Lassana Flora
Lassana Flora operates Lassana.com, a Sri Lankan e-commerce platform selling flowers, cakes, gifts, supermarket items, pharmacy products, and a Central Bank-approved money delivery service to domestic consumers and the Sri Lankan diaspora, supported by its own flower farms, bakery, and refrigerated delivery fleet.
- Company typePrivate
- Founded1998
- HeadquartersRajagiriya, Sri Lanka
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lassana Flora does
Lassana Flora operates Lassana.com, a Sri Lankan multi-category e-commerce platform owned by Lassana.com (Pvt) Ltd and headquartered in Rajagiriya (Colombo). The platform retails flowers, plants, cakes, chocolates, hampers, gift vouchers, greeting cards, supermarket items, and pharmacy products, and operates a Central Bank-approved international money delivery service for the Sri Lankan diaspora. Core operations are vertically integrated: the company owns flower farms and plantations, runs an ISO-certified in-house bakery (La Treats), and maintains a refrigerated vehicle fleet for perishable goods, supporting a farm-to-doorstep freshness guarantee within 24 hours and same-day/next-day delivery to 125+ cities across Sri Lanka via six branch locations.
The technology stack is a standard direct-to-consumer e-commerce platform powered by Sinch for communications, with payment processing secured through Sampath Bank IPG, Commercial Bank, and Nations Trust Bank. Revenue is generated through one-time transaction sales across product categories, gift voucher sales in fixed denominations, and a 4.8% credit-card processing and handling fee on money delivery transactions. Customer acquisition is product-led and event-driven (Valentine's, Mother's/Father's Day, graduation), supported by email newsletter, WhatsApp support, and organic social presence on Facebook, Instagram, and YouTube.
The business serves two primary segments: domestic consumers purchasing gifting and daily essentials online, and the Sri Lankan diaspora abroad sending combined money and gift orders to recipients in Sri Lanka. The company is privately held with no disclosed external investment, and the broader Lassana Group encompasses adjacent ventures including Lassana Weddings, Lassana Events, La Treats, Agri Innovation, and Lassana Flora Academy.
Lassana Flora firmographics
Firmographics- Name
- Lassana Flora
- Legal name
- Lassana.com (Pvt) Ltd
- Website
- https://lassana.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lassana Flora operates Lassana.com, a Sri Lankan e-commerce platform selling flowers, cakes, gifts, supermarket items, pharmacy products, and a Central Bank-approved money delivery service to domestic consumers and the Sri Lankan diaspora, supported by its own flower farms, bakery, and refrigerated delivery fleet.
- Ownership category
- akta.pro rank
Lassana Flora industry classification
Industry- Product category
- Online Gifting and Delivery
- NAICS
- Florists (45931), Florists (459310)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
Keywords
Where Lassana Flora is headquartered
LocationHeadquarters
- HQ city
- Rajagiriya
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices7 records
Markets served
Lassana Flora business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: One-time transaction sales of flowers, cakes, baked goods, gift items, supermarket products, and pharmacy items through the online platform. Products sold at listed prices with occasional discounts.
- Gift Vouchers: Sale of gift vouchers (Rs. 5000, Rs. 10000, Rs. 15000, Rs. 20000) providing flexible gifting options to customers.
- Money Delivery Service: International money transfer service charging 4.8% credit card processing and handling fee. Converts foreign currency to LKR at Sampath Bank buying rate and delivers to recipient's doorstep in Sri Lanka.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-level pricing with per-unit costs |
| Transaction based/ take rate | Pay-as-you-go | Money delivery with transaction fee |
| One time/ perpetual license | Pay-as-you-go | Gift vouchers in fixed denominations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lassana Flora product offering
Product offeringCore offering
Lassana Flora operates lassana.com, a multi-category online gifting and delivery platform selling fresh flowers, cakes and baked goods, supermarket groceries, pharmacy products, gift hampers, fruit baskets, plants, chocolates, greeting cards, and gift vouchers. The company also offers an international money delivery (remittance) service for the Sri Lankan diaspora, routing funds through Sampath Bank's IPG to deliver foreign currency as Sri Lankan Rupees to recipients' doorsteps. All items are sold via direct-to-consumer e-commerce with same-day and next-day delivery available across 125+ Sri Lankan cities.
Product overview
Lassana Flora operates Lassana.com, a multi-category e-commerce platform offering a diverse portfolio of products and services organized into core categories: Flowers (fresh cut flowers from company-owned farms), Cakes and Bakes (ISO-certified bakery products), Supermarket (grocery delivery), Pharmacy, and Money Delivery (international remittance). The platform also offers gift-focused subcategories including Fruit & Veggie Baskets, Hampers, Chocolates & Cookies, Plants, Gift Vouchers, and Greeting Cards. The company leverages vertical integration through its own plantations and bakery, while the Lassana Group includes complementary ventures such as Lassana Weddings, Lassana Events, La Treats, Agri Innovation, Retail Network, Modern Trade Network, and Lassana Flora Academy.
Differentiator
Problem solved
Functional benefit
Brands
- Lassana Flora: Flower arrangements and plants division operating within Lassana.com, sourcing from company-owned farms
- Lassana Weddings
- Lassana Events
- La Treats
- Lassana Flora Academy
Companies that use Lassana Flora
Customer profileSegments4 records
Ideal customer profiles4 records
Lassana Flora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lassana Flora partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SinchcoreSinch provides communication platform technology powering the Lassana.com e-commerce website and customer communications.
- Sampath BankcoreSampath Bank provides IPG (Internet Payment Gateway) for processing international credit/debit card payments for money delivery service. Exchange rate based on Sampath Bank buying rate.
- Standard Chartered BankminorBanking promotional partnership offering 15% discount on select products (cakes) for Standard Chartered Infinite Credit and Priority Debit cardholders.
- Lassana WeddingsminorPart of Lassana Group ecosystem - wedding services venture under the same corporate umbrella.
- Lassana EventsminorPart of Lassana Group ecosystem - events management venture under the same corporate umbrella.
- La TreatsminorPart of Lassana Group ecosystem - treats and confectionery venture. Products featured in gift sets and hampers on Lassana.com.
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
Lassana Flora competitors and assessment
Company assessmentDirect peers
- Ferns N Petals (FNP): India's largest online flowers and gifting platform with multi-category bouquet, cake, and hamper offerings. Highly comparable business model (online florist + gifts + same-day delivery) and the closest analog to Lassana's positioning in a South Asian market.
- Kapruka: Sri Lankan online gifting and delivery platform selling flowers, cakes, groceries, and gift items to local and diaspora customers. Direct domestic competitor with overlapping categories and customer base.
- Winni: Indian online gifting platform offering flowers, cakes, personalized gifts, and same-day delivery across multiple cities. Closely comparable gifting marketplace model with similar category breadth.
- IGP (Indian Gifts Portal): Indian online gifts retailer spanning flowers, cakes, personalized items, and hampers with pan-India delivery. Highly comparable multi-category gifting marketplace and order-aggregation model.
- FlowerAura: Indian online flowers and gifts platform with cakes, plants, and personalized hampers. Same core category mix (flowers + cakes + gifts) with same-day delivery focus; a strong model-comparable peer.
Broad incumbents
- 1-800-Flowers.com: US-based publicly listed flowers and gifting platform with broad product portfolio (flowers, plants, gourmet gifts). Larger, more diversified incumbent in the same online florist category as Lassana.
- FTD (Florists' Transworld Delivery): Long-established global flower and gift delivery network operating across North America and internationally. Comparable product category (flowers + gifts) with broader geographic footprint.
- Interflora: International flower delivery network aggregating local florists across many markets. Operates in the same flower-and-gift delivery category as Lassana but at a much larger global scale.
Regional players
- Cargills Online (Cargills Food City): Sri Lanka's largest supermarket chain with an online grocery delivery arm. Competes with Lassana's supermarket category in the same domestic market with stronger offline scale.
- Keells Super Online: Leading Sri Lankan supermarket chain with a growing online grocery delivery service. Domestic competitor overlapping with Lassana's supermarket/fresh-produce category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lassana Flora social profiles
Digital presenceLassana Flora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lassana Flora leadership team
Management profileNumber of profiles
Lassana Flora subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lassana Flora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lassana Flora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lassana Flora
What does Lassana Flora do?
Lassana Flora operates lassana.com, a multi-category online gifting and delivery platform selling fresh flowers, cakes and baked goods, supermarket groceries, pharmacy products, gift hampers, fruit baskets, plants, chocolates, greeting cards, and gift vouchers. The company also offers an international money delivery (remittance) service for the Sri Lankan diaspora, routing funds through Sampath Bank's IPG to deliver foreign currency as Sri Lankan Rupees to recipients' doorsteps. All items are sold via direct-to-consumer e-commerce with same-day and next-day delivery available across 125+ Sri Lankan cities.
Is Lassana Flora a public or private company?
Lassana Flora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lassana Flora founded?
Lassana Flora was founded in 1998. It employs 101 to 250 people.
Where is Lassana Flora based?
Lassana Flora is headquartered in Rajagiriya, Sri Lanka, in the Asia region.
How does Lassana Flora make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are gift Vouchers and money Delivery Service.
Who are Lassana Flora's main competitors?
Direct peers on record are Ferns N Petals (FNP), Kapruka, Winni, IGP (Indian Gifts Portal) and FlowerAura. Broad incumbents are 1-800-Flowers.com, FTD (Florists' Transworld Delivery) and Interflora. Regional players are Cargills Online (Cargills Food City) and Keells Super Online.
Does Lassana Flora have an API?
No public API is recorded for Lassana Flora.
What industry is Lassana Flora in?
Lassana Flora's product category is Online Gifting and Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 45931 and its SIC code is 5140.