traditional Japanese aesthetics and gameplay elements.
• Ellicia Online Full-scale dark fantasy MMORPG featuring atmospheric visuals and dark-themed narrative.
• Stellacept Online Sci-Fi fantasy MMORPG combining science fiction elements with traditional RPG gameplay.
• Celes Arca Dress-up MMORPG focused on character customization and fashion, allowing players to personalize their avatars.
• Petit Chronicle Online Non-targeting action MMORPG featuring cute character designs and accessible gameplay.
• TOREROWA Rogue-like dungeon RPG for smartphones where up to 15 players cooperate to gather treasures and fight for survival, featuring dynamically changing dungeons and team-based combat with four weapon builds.
• AVABEL CLASSIC Full-scale action MMORPG; the classic version of AVABEL Online.
• AVABEL LITE Full-scale action MMORPG; a lighter version of AVABEL Online.
• AVABEL LUPINUS AVABEL ONLINE made cuter and more casual, targeting a broader audience.
• AVABEL Ranking Season Ranking season MMORPG focused on competitive gameplay and leaderboard rankings.

Quantifiable outcome

• Toram Online achieved 13M+ downloads worldwide
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreOthersPayment processing partner for the Official Top Up center (charge.asobimo.com). Stripe's secure payment system handles credit card transactions for in-game currency purchases. ASOBIMO does not store customer credit card information.
• Google, Inc.coreTechnology or IntegrationGoogle Analytics integration for website traffic analysis. Google sign-in used for Android device authentication and game data backup/restore functionality.
• ApplecoreTechnology or IntegrationiOS ecosystem integration including App Store distribution, Sign in with Apple authentication, and iTunes backup/restore for game data migration between iOS devices.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Aiming Inc. Japanese online and mobile game developer with a portfolio of MMORPG and online action titles including some anime-IP collaborations. Comparable to ASOBIMO in mobile/online MMORPG development and Japanese-domestic live operations.
• Colopl Inc. Japanese mobile game developer with multiple casual-to-midcore titles (e.g., White Cat Project, Black Cat Squadron). Comparable to ASOBIMO as a domestic Japanese mobile game publisher with cross-platform live operations.
• Akatsuki Inc. Japanese mobile game developer known for RPG and simulation titles with strong live-ops and anime IP collaborations. Comparable to ASOBIMO as a Japan-based mobile studio targeting the same anime-enthusiast mobile gaming segment.
• Sumzap, Inc. Japanese mobile game developer focused on RPG and action titles. Comparable to ASOBIMO as a mid-sized Japan-based mobile RPG studio serving a similar demographic and genre focus.
• Wright Flyer Studios (WFS): Japanese mobile game studio (Another Eden, Sinoalice) focused on narrative RPGs and JRPG-style mobile titles with global distribution. Comparable to ASOBIMO in JRPG-leaning mobile game focus and global live-ops model.
• KLab Inc. Tokyo-listed mobile game developer (Love Live! School Idol Festival, Uta no Prince-sama) operating a portfolio of anime-IP and music-driven mobile titles with global distribution. Highly comparable to ASOBIMO in target demographic, anime collaboration strategy, and freemium gacha mechanics.

Emerging players

• miHoYo / HoYoverse: Chinese game developer of Genshin Impact, Honkai: Star Rail, and other high-budget action RPGs. Comparable to ASOBIMO as a mobile RPG publisher with global reach and anime-aesthetic targeting, though operating at a fundamentally larger production budget scale.

Broad incumbents

• GREE, Inc. Early Japanese mobile social/mobile game company that has pivoted toward global IP and metaverse initiatives. Comparable to ASOBIMO as a Japanese mobile game incumbent that originated in social/mobile MMORPGs, though GREE now operates at a larger and more diversified scale.
• DeNA Co., Ltd. Major Japanese mobile and online game publisher with global hits and strong live-ops capabilities. Comparable to ASOBIMO as a Japan-based mobile/online game company, though DeNA operates at a much larger scale and broader portfolio.
• Capcom Co., Ltd. Major Japanese game developer/publisher with a portfolio spanning console, PC, and mobile, including mobile versions of flagship IPs. Comparable to ASOBIMO as a Japan-headquartered game publisher with cross-platform MMORPG/online titles, though operating at significantly larger scale and IP breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asobimo_bemmo
• YouTubeyoutube.com/@asobimo_en
• Facebookfacebook.com/asobimo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASOBIMO