Learning Heroes
Learning Heroes is a Madrid-based, privately-held Spanish-language online education company that sells ECTS-accredited programs and certificates in AI, cryptocurrencies, trading, and creative industries to Spanish-speaking professionals and enterprises worldwide.
- Company typePrivate
- Founded2014
- HeadquartersDublin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Learning Heroes does
Learning Heroes is a Madrid-headquartered, privately-held online education company that positions itself as the largest Spanish-speaking university center for disruptive technologies. It sells multi-month, ECTS-accredited programs (8 months and 25-60 ECTS credits, awarded through Western Europe University) covering artificial intelligence (IA Heroes), cryptocurrencies (Crypto Heroes), financial trading (Trading Heroes), creative industries (Creative Heroes), and entrepreneurship with AI (Crea tu Negocio con IA), plus shorter certificate tracks (Gestión Profesional de Criptomonedas). Distribution is 100% online and Spanish-language, primarily self-serve direct purchase on learningheroes.com with installment plans up to 12 months and a 14-day money-back guarantee; a separate sales-led motion exists for enterprise AI training (IA para Empresas) under per-employee licensing. The underlying platform is the proprietary Hero Universe learning management system, which delivers live and recorded masterclasses and includes an AI Companion ("Blink") for student support and an enterprise dashboard for competency and KPI tracking. An annual flagship event, HeroCon, hosted at La Nave and DOMO 360 in Madrid, anchors brand and community activity, and the company cites 600,000+ persons trained, 11,000+ certified alumni, a 9.6 average program rating, and reach across 35+ countries.
The company monetizes through three streams: (1) individual course sales priced typically €1,897-€2,190 after discount (IA Heroes €3,850 list → €2,190; Crypto Heroes €2,490 list → €1,897; Trading Heroes €3,650 list → €2,190); (2) B2B enterprise AI training sold via diagnostic-led sales with customized per-employee licenses; and (3) one-time event revenue from HeroCon tickets and VIP experiences. Customer segments span professionals, entrepreneurs, investors, traders, creative freelancers, and cost-conscious businesses across multiple verticals, all served through a horizontal segmentation approach. Technology partnerships with crypto exchanges (Binance, Bybit, Bitget), trading platforms (TradingView, Darwinex, FTMO, Funded Next, Topstep, Tradefy), and AI tool vendors (Google, Gemini) are integrated into the curriculum as powered-by partners, while earned media across major Spanish outlets (El Confidencial, El Economista, EFE, La Razón) and a multi-platform social presence (YouTube Disruptive Show, Instagram, TikTok, LinkedIn) support top-of-funnel demand generation.
Learning Heroes firmographics
Firmographics- Name
- Learning Heroes
- Legal name
- Learning Heroes
- Website
- https://learningheroes.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Learning Heroes is a Madrid-based, privately-held Spanish-language online education company that sells ECTS-accredited programs and certificates in AI, cryptocurrencies, trading, and creative industries to Spanish-speaking professionals and enterprises worldwide.
- Ownership category
- akta.pro rank
Learning Heroes industry classification
Industry- Product category
- Online Professional Education
- NAICS
- Educational Services (611), Professional and Management Development Training (61143), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
- akta.pro secondary industries
- Workshops, Webinars & Live Masterclasses (MPACALAD), Certification & Credentialed Creator Programs (MPACALAI), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Learning Heroes is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Learning Heroes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Course Sales: Direct sales of online educational programs to individual consumers. Programs include IA Heroes (€2190), Crypto Heroes (€1897), Trading Heroes (€2190), Creative Heroes, and other certifications. Payment options include one-time payment or installment plans up to 12 months. 14-day money-back guarantee offered.
- B2B Enterprise Training: Corporate AI training programs sold to businesses for team-wide adoption. Includes diagnostic, training, and implementation phases with personalized accompaniment. Pricing scales per employee with customizable licenses and conditions.
- Event Tickets and VIP Experiences: HeroCon annual event generates revenue through ticket sales including Explorer, VIP, and Graduable options. VIP experience includes DOMO 360 access, meet & greets, and exclusive networking zones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | IA Heroes Pro - 8-month AI Master |
| Subscription | Multi-year contract | Crypto Heroes Pro - 8-month Cryptocurrency Master |
| Subscription | Multi-year contract | Trading Heroes Pro - 8-month Trading Master |
| Subscription | Multi-year contract | Creative Heroes Pro - Creative AI Program |
| Subscription | Multi-year contract | Professional Crypto Management Certificate |
| Subscription | Multi-year contract | Create Your Business with AI Certificate |
| Subscription | Multi-year contract | AI for Business - Enterprise Training |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Learning Heroes product offering
Product offeringCore offering
Learning Heroes operates an online educational platform (Hero Universe) that delivers university-accredited masterclass programs in Spanish focused on disruptive technologies including artificial intelligence, cryptocurrency, trading, and creative industries. The company sells individual course subscriptions directly to Spanish-speaking consumers worldwide and provides enterprise AI training to businesses, with all programs featuring live sessions, AI-powered support, and ECTS-credit-recognized certifications.
Product overview
Learning Heroes is a Spanish-language educational platform and the largest Hispanic community for disruptive technologies. The platform offers a unified educational experience through multiple branded programs: IA Heroes (AI mastery), Crypto Heroes (cryptocurrency investing), Trading Heroes (financial markets), Creative Heroes (AI for creative industries), IA para Empresas (B2B enterprise training), and specialized certificates including Gestión Profesional de Criptomonedas and Crea tu Negocio con IA. Programs range from 5-8 months with university accreditation from Western Europe University (25-60 ECTS credits). The company also hosts Hero Con, an annual flagship event. Students learn to use industry-standard tools including AI platforms (OpenAI, Claude, Gemini), crypto exchanges (Binance, Bybit, Bitget), trading platforms (Darwinex, TradingView), and creative software (Midjourney, Runway, Suno).
Differentiator
Problem solved
Functional benefit
Brands
- IA Heroes: Master's program in artificial intelligence - 8 months, 60 ECTS, focused on building AI agents, applications, and real projects.
- Crypto Heroes
- Trading Heroes
- Creative Heroes
- IA para empresas
- Gestión profesional de criptomonedas
- Crea tu negocio con IA
- Hero Con
Products and services
- IA Heroes University master's program in artificial intelligence spanning 8 months with 60 ECTS credits. Students learn to build AI agents, applications, and real projects using tools like OpenAI, Gemini, Claude, Grok, n8n, Supabase, ElevenLabs, HeyGen, and Lovable. Target audience: professionals, entrepreneurs, and aspiring builders seeking practical AI skills.
- Crypto Heroes University master's program in cryptocurrencies and blockchain spanning 8 months with 60 ECTS credits. Students learn professional cryptocurrency investing, DeFi, portfolio management, and use tools like Bybit, Bitget, Binance, MetaMask, Ledger, and Trezor. Target audience: investors, professionals seeking diversification, and entrepreneurs exploring Web3.
- Trading Heroes University program in technical market analysis and financial trading spanning 8 months. Teaches manual trading, algorithmic trading with AI, and funding account strategies using platforms like Darwinex and TradingView. Target audience: beginners to experienced traders and profitable traders seeking funded accounts.
- Creative Heroes University program in AI applied to creative industries spanning 8 months. Students learn to create with AI across image, video, audio, copy and branding disciplines using tools like ChatGPT, Midjourney, Runway, Suno, HeyGen, ElevenLabs, and Lovable to launch their own creative agency. Target audience: creative freelancers, agency/in-house creatives, and independent artists/musicians/filmmakers.
- IA para Empresas (B2B) Enterprise AI training program with 8 practical modules for organizations. Features personalized accompaniment, company dashboard for tracking engagement, AI competency tests, and KPI monitoring. Covers tools including Claude, Gemini, n8n, HeyGen, OpenAI, Grok, ElevenLabs, Lovable, and Supabase. Target audience: businesses adopting AI and cost-conscious organizations seeking operational optimization.
- Gestión Profesional de Criptomonedas University certificate program in professional cryptocurrency management spanning 8 months with 25 ECTS credits. Covers cryptocurrency investing, staking, liquidity pools, airdrops, and DeFi ecosystem using tools like Bitcoin, Ethereum, MetaMask, and various blockchain protocols. Target audience: professionals seeking structured crypto portfolio management.
- Crea tu Negocio con IA 5-month university certificate program teaching students to launch their own business using AI. Covers AI fundamentals, agents, ChatGPT, Gemini, Claude, Perplexity, visual generators, and business scalability with 25 ECTS credits. Target audience: aspiring entrepreneurs and visionary builders.
- Hero Con Annual flagship event of Learning Heroes featuring conferences, networking, workshops, and graduation ceremonies. Held at La Nave Madrid and DOMO 360 venues with VIP experiences, disruptive show performances, and expert speakers. Tickets available in Explorer, VIP, and Graduable tiers.
Quantifiable outcome
- 85% of B2B participants apply at least one AI tool in their work during the first 7 days
- +4 more outcomes
Companies that use Learning Heroes
Customer profileNamed customers10 records
Segments13 records
Ideal customer profiles2 records
Learning Heroes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Learning Heroes partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- DarwinexcoreTradingView partnership for Trading Heroes program. Darwinex provides trading platform access and business development support. Partner of Trading Heroes for platform integration.
- TradingViewcoreTradingView partnership for Trading Heroes program. Provides trading analysis tools and platform integration. Senior executive (Josep Pocalles, Director of Growth) is featured as specialist instructor.
- BybitcoreCryptocurrency exchange partner for Crypto Heroes. Logo appears as powered-by partner. Bybit is one of the tools students learn to use during the program.
- BitgetcoreCryptocurrency exchange partner for Crypto Heroes and HeroCon main sponsor. Logo appears as powered-by partner for Crypto Heroes. Featured as main partner for events.
- Western Europe UniversitycoreUniversity partner providing official accreditation for Learning Heroes programs. Awards university degrees with ECTS credits recognized in European Higher Education Area. Programs include Crypto Heroes (60 ECTS), Professional Crypto Certificate (25 ECTS), and others.
- GoogleminorCollaboration partner for HeroCon events and overall platform. Google appears as collaborator in educational events.
- Gemini (Google)minorCollaboration partner for HeroCon events and AI tool training. Gemini appears as collaborator and tool taught in AI programs.
- BinancecoreCryptocurrency exchange partner. Binance is one of the trading platforms taught in Crypto Heroes program.
- METRIXminorCrypto ecosystem partner. Logo appears alongside other crypto partners.
- Modo CriptominorCrypto ecosystem partner. Logo appears alongside other crypto partners.
- YoseyomominorCrypto ecosystem partner. Logo appears alongside other crypto partners.
- La Nave MadridminorEvent venue partner for HeroCon 2026. Main venue for conferences, networking, and activities on November 7-8 at Calle Cifuentes 5, Madrid.
- DOMO 360minorVIP experience venue for HeroCon 2026. Location for exclusive VIP experience on Friday November 6 at Avenida Puerta de Hierro 2, Madrid.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Learning Heroes competitors and assessment
Company assessmentDirect peers
- Platzi: Latin America's leading online technology education platform offering courses in AI, crypto, trading, and creative skills in Spanish. Most directly comparable competitor by geography, language, and product mix.
- Domestika: Spanish-language online learning platform specializing in creative and professional skills with multi-instructor courses and subscription access. Comparable business model and Spanish-language positioning, though more skewed toward creative categories.
- Crehana: LATAM-focused online education platform offering courses in design, marketing, coding, and AI in Spanish. Comparable target market, language, and product breadth, with similar B2B training offerings.
- IEBS Digital School: Spanish online business school offering digital and tech-focused programs in Spanish-language. Comparable market, language, and program structure including corporate training.
- OBS Business School: Spanish online business school with programs in Spanish and English across business, technology, and digital transformation. Comparable accreditation-driven positioning and Spanish-speaking B2B/B2C audience.
- Bybit Learn: Crypto exchange's free education portal covering crypto and trading in multiple languages including Spanish. Comparable curriculum area (Crypto Heroes) and exchange partnership overlap, though free and exchange-branded.
- Binance Academy: Binance's free crypto and blockchain education platform with Spanish-language content. Comparable to Crypto Heroes' curriculum area and Spanish-language market, though free and exchange-branded rather than paid with accreditation.
Broad incumbents
- Coursera: Global online learning platform with university partnerships and professional certificates. Comparable business model and credentialed program structure but lacks Spanish-language specialization and crypto/trading vertical focus.
- edX: Global online learning platform offering university-accredited programs. Comparable accreditation and credit-bearing program structure, but broader portfolio without Spanish-language or disruptive-tech vertical focus.
Regional players
- Esic Business & Marketing School: Spanish business and marketing school with online programs in Spanish covering marketing, business, and digital transformation. Comparable regional market, language, and B2B/B2C training model, though less focused on AI/crypto/trading verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Learning Heroes social profiles
Digital presenceLearning Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learning Heroes leadership team
Management profileNumber of profiles
Profiles8 records
Learning Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learning Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learning Heroes
What does Learning Heroes do?
Learning Heroes operates an online educational platform (Hero Universe) that delivers university-accredited masterclass programs in Spanish focused on disruptive technologies including artificial intelligence, cryptocurrency, trading, and creative industries. The company sells individual course subscriptions directly to Spanish-speaking consumers worldwide and provides enterprise AI training to businesses, with all programs featuring live sessions, AI-powered support, and ECTS-credit-recognized certifications.
Is Learning Heroes a public or private company?
Learning Heroes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Learning Heroes founded?
Learning Heroes was founded in 2014. It employs 101 to 250 people.
Where is Learning Heroes based?
Learning Heroes is headquartered in Dublin, United States, in the North America region.
How does Learning Heroes make money?
Three revenue lines are on record. Individual Course Sales are the primary driver. The others are B2B Enterprise Training and event Tickets and VIP Experiences.
Who are Learning Heroes's main competitors?
Direct peers on record are Platzi, Domestika, Crehana, IEBS Digital School, OBS Business School, Bybit Learn and Binance Academy. Broad incumbents are Coursera and edX. Esic Business & Marketing School is listed as a regional player.
Does Learning Heroes have an API?
No public API is recorded for Learning Heroes.
What industry is Learning Heroes in?
Learning Heroes's product category is Online Professional Education. Its primary akta.pro industry code is MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 611 and its SIC code is 8200.