24Media
24MEDIA is Greece's largest privately held digital publishing group, operating six premium content brands across sports, news, lifestyle, and wellness that together generate 58M+ monthly visits and 176M pageviews, monetized primarily through B2B digital advertising, branded content, and live-event sponsorships.
- Company typePrivate
- Founded2000
- HeadquartersKallithéa, Greece
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 24Media does
24MEDIA is a privately held Greek digital publishing group headquartered in Kallithea, Athens, operating a portfolio of six premium content brands spanning sports (SPORT24, CONTRA), news (NEWS 24/7), men's lifestyle (OneMan), women's lifestyle (LadyLike), and wellness (OW.GR). The group is ultimately controlled by founder Dimitrios Maris via a Maltese holding vehicle (Deep Investments Limited) and employs 200+ editorial, technical, production, and commercial professionals. Across web and mobile platforms the brands aggregate 58M+ monthly visits, 176M monthly pageviews, and 2.5M+ social media followers, making 24MEDIA the largest digital publishing group in Greece by audience reach.
The group's technology stack centers on a multi-brand content management system, live match and event-coverage platforms (Matchcenter), an in-house live broadcast studio built with Vermantia, and data-journalism tools powered by third-party sports-data providers Opta and InStat Scout. Distribution spans owned websites, mobile apps, YouTube (SPORT24 channel with 40K+ subscribers and 1M+ monthly views), Spotify/Apple/Google Podcasts (original titles including Josimar, Eyewitness, Elena Akrita), and a physical event space (House Twenty Four) used for branded productions.
The business model is primarily B2B advertising-led: the company monetizes its audience through digital advertising, sponsored content, and live-event sponsorships across all six brands, serving enterprise advertisers (e.g., STOIXIMAN, OPAP, LIDL, VOLTON, HONOR, Mapei, Montblanc) through a dedicated commercial department on quote-based, undisclosed pricing. Supplementary revenue comes from white-label branded content production, podcast advertising, House Twenty Four event-studio rentals, and live-streaming/broadcast production (NBA Finals, EuroLeague, Olympics coverage). The company is a member of IAB Hellas and WAN-IFRA, and has won consecutive Digital Publisher of the Year awards at the DIME Awards (2021, 2022).
24Media firmographics
Firmographics- Name
- 24Media
- Legal name
- 24 MEDIA ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ ΨΗΦΙΑΚΩΝ ΕΦΑΡΜΟΓΩΝ
- Website
- https://24media.gr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 24MEDIA is Greece's largest privately held digital publishing group, operating six premium content brands across sports, news, lifestyle, and wellness that together generate 58M+ monthly visits and 176M pageviews, monetized primarily through B2B digital advertising, branded content, and live-event sponsorships.
- Ownership category
- akta.pro rank
24Media industry classification
Industry- Product category
- Digital Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
- akta.pro secondary industries
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), White-Label/Hosted Publishing Platforms (MPACAIAJ)
Keywords
Where 24Media is headquartered
LocationHeadquarters
- HQ city
- Kallithéa
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
24Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising: Brand advertising and sponsored content across all digital platforms including web, mobile, and social media. The company provides innovative and effective communications solutions to clients and partners.
- Content Monetization: Premium content distribution across owned digital brands generating advertising revenue from high-traffic platforms.
- Live Streaming and Events: Production and broadcast of live sports events, shows, and exclusive content (NBA Finals coverage, EuroLeague shows, Olympic coverage)
- White Label Actions: Rental of House Twenty Four space for branded productions and corporate events; custom branded content production
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
24Media product offering
Product offeringCore offering
24Media operates Greece's largest digital publishing group, managing a portfolio of six premium content brands — SPORT24, NEWS 24/7, OneMan, LadyLike, OW.GR, and CONTRA — distributed across web and mobile platforms. The company produces and distributes original digital journalism, video, podcasts, and live sports coverage while monetizing through digital advertising, branded content production, and integrated communications solutions sold to brand advertisers and partners.
Product overview
24Media is Greece's leading digital publishing group operating a portfolio of six premium content brands across different platforms (web and mobile). The portfolio includes SPORT24 (leading sports portal), NEWS 24/7 (news website), OneMan (men's digital magazine), LadyLike (women's portal), OW.GR (wellness portal), and CONTRA (sports lifestyle site). The group exceeds 58 million visits per month with 176 million page views, serving over 2.5 million social media followers. The company produces and distributes high-value digital journalism while providing innovative brand advertising and communications solutions to clients and partners.
Differentiator
Problem solved
Functional benefit
Brands
- SPORT24: Greece's largest sports portal, launched in 2005, providing live coverage of major sports events, multimedia material, premium content, and expert columnists.
- NEWS 24/7
- OneMan
- LadyLike
- OW.GR
- Contra
Quantifiable outcome
- 58M+ monthly visits with 176M pageviews
- +4 more outcomes
Companies that use 24Media
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
24Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
24Media partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ANT1 MediaLabcoreStrategic partnership between ANT1 MediaLab and SPORT24 to create a modernized sports journalism school in Greece, staffed by 18 journalists from major Greek media outlets and experienced media market executives. The school combines practical and theoretical elements to advance sports journalism standards.
- WAN-IFRA (World Association of News Publishers)minorMembership in international news publishers association providing access to global journalism network (120+ countries), data, conferences, Media lab, and workshops for independent journalism standards.
- OFI Crete FCcoreTwo-year strategic partnership for creating and promoting premium audiovisual content. 24MEDIA Productions will develop content products for all platforms featuring international-standard digital storytelling and data journalism for the historic Greek football club.
- VermantiacoreStrategic partnership for video content production. Vermantia provided state-of-the-art technical equipment and live broadcast studio for SPORT24 shows (Game Night, Show Must Go On) with top real-time streaming quality. Vermantia also provides streaming services for 24MEDIA's video content.
- ImperiusminorStrategic partnership for Social Media development. Imperius undertakes renewal and development of 24MEDIA's social media brands including trend watching, data-informed content creation, design of innovative digital actions and community management.
- Panteion UniversityminorAcademic partnership for the 1821-2021 Greek Revolution anniversary feature. Professors from Panteion University write exclusive articles for NEWS 24/7's anniversary section covering Greek state building and historical course.
- Your Data MattersminorCollaboration with non-profit organization to publish pan-European research (31 countries) on GDPR implementation degree through NEWS 24/7, supporting data protection awareness.
- IAB HellasminorMembership in IAB Hellas (Interactive Advertising Bureau) for digital advertising industry standards and best practices.
- DpS Athens (Dimitris Papazoglou team)minorBranding and design partnership for OW.GR wellness portal development.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
24Media competitors and assessment
Company assessmentBroad incumbents
- Antenna Group: Leading Greek media conglomerate with broadcast television, digital properties, and production capabilities. A broad incumbent competitor with deep advertiser relationships and integrated content production.
- Skai Group: Major Greek media conglomerate operating television, radio, and digital news properties. Competes with 24Media across digital news and can bundle cross-platform advertising offerings through its broadcast reach.
- Vox Media: US-based multi-brand digital media company operating verticals like SB Nation, The Verge, and Vox. Comparable in operating a portfolio of vertical-specific digital brands with diversified advertising and content revenue streams.
- VICE Media: Global digital media company producing editorial content across lifestyle, news, and culture verticals. Comparable multi-brand digital publishing model targeting younger demographics with branded content production capabilities.
Direct peers
- Kathimerini: Greek legacy newspaper publisher with a strong digital presence, competing with 24Media for premium news audiences and brand advertising budgets; shares Athens-based Greek-language digital publishing market.
- Newsbomb.gr: Greek digital news publisher competing for news audiences and display advertising budgets against NEWS 24/7 in the Greek-language news vertical.
- Protothema: One of Greece's largest digital news publishers, directly competing with NEWS 24/7 for Greek news readership and digital advertising budgets across news, sports, and lifestyle verticals.
- Gazzetta.gr: Greek-language sports digital publisher directly competing with SPORT24 for sports audiences and sports-related advertising, particularly around football and basketball coverage.
Emerging players
- LADbible Group: Digital-first publisher operating multiple vertical brands (LADbible, UNILAD, Tyla) targeting younger demographics. Comparable in multi-brand digital publishing model, audience-development tactics, and social-led distribution.
Regional players
- Sport24 (South Africa): South African sports news publisher (part of Media24). Operates in a similar sports-vertical digital publishing model but serves the South African market rather than Greece; useful as a regional reference point for digital sports publishing scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
24Media social profiles
Digital presence24Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
24Media leadership team
Management profileNumber of profiles
Profiles5 records
24Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
24Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 24Media
What does 24Media do?
24Media operates Greece's largest digital publishing group, managing a portfolio of six premium content brands — SPORT24, NEWS 24/7, OneMan, LadyLike, OW.GR, and CONTRA — distributed across web and mobile platforms. The company produces and distributes original digital journalism, video, podcasts, and live sports coverage while monetizing through digital advertising, branded content production, and integrated communications solutions sold to brand advertisers and partners.
Is 24Media a public or private company?
24Media is a private company. It is classified as family owned and is currently operating.
When was 24Media founded?
24Media was founded in 2000. It employs 251 to 500 people.
Where is 24Media based?
24Media is headquartered in Kallithéa, Greece, in the Europe region.
How does 24Media make money?
Four revenue lines are on record. Digital Advertising is the primary driver. The others are content Monetization, live Streaming and Events and white Label Actions.
Who are 24Media's main competitors?
Broad incumbents on record are Antenna Group, Skai Group, Vox Media and VICE Media. Direct peers are Kathimerini, Newsbomb.gr, Protothema and Gazzetta.gr. LADbible Group is listed as an emerging player. Sport24 (South Africa) is listed as a regional player.
Does 24Media have an API?
No public API is recorded for 24Media.
What industry is 24Media in?
24Media's product category is Digital Publishing. Its primary akta.pro industry code is MPACAIAG, Publishing Networks & Multi-Author Publications, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 51621 and its SIC code is 2721.