Gastroenterology Associates

What Gastroenterology Associates does

Gastroenterology Associates, PA is a physician-owned gastroenterology medical practice headquartered in Greenville, South Carolina, operating across five office locations and four endoscopy centers in the Upstate region (Greenville, Simpsonville, Clemson, and Spartanburg). Founded approximately in 1978-1980, it is the largest independent GI practice in South Carolina with more than 200 employees and over 10,000 procedures performed annually at its endoscopy centers. The practice offers a comprehensive digestive health service portfolio spanning preventive colonoscopy screening, upper endoscopy, capsule endoscopy, advanced therapeutic procedures (POEM, TIF, ERCP, EUS, HALO RFA), hemorrhoid banding with the CRH O'Regan System, biologic infusion therapy for inflammatory bowel disease, in-house GI-specialized pathology via Vizia Diagnostics, FibroScan-based liver assessment, clinical research trials (Phase 2-4), and Medicare chronic care management.

The underlying technology stack centers on FDA-cleared diagnostic and therapeutic medical devices rather than proprietary software, supplemented by a NextGen-based patient portal for scheduling, messaging, and results access, plus telemedicine/virtual visit capabilities. The business model is predominantly fee-for-service medical procedures billed through insurance (Medicare, Medicare Advantage, and all four SC Health Insurance Exchange plans), with ambulatory surgery center economics delivering procedures at up to 75% lower cost than hospital settings. Go-to-market combines physician referral networks, an Open Access Program that enables direct scheduling of screening colonoscopies without a prior office visit, direct-to-consumer outreach through the company website and annual community screening events, and participation in the Prisma Health Upstate Network ACO. Patient segments are primarily adults 45+ for preventive colorectal cancer screening, with secondary cohorts of IBD patients requiring biologic infusion therapy, Medicare chronic care management patients, and clinical research participants.

Name

Gastroenterology Associates

Legal name

Gastroenterology Associates, PA

Website

https://gastroassociates.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Gastroenterology Associates is the largest physician-owned independent gastroenterology practice in South Carolina, operating five offices and four endoscopy centers across the Upstate region to deliver comprehensive digestive health, screening, advanced therapeutic, and infusion services to adults.

Ownership category

akta.pro rank

Product category

Gastroenterology Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493), Ambulatory Health Care Services (621), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Medical Laboratories (8071)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Endoscopy & GI Procedure Centers (HLAFAIAE), Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC)

Keywords

• Gastroenterology services
• Digestive health care
• Endoscopy procedures
• Colon cancer screening
• GI diagnostics

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medical Procedures: Revenue from diagnostic and therapeutic GI procedures including colonoscopies, upper endoscopies, capsule endoscopy, and advanced therapeutic procedures. These are typically billed to insurance.
2. Office Consultations: Office visits for new and established patients with gastroenterologists for consultation, diagnosis, and treatment planning.
3. Infusion Therapy Services: Biologic infusion services for Crohn's disease and ulcerative colitis including Infliximab, Entyvio, Skyrizi, Stelara, Tremfya, and Injectafer treatments.
4. Pathology Services: In-house pathology laboratory services for biopsy examination and diagnosis, partnered with Vizia Diagnostics.
5. Clinical Research: Clinical trial participation revenue from Phase 2-4 studies in ulcerative colitis, Crohn's disease, celiac disease, colorectal cancer screening, and other GI conditions. Study medication provided at no cost, with potential compensation for time and travel.
6. Chronic Care Management: Care coordination services for Medicare patients with two or more chronic conditions, covered by Medicare up to 80% with potential full coverage through secondary insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gastroenterology Associates is a physician-owned gastroenterology practice delivering diagnostic and therapeutic digestive health services, including colonoscopy, upper endoscopy, capsule endoscopy, biologic infusion therapy, and advanced procedures such as TIF, POEM, and HALO ablation. The practice operates 5 office locations and 4 ambulatory endoscopy centers in the Upstate of South Carolina, supported by in-house pathology labs and a clinical research program. It serves both preventive screening patients (age 45+) and chronic GI condition patients through physician consultations, outpatient procedures, infusion therapy, and chronic care management.

Product overview

Gastroenterology Associates is a physician-owned gastroenterology practice offering a comprehensive range of digestive health services. The practice operates as a single unified offering with multiple service lines including diagnostic procedures (colonoscopy, upper endoscopy, capsule endoscopy, manometry, gastric emptying study), treatment services (biologic infusion therapy, TIF procedure, hemorrhoid banding), in-house pathology, clinical research trials, and chronic care management. The practice maintains four endoscopy centers and in-house labs across five convenient office locations in the Upstate of South Carolina. Services are coordinated through a NextGen patient portal for scheduling, communication, and result access.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy Outpatient endoscopic procedure that examines the colon and rectum to detect polyps, cancer, colitis, and other disorders, with the ability to remove precancerous polyps during the same exam. Performed for adult screening and diagnostic patients.
• Upper Endoscopy (EGD) Endoscopic procedure passing a scope through the mouth to examine the upper GI tract, including the esophagus, stomach, and duodenum, for diagnosis of reflux, ulcers, and related conditions.
• Capsule Endoscopy Diagnostic procedure using a swallowed vitamin-sized wireless camera capsule to capture images of the small intestine for evaluation of GI bleeding, Crohn's disease, and small bowel disorders.
• Biologic Infusion Therapy In-house IV infusion therapy administering biologic medications (Infliximab, Entyvio, Skyrizi, Stelara, Tremfya, Injectafer) to treat Crohn's disease, ulcerative colitis, and related inflammatory bowel conditions.
• TIF Procedure (Transoral Incisionless Fundoplication) Minimally invasive endoscopic procedure that reconstructs the anti-reflux valve through the mouth to treat GERD without external incisions.
• Hemorrhoid Banding (CRH O'Regan System) Non-surgical outpatient treatment for internal hemorrhoids using rubber band ligation to cut off blood supply to hemorrhoidal tissue, with reported 99% effectiveness.
• Per-Oral Endoscopic Myotomy (POEM) Advanced endoscopic technique for treating achalasia and gastroparesis performed without external incisions, using an endoscope tunneled through the esophageal or stomach wall.
• Barrett's Esophagus HALO Treatment Incisionless endoscopic treatment using radiofrequency ablation (HALO system) to remove Barrett's esophagus tissue while preserving healthy esophageal structures.
• Clinical Research Program Clinical trial program conducting Phase 2-4 studies for ulcerative colitis, Crohn's disease, celiac disease, colorectal cancer screening, and other GI conditions, with study medication provided at no cost and compensation for participant time and travel.
• Pathology Services In-house pathology laboratory providing gastrointestinal biopsy examination and diagnosis in partnership with Vizia Diagnostics, staffed by fellowship-trained GI pathologists and on-site histology technicians.
• Chronic Care Management Medicare-covered care coordination program for patients with two or more chronic conditions, providing personalized care plans, medication management, and structured phone check-ins between office visits.
• Esophageal Dilation Endoscopic procedure to stretch or dilate a narrowed esophagus in order to relieve swallowing difficulties caused by strictures or motility disorders.
• Esophageal Manometry Diagnostic test measuring esophageal muscle contractions to evaluate achalasia, diffuse esophageal spasm, and other motility disorders.
• Gastric Emptying Study Diagnostic test measuring the time required for a meal to move through the stomach to evaluate gastroparesis and other motility issues.
• Bravo pH Monitoring Minimally invasive 48-hour esophageal pH monitoring test using a capsule attached to the esophageal wall to diagnose acid reflux and GERD.
• Endoscopic Ultrasound (EUS) Minimally invasive procedure combining endoscopy and ultrasound to assess digestive and lung diseases, including staging of cancers and diagnosis of chronic pancreatitis.
• ERCP (Endoscopic Retrograde Cholangiopancreatography) Procedure combining X-ray imaging and endoscopy to diagnose and treat problems of the bile ducts, gallbladder, and pancreas.
• FibroScan Liver Assessment

Quantifiable outcome

• 99% effective relief for hemorrhoid symptoms with CRH O'Regan System
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Echosens (FibroScan)coreTechnology or Integration · 1 July 2024FDA-cleared FibroScan technology for non-invasive liver health assessment. Quick, painless 10-minute examination supporting early detection and management of liver disease as part of routine care.
• Prisma Health Upstate NetworkcoreStrategic or Co-development PartnerParticipation in Prisma Health Upstate Network, an Accountable Care Organization. Providers serve Prisma Hospital System and Pelham Medical Center, providing access to patient medical records from both hospital systems for coordinated care.
• Vizia DiagnosticscoreTechnology or IntegrationPartnership for highest quality gastrointestinal pathology reports. All pathologists have completed fellowships in GI Pathology and are experts at diagnosing primary inflammatory bowel disease. Includes on-site histology technician and latest laboratory equipment for timely specimen processing.
• CRH O'Regan SystemcoreTechnology or IntegrationPainless, proven non-surgical treatment for internal hemorrhoids using the CRH O'Regan System. 99% effective at relieving hemorrhoidal symptoms long-term.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• United Digestive: PE-backed GI platform operating across the Southeast with employed and partner gastroenterologists and a footprint of ASCs. Comparable geography (Southeast US) and business model of aggregating independent GI practices with endoscopy centers.
• GI Alliance: Largest PE-backed gastroenterology platform in the U.S., with a network of independent GI groups and ASCs across multiple states. Directly comparable as a scaled, multi-site GI group operating endoscopy centers and ancillary services.
• Gastro Health: Large multi-site gastroenterology and digestive health platform operating across multiple states with ASCs, infusion, and research. Comparable in service breadth, ASC ownership, and Southeast footprint.
• Prisma Health Gastroenterology: Hospital-affiliated gastroenterology service line of the dominant Upstate SC health system and ACO partner. Comparable as a GI provider in the same Upstate market but competing as a system-employed alternative.

Direct peers

• One GI: PE-backed gastroenterology platform partnering with independent GI practices across multiple states. Closely matches Gastroenterology Associates' model of multi-site GI group with infusion, pathology, and research capabilities.
• Atlanta Gastroenterology Associates: One of the largest independent gastroenterology practices in the U.S., based in Atlanta with multiple offices and endoscopy centers in the Southeast. Directly comparable in scale, regional focus, and breadth of GI services including infusion and clinical research.
• Digestive Health Associates of Texas (DHAT): Large independent gastroenterology group in Texas with multiple offices, endoscopy centers, infusion services, and clinical research program. Comparable in scale, physician-owned structure, and service breadth.
• Borland Groover: Large independent gastroenterology group in the Southeast (Florida) operating multiple offices and endoscopy centers. Comparable as a sizable, multi-location independent GI practice offering the full spectrum of GI procedures and ancillary services.

Regional players

• Carolina Digestive Health Associates: Multi-location independent GI practice serving the Charlotte and greater North Carolina region. Comparable as a multi-site independent GI group in a neighboring Southeast market with overlapping patient referral dynamics.

Others

• Echosens (FibroScan): Vendor partner for Gastroenterology Associates' FibroScan liver assessment technology. Included as an ecosystem partner whose device enables a differentiated diagnostic service line rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastroenterology Associates