Avetti Commerce
Avetti Commerce is a privately held enterprise software company providing a multi-vendor marketplace and headless commerce platform for B2B, B2C, B2B2C, and D2C models. It serves Fortune 500 companies, government agencies, and retailers across North America, MENA, and LATAM with AI-powered merchandising and PunchOut procurement integrations.
- Company typePrivate
- Founded2002
- HeadquartersBarrie, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Avetti Commerce does
Avetti Commerce is a privately held enterprise software company founded in 2002 and headquartered in Barrie, Ontario, Canada, with regional offices in Dubai (MENA) and Panama City (LATAM). The company provides a multi-vendor marketplace and headless commerce platform supporting B2B, B2C, B2B2C, and D2C business models for Fortune 500 enterprises, government agencies, financial institutions, and retailers. Its platform enables supplier onboarding in 15 minutes, automated commission splitting via Stripe Connect, PunchOut procurement integration with SAP Ariba, Coupa, Oracle, and Jaggaer, and multi-store management from a single backend. The company reports 1,000+ clients and 1,000+ implementations across 5 countries, with anchor customers including The Bradford Exchange (10+ year partnership) and Geiger (15+ year partnership).
The platform is built on an enterprise Java/Spring backend with React/NextJS frontend, GraphQL and REST APIs, Redis caching, and microservices architecture deployed as cloud-native SaaS or PAAS with auto-scaling and global CDN distribution. It holds SOC 2 Type II, PCI DSS Level 1, ISO 27001, GDPR, CCPA, and WCAG 2.1 Level AA certifications. Avetti offers 13+ product lines spanning core marketplace functionality, AI-powered merchandising (content generation, product descriptions, upsells/cross-sells), headless commerce, multi-store management, B2B eCommerce, D2C marketplace, procurement marketplace, promotional products stores, and Channel Connect (a Shopify integration for SMB self-serve distribution). The AI capabilities are built primarily on third-party LLMs (OpenAI, Claude, Gemini) accessed via N8N workflow automation.
Revenue is generated through four streams: SaaS subscriptions (monthly, annual, or multi-year contracts), marketplace transaction commissions, volume-based transaction fees, and professional services for implementation and customization. Pricing is quote-based with no public pricing page. The go-to-market combines enterprise field sales with regional offices, inside sales for inbound inquiries, implementation partner channels, and self-serve PLG via Channel Connect. The company is founder-led by David Sopuch (Founder & CEO) with no disclosed institutional funding, operating as a bootstrapped, organically grown enterprise software company.
Avetti Commerce firmographics
Firmographics- Name
- Avetti Commerce
- Legal name
- Avetti.com Corporation
- Website
- https://avetticommerce.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avetti Commerce is a privately held enterprise software company providing a multi-vendor marketplace and headless commerce platform for B2B, B2C, B2B2C, and D2C models. It serves Fortune 500 companies, government agencies, and retailers across North America, MENA, and LATAM with AI-powered merchandising and PunchOut procurement integrations.
- Ownership category
- akta.pro rank
Avetti Commerce industry classification
Industry- Product category
- Enterprise eCommerce & Multi-Vendor Marketplace Platform
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Avetti Commerce is headquartered
LocationHeadquarters
- HQ city
- Barrie
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Avetti Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Software-as-a-Service platform with subscription fees billed monthly or annually in advance. Platform provides multi-vendor marketplace functionality, supplier onboarding, and commerce operations management.
- Marketplace Commissions: Transaction-based commission revenue from marketplace operators who use the platform to connect buyers and sellers. Commissions configured by vendor, category, or product with automatic payment splitting.
- Transaction Fees: Additional transaction fees based on sales volume, payment processing, or use of certain platform features as specified in Order Forms or pricing documentation.
- Professional Services: Implementation, customization, and consulting services for enterprise deployments including strategic guidance, technical implementation, and ongoing optimization support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS Platform - Custom pricing based on features and scale |
| Subscription | Annual | Standard SaaS Subscription - Core marketplace and eCommerce capabilities |
| Subscription | Annual | Channel Connect for Shopify - Zero revenue share model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Avetti Commerce product offering
Product offeringCore offering
Avetti Commerce sells an AI-first, composable enterprise multi-vendor marketplace and eCommerce platform delivered as SaaS or PaaS. It enables businesses to launch and operate B2B, B2C, B2B2C, and D2C marketplaces with features such as 15-minute supplier onboarding, automated commission splitting, PunchOut procurement integration, headless storefronts, multi-store management, and built-in AI content and merchandising tooling. The platform powers storefronts for Fortune 500 companies, government agencies, and distributors, and is sold via subscription plus transaction fees and professional services.
Product overview
Avetti Commerce offers a unified enterprise ecommerce and marketplace platform with modular architecture. The core Avetti Commerce Platform powers B2B, B2C, and B2B2C commerce with composable commerce capabilities. Specialized solutions include Enterprise Marketplace and D2C Marketplace for direct selling models, B2B eCommerce and Procurement Marketplace for B2B procurement workflows, and Multi-Store eCommerce for managing multiple storefronts. The platform extends through add-on modules including Avetti Supplier Connect for supplier integration, PunchOut Catalog Integration for ERP/procurement connectivity, and AI eCommerce for AI-powered merchandising. Additional products include Promo Stores for promotional products ecommerce and Channel Connect for Shopify multi-channel expansion. The Headless Commerce module enables API-first architecture with React/NextJS frontends. All products share the same Java-based backend with cloud-native architecture, supporting SaaS and PAAS deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Avetti Commerce Platform Core enterprise multi-vendor marketplace and eCommerce platform delivered as SaaS or PaaS. Built on Java/Spring backend, React/NextJS frontend, GraphQL and REST APIs, Redis caching, and cloud-native auto-scaling with 99.9% uptime SLA. Supports B2B, B2C, B2B2C, and D2C models for Fortune 500, government, and enterprise retailer customers.
- B2B, B2C & B2B2C Marketplace Multi-vendor marketplace solution supporting B2B, B2C, and B2B2C business models on a single platform. Features 15-minute supplier onboarding, automated commission splitting via Stripe Connect, multi-tier supply chain management, geolocation services, and unlimited vendors and products per marketplace.
- Enterprise Marketplace Supplier-integrated enterprise eCommerce platform enabling rapid 10x product catalog expansion by connecting complementary products from trusted suppliers without inventory investment. Includes automated supplier onboarding, intelligent order routing, and ERP integration with SAP, Oracle NetSuite, and PIM systems such as Akeneo, Salsify, and InRiver.
- D2C Marketplace Direct-to-Consumer eCommerce solution that lets manufacturers and brands sell directly to end customers, capturing 40-60% higher profit margins than wholesale. Includes AI-driven upsells/cross-sells, customer data ownership, subscription commerce capabilities, and personalized shopping experiences.
- Procurement Marketplace B2B procurement marketplace for internal corporate purchasing with a private supplier catalog, RFQ/RFP management software, cost-center and approval workflow automation, PunchOut integration into enterprise procurement systems, SSO via Okta and Azure AD, and 70-80% maverick spend reduction.
- B2B eCommerce Enterprise wholesale and distribution eCommerce platform with custom pricing tiers, volume discounts, PunchOut catalog support, multi-user accounts with approval workflows, quote/RFQ systems, and ERP integration for B2B procurement.
- PunchOut Catalog Integration cXML and OCI protocol gateway that connects supplier eCommerce to enterprise procurement systems including SAP Ariba, Coupa, Oracle iProcurement, Infor/Lawson, Jaggaer, and Birch. Delivers personalized buyer catalogs with real-time pricing and automatic order transfer, increasing B2B order volume by 40% and reducing order errors by 80%.
- Promo Stores Corporate promotional products eCommerce solution with AI-powered branding, advanced personalization, allowances/vouchers, multi-level approval workflows, cost center management, team/company stores, and enterprise-grade security with SOC 2, PCI DSS Level 1, and ISO 27001 compliance.
- Headless Commerce API-first headless commerce platform that decouples the React/NextJS front-end from the Java commerce backend. Provides GraphQL and REST APIs, webhook events, global CDN distribution, and full front-end source-code access for unlimited custom storefronts and omnichannel experiences.
- Multi-Store eCommerce Centralized platform for managing multiple independent storefronts and marketplaces from one dashboard. Each store operates with its own catalog, customers, orders, inventory, domains, payment gateways, and front-end design while sharing a single codebase and admin layer.
- Channel Connect Shopify multi-channel expansion product that connects a Shopify storefront to unlimited suppliers, resellers, and influencers with a 2-minute setup, automated order routing, real-time inventory sync, N8N-powered AI workflows, and a transparent 0% revenue-share model with annual pricing.
- AI eCommerce Suite AI-powered merchandising and content automation suite including AI Content Management for pages and banners, AI product descriptions, AI upsells and cross-sells, AI homepage and landing page optimization, and AI sales-presentation generation. Delivers 85% content production time savings, 90% reduction in agency costs, 42% average AOV increase, and 28% higher conversion rates.
Quantifiable outcome
- 85% content production time saved using AI Content Management
- +11 more outcomes
Companies that use Avetti Commerce
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Avetti Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
AI capability11 records
Feature8 records
Avetti Commerce partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- Google AnalyticscoreAnalytics integration for website performance tracking, user behavior analysis, and conversion optimization. Part of standard analytics and data collection infrastructure.
- StripecorePayment processing integration with automatic payment splitting for marketplace commissions. Enables multi-party settlements between brands, suppliers, and resellers with transparent accounting.
- PayPalcoreAlternative payment gateway integration for customer checkout flexibility and global payment options.
- ShopifycoreChannel Connect product enables 2-minute Shopify store integration with automatic product, inventory, and pricing sync. Suppliers can connect existing Shopify stores in minutes with daily updates.
- SAP AribacorePunchOut catalog integration using cXML protocol for enterprise procurement. Enables buyers to access supplier catalogs directly within SAP Ariba procurement system with personalized pricing.
- CoupacorePunchOut catalog integration for cXML-based procurement allowing enterprise buyers to browse supplier catalogs with contract pricing directly in Coupa.
- Oracle iProcurementcoreOCI (Open Catalog Interface) and cXML protocol support for Oracle eProcurement integration with personalized buyer catalogs and real-time pricing.
- JaggaercorePunchOut gateway integration for Jaggaer eProcurement platform enabling enterprise procurement workflows with automated order processing.
- AkamaicoreContent delivery network ensuring lightning-fast page loads and seamless global user experience for enterprise clients like Bradford Exchange.
- Scene7 & MonetatecoreMarketing personalization and A/B testing integration for dynamic content optimization and personalized shopping experiences.
- GigyacoreEnterprise customer identity and access management platform providing customer profiles, segmentation, and authentication for Bradford Exchange.
- OktacoreSingle sign-on (SSO) integration for enterprise identity management and secure authentication across procurement platforms.
- Azure ADcoreMicrosoft enterprise identity integration for SSO and multi-factor authentication in procurement marketplace deployments.
- SAPcoreERP system integration for budget validation, PO creation, three-way invoice matching, and GL account assignment in enterprise deployments.
- Oracle NetSuitecoreERP integration for order-to-fulfillment automation, inventory management, and financial reconciliation in enterprise marketplace deployments.
- AkeneocorePIM/MDM integration for product information management and master data management across marketplace catalogs.
- ShipStationcoreFulfillment integration for shipping label creation, order tracking, and multi-carrier shipping management.
- N8NcoreWorkflow automation platform with AI integration (OpenAI, Claude, Gemini) for custom automation across Shopify multi-channel operations.
- FedExcoreShipping carrier integration for label generation, rate calculation, and tracking across domestic and international deliveries.
- UPScoreShipping carrier integration for logistics management, rate shopping, and delivery tracking capabilities.
- DHLcoreInternational shipping carrier integration for global delivery operations and cross-border logistics management.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Avetti Commerce competitors and assessment
Company assessmentDirect peers
- Shopify: Shopify is the dominant SMB-to-enterprise commerce platform powering millions of merchants. Avetti competes in the multi-vendor and headless commerce space and even integrates with Shopify via Channel Connect, while also serving as an alternative for enterprises needing more complex multi-vendor marketplace and procurement workflows than Shopify natively offers.
- Mirakl: Mirakl is a leading enterprise marketplace platform enabling B2B, B2C, and D2C multi-vendor commerce. It is the closest direct competitor to Avetti's core multi-vendor marketplace offering, with overlapping features in seller onboarding, commission splitting, and catalog expansion.
- commercetools: commercetools is an API-first headless commerce platform serving enterprise brands. It directly overlaps with Avetti's headless commerce offering and composable architecture, competing for the same enterprise headless RFPs.
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise commerce platform with deep B2B and multi-store capabilities. Avetti explicitly markets migration support FROM Magento, indicating direct competitive displacement motion in the same enterprise customer base.
- BigCommerce: BigCommerce is a headless and multi-channel commerce platform targeting mid-market and enterprise merchants. It directly overlaps with Avetti's B2B, B2C, and headless commerce offerings, with similar API-first architecture and enterprise-grade integrations.
- Kibo Commerce: Kibo Commerce is a headless, AI-driven commerce platform with B2B and marketplace capabilities. It competes with Avetti for mid-market and enterprise customers seeking unified commerce, OMS, and marketplace functionality.
- Spryker: Spryker is an enterprise commerce platform specializing in complex B2B, marketplace, and D2C scenarios. It directly competes with Avetti's B2B, B2B2C, and multi-vendor marketplace capabilities for large enterprise customers.
Emerging players
- ChannelEngine: ChannelEngine is a marketplace integration platform that connects brands and retailers to global marketplaces. It overlaps with Avetti's Channel Connect product and supplier/marketplace integration capabilities, particularly in the Shopify and multi-channel merchant space.
- Marketplacer: Marketplacer is a marketplace platform enabling brands and retailers to launch multi-vendor marketplaces. It has significant product overlap with Avetti's B2B/B2C marketplace and supplier onboarding capabilities, though it is more focused on retail verticals than enterprise procurement.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform embedded in the broader Salesforce CRM/marketing ecosystem. It competes in the same enterprise RFPs as Avetti but is part of a much larger application portfolio, not a niche marketplace specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avetti Commerce social profiles
Digital presenceAvetti Commerce compliance and trust
Trust signalCompliance6 records
Avetti Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avetti Commerce leadership team
Management profileNumber of profiles
Profiles1 record
Avetti Commerce subsidiaries and ownership
Company hierarchySubsidiaries2 records
Avetti Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avetti Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avetti Commerce
What does Avetti Commerce do?
Avetti Commerce sells an AI-first, composable enterprise multi-vendor marketplace and eCommerce platform delivered as SaaS or PaaS. It enables businesses to launch and operate B2B, B2C, B2B2C, and D2C marketplaces with features such as 15-minute supplier onboarding, automated commission splitting, PunchOut procurement integration, headless storefronts, multi-store management, and built-in AI content and merchandising tooling. The platform powers storefronts for Fortune 500 companies, government agencies, and distributors, and is sold via subscription plus transaction fees and professional services.
Is Avetti Commerce a public or private company?
Avetti Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avetti Commerce founded?
Avetti Commerce was founded in 2002. It employs 11 to 50 people.
Where is Avetti Commerce based?
Avetti Commerce is headquartered in Barrie, Canada, in the North America region.
How does Avetti Commerce make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are marketplace Commissions, transaction Fees and professional Services.
Who are Avetti Commerce's main competitors?
Direct peers on record are Shopify, Mirakl, commercetools, Adobe Commerce (Magento), BigCommerce, Kibo Commerce and Spryker. Emerging players are ChannelEngine and Marketplacer. Salesforce Commerce Cloud is listed as a broad incumbent.
Does Avetti Commerce have an API?
Yes. API-first architecture with REST and GraphQL APIs for flexible integrations and deep customization. Headless commerce enables decoupled front-end and back-end operations. Supports webhook events for real-time notifications. cXML and OCI protocol support for PunchOut catalog integration with procurement systems. Developer documentation is at Not specified.
What industry is Avetti Commerce in?
Avetti Commerce's product category is Enterprise eCommerce & Multi-Vendor Marketplace Platform. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces, with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its SIC code is 5734.