What Aquaflow Pump & Supply does

Aquaflow Pump & Supply Co. is a family-owned industrial distributor of water systems, plumbing supplies, and well-drilling products founded in 1972 by Henry King II and George Tokash in Bear, Delaware. The company sells to industry professionals, primarily well drillers, plumbers, and septic professionals, distributing a portfolio that includes water systems, geothermal water systems, water conditioners and treatment products, sump pumps, effluent and sewage materials, and branded pumps such as Franklin Electric submersible lines. Aquaflow carries products from over 70 vendor partners including Goulds Water Tech, Franklin Electric, A.O. Smith, Grundfos, Pentair, and Watts, supplying them through 13 retail branch locations across Delaware, Pennsylvania, Maryland, and New Jersey, with stated service reach into six additional states (New York, Virginia, West Virginia, southern Ohio).

The business operates a sales-led, relationship-driven go-to-market model with outside sales representatives developing and servicing accounts, daily deliveries to contractor job sites, flexible credit terms, and special-order capability for items outside regular inventory. Pricing is quote-based and not publicly disclosed. Revenue is generated through one-time product sales with no subscription, licensing, or recurring service component. Aquaflow has grown from a single Bear, DE gas station in 1972 to 13 branches through a combination of organic branch openings (Harrington 1991, Reading 1996) and acquisitions (PUMPS Inc. 1989, Superior Pumps 2009, Yorgey Supply Inc.), with the third generation of the King family now active in the business. The company employs 51-100 people, is privately held with no outside investment, and operates with no disclosed technology platform, API, or AI capabilities.

Name

Aquaflow Pump & Supply

Legal name

Aquaflow Pump & Supply Co.

Website

https://aquaflowusa.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Aquaflow Pump & Supply is a family-owned Mid-Atlantic distributor selling water systems, well-drilling supplies, plumbing, geothermal, water treatment, and septic products to contractors across 13 branches in DE, PA, MD, and NJ.

Ownership category

akta.pro rank

Product category

Plumbing and Water Systems Distribution

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

akta.pro secondary industries

Sump Pump & Sewage Ejector Pump Service (HSAOABAM), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Well drilling supplies
• Plumbing supplies
• Water systems distribution
• Sump pumps wholesale
• Geothermal water systems

Headquarters

HQ city

Bear

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Aquaflow generates revenue through the sale of well drilling and plumbing supplies, water systems, geothermal water systems, water conditioners and treatment products, sump pumps, and effluent and sewage materials. Sales are made to industry professionals (well drillers, plumbers, septic professionals) via direct branch sales, daily deliveries to job sites, and special orders.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Aquaflow Pump & Supply Co. is a family-owned distributor of water systems, well drilling supplies, plumbing supplies, geothermal water systems, water conditioners and treatment products, sump pumps, and effluent and sewage materials. The company sells to industry professionals including well drillers, plumbers, and septic professionals through 13 branch locations and daily job-site deliveries across the Mid-Atlantic and surrounding states.

Product overview

Aquaflow Pump & Supply is a family-owned distributor of water systems, well drilling, plumbing, and septic products serving industry professionals across the Mid-Atlantic region. The company offers a comprehensive portfolio of products including well drilling and plumbing supplies, water systems, geothermal water systems, water conditioners and treatment solutions, sump pumps, and effluent and sewage materials. The product lineup features Franklin Electric submersible pumps (5 GPM and 7 GPM models with various horsepower configurations in stainless steel and thermoplastic variants), along with products from vendor partners such as Goulds Water Tech, A.O. Smith, and other major water systems manufacturers. The company operates 13 retail locations across Delaware, Pennsylvania, Maryland, New Jersey, New York, Virginia, West Virginia, and Ohio, providing both walk-in sales and delivery services to contractors, plumbers, well drillers, and septic professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Drilling & Plumbing Supplies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Goulds Water TechcoreOthersMajor vendor partner supplying water technology products including pumps and water treatment equipment
• Franklin ElectriccoreOthersKey vendor supplying submersible pumps and motors for water systems
• A.O. SmithcoreOthersVendor partner for water heaters and treatment products
• A.Y. McDonaldcoreOthersVendor partner for plumbing supplies and fixtures
• American GranbyminorOthersVendor partner for water system components
• SilverlineminorOthersVendor partner for plumbing products
• Baker Water SystemsminorOthersVendor partner for water systems
• BoshartminorOthersVendor partner for plumbing hardware and fittings
• Charlotte PipeminorOthersVendor partner for cast iron and plastic pipe products
• Delta FaucetminorOthersVendor partner for plumbing fixtures
• FlomaticminorOthersVendor partner for valve products
• Pentair (Myers)coreOthersVendor partner for pumps and water treatment products
• AmtrolminorOthersVendor partner for well tanks and water system components
• Zoeller PumpscoreOthersVendor partner for sump pumps and sewage pumps
• GrundfoscoreOthersVendor partner for pumps and circulators
• Liberty PumpsminorOthersVendor partner for pumps
• UponorminorOthersVendor partner for plumbing and radiant heating systems
• WattsminorOthersVendor partner for water safety and quality products
• ZurnminorOthersVendor partner for plumbing products
• MoenminorOthersVendor partner for bathroom fixtures
• American StandardminorOthersVendor partner for bathroom fixtures and plumbing
• Stiebel EltronminorOthersVendor partner for water heaters and heating systems
• Bradford WhiteminorOthersVendor partner for water heaters
• Bell & Gossett (Xylem)minorOthersVendor partner for pumps and circulators
• NavienminorOthersVendor partner for boilers and water heaters
• Honeywell HomeminorOthersVendor partner for home comfort products
• Pentair (Sta-Rite)coreOthersVendor partner for water treatment and pumping equipment
• Pentair (American Plumber)minorOthersVendor partner for water filtration products
• NorwescominorOthersVendor partner for septic tanks and storage
• Infiltrator WaterminorOthersVendor partner for septic systems and water treatment
• FerncominorOthersVendor partner for flexible couplings and fittings

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Hajoca Corporation: Large private US plumbing, water systems, and industrial supplies distributor serving contractors with multiple branch locations and outside sales coverage. Closely comparable as a multi-branch wholesale distributor of plumbing, water, and pump products to professional trade customers.
• Core & Main: Public US distributor of water, wastewater, storm drainage, and fire protection products serving contractors and municipalities. Overlaps with Aquaflow on water systems, sump/effluent products, and municipal/rural water distribution.
• Winsupply: Cooperative-style wholesale distributor of plumbing, heating, and industrial supplies to trade contractors through a network of local branded branches with delivery and credit services. Operates an analogous branch-distribution model serving very similar contractor segments.

Others

• Beacon Building Products: Public wholesale distributor of roofing, siding, and complementary building products to contractors via a large branch network. Relevant as a strategic acquirer-type comparator for Aquaflow's multi-branch, trade-distributor economics and roll-up playbook.

Broad incumbents

• Ferguson Enterprises: The largest US distributor of plumbing, heating, ventilation, and waterworks supplies serving contractors and builders through a national branch network. While far larger, the offering (pumps, water systems, plumbing supplies via branch-and-delivery model) closely overlaps with Aquaflow's portfolio and customer base.
• SRS Distribution: National building products distributor serving roofing, waterproofing, and other trades through a multi-branch network with delivery and outside sales. Comparable as a multi-branch trade-distributor playbook (acquisition-led growth, local brands, credit and delivery services) that could apply to water systems.
• Johnstone Supply: Large cooperative distributor of HVAC, plumbing, and refrigeration parts and supplies to contractors through hundreds of locally branded branches. Comparable as a branch-based trade distributor targeting contractors with daily delivery and credit services.

Regional players

• Pool Corporation: Public distributor of pool equipment, supplies, and related water-handling products serving service professionals. Comparable as a wholesale distributor of water-movement and pool/equipment products to trade professionals via branch network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aquaflowpump

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquaflow Pump & Supply