What azureduk does

Azured (UK) Ltd is a privately held managed security services provider founded in 2015 that specialises in Microsoft cloud security, identity, and access management for Azure and Microsoft 365 environments. The company operates across the UK (Ipswich headquarters, with offices in London and Lichfield) and Australia via a sister entity, serving primarily SMB and mid-market customers with a secondary enterprise tail. Its core portfolio wraps Microsoft's enterprise security stack — Microsoft Sentinel SIEM, Microsoft Entra ID, Microsoft Defender for Endpoint, Microsoft Intune, and Microsoft Purview — alongside Palo Alto Networks next-generation firewalls (delivered as Firewall as a Service within Azure) and VMware SD-WAN by VeloCloud (Network as a Service). Proprietary service modules include the Azured Protect suite (Identity Protect, Data Protect, Device Protect), Escalation as a Service (SLA-backed managed support at £975–£2,300/month), Baseline Boosters (fixed-price implementations of Conditional Access, Intune, and PIM), and the Microsoft Tenant Configuration Backup service launched in August 2024.

The business monetises through three primary revenue streams: recurring managed security subscriptions (FWaaS, NWaaS, Managed Sentinel, Managed Escalation, Protect suite), professional services and consultancy delivered via a Discover/Transform/Innovate methodology, and Microsoft-funded programmes (AMMP, Data Security and Threat Protection workshops) that reduce client cost barriers. Go-to-market is sales-led with a horizontal segmentation approach, combining enterprise field sales for mid-market and enterprise accounts, inside sales via Calendly-based booking and newsletter nurture sequences, and channel partnerships — most notably a flagship 'partner-in-residence' relationship with Telstra since 2015 and Microsoft co-sell for customer referrals. The company holds Microsoft Solutions Partner designations for Security and Infrastructure (Azure) and manages 50+ firewalls across UK and Australia. Azured is bootstrapped and founder-led (Martin Ferguson as Founder/CTO, Andy Price as CEO, Elsa Cheshire as Marketing Director), with no external institutional funding disclosed.

Name

azureduk

Legal name

Azured (UK) Ltd.

Website

https://azureduk.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Azured (UK) Ltd is a privately held managed security services provider that wraps Microsoft Azure and Microsoft 365 security technologies — including Sentinel, Entra ID, Defender, Intune, and Palo Alto-based Firewall as a Service — into managed subscriptions for SMB, mid-market, and enterprise customers across the UK and Australia.

Ownership category

akta.pro rank

Product category

Managed Cloud Security Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF)

akta.pro secondary industries

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Network Security (Microsegmentation, Cloud Firewall, WAF, DDoS) (HDABAHAJ), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

Keywords

• Managed cloud security
• Microsoft Azure security
• Identity access management
• Managed security services
• Microsoft 365 protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Security Subscriptions: Recurring monthly subscription fees for managed security services including Firewall as a Service (FWaaS), Network as a Service (NWaaS), Managed Sentinel, Managed Escalation Service, and Azured Protect suite (Identity, Data, Device). Pricing is tiered (Basic/Core/Enhanced for Managed Escalation) with fixed monthly costs. The Managed Escalation Service has a minimum 12-month contract on the Basic tier.
2. Professional Services / Consultancy: One-time or project-based consultancy engagements across Discover, Transform, and Innovate phases of cloud security projects. Also includes Baseline Boosters services (Conditional Access, Intune, PIM) with fixed implementation costs (e.g., £3,000 for Conditional Access and PIM, £5,000 for Intune).
3. Microsoft-Funded Workshops and AMMP Projects: Azured accesses Microsoft Azure Migrate and Modernise Programme (AMMP) funding to deliver funded projects for qualifying clients, generating revenue while reducing client cost barriers to adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Azured sells fully managed cloud security subscriptions built on Microsoft Azure and Microsoft 365, including Firewall as a Service (Palo Alto in Azure), Network as a Service (VMware SD-WAN), Managed Sentinel SIEM, the Azured Protect suite (Identity, Data, Device), and an Escalation-as-a-Service support tier. These recurring managed services are paired with fixed-price consultancy engagements (Baseline Boosters and Discover-Transform-Innovate projects) and Microsoft-funded AMMP workshops for SMB and mid-market organisations needing enterprise-grade security expertise without in-house teams.

Product overview

Azured offers a comprehensive managed security services portfolio built on Microsoft Azure and Microsoft 365 platforms. The core offering consists of Cloud Security Review for baseline assessment, Sentinel Starter Kit for SIEM deployment, Firewall as a Service (FWaaS) powered by Palo Alto Networks, Network as a Service (NWaaS) powered by VMware VeloCloud, Managed Sentinel for ongoing monitoring, and Escalation as a Service for support. The Protect suite includes Identity Protect, Data Protect, and Device Protect for layered security coverage. Additionally, Baseline Boosters provide targeted implementations of Conditional Access, Intune (BYOD), and Privileged Identity Management. The company also offers the Microsoft Tenant Configuration Backup service and a free Rate Your Email Security assessment tool. Consultancy services follow a Discover-Transform-Innovate methodology.

Differentiator

Problem solved

Functional benefit

Brands

• M365 Protect: Managed security solution for Microsoft 365 environments providing assessment, securing, and continuous monitoring.
• Azured Threat Detect
• Firewall as a Service (FWaaS)
• Escalation as a Service
• Managed Sentinel
• Network as a Service (NWaaS)
• Identity Protect
• Data Protect
• Device Protect
• Baseline Boosters
• Rate Your Email Security
• Microsoft Tenant Configuration Backup

Products and services

• Azured M365 Protect (Cloud Security Review) Managed Microsoft 365 security solution that assesses, secures and continuously monitors an organisation's Microsoft 365 environment, providing visibility of identity, device, and data security posture for SMB and mid-market customers lacking dedicated security teams.
• Azured Threat Detect (Sentinel Starter Kit) Enterprise-grade Microsoft Sentinel SIEM foundation service designed to give SMBs a low initial commitment, fixed-price entry point for production-ready SIEM and continuous threat detection.
• Firewall as a Service (FWaaS) Fully managed, subscription-based Firewall as a Service powered by Palo Alto Networks next-generation firewalls, delivered as a managed internet gateway inside Microsoft Azure with secure remote access, threat protection, and built-in SD-WAN integration.
• Escalation as a Service (Managed Escalation Service) Managed escalation service providing SLA-backed access to Azured's technical security specialists via flexible monthly hour allocations across Basic, Core and Enhanced tiers with monthly review calls and predictable fixed monthly costs.
• Managed Sentinel

Quantifiable outcome

• Improved Microsoft Secure Score from 23% to 92% for a client (Tecknuovo)
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• MicrosoftcoreTechnology or Integration · 1 January 2015Azured has been a trusted Microsoft partner since 2015 and holds Microsoft Solutions Partner designations for Security and Infrastructure (Azure). The partnership underpins all of Azured's managed services, which are built on Microsoft Sentinel, Entra ID, Defender, Intune, and Azure technologies. Azured also accesses Microsoft funding programmes (AMMP) through this partnership, and its FWaaS helped Microsoft drive Azure consumption.
• TelstraflagshipChannel Partner/ Reseller/ Distributor · 1 January 2015Telstra approached Azured in 2015 with a complex problem no one else could solve. Since then, Azured has become Telstra's partner-in-residence, working closely to drive innovation and help Telstra's customers maximise their cloud investment. Telstra refers customers to Azured for Azure deployments and managed security services.
• Palo Alto NetworkscoreTechnology or IntegrationAzured believes Palo Alto is the best firewall in the market and has built its Firewall as a Service (FWaaS) around Palo Alto's next-generation intelligent firewalls. This technology partnership is central to Azured's FWaaS offering, providing the most successful threat prevention and risk reduction capabilities.
• VMware SD-WAN by VeloCloudcoreTechnology or IntegrationAzured selected VMware SD-WAN by VeloCloud as the technology for its Network as a Service (NWaaS) offering, citing VeloCloud's market-leading WAN edge technology and the assurance of VMware's partnership with Microsoft. Gartner recognition is referenced as validation of VeloCloud's technology superiority.
• Conversant TechnologycoreGTM or Marketing PartnerConversant Technology is Azured's trusted partner for unified communications, providing the C360 SaaS platform that integrates with Microsoft Teams. Azured resells and promotes C360 to its customer base as part of its broader cloud services portfolio. C360 consolidates communication channels (email, phone, chat, social media) within Teams.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avanade: The Accenture-Microsoft joint venture and largest pure-play Microsoft-focused services firm; offers Sentinel, Entra ID, and Defender managed services to enterprise clients globally, dwarfing Azured on scale and breadth but sharing the same Microsoft-security specialisation.
• Cloudreach (an Atos company): A Microsoft-focused cloud transformation and managed services provider acquired by Atos; competes with Azured on Azure migrations, security, and managed services across the UK and Europe.
• Softcat: UK-listed IT infrastructure reseller and managed services provider offering Microsoft licensing, security, and cloud services; broader portfolio but overlapping customer base and Microsoft security positioning.
• Bytes Technology: UK-listed software and security reseller with growing managed services arm, Microsoft partner, and significant mid-market footprint; competes with Azured on Microsoft security licensing and services.
• Claranet: European cloud MSP and managed security services provider with strong Microsoft Azure capabilities across UK and continental Europe; broader portfolio but overlapping managed cloud security positioning.
• Trustmarque: UK-based Microsoft-focused IT services and solutions provider offering managed services, security, and licensing to enterprise and public sector; competes in the same Microsoft security partner ecosystem.

Direct peers

• Kocho (formerly Infobip): UK-based Microsoft Solutions Partner specialising in Microsoft 365, Azure security, identity, and managed services for mid-market and enterprise customers; competes head-to-head with Azured on Microsoft security managed services in the UK.
• Bridewell: UK-based cybersecurity consultancy and managed security services provider with strong Microsoft security credentials; competes for similar mid-market and enterprise Microsoft security engagements.
• Adarma: UK-headquartered MSSP offering managed detection, response, and Microsoft cloud security services to mid-market and enterprise clients; directly comparable managed services portfolio and customer profile to Azured.
• Saepio: UK-based Microsoft security specialist offering managed security services around Microsoft Sentinel, Defender, and identity; closely comparable in size, customer profile, and Microsoft-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azureduk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about azureduk