NOku / nobody knows us

What NOku / nobody knows us does

NOku (legal entity: NOku srl), branded as 'nobody knows us', is a Milan-headquartered, full-service creative agency founded in 2011 by Lorenzo Di Capua, who serves as Founder and Creative Strategy Director. The firm positions itself for 'brave brands' and operates across branding, advertising, and digital/live experiences. Functionally, NOku delivers content production, digital PR and influencer marketing, brand activation, influencer strategy, brand strategy, graphic design, art direction, copywriting, social media advertising, retargeting, and conversion-focused campaigns, alongside event design and production. The agency maintains a portfolio of more than 130 projects across entertainment, gaming, fashion/luxury, music, technology, automotive, publishing, food and beverage, and beauty verticals, with named repeat relationships including Sky/NOW, Fendi, LEGO, Warner Bros, Warner Music, Nintendo, Ubisoft, Capcom, Samsung, Xiaomi, Red Bull, Brewdog, Salesforce, and René Caovilla.

The agency runs two notable side initiatives outside of client work. BESTA (Best Agency eCup), launched in 2020 during the COVID-19 lockdown, is an eSports tournament originally run on PlayStation FIFA that by 2024 had been re-developed as a custom video game, drawing participation from over 70 Italian communication agencies and supporting charitable partners including the Italian Red Cross and Save the Children. 'The More You NOku' is an agency-produced Spotify podcast covering communication and digital dynamics in Italy.

Commercially, NOku operates a professional services revenue model combining project-based fees and retainers across enterprise and mid-market clients, with direct client engagement as the primary distribution channel rather than resale or marketplace distribution. The firm is bootstrapped, privately held, and operates from a single Milan office (Via Thaon di Revel 21, Isola district) while serving international clients remotely. It holds official partner credentials with major advertising and platform ecosystems, including TikTok, Meta/Facebook, Google, Spotify, Amazon Ads, Mailchimp, Trustpilot, and ManyChat. Disclosed operational scale is 11-50 employees; revenue is not publicly disclosed.

Name

NOku / nobody knows us

Legal name

NOku srl

Website

https://noku.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NOku is a Milan-based, full-service creative agency founded in 2011 by Lorenzo Di Capua, specializing in branding, advertising, and digital/live experiences for enterprise and mid-market brands across entertainment, gaming, fashion, music, and consumer verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Professional services revenue generated through branding, advertising, digital marketing, content production, and event management engagements with enterprise and mid-market clients. Revenue is generated through project-based fees, retainers, and performance-based arrangements depending on the scope of engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

NOku is a Milan-based full-service creative agency delivering branding, advertising, and digital/live experiences for enterprise and mid-market clients. Core offerings span content production, digital PR and influencer marketing, brand activation, brand strategy, design, copywriting, social media advertising, retargeting, conversion optimization, and event production. The agency also runs internal initiatives such as the BESTA eSports tournament and The More You NOku podcast.

Product overview

NOku / nobody knows us is a Milan-based creative agency specializing in branding, advertising, and digital/live experiences. The company operates as a service-based agency rather than a software product company, offering creative services including content production, digital PR, influencer strategy, brand activation, event production, social media management, and performance marketing. The agency also maintains internal initiatives including BESTA (an eSports tournament for Italian agencies supporting charitable causes) and The More You NOku (an agency-produced podcast exploring digital communication topics).

Differentiator

Problem solved

Functional benefit

Brands

• BESTA: Best Agency eCup - an annual gaming tournament launched in 2020 during COVID-19 lockdown, involving Italian communication agencies competing in FIFA/gaming events to support charitable causes

Products and services

• Creative Agency Services Full-service creative agency offering for enterprise and mid-market clients spanning content production, digital PR and influencer marketing, brand activation, influencer strategy, location scouting, design and production, promotion, art direction, brand strategy, graphic design, storytelling, copywriting, social media advertising, retargeting, drive-to-e-commerce, and conversion optimization.
• BESTA (Best Agency eCup) An eSports tournament initiative involving Italian communication agencies competing in gaming events (originally FIFA on PlayStation, later a custom video game from 2024) to support charitable causes including the Italian Red Cross and Save the Children.
• The More You NOku Podcast An agency-made podcast developed and hosted by NOku's content team exploring communication and digital dynamics in Italy through an interactive entertainment format.

Quantifiable outcome

• Terrifier 3 film earned 1.5 million euros in preview night and over 3 million euros total at Italian box office
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TikTokcoreGTM or Marketing PartnerOfficial TikTok partner. NOku is recognized as having expertise in TikTok marketing and creative content creation for the platform. The partnership is listed in Facebook Business Partner Directory.
• Facebook/Meta Business PartnercoreGTM or Marketing PartnerOfficial Facebook Business Partner with certified expertise in campaign management. Listed in Meta's partner directory.
• Google PartnercoreGTM or Marketing PartnerOfficial Google Partner agency with certified digital marketing expertise. Listed in Google Partners directory.
• Spotify for PodcastercoreGTM or Marketing PartnerNOku has collaborated with Spotify on branded podcast content, including the 'Insulti Luminosi x Spotify for Podcaster' project.
• Amazon AdsminorGTM or Marketing PartnerListed as an Amazon Ads partner, indicating expertise in Amazon advertising solutions.
• MailchimpminorGTM or Marketing PartnerOfficial Mailchimp partner agency with certified expertise in email marketing automation.
• TrustpilotminorGTM or Marketing PartnerListed as a Trustpilot partner agency, indicating verified customer review marketing capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• H48: Milan-based independent creative and content agency of comparable size, focused on social, influencer, and brand activation work for enterprise clients — overlapping heavily with NOku's core service offering.
• Connexia: Milan-based digital agency offering integrated digital marketing, social media management, and content production for enterprise clients — directly comparable in service mix and Italian market focus.
• The Ad Store Italy: Italian creative network operating in advertising, branding, and digital campaigns for enterprise brands, with comparable independent positioning and project-based engagement model.
• DLVBBD: Italian creative agency headquartered in Milan with strong entertainment and gaming portfolio, working with similar brand activation and digital communication clients. Most direct peer given shared geography, scale, and category focus.

Regional players

• VaynerMedia: Global social-first and influencer marketing agency with deep TikTok/Meta expertise and enterprise clients. Comparable in platform-centric digital offering, but U.S./global rather than Italian-headquartered.
• Anomaly: Globally recognized independent creative agency operating across advertising, digital, and brand experience work for enterprise clients. Comparable in independent, full-service creative model serving similar brand categories, but at larger scale and with U.S./global footprint.
• Mother London: Independent creative agency with strong brand storytelling and campaign work for global brands. Comparable in independent creative positioning and enterprise client caliber, but UK-headquartered rather than Italian.

Broad incumbents

• M&C Saatchi Italy: Italian office of the international M&C Saatchi network providing advertising, branding, and digital campaign services — overlaps with NOku's service mix but operates as part of a larger global holding structure.
• Armando Testa: One of Italy's largest independent creative agencies, headquartered in Turin with a Milan office, serving many of the same enterprise brand categories. Larger scale and broader portfolio make it a broad incumbent rather than direct peer.
• TBWA Italia: Italian arm of the global TBWA creative network, offering advertising, brand strategy, and digital services to enterprise clients. Overlaps with NOku's enterprise creative work but at significantly larger scale as part of a global holding company network.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/wearenoku
• LinkedInlinkedin.com/company/wearenoku
• Instagraminstagram.com/nobodyknowsus
• TikToktiktok.com/@wearenoku
• Facebookfacebook.com/wearenoku

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOku / nobody knows us