Comme jaime
Comme J'aime is a French D2C weight-loss company that delivers monthly subscriptions of portioned, Nutriscore-A meals to individual subscribers in France, Belgium, Switzerland, and Luxembourg, supported by telephone dietitian coaching, a mobile app, and connected body scales.
- Company typePrivate
- Founded2008
- HeadquartersLevallois-perret, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Comme jaime does
COMME J'AIME is a French direct-to-consumer weight-loss company that has been operating since approximately 2008, serving more than 500,000 cumulative clients across metropolitan France, Belgium, Switzerland, and Luxembourg. The core offering is a multi-tier monthly meal-replacement subscription — Basic, Équilibre, and Protéines+ — each calibrated by sex, age, activity level, and dietary requirement, plus specialized vegetarian, gluten-free and lactose-free variants. Customers receive 28 days of pre-portioned, ready-to-heat meals (breakfast, lunch, snack, dinner depending on program) rated Nutriscore A and made with French-sourced ingredients; delivery is handled via GLS, Chronopost and Colissimo, with order packing executed by third-party logistics partner Toutpack from a warehouse in Gaillon.
The technical platform layers a native iOS/Android mobile application over this meal subscription, integrating Bluetooth/WiFi-connected body scales from Withings and Terraillon for automatic weight-data sync. Behind the app sits a human coaching service delivered by phone by a team of qualified dietitians who run bi-weekly follow-up calls focused on nutrition, physical activity, sleep, stress, and behavior change. The enterprise stack otherwise relies on standard D2C infrastructure: Paybox and Slimpay for recurring payment and direct-debit collection, Piano Analytics for audience measurement, SurveyMonkey for satisfaction surveys, and a customer relationship management workflow that combines a self-service online quote-and-enroll funnel with outbound tele-advisor follow-up.
Revenue is generated predominantly through auto-renewing monthly subscription fees (€15-25/day implied, not publicly disclosed) billed per shipped 28-day cycle, with first-week-free trial periods and money-back guarantees lowering acquisition friction. Secondary revenue comes from one-time sales of branded recipe and method books under the Éditions COMME J'AIME imprint, distributed via the company's own e-shop, Amazon, Fnac, and physical bookstores. The company operates as a privately held SAS with €693,200 share capital, is led by Président Bernard Canetti, and combines ~251-500 employees across HQ (Levallois-Perret), customer service (Villeneuve d'Ascq), and outsourced logistics.
Comme jaime firmographics
Firmographics- Name
- Comme jaime
- Legal name
- COMME J'AIME
- Website
- https://commejaime.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Comme J'aime is a French D2C weight-loss company that delivers monthly subscriptions of portioned, Nutriscore-A meals to individual subscribers in France, Belgium, Switzerland, and Luxembourg, supported by telephone dietitian coaching, a mobile app, and connected body scales.
- Ownership category
- akta.pro rank
Comme jaime industry classification
Industry- Product category
- Weight Loss Programs
- NAICS
- Diet and Weight Reducing Centers (812191), Special Food Services (7223)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
Keywords
Where Comme jaime is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Comme jaime business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Meal Programs: Recurring monthly subscription model. Customers subscribe to weight loss programs (1 to 6+ months) and receive monthly deliveries of pre-prepared meal kits containing 4 weeks of meals. Programs auto-renew every 28 days by tacit reconduction unless cancelled. Payment is collected per shipment (monthly). Revenue is generated through recurring subscription fees, with the first week offered for free as a trial.
- Recipe Books: Sale of branded recipe books covering breakfast/brunch, stews/casseroles, pasta dishes, chocolate desserts, and general gourmet cooking. Available via the company's e-shop, major online retailers (Amazon, Fnac), and physical bookstores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Program (Women under 50, no physical activity) |
| Subscription | Monthly | Équilibre Program (Women/Men, physically active) |
| Subscription | Monthly | Protéines+ Program (Women 50+, men 50+, reinforced protein intake) |
| Subscription | Monthly | Specialty Programs (Vegetarian, Gluten-free, Lactose-free) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Comme jaime product offering
Product offeringCore offering
COMME J'AIME delivers pre-portioned, ready-to-eat Nutriscore A weight loss meals to customers' homes on a monthly subscription basis, complemented by bi-weekly telephone dietetic coaching and a companion mobile application that integrates with connected body scales. Program tiers address specific audiences (women under 50, active women, women 50+, men, vegetarians, and those requiring gluten- or lactose-free meals), with recipe books sold separately under Éditions COMME J'AIME.
Product overview
COMME J'AIME is a dietary rebalancing and weight loss company operating a multi-product platform centered on home-delivered portioned meals. The core offering consists of three program tiers (Basic, Équilibre, and Protéines+) tailored separately for women and men, with specialized variants for vegetarian, gluten-free, and lactose-free diets. The platform integrates a mobile application with connected scale hardware (Withings and Terraillon) for weight tracking and includes telephone-based personal coaching. The company publishes a complementary line of recipe books under COMME J'AIME Editions covering breakfast/brunch, slow cooking, pasta dishes, chocolate desserts, and general healthy cooking. Additional services include a customer account area, blog content, and an e-commerce shop for program enrollment and book purchases.
Differentiator
Problem solved
Functional benefit
Brands
- Éditions COMME J'AIME: The company's own publishing label for diet and recipe books including 'Ma cuisine gourmande sans grossir', 'Petits-déjeuners et Brunchs', 'Les cocottes', 'Les pâtes gourmandes', 'Les desserts au chocolat', and 'La méthode Comme J'aime c'est facile'.
Products and services
- COMME J'AIME Basic Program (Femme) Foundational monthly subscription delivering pre-portioned, ready-to-eat Nutriscore A weight-loss meals to women under 50, accompanied by bi-weekly telephone dietetic coaching from in-house dieticians and access to the mobile companion app with optional connected-scale integration.
- COMME J'AIME Équilibre Program Mid-tier monthly subscription delivering portion-controlled meals adapted to active women whose objective is rebalanced weight maintenance rather than aggressive loss, paired with telephone dietetic coaching and the companion mobile app.
- COMME J'AIME Protéines+ Program Monthly subscription delivering higher-protein portion-controlled meals tailored to women aged 50 and above, with bi-weekly coaching and mobile app access.
- COMME J'AIME Men's Program Monthly subscription delivering portion-controlled weight-loss meals formulated and calibrated for male clients, accompanied by telephone dietetic coaching and mobile app access.
- COMME J'AIME Vegetarian Program Monthly subscription delivering vegetarian, portion-controlled weight-loss meals plus telephone dietetic coaching for clients excluding meat and fish.
- COMME J'AIME Gluten-Free Program Monthly subscription delivering gluten-free, portion-controlled weight-loss meals plus telephone dietetic coaching for clients with gluten intolerance or coeliac disease.
- COMME J'AIME Lactose-Free Program Monthly subscription delivering lactose-free, portion-controlled weight-loss meals plus telephone dietetic coaching for clients with dairy intolerance.
- Ma Cuisine Gourmande Sans Grossir (recipe book) Standalone printed recipe book published under Éditions COMME J'AIME, sold via shopcommejaime.fr and through bookstores, providing COMME J'AIME-style recipes adapted for home cooking.
- Petits-déjeuners et Brunchs COMME J'AIME (recipe book) Standalone printed recipe book of breakfast and brunch recipes in the COMME J'AIME style, sold via shopcommejaime.fr and bookstores.
- Les Cocottes COMME J'AIME (recipe book) Standalone printed recipe book of one-pot cocotte recipes in the COMME J'AIME style, sold via shopcommejaime.fr and bookstores.
- Les Pâtes Gourmandes COMME J'AIME (recipe book) Standalone printed recipe book of pasta recipes in the COMME J'AIME style, sold via shopcommejaime.fr and bookstores.
- Les Desserts au Chocolat COMME J'AIME (recipe book) Standalone printed recipe book of chocolate-dessert recipes in the COMME J'AIME style, sold via shopcommejaime.fr and bookstores.
- La Méthode COMME J'AIME (method book) Standalone printed method book explaining the COMME J'AIME approach and dietary rebalancing methodology, sold via shopcommejaime.fr and bookstores.
Quantifiable outcome
- Average weight loss of more than 6 kg in 1 month and 12 kg in 4 months (study of 27,782 clients, ILIGO, December 2020)
- +3 more outcomes
Companies that use Comme jaime
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Comme jaime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Comme jaime partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KINGCOMcoreKINGCOM is the company's public relations and media relations agency. They handle all journalist inquiries, media requests, and press communications on behalf of COMME J'AIME.
- ToutpackcoreThird-party logistics partner responsible for packing and shipping monthly meal kit orders from its Gaillon facility. Also handles customer returns processing.
- GLS, Chronopost, ColissimocoreTransport and delivery partners handling home delivery of meal kits to customers across France, Belgium, Switzerland, and Luxembourg.
- Paybox / SlimpaycorePayment service providers handling secure collection of customer recurring payments via bank card (direct debit).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Comme jaime competitors and assessment
Company assessmentEmerging players
- Croq'Kilos / Minci Délice: Smaller French weight-loss meal subscription players targeting similar women-over-30 customers with delivered ready-to-eat meals. Comparable offering at a smaller scale, useful as a competitive reference.
- Bariatric Food: French specialist provider of portion-controlled and medical-grade meals for bariatric and overweight consumers. Smaller and more clinical/medical than COMME J'AIME, but converges on the same home-delivered French meal format.
Broad incumbents
- Noom: Global digital weight management app combining psychology-based coaching with optional meal plans. Competes for the same French-speaking consumers but does not deliver physical meals.
- Slimming World: Large UK and Ireland weight management group using group-based coaching and a structured food program. Adjacent model that overlaps on behavior-change coaching and the French-targeted multilingual expansion.
- WW (Weight Watchers): Global weight management brand with a coaching and digital program, present in France. Overlaps with COMME J'AIME on coaching-led weight loss but operates without an integrated home-delivered meal product.
- Herbalife Nutrition: Global direct-selling nutrition and weight management company. Competes indirectly via meal replacement shakes and coaching-style distribution, particularly for French consumers pursuing non-clinical weight loss.
Direct peers
- Nutrisystem: US-based direct-to-consumer portion-controlled meal delivery weight loss program. Closely mirrors COMME J'AIME's monthly subscription shipment model but without the dietitian coaching and French-localized menu.
- Medifast (Optavia): US-listed meal replacement weight loss company (and its Optavia coaching MLM variant). Closely comparable in product form factor (portion-controlled meals plus coaching) and in serving clinically overweight customers.
- Jenny Craig: Iconic US meal-delivery weight loss program pairing delivered food with one-on-one coaching. Same structural model as COMME J'AIME, including monthly recurring food shipments and personal consultants.
- Dietbon: French women's weight loss meal delivery program with personalized coaching, very similar model to COMME J'AIME but narrower target audience. Competes head-to-head for the same Parisian and provincial subscriber base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Comme jaime social profiles
Digital presenceComme jaime compliance and trust
Trust signalCompliance2 records
Comme jaime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comme jaime leadership team
Management profileNumber of profiles
Profiles1 record
Comme jaime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comme jaime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comme jaime
What does Comme jaime do?
COMME J'AIME delivers pre-portioned, ready-to-eat Nutriscore A weight loss meals to customers' homes on a monthly subscription basis, complemented by bi-weekly telephone dietetic coaching and a companion mobile application that integrates with connected body scales. Program tiers address specific audiences (women under 50, active women, women 50+, men, vegetarians, and those requiring gluten- or lactose-free meals), with recipe books sold separately under Éditions COMME J'AIME.
Is Comme jaime a public or private company?
Comme jaime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Comme jaime founded?
Comme jaime was founded in 2008. It employs 251 to 500 people.
Where is Comme jaime based?
Comme jaime is headquartered in Levallois-perret, France, in the Europe region.
How does Comme jaime make money?
Two revenue lines are on record. Subscription Meal Programs are the primary driver. The others are recipe Books.
Who are Comme jaime's main competitors?
Emerging players on record are Croq'Kilos / Minci Délice and Bariatric Food. Broad incumbents are Noom, Slimming World, WW (Weight Watchers) and Herbalife Nutrition. Direct peers are Nutrisystem, Medifast (Optavia), Jenny Craig and Dietbon.
Does Comme jaime have an API?
No public API is recorded for Comme jaime.
What industry is Comme jaime in?
Comme jaime's product category is Weight Loss Programs. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 812191 and its SIC code is 2090.