Learning Heroes

What Learning Heroes does

Learning Heroes is a Madrid-headquartered, privately-held online education company that positions itself as the largest Spanish-speaking university center for disruptive technologies. It sells multi-month, ECTS-accredited programs (8 months and 25-60 ECTS credits, awarded through Western Europe University) covering artificial intelligence (IA Heroes), cryptocurrencies (Crypto Heroes), financial trading (Trading Heroes), creative industries (Creative Heroes), and entrepreneurship with AI (Crea tu Negocio con IA), plus shorter certificate tracks (Gestión Profesional de Criptomonedas). Distribution is 100% online and Spanish-language, primarily self-serve direct purchase on learningheroes.com with installment plans up to 12 months and a 14-day money-back guarantee; a separate sales-led motion exists for enterprise AI training (IA para Empresas) under per-employee licensing. The underlying platform is the proprietary Hero Universe learning management system, which delivers live and recorded masterclasses and includes an AI Companion ("Blink") for student support and an enterprise dashboard for competency and KPI tracking. An annual flagship event, HeroCon, hosted at La Nave and DOMO 360 in Madrid, anchors brand and community activity, and the company cites 600,000+ persons trained, 11,000+ certified alumni, a 9.6 average program rating, and reach across 35+ countries.

The company monetizes through three streams: (1) individual course sales priced typically €1,897-€2,190 after discount (IA Heroes €3,850 list → €2,190; Crypto Heroes €2,490 list → €1,897; Trading Heroes €3,650 list → €2,190); (2) B2B enterprise AI training sold via diagnostic-led sales with customized per-employee licenses; and (3) one-time event revenue from HeroCon tickets and VIP experiences. Customer segments span professionals, entrepreneurs, investors, traders, creative freelancers, and cost-conscious businesses across multiple verticals, all served through a horizontal segmentation approach. Technology partnerships with crypto exchanges (Binance, Bybit, Bitget), trading platforms (TradingView, Darwinex, FTMO, Funded Next, Topstep, Tradefy), and AI tool vendors (Google, Gemini) are integrated into the curriculum as powered-by partners, while earned media across major Spanish outlets (El Confidencial, El Economista, EFE, La Razón) and a multi-platform social presence (YouTube Disruptive Show, Instagram, TikTok, LinkedIn) support top-of-funnel demand generation.

Name

Learning Heroes

Legal name

Learning Heroes

Website

https://learningheroes.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Learning Heroes is a Madrid-based, privately-held Spanish-language online education company that sells ECTS-accredited programs and certificates in AI, cryptocurrencies, trading, and creative industries to Spanish-speaking professionals and enterprises worldwide.

Ownership category

akta.pro rank

Product category

Online Professional Education

NAICS

Educational Services (611), Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Certification & Credentialed Creator Programs (MPACALAI), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online education technology
• AI training programs
• Cryptocurrency education
• Professional trading courses
• Disruptive technology learning

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: Direct sales of online educational programs to individual consumers. Programs include IA Heroes (€2190), Crypto Heroes (€1897), Trading Heroes (€2190), Creative Heroes, and other certifications. Payment options include one-time payment or installment plans up to 12 months. 14-day money-back guarantee offered.
2. B2B Enterprise Training: Corporate AI training programs sold to businesses for team-wide adoption. Includes diagnostic, training, and implementation phases with personalized accompaniment. Pricing scales per employee with customizable licenses and conditions.
3. Event Tickets and VIP Experiences: HeroCon annual event generates revenue through ticket sales including Explorer, VIP, and Graduable options. VIP experience includes DOMO 360 access, meet & greets, and exclusive networking zones.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Learning Heroes operates an online educational platform (Hero Universe) that delivers university-accredited masterclass programs in Spanish focused on disruptive technologies including artificial intelligence, cryptocurrency, trading, and creative industries. The company sells individual course subscriptions directly to Spanish-speaking consumers worldwide and provides enterprise AI training to businesses, with all programs featuring live sessions, AI-powered support, and ECTS-credit-recognized certifications.

Product overview

Learning Heroes is a Spanish-language educational platform and the largest Hispanic community for disruptive technologies. The platform offers a unified educational experience through multiple branded programs: IA Heroes (AI mastery), Crypto Heroes (cryptocurrency investing), Trading Heroes (financial markets), Creative Heroes (AI for creative industries), IA para Empresas (B2B enterprise training), and specialized certificates including Gestión Profesional de Criptomonedas and Crea tu Negocio con IA. Programs range from 5-8 months with university accreditation from Western Europe University (25-60 ECTS credits). The company also hosts Hero Con, an annual flagship event. Students learn to use industry-standard tools including AI platforms (OpenAI, Claude, Gemini), crypto exchanges (Binance, Bybit, Bitget), trading platforms (Darwinex, TradingView), and creative software (Midjourney, Runway, Suno).

Differentiator

Problem solved

Functional benefit

Brands

• IA Heroes: Master's program in artificial intelligence - 8 months, 60 ECTS, focused on building AI agents, applications, and real projects.
• Crypto Heroes
• Trading Heroes
• Creative Heroes
• IA para empresas
• Gestión profesional de criptomonedas
• Crea tu negocio con IA
• Hero Con

Products and services

• IA Heroes University master's program in artificial intelligence spanning 8 months with 60 ECTS credits. Students learn to build AI agents, applications, and real projects using tools like OpenAI, Gemini, Claude, Grok, n8n, Supabase, ElevenLabs, HeyGen, and Lovable. Target audience: professionals, entrepreneurs, and aspiring builders seeking practical AI skills.
• Crypto Heroes University master's program in cryptocurrencies and blockchain spanning 8 months with 60 ECTS credits. Students learn professional cryptocurrency investing, DeFi, portfolio management, and use tools like Bybit, Bitget, Binance, MetaMask, Ledger, and Trezor. Target audience: investors, professionals seeking diversification, and entrepreneurs exploring Web3.
• Trading Heroes University program in technical market analysis and financial trading spanning 8 months. Teaches manual trading, algorithmic trading with AI, and funding account strategies using platforms like Darwinex and TradingView. Target audience: beginners to experienced traders and profitable traders seeking funded accounts.
• Creative Heroes University program in AI applied to creative industries spanning 8 months. Students learn to create with AI across image, video, audio, copy and branding disciplines using tools like ChatGPT, Midjourney, Runway, Suno, HeyGen, ElevenLabs, and Lovable to launch their own creative agency. Target audience: creative freelancers, agency/in-house creatives, and independent artists/musicians/filmmakers.
• IA para Empresas (B2B) Enterprise AI training program with 8 practical modules for organizations. Features personalized accompaniment, company dashboard for tracking engagement, AI competency tests, and KPI monitoring. Covers tools including Claude, Gemini, n8n, HeyGen, OpenAI, Grok, ElevenLabs, Lovable, and Supabase. Target audience: businesses adopting AI and cost-conscious organizations seeking operational optimization.
• Gestión Profesional de Criptomonedas University certificate program in professional cryptocurrency management spanning 8 months with 25 ECTS credits. Covers cryptocurrency investing, staking, liquidity pools, airdrops, and DeFi ecosystem using tools like Bitcoin, Ethereum, MetaMask, and various blockchain protocols. Target audience: professionals seeking structured crypto portfolio management.
• Crea tu Negocio con IA 5-month university certificate program teaching students to launch their own business using AI. Covers AI fundamentals, agents, ChatGPT, Gemini, Claude, Perplexity, visual generators, and business scalability with 25 ECTS credits. Target audience: aspiring entrepreneurs and visionary builders.
• Hero Con Annual flagship event of Learning Heroes featuring conferences, networking, workshops, and graduation ceremonies. Held at La Nave Madrid and DOMO 360 venues with VIP experiences, disruptive show performances, and expert speakers. Tickets available in Explorer, VIP, and Graduable tiers.

Quantifiable outcome

• 85% of B2B participants apply at least one AI tool in their work during the first 7 days
• +4 more outcomes

Named customers10 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DarwinexcoreTechnology or IntegrationTradingView partnership for Trading Heroes program. Darwinex provides trading platform access and business development support. Partner of Trading Heroes for platform integration.
• TradingViewcoreTechnology or IntegrationTradingView partnership for Trading Heroes program. Provides trading analysis tools and platform integration. Senior executive (Josep Pocalles, Director of Growth) is featured as specialist instructor.
• BybitcoreTechnology or IntegrationCryptocurrency exchange partner for Crypto Heroes. Logo appears as powered-by partner. Bybit is one of the tools students learn to use during the program.
• BitgetcoreTechnology or IntegrationCryptocurrency exchange partner for Crypto Heroes and HeroCon main sponsor. Logo appears as powered-by partner for Crypto Heroes. Featured as main partner for events.
• Western Europe UniversitycoreStrategic or Co-development PartnerUniversity partner providing official accreditation for Learning Heroes programs. Awards university degrees with ECTS credits recognized in European Higher Education Area. Programs include Crypto Heroes (60 ECTS), Professional Crypto Certificate (25 ECTS), and others.
• GoogleminorStrategic or Co-development PartnerCollaboration partner for HeroCon events and overall platform. Google appears as collaborator in educational events.
• Gemini (Google)minorStrategic or Co-development PartnerCollaboration partner for HeroCon events and AI tool training. Gemini appears as collaborator and tool taught in AI programs.
• BinancecoreTechnology or IntegrationCryptocurrency exchange partner. Binance is one of the trading platforms taught in Crypto Heroes program.
• METRIXminorOthersCrypto ecosystem partner. Logo appears alongside other crypto partners.
• Modo CriptominorOthersCrypto ecosystem partner. Logo appears alongside other crypto partners.
• YoseyomominorOthersCrypto ecosystem partner. Logo appears alongside other crypto partners.
• La Nave MadridminorOthersEvent venue partner for HeroCon 2026. Main venue for conferences, networking, and activities on November 7-8 at Calle Cifuentes 5, Madrid.
• DOMO 360minorOthersVIP experience venue for HeroCon 2026. Location for exclusive VIP experience on Friday November 6 at Avenida Puerta de Hierro 2, Madrid.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Platzi: Latin America's leading online technology education platform offering courses in AI, crypto, trading, and creative skills in Spanish. Most directly comparable competitor by geography, language, and product mix.
• Domestika: Spanish-language online learning platform specializing in creative and professional skills with multi-instructor courses and subscription access. Comparable business model and Spanish-language positioning, though more skewed toward creative categories.
• Crehana: LATAM-focused online education platform offering courses in design, marketing, coding, and AI in Spanish. Comparable target market, language, and product breadth, with similar B2B training offerings.
• IEBS Digital School: Spanish online business school offering digital and tech-focused programs in Spanish-language. Comparable market, language, and program structure including corporate training.
• OBS Business School: Spanish online business school with programs in Spanish and English across business, technology, and digital transformation. Comparable accreditation-driven positioning and Spanish-speaking B2B/B2C audience.
• Bybit Learn: Crypto exchange's free education portal covering crypto and trading in multiple languages including Spanish. Comparable curriculum area (Crypto Heroes) and exchange partnership overlap, though free and exchange-branded.
• Binance Academy: Binance's free crypto and blockchain education platform with Spanish-language content. Comparable to Crypto Heroes' curriculum area and Spanish-language market, though free and exchange-branded rather than paid with accreditation.

Broad incumbents

• Coursera: Global online learning platform with university partnerships and professional certificates. Comparable business model and credentialed program structure but lacks Spanish-language specialization and crypto/trading vertical focus.
• edX: Global online learning platform offering university-accredited programs. Comparable accreditation and credit-bearing program structure, but broader portfolio without Spanish-language or disruptive-tech vertical focus.

Regional players

• Esic Business & Marketing School: Spanish business and marketing school with online programs in Spanish covering marketing, business, and digital transformation. Comparable regional market, language, and B2B/B2C training model, though less focused on AI/crypto/trading verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@learning.heroes
• LinkedInlinkedin.com/company/10882593
• Instagraminstagram.com/learningheroes.official/?hl=es
• TikToktiktok.com/@learningheroes.official
• Xx.com/learningherohq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learning Heroes